BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL · PDF fileBRITAIN’S No. 1...

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BRITAINÕS No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

3 November 2008 FlooringNews

See for yourself - visit our new online demoat www.thestocklists.com/carpetguide

Index Page No Telephone Price list date

Monthly ‘Stocklisters’ shown in BOLD

n ACCU-CUT.................................................................................................36.......0800 862 0251 ..........—................................

s AFS .................................................................................................................9 .......020 8805 8620 ..........September 2008 .......

= BRITISH WOOL ..................................................................................37.......01274 688 666 ..........—................................

H BROCKWAY CARPETS LTD. .....................................................10.......01562 828200............8/8/2006 ....................

H BRONTE ...................................................................................................._.......01282 862736............—................................

o CARPENTER .........................................................................................11.......01457 861141............—................................

H CARPETS OF KIDDERMINSTER. ......................................12,13.......01299 827477............1/3/2006 ....................

s COLUMBIA FLOORING ................................................................14.......0208 443 3322 ..........—................................

H CONTEMPORARY LIFE ............................................................................._. ......01254 296829............—................................

H DRURY LANE CARPETS. .............................................................15.......01484 550380............1/11/2008..................

H FELLS CARPETS ..................................................................................16.......01977 662211............—................................

n FITA................................................................................................................51. ......01159 506836............—................................

n FLOORSTYLE .............................................................................................39.......01892 752400............—................................

n FLOORWISE .........................................................................................BC.......01509 673974............—................................

n FUN ON THE FLOOR .............................................................................47.......020 3128 6500 ..........—................................

H FURLONG FLOORING ...............................................................18,19.......01772 696787............January 2007

s LITTNER HAMPTON ......................................................................17.......0208 520 8474 ..........—................................

H MOHAWK................................................................................................20.......01282 606992............—................................

n NICF ..............................................................................................................41.......0115 958 3077 ..........—................................

s RACKHAMS ...........................................................................................21.......02085319225 .............Oct-Dec 2008............

s SOLENT WHOLESALE CARPET CO. LTD ........................22.......01243 774623............Nov-Dec 2008...........

n STAIRRODS UK LIMITED ............................................................32.......01207 591176............—................................

s SUPERTEX FURNISHING LTD ................................................23.......01772 457070............—................................

n T & E DISPLAY GROUP ..........................................................34,35.......0121-585 7600 ..........—................................

n THE ESTIMATORS ....................................................................................39.......01782 566626............—................................

n THE WOOLSAFE ORGANISATION......................................2,3.......01943 850817............—................................

n TRIPLE KING.................................................................................................1 .......01274 582056............—................................

H VICTORIA ................................................................................................24.......01562 749300............—................................

ISSN 0950-5024 Mayville Publishing Co. Ltd. 2008 Issue: 403Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

Woolsafe: the carpet care guide............................2-3

Carpet trouble-shooter.............................................4-5

Pattern book..................................................................6

Wholesaler index .........................................................6

Carpet types ..................................................................7

Underlay..........................................................................8

StocklistsThe

THE UK’S TOP FLOORING NEWS AND DATA SERVICE

National Floor Show Review Trend Report - Co-ordinated choices in colour...........43Company reports ..........................................................43 - 47

UK needs to be more export awareLow showing forecast for Britain at Domotex .............49

“Why do retailers sell felt-backed carpet!”Bob Lawton lays into those not selling underlay ..........30

Burmatex designers hold courtNew design hub transforms Ryalux HQ.........................41

Balta upgrades onlineCreative innovation for web-based service.....................32

Woodward Grosvenor’s timeless twistIntroducing a genuine woven wilton ................................29

Flooring sector set for sell-offsConsolidation will help margins ........................................42

Subtler than a stripeAxminster’s 15th Century idea with modern appeal...36

Interfloor educates on underlayAward-winner adds designs for extra appeal.................36

Flower on FlooringFleet of foot - distribution delivers on service..............33

British Wool Column..............................................37

Classified ..................................................................52, IBC

3 November 2008Published by Mayville Publishing Co Ltd

219 West Ella Road,West Ella, Hull HU10 7SDTel: 01482 659396 Fax: 01482 659397 www.thestocklists.com

Sales Manager: Diane Martin [email protected] Publication Manager: David Spragg. Founded by Roy Spragg in 1973.

