British Columbia Institute of Technology Annual Report 2012 (1)

7/29/2019 British Columbia Institute of Technology Annual Report 2012 (1)

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Connect. Create. Captivate

BritishColumbiaInstituteofTechnologyMarketingAssociation

AnnualReport2011/2012

BCITMA


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Connect. Create. Captivate.

Table of Contents

Executive Summary

Professional Development

Community

Fundraising

Membership

Communication

Operations

BCITMA 2011-2012 Budget

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Executive Summary

Expectationsandobjectiveweresurpassed;theeventoractivitywasextremelysuccessful.

Belowexpectations;notallobjectivesweremet,andtheeventoractivityneedsrevising.

Expectationsweremetandallobjectiveswereachieved.

1. Toincreasemembership10%from2010/2011,toatotalof120membersbyJanuary30,2011.

2. TohaveanaveragemembersatisfactionlevelforBCITMAeventsof80%.

3. Tohave80%ofgraduatingBCITMAmembersfeeltheBCITMAcontributedpositivelyintheirsearchandacquisitionofemployment.

4. ToincreaseourChapter'srankingamongAMACollegiateChaptersfromaSilverfinishtoGold.

1. Membershipreached121registeredBCITMAmembers,a15.8%increasefrom2010-2011.

2. BCITMAeventshadanaverageattendeesatisfactionratingof91%.

3. Finalmeasurementofmembersatisfactionwillbemeasuredattheendofthesemester,howeverfeedbacktodatesuggeststheBCITMAhassurpasseditsobjectiveof80%satisfaction.

4. AMACollegiateChapterrankingstakeplaceinMarch,2012.

AfterplacingasaSilverChapteratthe2011AMACollegiateConference,the2011-2012BCITMAExecutiveBoardhasevaluatedthesuccessesandresultsfromthepreviousyear,andputtogetheranincrediblystrongportfolioofprojects,activitieandeventsfor2011-2012,improvingdramaticallyinallareasofmeasurement.

TheBritishColumbiaInstituteofTechnologys(BCIT)MarketingManagementprogramisanintensive,condensedtwo-yearsystem.Studentareenrolledin7-8coursespersemester,andcanspendover70hoursperweekinclassandonschoolproject

Despitethelimitedfree-timeavailabletostudents,theBCITMAhasassembledateamofhighlymotivatedmemberswhohaveworkedincrediblyhardinmaintainingtheprofessionalatmosphereandeducationalvalueforallBCITMAprojectsandinitiativ

Theresultsoutlinedinthe2011-2012AnnualReporthighlightthesuccesstheBCITMAhashadinsurpassingeverypreviousrecordsetbyourchapter.Asateam,ourchapterhasbeenabletoCONNECTwithindustryprofessionals,CREATEaprofessionmarketingassociation,andCAPTIVATEstudentswiththehighvalueoftheBCITMAbrand.

BCITMA2011-2012highlightsinclude:

Successfulcompletionof38professionaldevelopmentinitiatives,enhancingthevalueandexperienceofBCITMAmemberandincreasingtotalprofessionaldevelopmenteventsby41%from2010-2011.

Organizationof13communityprojectsthatenhancedstudentmarketingskillsandprovidedanoutlettoconnectwithnofor-profitorganizations.Communityactivitiesincreased86%from2010-2011.

$7,877fundraised,supportingBCITMAmarketingprojectsandmemberattendanceatthe2012AMACollegiateConferen

Registrationof121paidAMAmembers,with99membersactivelyparticipatinginBCITMAinitiatives.

IncreasedBCITMApresenceattheAMACollegiateConference,withparticipationin9AMAcompetitions,a150%increasefrom2010-2011.Inaddition,42membersoftheBCITMAhaveregisteredtobepartofthe2012conferenceinNewOrlea

Itemsundereachsectionofthisreportincludeanoutlineoftheactivityexecutedandadescriptionoftheactivitysresults.Inaddition,theobjectivessetandtheresultsachievedforeveryactivityareclearlylaidoutandmeasured.EventRatingsfortheBCITMAarebasedonthesuccessofmeetingthesemeasurableobjectives,whichincludefactorssuchasattendance,fundsrais

membersatisfaction,andmarketingskilldevelopment.

BCITMA Annual Report Event Ranking

2011-2012 BCITMA Objectives

2011-2012 Results and Achievements


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ImprovingprofessionaldevelopmentopportunitiesforBCITMAstudentswasoneofthisyearstoppriorities,withfocusongainingindustryknowledge,aswellasanytrendsinmarketingandadvertising.

Professional Development

Professional Development Objectives

Marketing Week

BCITsfirstannualMarketingWeekprovedtobeanincrediblesuccess,settingthebarforgreatprofessionaldevelopmentactivitiesandmemberinvolvementfortherestofthesemester.

MarketingWeekSpeakerpanelOct11,2011TheEvent:TheMarketingWeekspeakerpanelfeaturedLorneCraigfromUnicycleCreative;JasonIsley,SeniorFranchiseManagerat1-800-Got-Junk?,andDavidIanGrayfromDIG360Consulting.

Results:Speakersgaveanengagingandprogressivediscussion

onmarketingsroleintheworldaroundus,andhowretail,entrepreneurshipandtheenvironmentareallinterconnectedtoourcareers.

6SinduStrytOurOct12,2011TheEvent:6SistheleadingdigitalmarketingstrategyageninVancouver.MembersoftheBCITMAhadtheopportunitytotour6Ssagencyandlearnaboutthefutureofdigitalmarketing.

Results:Thetourallowedattendeestotakepartinagreati

depthdiscussionwithcompanyfounderChrisBreikss.BCITMmemberscommentedontheinsightshegaveintothepresesituationofdigitalmarketing,andwhatthefuturemightloolike,intermsofbothmarketingandcareeropportunities.

Objectives:MemberAttendance:15Non-MemberAttendance:5SatisfactionRating:80%

Results:MemberAttendance:30Non-MemberAttendance:5SatisfactionRating:85%

BCITMARating:

Objectives:MemberAttendance:15SatisfactionRating:80%

Results:MemberAttendance:14SatisfactionRating:95%

BCITMARating:

1. ExpandtheBCITMAspeakerseriestoincludeatleast10speakersontopicsdirectlyrelevanttomarketingskillsinschools,includingdigitalmedia,B2B,andcreativityinmarketing.

2. Reach60%attendancefromactiveBCITMAmembersattheConnect-Create-Captivatespeakerseries.

3. Provideprofessionalexperiencetoatleast15BCITMAmembersthroughtheMAConsultingandBusinessDevelopmentcommittees.

4. Achieveasatisfactionratingof80%orhigherfromallBCITMAmembersinattendanceatprofessionaldevelopmentand

networkingevents.

Professional Development Results

1. Over400studentsattendednearly20differentspeakers,discussingtargetedtopicsofcreativity,B2Banddigitmedia,aswellasnetworking,greenmarketing,entrepreneurshipandretailmarketing.

2. Over100BCITMAmembers(approximately80%)attendedtheConnect-Create-Captivatespeakerseries,aswellas13additionalstudentsfromthreedifferenteducationalinstitutions.

3. Over55membersgainedprofessionalmarketingexperiencethroughMAconsultingandBusinessDevelopmeprojectsthisyear.

4. Satisfactionforprofessionaldevelopmenteventsaveragednearly95%

2010-2011 2011-2012 IncreaseKeyPerformanceIndicator

TotalEvents 27 38 40.7%TotalAttendanceandparticipationatBCITMAEvents

820attendeesandparticipants

1,390attendeesandparticipants 69.5%

IndustryProfessionalsinAttendanceatBCITMAHostedEvents

117 180 53.8%


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MAConsultingoffersfreemarketingservicestonot-for-profitandlocalstart-uporganizationswiththepurposeofgivingbacktheVancouvercommunity.

MarketerOftheyearOct13,2011TheEvent:BritishColumbiasAMAChapter,theBCAMA,hostedtheMarketerofTheYearawards.Thiseveninggalawasattendedbyover300marketingindustryprofessionals,wheretheawardwinner,thePacificNationalExhibition(PNE)presentedtheiraward-winningmarketingplan.

