Britannia l&f cool_minds

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BRITANNIA The English School Look & Feel for Cool Minds p.04

Every story has a turning point. Is its climax, when the narrative becomes more intense and emotional.

In a detective story, for instances, it’s usually that special moment when all the facts had been established and the mystery can be solved. If it’s a comedy, things will have gone badly for the main character up to the point when the tide will turn and everything will go with the flow.

But if the story is about getting it all figured out in English and things are already running for the best, the only possible change is towards a higher level of self-consciousness.

So here we are, taking Britannia into a higher stage, bigger in size, to reach even more Brazilians, and better in teaching to make English get on their minds.

This is the story of Britannia turning point to cool minds.

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After 40 years teaching English, we find ourselves more capable of learning, by listening, and getting in touch with other selves feelings. We find ourselves more aware of our own capabilities.


As time goes by everything tends to come clear.

Therefore, we want to be recognized as the best English School of all times in Brazil. What’s so cool about being second best?

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By offering the best English our students need to know, about them and the World and them in the World, like in

their favorite music, movies, books or sports. What the sense of learning a language if it doesn’t help you to

understand yourself better than ever before?

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MISSION

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Here is our new symbol, probably the most significant reflex of Britannia’s new positioning as a brand.

From now on it’s easier to recognize us. We can let everybody know who we are only by showing our name’s first letter:

Like a dynamic grid of light, the new Britannia symbol is a representation of a flexible network that reaches everybody, everywhere, making our brand looks as vivid, strong, distinct and clear as a school can be.

Nevertheless, as we look inside our inner self, we find much more than a look in our new cool attitude.


As simple as being known can Be.

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Changing for cool, however, isn’t just a matter of getting a new visual identity. For a substantial and effective transformation, we need to go deeper, adapting our values and personality.

We stand for cool because we always want to know what’s going on, with our students, in our classrooms, in the world. When we don’t, we sure know how to ask, what to ask, and in what language.

It’s easier when the whole world understands you. It gives you a higher sense of you. Makes you know who you are and what you stand for.


Brand ValuesSimply put it’s a matter of self-confidence and looking to Honesty, Devotion, Efficiency and Simplicity as our ultimate teaching rules.

Brand PersonalityFour decades of experience gave us a relaxing sense of enlightening. We finally know who we are and what it takes to reach a Cool Mind Attitude.


Got to B Bright

Having good understanding is the best way to get through. What's cooler than being intelligent?

We need to explore the power of creating, resulting from originality of thought and expression. What's cooler than being original?

In a world where time is money, a straightforward approach to a problem is priceless. What's cooler than being clear?

To show good manners toward others is to show good manners towards you, in behavior, speech, etc. What's cooler than being nice?

Got to B Straightforward

Got to B Polite

Got to B Creative

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Above all, from now on we recognize ourselves as The English School.Not only because we came from the land where the language was born, but also by delivering the best teaching results in Brazil.


Brand DescriptionIn good plane English, there’s no other School like Britannia to learn the language of business, science, technology, or, in other words, there’s no English School like The English School

THEENGLISH SCHOOL


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Brand StatementWhile others may talk and write, we figured it all out in English We stand for Cool because it gives us the big picture, helping us to figure the whole world out.

In the end, we stand for Cool because we know ourselves better than ever and, therefore, we trust in the power of what we put in our minds.

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Views and ExpressionsAfter all, this is what the new Britannia is all about.

We stand for Cool because it goes beyond basic understanding to the point where creativity turns loose, and playing with words, senses, references and meanings in English change from a mind challenge to a smile.

We stand for Cool because our English lessons begin in our student’s cooler interests, hobbies and curiosities. And from there, everything becomes much more attractive and intense to everyone.

To understand the whole of this new spirit, the best thing to do is to enter in one of the new Britannia Schools. Everything will start to fit in when you get there.

Look & Feel for Cool Minds p.19BRITANNIA The English School

Look & Feel for Cool Minds p.20BRITANNIA The English School

BRITANNIA The English School

InstitutionalThis Cool Minds l Expression (Institutional) is intended for us to speak our minds everywhere without losing our personality. It speaks up for the brand, mainly when it’s out of its own territory. In a certain sense, it helps us to go beyond borders and presents ourselves to the world in the most consistent way.

Look & Feel for Cool Minds p.21


FunctionalThis one goes for guidance. It will help everybody know where they stand and where to go inside our school facilities. This Cool Minds Expression (Functional) is essential to establish and generate an appropriated flux of persons inside Britannia. At the same time, it keeps them in touch with the Cool Mind spirit.



EmotionalThis Cool Minds Expression (Emotional) is the core of our new language. It will bump into your eyes and, hopefully, into your mind too. It’s our challenging and witty way of put it all together.

Every corner has its references from the English that makes the world go round. From Cool Rocks, with Beatles, Led Zeppelin and Stones, to Cool Writers, as Shakespeare, or characters like Sherlock Holmes.

This Cool Illustrations, the noble part of the new Britannia visual language and expression, are intended to emotionally evolve everyone inside The English School.


NOW THAT YOU HAVE THE WHOLE COOL PICTURE, IT’S TIME TO GET IT INTO YOUR MIND.RELAX AND MAKE BRITANNIA LIVE THROUGH YOUR COOL MIND.

Britannia l&f cool_minds

Education

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