British Automobile Industry
description
Transcript of British Automobile Industry
![Page 1: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/1.jpg)
LOGOwww.themegallery.com
British Automobile Industry
Presented By-
Group-IIDavid Ong
Eunice Yun li
Hitesh Aggarwal
Luke Wilson
Sanjeev Agarwal
![Page 2: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/2.jpg)
LOGO
Contents
Introduction
Market Status
Porter’s 5-Forces
Company Analysis
Conclusions
![Page 3: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/3.jpg)
LOGOwww.themegallery.com
What do you guys think of when you think ‘British Cars‘?
![Page 4: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/4.jpg)
LOGO
Aston Martin
Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford.
They produced their first car in 1915 but production could not start because of the outbreak of World War 1
After World War 1 the company was refunded and started producing cars, competing in races and breaking world speed records.
![Page 5: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/5.jpg)
LOGO
Jaguar
Luxury and executive motor cars Headquaters in Coventry, England and now
operated as part of the Jaguar Land Rover business owned by Tata Motors of india.
History: It was founded by Sir William Lyons in 1922 and was named the Swallow Sidecar Company, making motorcycle side cars before switching to passenger cars.
The Name was changed to Jaguar after world war 2 due to unfavorable connotations of the SS initials.
![Page 6: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/6.jpg)
LOGO
Jaguar hits it Big!
Jaguar really made its name in the 1950‘s with a series of elegantly-styled sports cars and luxury saloons.
![Page 7: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/7.jpg)
LOGO
Lotus
Lotus Cars is a British manufacturer. It is currently owned by Proton. (a malaysian
car maker) Company was formed in 1952 by Colin
Chapman
![Page 8: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/8.jpg)
LOGO
Bentley
Bentley is a british manufacturer of automobiles and was founded on 18 January 1919 by Walter Owen Bentley.
Master Walter Owen Bentley was well known for his range of rotary aero-engines in World War 1.
Since 1998, the company has been owned by Volkwagen Group of Germany.
![Page 9: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/9.jpg)
LOGO
Profit Sales Market Shares
British Automobile Market
![Page 10: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/10.jpg)
LOGO
Profit
£45,900,000,000.00
£55,500,000,000.00
£0.00
£20,000,000,000.00
£40,000,000,000.00
£60,000,000,000.00
2007 2008
Underlying profit, cash performance and order book
Underlying profit, cashperformance and orderbook
![Page 11: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/11.jpg)
LOGO
Sales
Sales
£7,435,000,000,000
£9,082,000,000,000
£0
£2,000,000,000,000
£4,000,000,000,000
£6,000,000,000,000
£8,000,000,000,000
£10,000,000,000,000
2007 2008
Sales
![Page 12: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/12.jpg)
LOGO
Sales Profit
![Page 13: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/13.jpg)
LOGO
Sales
Sales of Bentley
2003, 1000
2004, 65002005, 8500 2006, 9000 2007, 10014
0
5000
10000
15000
Sales of Bentley
Sales of Bentley 1000 6500 8500 9000 10014
2003 2004 2005 2006 2007
![Page 14: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/14.jpg)
LOGO
Increase in Sales
17% in UK 4% in North America 7% in Europe 18% in Asia pacific 93% in China
![Page 15: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/15.jpg)
LOGO
![Page 16: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/16.jpg)
LOGO
Profit
2007, Lotus lost 4.88 million ponds 2008, Lotus’ profit is 2 million ponds
![Page 17: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/17.jpg)
LOGO
British Car Market
![Page 18: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/18.jpg)
LOGO
UK Motor Vehicle Production Cars and Commercial vehicles (1,000 units)
![Page 19: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/19.jpg)
LOGO
The Current Status
UK produced 1,649,515 vehicles in 2008 12th of global output league 2.4% of global output in 2008, 8.8% of Europe,
down from 9.6% in 2000
![Page 20: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/20.jpg)
LOGO
Economic contribution
12% of UK manufactured exports, 77% of the cars and 61% of the commercial vehicles were exported.
10.2 billion ponds value added in 2007. 5.9% UK manufacturing employment
![Page 21: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/21.jpg)
LOGO
Porter’s 5 Forces
![Page 22: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/22.jpg)
LOGO
Threat of New Entrants
![Page 23: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/23.jpg)
LOGO
Power of Suppliers
![Page 24: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/24.jpg)
LOGO
Power of Buyers
![Page 25: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/25.jpg)
LOGO
Threats From Substitutes
![Page 26: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/26.jpg)
LOGO
Internal Competition
![Page 27: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/27.jpg)
LOGO
DB9
![Page 28: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/28.jpg)
LOGO
V12 Vantage
![Page 29: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/29.jpg)
LOGO
DBS
![Page 30: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/30.jpg)
LOGO
Aston Martin
Vision To design sports cars that have a distinctive
and individual character, building it to the highest standard. Making exhilarating cars to drive and to own.
Common Goal and Spirit To build the most prestigious sports car
![Page 31: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/31.jpg)
LOGO
Aston Martin Awards
Concorso d’Eleganza Design Award, 2009
Super brands – Coolest Brand in Britain 2008,2007,2006
![Page 32: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/32.jpg)
LOGO
Aston Martin
Tailor-made, superlative standards of workmanship
Highly skilled workforce of 1800 employees together with the most advanced facilities
Only 16,000 cars produced within 96 years
![Page 33: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/33.jpg)
LOGO
Aston Martin Dealership
Wide and fast expanding global dealership network
126 dealers in 27 countries
![Page 34: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/34.jpg)
LOGO
Aston Martin in Movies
Long association between Aston Martin and James Bond which began on screen with the silver DB5
Featured its cars in very few other films, such as the Persuaders and The Italian Job
![Page 35: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/35.jpg)
LOGO
Aston Martin Racing
Large presence in Motorsports Possess champion race teams that participate
in GT Championships in Britain, Belgium, Europe, America, Australia…
![Page 36: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/36.jpg)
LOGO
SWOT Analysis
Strengths
• Well established
• Iconic branding
• Forefront of super car design and innovation
Weaknesses
• Very small market
• Reduced spending during financial crisis
Opportunities
• Expanding high-class markets in Asia
Threats
• Faces strong competitors like Ferrari, Porsche and Lamborghini
![Page 37: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/37.jpg)
LOGO
Conclusions
Dependence on inward Investors
Saturated marketLow level of R&D
Reduced labor productivity
Non-existence of a ‘British car industry’!
Loss in scale(Mirror Image of what it used to be)
The Story Today
![Page 38: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/38.jpg)
LOGO
Recommendations
1
Investments in R&D and developing new product lines subject to the money available with them
2
Exploring new markets like the emerging economies in Asia and reduce focus on exports to saturated markets
3
1. Improve inward investment opportunities
2. Strengthen credibility & certainty
![Page 39: British Automobile Industry](https://reader036.fdocuments.in/reader036/viewer/2022081718/546b3726b4af9f932c8b4aab/html5/thumbnails/39.jpg)
LOGOwww.themegallery.com
谢谢 !Dhanyava!
Danke!