TheResults:Ticketsforthiseventwere$80,yetwithstrongpromotionfromtheBCITMA,15memberspaidtobeinattendance.Membersweresoimpressedwiththeeveningsevents,themarketeroftheyearwinner,thePNE,wasinvitedtodoanencoreperformanceontheBCITcampus.

Objectives:MemberAttendance:3EventVolunteers:3

Results:MemberAttendance:15EventVolunteers:3

BCITMARating:

BcitMaMarketingWeektWeet-upOct14,2011TheEvent:WrappingupMarketingWeekwastheBCITMAsMarketingWeekTweet-Up,asocialmediaandTwitter-themeventforsocializingandnetworkingbetweenstudentsandmarketingindustryprofessionals.

Results:ThePresident,VicePresident,andotherexecutivemembersoftheBCAMAwereinattendance,alongwithmembersfromthreedifferentVancouveruniversities.TheBCITMAmarketingweektag#BCITmktgwkwas#3trendinVancouver.NametagsfeaturingTwitterhandlesmadeforgrconversationstarters,andhavingalltheeventTVsfeaturingthe#BCITmktgwkTwitterfeedhadpeopleengagedandtalkabouttheeventallnight.

Objectives:MemberAttendance:40Non-MemberAttendance:10IndustryProfessionalAttendance:25FundsRaised:$1000

Results:MemberAttendance:45Non-MemberAttendance:2IndustryProfessionalAttendance:40FundsRaised:$600

BCITMARating:

MA Consulting

dreSSfOrSucceSSdec2,2011;feB16,2012TheEvent:DressForSuccessisaninternationalnot-for-profitorganizationdedicatedtohelpingunderprivilegedwomenfindjobsanddevelopprofessionalskills.TheBCITMArantwoskill-developmentworkshops,focusingoninterviewskillsand

onlineprofiledevelopment.

TheResults:Thefirstseminarheldhadgreatfeedbackfromallthewomenattending,andparticipantswereverypleasedwiththeLinkedInandonlineprofileinformation.Forthe2ndseminar,theLinkedInandonlineprofileportionwasexpanded.

Objectives:MemberAttendance:6EventParticipants:10

Results:MemberAttendance:9EventParticipants:10

BCITMARating:

4ShapeSOngOingTheEvent:4Shapesisalocalstart-upwomensfitnessprogram,supportingwomenofallfitnesslevels.TheBCITMbeganthe4ShapessocialmediamarketinginJanuary,2012

Results:SincetheBCITMAslaunchof4Shapesonlinemarketingcampaign,approximately10newfollowershavebeengainedmonthly,whilecontentreachandtotalimpressionshaveincreasedexponentially.

Objectives:MemberParticipation:5SocialMediaFollowers:100OnlineVideoViews:200

Results:MemberParticipation:6SocialMediaFollowers:135OnlineVideoViews:400+

BCITMARating:

4Shapes-FacebookAnalytics,Jan.2012

Ilikethatyouguyshaveafreshperspectivetobeingonline,becausemygenerationisveryhesitantanddoesnthavethecomputerknowledgeorsocialmediaskillsyouhave,Ilearnedalot.

Olga,DressForSuccessparticipant


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SqueazeaSetherapyinc.OngOingTheEvent:SqueazeaseTherapyisaVancouverbusinessthathasdevelopedabodyvestusedasatherapeutictoolforautisticchildren.LaunchinginMayof2012,theMAConsultingteamconductedresearchanddevelopedamarketingstrategythatcanbeimplementedfortheproductlaunch.

Results:SqueazeaseTherapyhasbeenpleasedwiththemarketingstrategydevelopedbytheMAConsultingteam,andresultwillbemeasuredwhentheproductgoestomarketinMay,2012.

Objectives:MemberParticipation:5

Results:MemberParticipation:4

Eventisstillinprogress,andwillbecompletedinMay,2012.

Business Development

MembersoftheBusinessDevelopmentteamutilizetheirskillsinsales,marketingandentrepreneurshiptoofferservicesinmarketingandbusinessdevelopmenttolocalbusinessesinVancouver.Thisyear,theBCITMAsBusinessDevelopmentteamcompletedtheBCITMAsfirstevermarketingprojectforaVancouverclient.

cindydavidfinancialgrOupnOv,2011-Jan,2012TheBCITMAacquireditsfirsteverBusinessDevelopmentclient,CindyDavidFinancialGroup.Takingrelevantskillsfromsales,marketing,andpromotions,theteamcreatedadrip-referralmarketingcampaign,usedtohelppromoteservicesthroughpastclientreferrals.TheprojectwascompletedonJanuary11th,2012.

Objectives:FundsRaised:$500

Results:FundsRaised:$500

BCITMARating:

BCITMA-Hosted On-Campus Speaker Events

TheBCITMAbringsnumerousrelevantandengagingspeakerstotheBCITcampustoenhancestudentseducationandmarketing-skilldevelopment.

cOnnectWithSuecleMentnOv15,2011

TheEvent:SueClementisaprofessionalnetworkingcoach,helpingpeoplegaintheskillsandconfidencetonetworklikeapro.

Results:Suespresentationprovidedstudentswithtimely,valuableskillsfornetworking.Studentsapproachinggraduationfoundherinsightsespeciallyusefulforfindingworkplacementsandnetworkingwithindustryprofessionals.

createWithcarSOntingfeB2,2012

TheEvent:CarsonTingisaSeniorArtDirectoratBlastRadius,aninternationaldigitalmarketingcompanythatworexclusivelywithFortune500companies.With15yearsofcreativemarketingexperience,CarsonTinghasbeenvotedoneofthetop200internationalillustratorsandoneofthet5creativemindsinCanada.

Results:CarsonTingspresentationwassowellreceived,audiencemembersstayedanadditional60minutestoaskquestions,viewsamplesofhiswork,andhearstoriesofhisinternationalexperiences.

Connect-Create-CaptivateObjectives:

SpeakerTopics:Networking,socialmediaandcreativecontentinmarketing.SpeakerSeriesAttendance:100NonMemberAttendance:10AverageSatisfactionRating:80%

Results:

SpeakingTopics:Networking(SueClement),creativity(CarsoTing),socialmedia(RebeccaBollwittSpeakerSeriesAttendance:116NonMemberAttendance:13AverageSatisfactionRating:87%

BCITMARatin

captivateWithreBeccaBOllWitt,MiSS604feB21,2012TheEvent:RebeccaBollwittisoneofthepremierinternetbloggersinVancouver,goingbythemonikerMiss604(areferencet

theVancouvertelephoneareacode).Shehaswonnumerousawardsforherblogandsocialmediafeeds,andhasgarneredtenofthousandsoffollowers,subscribersandadvocates.

Results:Over40studentsattendedMiss604sspeakingengagement.Herdiscussionincludedinsightsintosocialmedia,theeffectivenessofbloggingfromabusinessperspective,andwhattrendsthemarketingindustrymightseeinthefuture.

CompletedinJanuary,2012,analysisfortcampaignwillnotbeavailableuntilMay,2012.

BCITMARating:

Connect-Create-Captivate Speaker Series


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think/SharevancOuver:thedigitalShiftfeB8,201TheEvent:Originallyastudent-ledworkshopondigitalmarketingandsocialmedia,demandquicklydroveitintoa

intimatecommunitydiscussiononmarketingsshifttowardadigitalfuture.HostedbyBobKronbauer,PresidentandEditor-In-ChiefofVancouverisAwesomeInc.,thisspeakingengagementfeaturedHootsuitesVPofCommunityDaveOlson,DigitalStrategistfromRethinkCanadaDarrenYada,aTribalDDBsDigitalStrategistChrisWalts.

Results:ThesuccessofThink/ShareVancouver:TheDigitalShiftwasoverwhelming.Specificmetricsincluded:

#digitalshiftwasthe#1VancouverTwittertrend 50,000onlineimpressionsgeneratedthroughdigital

discussionsthrough#digitalshift 359uniquevisitstotheBCITMAwebsiteinasingleda

100%satisfactionratingfromsurveyedattendees Over$1000raisedbytheBCITMA

TheDigitalShiftwassuchasuccess,manyindustryprofessionalswereunawareitwasa100%studentorganizeevent.

