BRITISH EVENTING 80CM CHAMPIONSHIPS - Cloudinary · BRITISH EVENTING 80CM CHAMPIONSHIPS 2019-2022...

80CM CHAMPIONSHIPS Sponsorship proposal

BRITISH EVENTING

• A four year commercial partnership with BritishEventing to develop a new and unique grassroots,UK wide Championship for riders competing at 80cmlevel (80cm= height of fences).

• Not only is it a Championship competition opportunity;just as importantly, it is a chance for riders to getspecialist training from qualified BE AccreditedCoaches which is also included in the entry fee.

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BRITISH EVENTING 80CM CHAMPIONSHIPS 2019-2022

THE SPONSORSHIP OPPORTUNITY

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80cm

BE80 = 80CM

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COMMERCIAL RATIONALE

The British Eventing 80cm Championship provides sponsors with a nationwide, year-round opportunity to directly engage with the ‘heart of the sport’, the 8,500+ riders and their owners, families, friends and local communities who connect annually with eventing at BE80 level.

BE80 is one of the three biggest and most popular competition categories in the sport. BE80 is the fastest growing level within the sport in terms of participation numbers and also the fastest developing, with an 80% growth in event starters in the last five years.

BE80 is the entry level into the sport of eventing. The BE80 classes are open to all riders from the age of 12 upwards with no upper age limit.

From 2020 the Championships will be staged at the prestigious Land Rover Burghley Horse Trials in Stamford, Lincolnshire.

REACH AND ENGAGEMENT HUGE GROWTH

ACCESSIBILITY HIGH PROFILE CHAMPIONSHIP FINAL VENUE

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BE80 IN NUMBERS

In 2017, there were 88 BE80 classes staged - 34 of them had more than 100 entries each.

264,000 BE80 cross country jumping efforts are made during the course of the season.

Around 8,800 volunteers and officials work on BE80 classes during the season.

BE80 competition classes create entry and start fee turnover of circa £600k pa.

Approximately 1,200 hours will be spent by BE Accredited Coaches helping to train BE80 riders for competition.

88 £600k 59%In 2017 59% of entrants were under 35 years old.

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OUR RESEARCH TELLS US THERE IS HUGE DEMAND FOR THIS NEW CHAMPIONSHIP

73.87%

85% 98.36%

In a British Eventing survey of 1,217 members, 73.87% thought it very important/important for BE to introduce a BE80 Championship.

In the same survey 85% said, ‘yes’ they would want to compete in a BE80Championship if they were qualified.

98.36% said they would recommend a BE80 class to a friend.

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COMPETITION OVERVIEW

In 2019, the final will be staged at the Kelsall Hill Horse Trials venue in Cheshire, prior to moving in 2020 to the hugely prestigious Land Rover Burghley Horse Trials in early September for an initial three year term.

CHAMPIONSHIP FINAL

For 2019, a minimum of eight regional finals will be staged from May to July, including in Scotland and Wales.

From 2020, this figure will rise to a minimum of twelve regional finals. Some regions may have more than one final based on the number of entries received.

REGIONAL FINALS

In addition to the above which form the basis of the sponsorship, there’s a UK network of BE80 classes that feed competitors into the regional finals.

Championship series sponsors have an option to select individual BE80 events for additional sponsorship support, if required.

LOCAL QUALIFYING CLASSES

What makes BE80 really stand out is the free coaching support that British Eventing’s Training and Education team provides via BE Accredited Coaches.

They are on hand at every BE80 class, Regional Final and the Championship, offering support to all competitors in the shape of cross country and show jumping course walks, help in the show jumping warm up and guidance and advice answering any questions riders may have.

FREE TRAINING COMPONENT

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LAND ROVER BURGHLEY IN NUMBERS

165k attended Land Rover Burghley over the four days in 2017.

Land Rover Burghley’s Facebook post reach is 4.473m.

22,463 people follow Land Rover Burghley’s Twitter page.

Land Rover Burghley’s youtube channel has 2,096 subscribers.

165k 600There were 600 shops in 2017.

96,873Land Rover Burghley’s Facebook following is 96,873.

