Young British Artists Sensationalist, shocking, weird, nonsensical, brand, intellectual YBAs.
British Indigo Brand Book
description
Transcript of British Indigo Brand Book
bigbrand book
The Brand
Our Ambition /6-7
The British Indigo Man /8-9
We Make More Than Clothing /10-11
The Delight Is In The Detail /12-13
The Fun Is On The Inside /14-15
Our Values /16-23
The Housestyle
The Logo /26-37
The Colours /28-29
The Font /30-31
The Tone of Voice /32-33
The Advertising
The Campaign /36-37
A Place To Come Together /38-39
Par t I
thebrand
British Indigo stands for quintessential, quality mens clothing.
Our quirky style brings fun and fashion together for men who are
looking for more than just an outfit.
6
ourambition
Quality, finesse and exquisite tailoring are authentic British clothing values that we respect, but our ambition is to add modernity to create a unique
British Indigo style.
Our delight for detail adds a positive twist to daily life.
8
thebritish
indigo man
Is sophisticated, modern and looking for the twist. We add the spice of life
to his wardrobe.
He appreciates the finer things in life and is always on the lookout for
something new and surprising.
11
we make
more thanclothing
We make things happen. Our collection is designed to give
men something extra, providing the essential difference that makes them
unique.
12
the delight
is in the detail
Our tailoring and attentionto detail is quintessentially important
to being able to deliver the right product every time.
Every thread, every stitch and centimetre is looked at closely by
our design team.
15
the fun is
on the inside
Even the hidden details are given a special touch, so that the owner and the proud wearer of British Indigo
always knows that the fun is on the inside.
16
Our brand values describe who we are and what we should be. They are
the filter in everything we do, the collection, the marketing, the way we
live and radiate our brand.
our Values
18
Rule
quintessential
N °
1
Quintessential is another way to describe the epitome of style. This describes our finesse and
understanding of material, colour and fabric mix. We pride ourselves
on being just a step ahead of the rest in our approach to our work and
collection.
21
Rule
quirky
N °
2
We love being different, bringing a smile to a grey world. If something has been done before, we find it a
challenge to change it, rethink it and offer something new.
22
Rule
quality
N °
3
Quality is in everything we do: collection, design and delivery. It’s the unspoken word that drives us to be
better and more original than before.
Par t I I
thehousestyle
The house style of British Indigo covers the use of our logo, fonts,
colours and branding. Please follow carefully and be meticulous when
adhering to the rules.
We break other peoples rules but not our own!
27
The logo is at the centre of everything we do. It has been designed to reflect the values we stand for ; quality and our
quintessential quirkiness.
the logo
28
thecolours
Our colours are used consistently throughout our communications.
We use a lot more colours in our collections but the choice of these three colours provide the brand
enough flavour.
30
The Gill Sans font was designed in England and draws a clear reference
to Great Britain.
The original design appeared in 1926 when Douglas Cleverdon opened a bookshop in his home town of
Bristol, where Eric Gill painted the fascia over the window in sans-serif
capitals that would be later be known as Gill Sans.
Gill Sans became popular when in 1929 Cecil Dandridge commissioned
Eric Gill to produce Gill Sans to be used on the London and
North Eastern Railway as an unique typeface for all the posters and
publicity material.
thefont
31
Gi l l Sans L ight
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklm
nopqrstuvwxyz
1234567890/œøSS&ø?!
£$*(.,;:)
the tone of
Voice
Our tone of voice is active and inspirational. We want the world to be more creative, unique, individual
and above all, less monotone.
Read the words that describe us and enjoy.
33
InformalQuintessential
WonderfulQuality
EstablishedQuirky
AmbitiousDedicatedTwistedCreative
Top-notchFinest
Flir tmakerEssential
Outfitters
Tone of Voice
Par t I I I
theadVertising
This is how we apply the brand to different marketing items to bring
awareness and attention to British Indigo.
36
thecampaign
The British Indigo Summer campaign radiates the quintessential look and
style that the brand stands for.All the focus is on the clothing and
the details.
This campaign will run over the summer months to ensure that
British Indigo is ‘top of mind’ for our customers.
BRITISH- INDIGO.COMFACEBOOK/BRITISHINDIGO
BRITISH- INDIGO.COMFACEBOOK/BRITISHINDIGO
BRITISH- INDIGO.COMFACEBOOK/BRITISHINDIGO
39
a place to
cometogether
Our web and social media presence are vitally important for us. This is where we present our image and collections to a global audience.
In the coming months we will star t telling our fans more about British Indigo, and what we stand for, to
create a style community for all to join.
40
in a worldof grey
We all need a bit of indigo
British IndigoElshof Fashion B.V.Klaaskampen 6a
1251 KP Laren NHThe Netherlands
+31 (0)35 53 95 [email protected]