Objectives:MemberAttendance:50ProfessionalAttendance:30SatisfactionRating:80%

ExternalPressCoverage:

VancouverisAwesomeonlinenewsletter

Results:MemberAttendance:50ProfessionalAttendance:60SatisfactionRating:100%ExternalPressCoverage:

VancouverisAwesomeonlinenewsletter;

BCBusinessOnlineMagazine

330mentionsof#digitalshiftonsocialmedia,

50,000impressionsthroughTwittermentionsfromindustleadersincludingDDB,Hootsuite,6S,andRethinkCanada

BCITMARating:

BcaMaMarketerOftheyearatBcitnOv16,2011TheEvent:TheBCITMAhostedthe2011BCAMAMarketeroftheYear,thePacificNationalExhibition(PNE).VPofMarketing,ShelleyFrost,spokeontheirtransformationtooneofthemostrecognizedbrandsinBritishColumbia.StudentslearnedskillsfromaprofessionalIMCcampaignandgainedexposuretothelocalAMAchapter,theBCAMA.

Results:PromotedheavilybytheBCITMA,thiseventwasextremelywellattended,andwillbereplicatednextyear.

Objectives:MemberAttendance:60

Results:MemberAttendance:88

BCITMARating:

B2BMarketingWitherinWilliaMSfeB15,2012TheEvent:ErinWilliamsisanOnlineMarketingConsultant

atIndentPublishingServicesandformerDigitalStrategistforRethinkCommunications.Shediscussedwithstudentshowdigitaltrendsandtechnologyareaffectingthewaybusiness-to-businessmarketingisdone.

TheResult:ThisworkshopgavestudentsadetailedlookattheB2Bcycle,andhownewopportunitiesformanagingB2Brelationshipsarebeingdeveloped.



BCITMARating:

BcitMageneralMeetingSpeakerSerieSUniquelytailoredtomeettheeducationalandmarketingneedsofMAmembers,thisspeakerseriesfeaturedindustryprofessionals,recentmarketinggraduates,andmembersofthevariousmarketingandcareerresourcesavailabletomarketersandcompaniesinVancouver.

Objectives:AverageAttendance:60

Results:AverageAttendance:60

BCITMARating:

AndrewGrantMediaSupervisor,CossetteMedia

DerrickChamberlainand

AlanaBennettNationalAdvertisingBenevolentSociety(NABS)

MayNguyenAccountManager,Rethink

DinaGarayandLudmilla

KmetIntroductiontoBCITsBusinessAdministrationProgram

Industry Events Hosted

Off-Campus By The BCITMA

Thisisastudent-hostedevent?Notanindustrysponsoredevent?.ChrisBreikss,presidentandfounderof6SMarketing,discussinghisimpressionsofThink/Share:TheDigitalShift


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BCITMARating:

BcaMaBreakfaStSerieSSept28,2011TheEvent:PaulBarber,CEO,andKimJackman,VPBrandandPartnershipfortheVancouverWhitecapsFC,discussedbrandmanagement,andsuccessfulmarketingandsellingstrategiesforsportsproductsamongstseveralmarketunknowns.

Results:BCITMAattendanceatthiseventcultivatedastrongrelationshipbetweentheBCITMAandtheBCAMA,andgavetheBCITMASportsMarketingcommitteeusefulinsightfordevelopingfutureinitiatives.



aBcOMfallSeMinarnOv15,2011TheEvent:TheAssociationofBroadcastCommunicators

(ABCOM)bringstogetherbroadcast,mediaandadvertisingprofessionals.KeithPelley,PresidentofRogersMedia(amajorCanadiantelecommunicationcompany),spokeonroleoradvertisinginintegratedmedia.

TheResults:Eventattendeeshadthechancetomeetavarietyofadvertisersandmarketersandlearnhowtechnologyischangingadvertisinginthetelecomindustry.



aBcOMchriStMaSluncheOndec2,2011TheEvent:TheChristmasLuncheonisthebiggestsocialeveoftheyearforVancouvermediaprofessionals.

Results:TheBCITMAcoordinatedwithABCOMtohaveBCITMAmembersvolunteer,givingthemtheopportunityto

meetandnetworkwithmediaprofessionals.

Objectives:EventVolunteers:6

Results:EventVolunteers:6

BCITMARating:

BcaMaBreakfaStSerieSfeB9,2012TheEvent:MarketingleadersfromDDB,Wasserman&Partners,RethinkandTaxispokeonthechanginglandscape

advertising,andhoweconomicandbusinessfactorsshapetnewworldmarketersworkin.

Result:BCITMAmembersnetworkedwithover200marketiprofessionals,gatheringleadsoncareeropportunitiesandinsightintothechanginglandscapeofthemarketingindustinVancouver.



BCITMARating:

Industry Hosted Speakers and Presentations Off-Campus

BCITMARating:

Workshops

davepintOn,puBlicrelatiOnSdirectOrnOv16,2011TheEvent:DavePintonisthePublicRelationsDirectorfortheBritishColumbiaInstituteofTechnologyandformernetworktelevisionreporter.Hisworkshopgavestudentsthetoolstodevelopmediarelationships,andunderstandingabouthowmediaplaysaroleinreal-lifemarketingsituations.

Results:DavePintonspecificallyrequestedasmallgroupto

ensurehands-onopportunitiesforattendees.Mr.Pintonandallmembersinattendancewereextremelysatisfiedwiththeworkshopresults,withstudentscommentingonthereal-worldapplicationsofthetrainingtheyreceived.Thiseventwilldefinitelyberecommendedagainfornextyear.

BCITMARating:



Student-ledWOrkShOpSOct5,2011;nOv9,2011;J

19,2012;feB9,2012TheEvent:FourworkshopsweredevelopedtomeettheneandchallengesfacedbystudentsintheirmarketingprojectsThegreatestdemandfromBCITMAmemberswastobetterunderstandcreativesoftware,sotwoworkshopswereheldoAdobePhotoshop,andtwoonAdobeIllustrator.

TheResults:Workshopswerewellattended,andlessoncontentwasmaderelevanttoschoolprojects.Skillsprogressionwashandledsmoothlyineachworkshop,withadditionalBCITMAmembersonhandtoassistattendees.

BCITMARating:

Objectives:AverageAttendance:15SatisfactionRating:80%

Results:AverageAttendance:20SatisfactionRating:90%


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Networking Events

lOtuSaWardSnOveMBer10,2011TheEvent:Thisawardsgalacelebratescreativityinmarketingcommunications.BCITMAmemberswereabletonetworkwithover900marketers,advertisersandcreativeindustryprofessionals,aswellasseethecreativecommunicationsbeingproducedinVancouver.

Results:TheBCITMAhadahugeturnoutofmembersandvolunteersforthisevent,exceedingexpectationsfora$70school-nightevent.

BCITMARating:



naBScanneSnightJan26,

2012TheEvent:TheNationalAdvertisingBenevolentSociety(NABS)hoststheirannualCannesLionsScreening,raisingfundsandsupportforindustryprofessionalsinneed.

Results:TheBCITMAcollaboratedwithNABStohelppromotetheevent,offeringvolunteersandbringingoutovertwodozenBCITMAmembers.

BCITMARating:



SchMOOzapalOOzaJanuary25,2012TheEvent:SchmoozapaloozaisBCITspremierstudent-professionalnetworkingevent,heldannuallytoallowstudetomeetandengagewithmarketingprofessionalsandadvertisersinterestedinacquiringnewtalent.

Results:Schmoozapaloozasuccessfullyhelpedconnectandnetworkover200attendeesandraised$18,970fortheBCITAlumniAssociationsendowmentfund.

BCITMARating:

Objectives:StudentandAlumniAttendance:100IndustryProfessionalAttendance:80FundsRaised:$20,000

Results:StudentandAlumniAttendance:125IndustryProfessionalAttendance:80FundsRaised:$18,970

Industry Tours

ddBagencytOurdec7,2011TheEvent:DDBisoneoftheleadingfull-serviceagenciesinCanada.TheagencytourgaveBCITMAmembersaninside

lookatamarketingagencyandpotentialagencycareers.Results:Thetourwasagreatsuccess,withthemostcommonsurvey-responsefromattendees:IloveitatDDB.

BCITMARating:



cOSSetteagencytOurnOv2,2011TheEvent:Thistourgaveattendeesthechancetoseeoperationsataglobal,awardwinningmarketingagency.

