Job Description

Job title

Senior Digital Content Manager

Team

Marketing & Communications

Band

5

Reporting to

Marketing & Comms Director

Management responsibility

2

Purpose of the job

The primary purpose of this role is to oversee the successful design, build, launch and ongoing promotion of a BBB digital information hub. The role will also include the optimisation and improvement of all of the BBB web real estate and to deliver content marketing across various digital assets that help to achieve business objectives, supplemented by a range of marketing activities to drive high quality traffic and engagement.

Main duties

Overseeing work of the agency in designing the web build, content, digital products and hooks for the digital hub.

Working with the appointed agency to work up promotional strategy including digital marketing, SEO and ATL media spend through proprietary and third-party channels and platforms.

Working with the chosen supplier(s) to conceive, develop and deliver on market-leading and engaging digital content initiatives in order to drive high quality, relevant traffic to the BBB websites and deploying effective conversion optimisation activities.

SEO Strategy- developing and delivering high quality SEO strategies

Digital marketing activities (e.g. paid search, display)

ATL activities to complement digital programme.

Managing internal resources and external partners (business groups, local delivery partners) to deliver a BBB branded content and media rich digital Hub which achieves the Information Strategy objectives within the defined timescales.

Working with the Content Development Manager to define and deliver content and initiatives in support of the Information Strategy.

To maintain and improve the overall performance of the digital hub as well as across other BBB website real estate and leveraging its potential in terms of SERPs (thereby driving visitor volumes), optimisation (thereby maximising conversion) and visitor experience (thereby increasing engagement and satisfaction).

Build and maintain effective and productive working relationships with colleagues, clients and third parties; support the delivery of the companys mission and its business objectives.

Website performance - use a range of data sources and web analytics to determine issues and trends with BBBs websites, with a view to making improvements, increasing visitor volumes and engagement.

Understand and support the continual improvement of website visitor experience

Identifying and working with relevant resources to produce weekly and monthly summaries for the Senior Management Team and the Board regarding website and content marketing performance.

Knowledge and experience

Has a demonstrably successful track record of delivering, to a high quality and to time, significant projects and their successful promotion, preferably in a commercial enterprise.

Extensive experience of website content management systems (CMS), HTML5 and managing corporate websites.

Significant experience of Conversion Rate Optimisation techniques and technologies.

Expert-level understanding of Google Analytics.

Able to demonstrate the ability to think creatively and deliver high-performing content for use across the website, social channels and online marketing campaigns.

Clear understanding of content generation and website management techniques

Good Microsoft Office skills (Primarily Word, Excel and Powerpoint).

Key Performance Indicators

Hub metrics

Website visitors

Search Engine Ranking Positions

Cost Per Engagement

Website bounce rates, time on site, survey results

Visitor engagement (goals, time on site and outcomes)

Complaints about the website

Project Management and deliverables against agreed time scales

Personnel management

Budget Management

Key competencies/behaviours

Self-driven and results orientated

The ability to work under pressure, organise and multi task

Excellent analytical, creative and planning skills to drive on time delivery and creative innovation

Effective communication skills; both face-to-face and written, with the ability to accurately proof read.

Able to work effectively and productively with both internal and external stakeholders at all levels

Has strong persuasion and influencing skills

Manages multiple projects and tasks effectively, plans well so deadlines are met and quality output is maintained, with minimal resources

High standard of accuracy and detail; presents reports and documents that are highly professional