4.473M 22,463 2,096

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ENGAGING WITH THE ‘HEART OF THE SPORT’

• British Eventing’s grassroots programme is built aroundthe three most popular UK competition levels of 80cm,90cm and 100cm, the latter two categories comingtogether under the Mitsubishi Motors Cup banner witha final at the Badminton Horse Trials in May.

• The BE80 programme is vitally important to the sport interms of membership recruitment and more.

• BE has a very clear ambition to build awareness of our‘gateway’ competitions, in order to increase participationat the base level of our sport.

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SPONSORSHIP STRUCTURE

It is planned for the Championship Series to have two exclusive Presenting Partners and four Championship Supplier Partners. The latter will share the same exclusive rights and benefits as each other.

PRESENTING PARTNER A

CHAMPIONSHIP FINAL

Scotland

2020 onwards

a minimum of twelve regional

finals

Provisional regional locations.

PRESENTING PARTNER B

The Supplier Partners will have the same exclusive rights and benefits as each other.

NorthWales and West

Midlands

East Midlands

East

Central

South EastSouth West

Please note that this breakdown of regional finals may be subject to revision based on entry levels and rider locations.

SUPPLIER PARTNER 1

SUPPLIER PARTNER 2

SUPPLIER PARTNER 3

SUPPLIER PARTNER 4

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SPONSORSHIP BENEFITS: BE ACTIVATION ON SPONSORS’ BEHALF

BE Account Management Event Management Championship Awards

Championship Branding Championship PR Plan and Promotional Plan

Championship Promotional Video

Image and video support Championship PDF Brochure

Championship Final Preview

British Eventing account manager to ensure contracted rights and benefits are delivered on time by

British Eventing Championship representative on hand at Champships to manage commercial programme.

Branded winners’ rugs, sashes, rosettes, provided by British Eventing. Trophies and other prizes at Sponsors discretion.

British Eventing branding team at Championship and Regional Finals to install sponsors’ signage and branding.

Britsih Eventing will create and distribute a regular on and off line news service to specialist equine, sports and news media – Schedule TBC.

British Eventing to produce a branded Championshippromotional video featuring sponsors.

Title Sponsor and Presenting Partners to have rights free access to the Championship series image bank, containing pictures and videos.

Branded Championship promotional PDF brochure distributed by British Eventing across multiple channels and databases.

Branded Championship final preview programme (PDF) distributed by British Eventing across multiple channels and databases.

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BRITISH EVENTING 80CM CHAMPIONSHIP INFORMATION HUB

At each Regional Final and Championship, British Eventing will be installing a Championship series information hub which will host the scoreboard and carry Title Spon-sor and Presenting Partner branding.

This centre will provide an on event series information and meeting point plus scoreboard area with space allocated FOC to the title sponsor and Presenting Partners for information they require (please note; board design and production at own cost).

At their own discretion, the Title Sponsor and Presenting Partners can ask British Eventing to negotiate on their behalf for additional display areas at each event if they so wish.

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SPONSOR PRESENCE AND VISIBILITY

TITLE SPONSOR AND TWO PRESENTING PARTNERS

Composite branding on

cross country course

Composite branding at

cross country start and finish

Composite branding around

BE80 arena during class


prize backdrop

Composite branding at

entrance and exit

Two composite boards (see

visual page 14) at each Regional Final and four at

championship

One board(see visual page 14)

Two boardsOne backdrop

board (see visual page 14)

One board at each (see visual

page 14)

Composite branding

on BE80cm scoreboard

and hub

Composite Branding BE80cm

show jump


BE80cm rider bibs

Composite branded series

event programme advert and series copy

Championship Series Informa-tion Hub Space

See scoreboard and hub visual

One show jump for each Region-al Final and two

for the Championship

(see visual page 14)

Yes Yes - full pageSee page 12 for details

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WHO TO [email protected]

www.britisheventing.com

BRITISH EVENTING 80CM CHAMPIONSHIPS - Cloudinary · BRITISH EVENTING 80CM CHAMPIONSHIPS 2019-2022...

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