Results:Attendeeslearnedaboutthedifferentrolesmarkettakeattheagencyandhowthepiecesofamarketingcampaignareconceivedandimplemented.

BCITMARating:




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BCITMARating:Objectives:MemberAttendance:15SatisfactionRating:80%


AMA Competition Participation

42BCITMAmembershaveregisteredtoattendthe2012AMACollegiateConference,a61.5%increaseover2011attendance.

caSecOMpetitiOnTheBCITMAhasahistoryofsuccesswiththeAMACaseCompetition,andthisyearhasbeennoexception.Followingatop10finishin2010/2011,wewillonceagainbepresentingasatop10finalistinNewOrleans.

MemberParticipation:15AMACompetitionObjective:First-PlaceFinish

WeBSitecOMpetitiOnWWW.BcitMa.caTheBCITMAdidacompleterebuildofthewebsitethisyear,andisexpectinggreatresultsinthiscompetition.

MemberParticipation:3AMACompetitionObjective:Top-5Finish

t-ShirtcOMpetitiOnThisistheBCITMAsfirstentranceintotheAMAT-ShirtCompetition,andtheteamisraisingfundstoensureeveryBCITMAmemberwillbeourNewOrleansshirtwithpride.


aMaSaveSliveScOMpetitiOn2011-2012marksthefirstyeartheBCITMAhasenteredintotheAMASavesLivesCompetition.LaunchedinFebruaryof2012,TheBCITMAAMASavesLivesteamisalreadyintheto10ofmanycompetitionareas.SeetheCommunitysectionthisreportforacompletereportandanlaysis

SaBrecOMpetitiOnAftera3rdplacefinishinlastyearsAMASabreCompetitiontheBCITMAisputtingtogetherateamthatwillchallengefothetopspot.


exhiBitScOMpetitiOnThe2010-2011BCITMAExhibitsteamwasamazinglysuccessful,winningtheAMACollegiateConferenceExhibitsChallenge.Thisyeartheteamhasstartedpreparationsevenearlier,andhastheirsightssetonwinningthetopprizeagain.


SaleScOMpetitiOn

TheBCITMAgainedagreatdealofexperienceinlastyearsAMASalescompetition.Thisyeartheyarepreparingwellinadvance,andhopetoachieveatop-5finish.


hOttOMaliagencytOurJan11,2012TheEvent:Followingtoursatlargeagenciessuchas6S,DDB,andCossette,theBCITMAarrangedforaboutiqueagencytourHotTomali,asmall,localagencyfocusingoncreativeconceptsandbranddevelopment.

TheResult:ThesuccessoftherecentBCITMAmarketingagencytourshelpedgeneratestronginterestandword-of-mouthfothetouratHotTomali,andattendancewassignificantlyhigherthanexpected.Attendeescommentedonhowgreatitwastoseeasmall,localagencyinVancouver,andtohearfromthefounderhimselfabouthispathinbeginningandgrowingasmallsuccessfulbusiness.

MemberParticipation:30AMACompetitionObjective:Top-TenFinish

MarketingWeekcOMpetitiOnThisistheBCITMAsfirstentryintotheMarketingWeekcompetition.

MemberParticipation:35AMACompetitionObjective:Top-5Finish chapterrepOrting

TheBCITMAisknownforitsstrongchapterplanningandreporting,andonceagainexpectstobechallengingforahigoverallchapterstandingwiththeAMA.

MemberParticipation:121AMACompetitionObjective:GoldStanding

hughg.WaleSaWardTheBCITMAhasnominateditsfacultyadvisor,GeoffreyBird,forhisinstrumentalroleinmaking2011-2012suchasuccessfulandproductiveyear.


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Community

TheBCITMAsCommunityServiceprojectshavebeenoneofthestrongestaspectsoftheBCITMA.Over20maleandfemalememberswereexposedtoadiverserangeofcommunityinitiativesandprojectsthroughtheBCITMA.

runfOrthecureOct2,2011TheEvent:TheRunForTheCureisa5mileruntoraisefundsforbreastcancerresearch,andisoneofthelargestcancer-fightingeventsinVancouver.

Results:TheRunFortheCureeventwasanincrediblesuccess,andtheBCITMAmadeahugeimpact,raising$1,585andshowingsupportfortheVancouvercommunity.

Community Events

BCITMARating:

Objectives:MemberParticipation:5FundsRaised:$500

Results:MemberParticipation:15FundsRaised:$1,585

unplugfOrafricafundraiSer

OctOBer17tO21,2011TheEvent:TheBCITMAteamdevelopedandexecutedaweeklongon-campusfundraisingevent,UnplugforAfrica.

ParticipantspledgedtogofivedayswithoutsocialmediaantextmessagingtoraisefundsforthosesufferingwithoutfoodorwaterintheHornofAfrica.

Results: Team members

learned first-hand how to acti-

vate and promote a brand new

fundraising event. The event

was co-organized by the BCIT School of Business and the

BCIT Student Association. There were events and activities

all week long including a special guest presentation by the

author of The Digital Diet, Daniel Sieberg, who was flown infrom New York City. Vancouver-based newspapers and rad

picked up the story and four BCITMA members had a chan

to act as media spokespeople for the event.

Objectives:Participants:200FundsRaised:$5,000MediaCoverage:Localnewsexposure

Results:Participants:110FundsRaised:$5,200MediaCoverage:3newspapstories,3radiointerviews,1campus-TVnewsstory

Community Objectives

1. Raise$3,000ormoreforcommunityevents,projectsandfundraisers.

2. Have20%ofmembersparticipatingintheBCITMAscommunitymarketingteam,MAConsulting.

3. Increasethenumberofcommunityeventsandactivitiesfromsevenin2010-2011totenin2011-2012.

Community Results

1. TheBCITMAhashelpedraiseover$8,500forcommunityevents,projectsandfundraisers.

2. 22differentmaleandfemalemembersoftheBCITMA,nearly20%ofmembership,tookpartineventsandmarketingactivitiesaspartoftheBCITMAscommunitymarketingteam,MAConsulting.

3. TheBCITMAscommunityteamhosted13differentcommunityeventssofarthisyear,helpingtofightcancesupportlocalunder-privilegedindividualsinVancouver,andincreasethenumberoforgandonorsnation-wi

BCITMARating:


TotalEvents 7 13 85.7%

TotalCommunityFundsRaised $3,735 $13,903.98 272.4%


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MOveMBernOv,2011TheEvent:Movemberisaninternationalcampaignraisingfundsandawarenesstostopprostatecancer.MaleBCITMAmembersgrewmoustachessupportthecause,andapledge-boothwassetupforstudentstodonatemoneyandtopurchasestick-onfakemoustachesforthosewho

couldntgrowamoustacheoftheirown.Theeventconcludedwithawrap-uppartywithabarberavailabletoshaveoffparticipantsmoustaches.

Results:TheBCITMAgainedsponsorshipfromthecampusstudentassociationtohelppromotetheevent,increasingthepromotionbudget,andmakingitoneofthemostrecognizedevents

acrosstheentirecampus.

BCITMARating:

Objectives:MoustachesGrown:50FundsRaised:$1,000

Results:MoustachesGrown:90FundsRaised:$2,051.25

WintercOatdrivenOv21-23,2011;

Jan18-20,2012TheEvent:TheBCITMAcollectedcoatsandwarmclothingitemstohelpthelessfortunateinVancouver.Twodriveswereexecuted,onepriortotheChristmasholiday,andasecondduringanunseasonablycoldweatherperiodinJanuary,2012.

Results:Membersdevelopedapromotionalcampaignandsetupaholiday-themedcollectionbooth,andcollectedover200coatsandotherwarmwinterclothestohelpthehomelessandlessfortunatesurvivetheCanadianwinter.

BCITMARating:

Objectives:MemberParticipants:10ClothingItems:150

Results:MemberParticipants:10ClothingItems:200+

StudentSchOlarShipcharityauctiOnnOv23,2011TheEvent:TheBCITMAplannedandhostedasilentauctionontheBCITcampustoraisemoneyfortheBCITAlumniAssociationsstudentscholarshipfund.

Results:VolunteersfromtheBCITMAarrangedforauctionitems,promotedtheeventoncampus,andrantheauctionwell.Spapackages,giftcardstoWingsBrewPub,andvideogamesfromElectronicArtswereallacquiredfortheauctionandnearly$2,000wasraised.

BCITMARating:

Objectives:MemberParticipants:10FundsRaised:$2,000

Results:MemberParticipants:12FundsRaised:$1,789

giftOfchOiceandrOck-paper-SciSSOrSfundraiSer

dec5-7,2011TheEvent:GiftofChoiceisaBCITfundraiserthathelps

familiesinneedbypurchasinggiftsforChristmas.Thisyear,theBCITMAheldaRock-Paper-Scissorstournament,withentryfeessupportingthecharity.

Results:Inexecutingthisevent,theplanningteamconfrontedthechallengesofeventplanning.Conflictsforspaceresultedinnumerouseventreschedulings,anddespiteatournamentprizeofafreeflighttoLasVegas,turnoutwaslowerthanexpected.Thetournamentwasstillasuccess,witfeedbackfromplayersbeingverypositiveforthetournamenitself.

BCITMARating:

Objectives:Participants:50FundsRaised:$500

Results:Participants:35ClothingItems:$278.73

kennySridetOcOnquercancerJune16,2012TheEvent:BCITMAmemberKennyTranrecentlylearnedthhisbestfriendwassufferingfrombraincancer.Inspiredbyhfriendsbattle,andwithsupportfromtheBCITMA,Kennyishopingtoraise$5,000beforebikingfromVancouver,BCtoSeattle,WA.KennysbikeridetakesplaceJune16th,2012.

Results:TheBCITMAarrangedforateamtohelpwithpromotionsandadvertisingforKennysfundraiser.Leveragintheircreativeandstrategicskillsinadvertising,promotionsandonlinemarketing,theteamhasraisedover$3,000inthefirstthreeweeksofthecampaign.

BCITMARating:

Objectives:FundsRaised:$5,000

Results:FundsRaised:$3,000

ThiseventendsonJune16t2012,andisstillinprogress.


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MAConsultingoffersfreemarketingservicestocommunityprojectsandstart-upcompanieswiththepurposeofgivingbackttheVancouvercommunity.

BCITMA: AMA Saves Lives

MA Consulting

lOvefeStfeB13-14,2012TheEvent:IncelebrationofValentinesDay,themembersoBCITMA:AMASavesLivessetupaninfoboothoncampus.Theygaveoutfreechocolates,paintedfaces,andsignedupneworgandonors.

Results:BCITMAmembersinteractedwithseveralhundredstudentsandstaff,andincreasedthenumberoforgandono

by127thefirstday,and75thesecond.

BCITAMASavesLivesViralReach

onFacebook

aMavideOcOnteStSuBMiSSiOnSTheEvent:AspartoftheAMASavesLivescompetition,BCITMAmembershavebeencreatingvideoentrieshighlightingtheneedfororgandonorsandthegreateffectsithasonothers.

Results:BCITMAsAMASavesLivesteamhaspartneredwiththeBCTransplantFoundationtohelpcreatecontent.Classroomtoursandvideoshowingshavealsobeendoneoncampus,showingover500studentshowtheycansignuptobeanorgandonorandwhyitssoimportant.

BCITMARating:

Objectives:VideosCreated:24VideoViews:150RegisteredOrganDonors:150EventsSubmitted:5FacebookPosts:150

ResultstoDate:VideosCreated:15VideoViews:130RegisteredOrganDonors:5EventsSubmitted:4FacebookPosts:151

BCITisontracktoreachandsurpassalloitsAMASavesLivesobjectives.

DressForSuccess:TwelveBCITMAmembershelpedorganizetheDressForSuccessseminar,helpingunemployedandunderprivilegedwomenlearnskillsforhelpingprepareforinterviewsandtofindwork.Seethefullwrite-upintheProfessionaDevelopmentsectionofthisreportforprojectresults.

4Shapes:SixBCITMAmembersdevelopedtheonlineandsocialmediamarketingstrategyfor4Shapes,afitnessorganizationwomen.Seethefullwrite-upintheProfessionalDevelopmentsectionofthisreportforprojectresultsandanalytics.

SqueazeaseTherapyInc.:FourBCITMAmembershelpeddevelopthemarketingplanfortheproductlaunchofSqueazeaseTherapy.Seethefullwrite-upintheProfessionalDevelopmentsectionofthisreportforprojectresults.

caMBOdialightchildrenSaSSOciatiOn,phnOMpenhOrphanage-april2012TheEvent:TheSportsMarketingandCommunityRelationscommitteesareworkingtogethertoraiseawarenessaboutthe

CambodiaLightChildrensAssociation,collectingnewandusedsportsequipment,clothing,andmoneytohelptheseorphans.

Results:Thisprojectisstillinitsplanningphasesbutthecommitteesarecurrentlyworkingonapromotionalvideoandcreativadvertisingideas.

aMaSaveSliveSOBJectiveSandreSultS

aMaSaveSliveScaMpaignlaunch-Jan31,2011TheEvent:TheAMASavesLivesteamcollaboratedwiththe

BCITMAFundraisingteamtosetuptheirboothduringtheBCITMABakeSale.TheAMASavesLivesdonorcampaignandwaslaunched,alongwiththesocialmediacampaign.

ThiswasBCITMAsfirstyearinvolvedwiththeAMASavesLivesCompetition.TheFallsemesterwasspentplanninganddevelopingthecriticalpaththatwouldtaketheBCITMASavesLivescampaignfromaninitiativewithnobrandawarenesstooofthemostsuccessfulandrecognizedbrandsontheBCITcampus.

BCITMARating:Objectives:MemberParticipation:10FundsRaised:$1000

Results: Planningforthiseventhasstarted,howefundraisingwillnotbeginuntilApril,201

BCITAMASavesLivesWeeklyReach,PostsandDiscussions


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FundraisingfortheBCITMAisdonetocoverpromotioncostsformarketingevents,fundmemberstravellingtotheAMACollegiateConference,andpurchasesuppliesneededforeventsandactivities.

Fundraising Objectives

Fundraising Events

1. ToofferadiverserangeoffundraisingopportunitiestoBCITMAmembers.

2. Toraise$500insponsorshipfromexternalentities.

3. Toraise$500throughBusinessDevelopment,offeringmarketingservicestoexternalclients.

4. TodevelopourrelationshipwithBCITsSchoolofBusiness,garneringatleast$7000insponsorship.

5. Raise$4500infundsfromticketsalestoBCITMAsocialevents.

Fundraising Results

cOnnectMeBBqSept9,2011TheEvent:TheBCITMAkickedoffthestudentyearwithitsannualConnectMeBBQ,meetingnewstudentsandrecruitingnewmembers.

Results:TheBCITMAsetupasponsorshipteam,cuttingfoodcostsby50%fromthepreviousyearsBCITMABBQ,andsellingover$550infoodanddrinks.

Fundraising

1. TheBCITMAsfundraisingactivitiesincludedsocialevents,coffeesales,marketingservices,anduniqueactivitiesuchasthePie-athalon.

2. $2,030valueinprizedonationsweregatheredthroughsponsorshipsofBCITMAevents.

3. TheBCITMAsBusinessDevelopmentcommitteecompleteditsfirstmarketingservicescontract,raising$500.

4. TheBCITSchoolofBusinessmoveditsstudentfundingmoneyintotheStudentInitiativefund,controlledbytBCITStudentAssociation.Throughthisfundinginitiative,theBCITMAcollected$9,000insponsorship.

5. TheBCITMAhasalreadyraised$7,877fromsocialeventticketsales,andisprojectedtoraiseintotalover$10,000overthe2011-2012year.

kriSpykreMeSaleOct6,2011TheEvent:TheBCITMAranaKrispyKremedoughnutsale,sellingdoughnutsinthemainhalloncampustostudents.

Results:Thisyearwasextremelysuccessful,withtheentireinventorysoldinashortamountoftimeandattractingarecordnumberofcustomers.

Studentpricecard(Spc)SaleOct3-7,2011TheEvent:SPCsareaninternationalstudentdiscountcards,offeringstudentslowerpricesanavarietyofretailitemsaroundtworld.TheBCITMAsoldSPCsforthefirsttime,sellingthemfor$9with$2ofeachcardsoldgoingtotheBCITMA.

Results:SalesforSPCsbeganlaterthanplanned,anddidnotgowell.ThereisgreatpotentialtobundlethemwithBCITMAmembershipfees,increasingboththevalueforstudentsbecomingaBCITMAmember,andincreasedrevenuesfortheBCITMA

BCITMARating:

Objectives:StudentImpressions:60FundsRaised:$100

SponsorshipValue:$100

Results:StudentImpressions:74FundsRaised:$153.60

SponsorshipValue:$250

BCITMARating:



BCITMARating:Objectives:FundsRaised:$450



TotalFundsRaised $5,695 $7,877 38.3%

TotalValueofSponsorshipsGarnered $2,030


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pie-athalOnnOv17,2011TheEvent:BCITMAsannualPie-athalonisoneofthemostvisible,awarenessgeneratingandfuneventstheBCITMAputson.StudentsandstaffareinvitedtocomeuptotheBCITMAboothandpieeachother,payingbetween$2and$5totosswhip-creampiesatfriends.

Results:Over50peoplewerepied,including27non-membersandseveralBCITfaculty,includingtheBCITMAfacultyadvisor.

BCITMARating:

Results:FundsRaised:$165.50


cOffeeSalenOv23-25,2011TheEvent:TheBCITMApartneredwithNewdayTradingCo.tosellfair-tradeorganiccoffeetostudentsandfacultymembersoncampus.

Results:TheBCITMApromotionsteamspecificallytargetedfacultymembers,whowerethestrongestsourceof

revenue.

BCITMARating:



endOfSeMeSterpartydec9,2011TheEvent:TheBCITMAeventsteamputtogetheranight-clubdancepartytocelebratetheendoftheschoolsemester.Aparty-promotionteamwasorganizedtohypetheevent,

BCITMAmembersvisitedclassroomstopromotetheeventandsellticketsdirectlytostudents.

Results:ThiswasoneoftheBCITMAsmostsuccessfulparties,andwasthemostwell-attendedeventstheBCITMAhostedduringtheautumnsemester.

BCITMARating:

Results:Attendance:185FundsRaised:$1,850

Objectives:Attendance:100FundsRaised:$1,000

2ndSeMeSterBacktOSchOOlpartyJan27,2012TheEvent:FollowingthesuccessoftherecentEndofSemesterParty,theBCITMAheldanothersocialnightoffcampuswithapartyindowntownVancouver.

Results:TheBCITMAdeployedpromotionsteamsandtickesellerstomeetandsellticketstostudentsoncampus.Thisocampussocialhostedamonthafterthestartofschoolhadover100attendees,raisingover$1,000.

BCITMARating:

Results:Attendance:98FundsRaised:$980

Objectives:Attendance:100FundsRaised:$1,000

BakeSaleJan31,2012TheEvent:BCITMAmembersvolunteeredtheirtimeandkitchenstoputtogetheranarrayofbakedtreats,soldtosupporttheBCITMAsmarketinginitiativesandattendeesfotheAMACollegiateConference.

Results:OveradozenBCITMAmembershelpedbakeandseitems,whiletheBCITMApromotionsteamusedsocialmediandcampusposterstoadvertisetheevent.

BCITMARating:

Results:MemberVolunteers:15FundsRaised:$193

Objectives:MemberVolunteers:10FundsRaised:$150

faShiOnShOWMarch9,2012TheEvent:TheBCITMAeventsteamhascreatedtheBCITMFashionshowtopromotefashiondesignersandmodelingtalentfromaroundVancouver.Theteamutilizestheirskillsinpublicrelations,experientialmarketing,advertisingandpromotionstoprovideanopportunityfordesignersandmodelstogainexposureandbuildtheirportfolio.

Results:BCITMAseventsandpromotionsteamhavebookedalargervenue,increasedthenumberoffashiondesigners,andaremakingthe2012FashionShowthemostsuccessful

ever.PromotionsarebeingintegratedthroughtheBCITMAson-campusadvertisements,socialmediaoutlets,andthrougtheBCITMAsnetworkofconnectionsmadeinthemarketingindustryandfashioncommunity.

BCITMARating:

EventdateissetforMarch9,2012

Results:TicketSales:FundsRaised:

Objectives:TicketSales300FundsRaised:$3,000


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BuSineSSdevelOpMentTheBusinessDevelopmentcommitteeacquireditsfirstevermarketingservicesclient.CindyDavidFinancialGrouppaidfortheBusinessDevelopmentteamtodevelopadrip-referralmarketingcampaign(seethefulldescriptionunderProfessionalDevelopment).

BCITMARating:

Results:

FundsRaised:$500

Objectives:

FundsRaised:$500

BcitMaSpOrtSMarketingrafflefeB20-24,2012TheBCITMAssportsmarketingcommitteegainedsponsorshipthroughtheVancouverCanucksicehockeyteamandtheVancouverWhiteCapsfootballclub.

Itemsincludeafull-teamautographedhockeystick,anautographedCanuckshockeybanner,anautographedsoccerball,anautographedWhiteCapssoccerjersey,andareturnflighttoLasVegas.

BCITMARating:

Results:FundsRaised:$1,200

Objectives:FundsRaised:$1,000

Salesarenowprojectedtoreachover$2,000bytheendoftheraffle.

SpOnSOrShipTheBCITMAssponsorshipprogramwasextremelysuccessfuthisyear.Itemvalueforsponsor-donateditemswasnegligibinyearspast,howevertheBCITMAsponsorshipteamwasextremelyresourcefulinminingthevariousconnectionsannetworkstheBCITMAanditsmembershaveestablished.

Sponsor-DonatedItem

FoodsponsorsfortheBCITMAConnectMeBBQ

CarderosandGlowballGiftCertificates

SportsmemorabiliafromtheVancouverCanucksprofessionalicehockeyteam

SportsmemorabiliafromtheVancouverWhitecapsprofessionalsoccerclub

2returnflightstoLasVegas

Starbuckscoffee

ItemValue

$250

$200

$200

$100

$1,200

$80

TotalSponsorshipItemValue $2,030

Membership

TheBCITMApridesitselfonhavingthelargestmembershipofanycluboncampus,anddeliversvaluetoitsmembersthroughmarketingopportunities,networkingevents,andsocialactivitiesexclusivelyformembers.

Membership Objectives

1. Have120paidMAmembersbyJanuary2012,a10%increasefromJanuary2011.

2. Maintainactiveparticipationby75%ofBCITMAmembersthroughouttheacademicyear.

3. Averagea55%attendancelevelatGeneralMeetings,heldbi-weeklyat7:30a.m.

4. Maintainamembersatisfactionlevelof80%throughouttheacademicyear.

5. Conductcomprehensivemember-satisfactionsurveysinNovember2011,andMarch2012.

Membership Results

1. AsofJanuary2012,theBCITMAhad121registeredandpaidmembers.

2. 99BCITMAsmembers,80%,areactivelyengagedineventsandactivitieswiththeBCITMA,with42membersregisteredtoattendthe2012AMACollegiateConferenceinNewOrleans.

3. Attendancehasaveragedjustover50%forBCITMAGeneralMeetings.

4. Surveyedmembersgaveanaveragesatisfactionratingofover90%forBCITMAevents.

5. AnexecutivememberevaluationwasconductinginDecember,2012,andafirst-yearBCITMAmembersurveylookingintowhatreasonsmotivatedmemberstojointheBCITMA,iscurrentlyin-progress.


TotalRegisteredMembers 109 121 11%


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Recruitment Events and Activities

OrientatiOndaySept6,2011TheEvent:TheBCITMAputtogetheritsmostcomprehensiveOrientationDaypackage,promotionalmaterial,andclubinformationyet.Thefirst50paidmembersreceivedabrandedBCITMApad-folio,waterbottle,andtote-bag,andBCITMAvolunteerswereavailablealldaytospeakwithstudentsandcollectcontactinformation.

Results:250newstudentsenteredthemarketingprogram,andtheBCITMAwasabletodirectlyreachoverhalfofthem,collectingcontactinformationandpromotingtheclub.

BCITMARating:

Results:BoothVisits:134StudentAwarenessGenerated:54%

Objectives:BoothVisits:100StudentAwarenessGenerated:40%

cOnnectMeBBqSept9,2011TheEvent:TheBCITMAsConnectMeBBQrunsonthefinaldayororientationweekfornewstudentsatBCIT,andiusedtogenerateawarenessoftheBCITMAandrecruitnewmembers.

Results:74newstudentsvisitedtheConnectMeBBQ,helpingtheBCITMAraisefundsandrecruitnewmembers.

BCITMARating:

Results:StudentVisits:74FundsRaised:$174

Objectives:StudentVisits:60FundsRaised:$100

BcitMainfOSeSSiOnSept14,2011TheEvent:TheBCITMAInfoSessiongavebothnewandreturningstudentsthechancetolearnaboutthedifferentcommittees,activitiesandeventstheBCITMAorganizes.

Results:74newstudentsvisitedtheConnectMeBBQ,helpingtheBCITMAraisefundsandrecruitnewmembers.

BCITMARating:

Results:Attendance:63BCITMARecruits:28

Objectives:Attendance:60BCITMARecruits:30

BcitMafirStgeneralMeetingSept21,2011TheEvent:ThefirstBCITMAGeneralMeeting,heldon-campusat7:30a.m.,gavenewmemberstheirfirstexposureoperationswiththeBCITMA.

Results:Nearly90studentsattendedthefirstGM,withtheadditional28memberregistrationsbringingtotalBCITMAmembershiptoover70members.

BCITMARating:

Results:Attendance:84BCITMARecruits:26

Objectives:Attendance:50BCITMARecruits:20

cluBBazaarSept13,2011TheEvent:TheBCITClubBazaarisashowcaseofallthedifferentstudentclubsatBCIT.Clubssetupboothsandpromotetheiactivitiestopotentialrecruits,whilecompetingfortheBCITStudentAssociationsClubBazaarprizeof$100.

Results:TheBCITMAranaslideshowofeventsandactivities,laidoutswagavailablefornewmembers,andranengaginggamtogetstudentsexcited.TheresultwastheBCITMAwinningtheawardfortopstudentclubattheClubBazaar.

BCITMARating:Results:ClubBazaarPrize:FirstPlaceFundsRaised:$100

Objectives:ClubBazaarPrize:FirstPlaceFundsRaised:$100


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TheBCITMAsuccessfullyachieveditsgoalof120paidmembersbyJanuary,2012,surpassingthatnumberforatotalof121registeredmembers.ThisresultcouldnothavebeenachievedwithoutthecarefulandstrategicplanningbymembersoftheBCITMAduringtheSeptember-Decembermembershiprecruitmentphase,duringwhichtime:

BCITMA Member Social Activities

hallOWeendOdgeBallchallengeOct31,2011TheEvent:AsthemarketingprogramatBCITlastsonlytwoyears,theBCITMAheldafirst-yearvs.second-yearHalloweenDodgeballchallenge,pittingtheyoungerandolderstudentsagainsteachother.

Results:TakingplaceMondaymorningat7a.m.,theeventwaswellattended,with30membersarrivingincostume.

BCITMARating:

Results:Attendance:30

Objectives:Attendance:20

BcitMaMeMBerSBOWlingnightnOv18,2011TheEvent:TheBCITMAEventscommitteehostedanoff-campusbowlingnightandmembermingler.

Results:Despiteterribleweatherandtakingplaceoffcamp34BCITMAmembersattended.ThemedTightandBright,over80%ofmembersworeatleastoneitemofverytightobrightclothingtoshowtheirBCITMApride.

BCITMARating:

Results:Attendance:34

Objectives:Attendance:30

Membership Recruitment Results

TheBCITMAFacebookpagereceived1,549views

TheBCITMAFacebookpagegathered72additionallikes

78newpaidmemberswererecruited

Totalactivemembershipreached118 51%of2010-2011membersrenewedtheir

membership

Communication

CommunicationplaysanimportantroleinallaspectsoftheBCITMAsoperations.Thisyear,theBCITMAexpandeditsuseofsocialmedia,newsletters,committeemeetings,andmediacommunicationstoenhancetheeffectivenessandcoordinationoftvariousBCITMAcommitteesandtheirevents.

Communication Objectives

1. Tomaintainabi-weeklyonlinenewsletterreaderrateof80%ofBCITMAmembers.

2. Achieveabi-weeklyonlinenewsletteropenrateof30%

3. Toensure85%awarenessofBCITMAeventsandactivities.

4. Attractnon-memberstoBCITMAeventstoincreasethereachandawarenessoftheBCITMAbrand,selling5%ofticketsto

non-members.

1. 162individualsaresubscribedtotheBCITMAsonlinenewsletter,withalmost100%oftheBCITMAmemberssubscribing.

2. Onlinenewslettershaveanaverageopenrateof39.9%,withahighof54.04%

3. EverymemberoftheBCITMAfollows,subscribes,orlikesoneoftheBCITMAsonlineformsofcommunicatio

4. AwarenessoftheBCITMAbrandwasdramaticallyimproved.Non-memberscomprisedanaverageof20.3%oattendeesattheBCITMAspeakereventsoncampus.Non-memberattendeescomprisedanaverage46.9%foBCITMAnetworkingeventsheldoff-campus.

Communication Results


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Social Media

SocialmediabecameoneofthemostusedandvitalformsofcommunicationthisyearfortheBCITMA.Over30differentFacebookgroupsandTwitteraccountswereestablishedforBCITMAcommitteesandactivities,whileanadditional25Facebooeventpageswerecreatedtosupplymemberswitheasy-to-findaccessforeventdetails.

SocialmediametricssinceOctober1st,2011include:

BCITMARating:Results:

Facebook:401likesTwitter:774followers

Objectives:

Facebook:400likesTwitter:750followers

TheBCITMATwitteraccountisfollowedbynumerousindustryprofessionals,including:Hootsuite;theAMA;ChrisBreikss,founderof6SMarketing;andBillMurphy,presidentofCossetteEast.Inaddition,overonedozenAMAcollegiatechaptersfoll@BCITMA.PeoplelikingtheBCITMAFacebookpagecomefrom16differentcountries,includingGermany,Thailand,France,andAustralia.

BcitMaSfaceBOOkpage 400likes

197comments

103discussionsabouttheBCITMA

BcitMaStWitteraccOunt,@BcitMa 286tweets

150newfollowers

44retweets

272mentions

Website

WeBcOntentandanalyticSWith48pagesofcontentupdatedregularly,theBCITMAwebsitehasbeenanincrediblesuccessinspreadingawarenessandcreatingengagementwiththeBCITMAbrand.

BCITMARating:

Results:PageViews:7,439UniquePageVisits:471AverageTimeonSite:3min,48secPagesperVisit:4.04

Objectives:PageViews:1,000UniquePageVisits:150AverageTimeonSite:2min

PagesPerVisit:4

BcitMaMOBileappWithmobilethebiggesttrendinmarketingandtechnologytheBCITMAisleadingthechargeindevelopingmobileapplicationsforchaptermarketingandcommunications.

http://bcitma.ca/download-the-bcitma-mobile-app/

BCITMARating:

Results:ThisprojectwasundertakenbytheBCITMAWebDesignandPromotionsteam,andwcompletedinJanuary,2012.

Objectives:Createaunique,mobileappupdatedwithrelevantBCITMAcontent.

RelaunchedinOctober,2011,www.bcitma.caservesastheinformationhubfortheBCITMA,keepingmembersandvisitorsupdatedonBCITMAactivitiesandinformationwithtimely,relevantcontent.


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Posters and On-Campus Advertising

pOSterSanddigitalMediaadvertiSeMentSTwentyninememberstookpartintheBCITMAsadvertisingcommittee,creatingprintandonlineadvertisementstoengageandinformstudentsoutsideoftheBCITMAabouttheactivitiesbeingheld.

BCITMARating:

Results:MemberParticipation:29

Non-MemberSalestoAdvertisedEvents:20-47%

Objectives:MemberParticipation:20

Non-MemberTicketSalestoAdvertisedEvents:5%ofsales

neWSletterTheBCITMAsbi-weeklynewslettervitaltoolformembercommunication.Itdeliversinformationonfutureandpastevents,whiletimely,student-relatedcontentisincludedtofurtheraugmentBCITMAcommunications.

BCITMARating:

Results:Subscribers:162,100%ofmembersandanadditionalsubscribers.OpenRate:43.09%

Objectives:Subscribers:80%ofmembersOpenRate:30%

lecturepreSentatiOnSTheBCITMAEventsandPromotionscommitteesranseverallecturepresentations,promotingevents,activities,andraisingawarenessoftheBCITMAbrand.

externalMediaexpOSureTheBCITMACommunicationscommitteecultivatedrelationshipswithnumerousexternalmediasources.

Evolution107.9Radio

TwointerviewsonEvolutionsMakingContacttalk-sho

BCITMagazine

EditorialonBCITMAstop-10casecompetitionresult.

BCITsuniversitywebsite

UniversityhomepagehighlightedBCITMAssuccessatthAMAconferenceinNewOrleans.

BCITMARating:

25on-airannouncementsofBCITMAactivities

Results:Mediaexposurethroughthdifferentmediachannels.

Objectives:Mediaexposurethroughthreedifferentmediachannels.

BCITMARating:

Results:Generated2000studentimpressionsthroughlecturepromotions.

Objectives:Generate2000studentimpressionsthroughlecturepromotions.

Chapter Operations

OperationalObjectives:TocreateandmaintainaprofessionalmarketingenvironmentthatassistsandaugmentstheeducationalexperiencesofstudentsintheBCITMarketingManagementprogram.TheBCITMAExecutiveBoard,comprisedofthePresident,VicePresident,tenCommitteeVPs,andthetwoFirst-YearLiaisons,worktogethertodevelopandimprovetheobjectivessetannuallyfortheBCITMA.

Measurement:DetermingthelevelofsuccessfortheseorganizationalgoalsisbasedonthecombinationofthemanydifferenmetricsandobjectivestheBCITMAhasdevelopedfortheyear.Keyperformanceindicatorsinclude:

Eventsatisfactionrating

Mediacoverage

Totalmembership

Quantity,qualityandeducationalrelevancyofeventsplanned

Membershipattendance

Eachofthesekeyindicatorshasbeenanextremesuccessthisyear,andtheBCITMAhasoverwhelminglyexceedingtheexpectationssetatthebeginningofthe2011-2012year.


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With121registeredBCITMAmembers,theBCITMAhasdevelopedaninternalstructurethatgivesmemberstheflexibilitytocreateandexecutemarketingactivitiesandprojects,whilehavingthememberresourcesandexecutivemanagementtoensuretheyarecompletedsuccessfully.KeyportionsoftheBCITMAorganizationalstructureinclude:

PresidentandVicePresident,administrativeandmanagerialdutiesfortheBCITMA.

TenCommitteeVPs,managingcommitteeactivitiesandtheassociatedDirectorpositions.

TwoFirst-YearLiaisons,keepingfirst-yearstudentsconnectedwiththeBCITMAexecutive.

NineteenDirectorroles,responsibleformanyBCITMAprojectsandsubcommittees.

Thereareatotalof17on-goingandcurrently-activeprojectswiththeBCITMA.Theseprojectshaveacombinedtotalof379activeparticipants,withanaverageof23membershelpingtocompleteprojectobjectives.BCITMAmembersareonaverageinvolvedin3.13marketingprojectsatanygiventime.

The BCITMA 2011-2012

Organizational Chart

BcitMaexecutiveretreatObjectivesandstrategiesestablishedattheBCITMAExecutiveRetreathavecontinuedtoguidetheBCITMAchapter.Qualityandquantityofmarketingactivitieshavedramaticallyincreasedthisyear,andsignificantimprovementshavebeenmadeincompetitionentriesfortheAMA

CollegiateConference.

BcitMaM eetingSExecutiveMeetings:HeldweeklytoupdateexecutivemembersonallinternalandexternalactivitiesrelevanttotheBCITMA.

DirectorsMeetings:Heldbi-weeklytokeepdirectorscommunicatingwithoneanother,sharingresourcesandcoordinatingeventandprojectplanningtoincreaseeffectivenessandimprovevalueforBCITMAmembers

GeneralMeetings:Heldbi-weeklytoreviewprojectsandactivities,updatemembersonfutureactivites,andtoconductlearnseminarsandhaveguestspeakerstohelpBCITMAstudentswiththeirschoolprojectsandmarketingcareers.

CommitteeMeetings:Heldasneededtoplanactivitiesandevents,andtocoordinatewithotherBCITMAcommitteeprojects

electiOnSandexecutivetranSitiOnBCITMAelectionsareheldforallexecutivepositions,withtheexceptionofFirstYearLiaisons(electedinOctober)areheldataGeneralMeetingbetweentwoandthreeweeksfollowingtheAMACollegiateConference.

Incomingandoutgoingexecutiveconductatraininganddicussionseminartoassistinthetransitiontoanewboard.DuetoBCITstwo-yearmarketingprogram,theBCITMAexecutivehasa90-100%turnoverrateforexecutivemembers.

BcitMainternalevaluatiOnSTheBCITMAconductsonemembersurveyeachsemester.InDecember,anevaluationoftheexecutiveboardmemberswasconductedtohelpimprovecommunicationandperformance.InFebruary,afirst-yearstudentsurveywasintitatedtolearnwhmotivatesstudentstojointheBCITMA,allowingfutureBCITMAteamstoimprovememberrecruitement.


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BCITMA 2011-2012 Budget

Income:

MembershipDues $6,432

Sponsorship:

BCITSA $2,500

BCITSANewOrleansFunding $9,000

TotalSponsorship $11,500BusinessDevelopmentProject $500

FundraisingEvents

SpeakerRevenue $125

StudentPriceCards $144

KrispyKremeSales $161

PopcornSales(PNESpeaker) $40

Pie-athalon $155

Coffee $472

BakeSale $193

BBQ $552

ClubBazaar $100

DecemberYearEndParty $1,840MarketingWeekTweetUp $600

JanuaryBacktoSchoolParty $980

DigitalShift $1,015

FashionShow* $3,000*

YearEndParty $1,500

TotalFundraisingRevenue $10,877

TotalIncome $29,309

*estimatedvalue

Expenses

AMADues $4,512

Speakers

SueClement $500

Miss604 $250

SpeakerGifts $112TotalSpeakerExpense $862

T-shirts $942

MembershipGifts $688

OrientationDay

Brochures $188

Supplies $50

TotalOrientationDayExpense $238

WebsiteFee $64

BoardRetreat $539

Schmoozapalooza

SchmoozapaloozaDonation $250

SchmoozapaloozaPosters $44TotalSchmoozapaloozaExpense $294

MarketingWeek

MarketeroftheYearReimbursement $60

Supplies $15

Posters $17

Food $150

OtherExpenses $24

TotalMarketingWeekExpense $266

RunforCureDonation $40

GMMeetingExpense $34

PrintingExpense

RunforCurePoster $17

MembershipForms $63

Pie-athalonPosters $17

RockPaperScissorsPosters $17

DigitalShiftPosters $17

TotalPrintingExpense $131

FundraisingExpenses

SPCCards $125

KrispyKremes $130

CoffeePurchase $275

Pie-athalonSupplies $77

MovemberCandy $23

RaffleTickets $9

TotalFundraisingExpense $639

CollegiateConference

Exhibit $40

SABRE $25

NewOrleansReimbursement $15,000

TotalCollegiateConferenceExpense $15,065

TotalExpense $24,314

BcitMa2011-2012BudgetTheBCITMAsbudgetcloselyreflectsthebudgetestimationscompletedintheBCITMAChapterPlan.NoticeableincreasesweremadeinrevenuesthroughgreatersponsorshipfromtheBCITInitiativeFundandhigherthanpredictedrevenuesfromticketsalestooff-campusnetworkingandsocialevents.

Expensesforthe2011-2012yearwerelowerthanpredicted.Expensesforadvertisements,speakerbookingsandsocialeventplanningwereallslightlylowerthanbudgetedfor.Asaresultofthis,andcoupledwithhigherthanpredictedincome,thebudgetNewOrleansReimbursementhasbeen

increasedfrom$12,000to$15,000,whilestillmaintaininganetincomeof$4,995topassonforthe2012-2013BCITMAteam.

British Columbia Institute of Technology Annual Report 2012 (1)

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Transcript of British Columbia Institute of Technology Annual Report 2012 (1)