FlooringFactsheets

FlooringNews

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

2008Harrogate Review - part 2Colour and co-ordinated trends… pages 43 - 47

Flooring factsheetCarpet care guide from WOOLSAFE maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT, do NOT rub

• Use small quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plentyof fresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Periodic CleaningWhen the carpet or rug reaches a stage where it coulddo with a really good clean, you can either do the jobyourself, or you can call in a specialist carpet cleaningcompany.

If you are considering cleaning the carpet or rug yourselfmake sure to use only WOOLSAFE-approvedproducts. Look for this mark on the bottle or package:

WOOLSAFE-approved carpetcare products have beenindependently and scientificallytested and are safe andeffective for cleaning andmaintaining all types of carpetsand rugs.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance.Vacuum clean regularly andthoroughly, which removes gritty dirt that can damage the fibres.

Deal with spillages as soon as possible,preferably the moment they occur.

Housekeeping Tips forCarpets and RugsEntrance or walk-off mats

The use of entrance mats at all outside entrances to thehouse is highly recommended, as they will significantlyreduce the rate at which the carpet will soil.They shouldbe of adequate size to allow street dirt to be removedfrom shoe soles and must be cleaned regularlythemselves.

Protective treatmentsMany carpets come with a protective fibre treatment toreduce problems with staining and soiling.These treatments,while effective in many ways, are not bullet-proof and willeventually wear off. Quick response to spills and regularcleaning is still required.

Carpets that have no protector applied by the manufacturercan be treated after installation on the floor by a WOOLSAFE

accredited carpet cleaning company. (To find the nearestWOOLSAFE Certified Operator in your area visit ourwebsite: www.woolsafe.org and go to the PRIVATEHOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not have theWOOLSAFE mark, it is not endorsed by most carpetmanufacturers!

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution(diluted)

6. WOOLSAFE-approved spot remover for water-based stains

7. WOOLSAFE-approved spot remover for greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved disinfectant or deodorizer

16. Rust remover

17. Carpet re-colouring kit(Treatments used by professional carpet cleaners)

TheWOOLSAFE

Mark hasgone Green!

The WOOLSAFE Organisationhas teamed up with eco-labelling authorities Green Sealand EcoLogo in NorthAmerica, to enable thoseWOOLSAFE approved productsthat are ecologically responsibleto be recognised andpromoted as such.

The Green WOOLSAFE Markidentifies those products thatnot only are the mostsuitable for wool and otherquality carpets, but also havethe right environmentalcharacteristics.

Chemspec Europe is one ofthe first WOOLSAFE Licenseesin the UK to have a ‘green’product certified. It is expectedthat other products will followshortly.

For the widest range of WOOLSAFEapproved products

www.chemspec-europe.com

maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect...the Service you Deservewww.servicemaster.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

Never use any detergents such as dishwashing liquids,soaps or other cleaners recommended for generalhousehold use. Although they may clean the carpetsatisfactorily they will almost certainly cause problemssuch as rapid re-soiling, colour bleeding or other damageto the pile or backing of the carpet.

It is best to engage the services of aprofessional carpet & upholstery cleaningcompany.To get a really expert job doneentrust the work to a WOOLSAFE

accredited carpet cleaning company.These companies are fully trained, havebeen in business for a considerable

length of time, are members of one or more recognisedprofessional trade associations related to the cleaningindustry and have a reputation for top quality service. Andthey use only WOOLSAFE-approved cleaning agents onyour wool carpets and rugs!

If you have a problem with a carpet or rug thatrequires an independent inspector, a network of carpetcomplaint investigators, trained and registered by TheWOOLSAFE Organisation is available throughout the UK and Ireland.

WOOLSAFE RegisteredInspectors have extensive experiencein investigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugs overmany years.

They are fully qualified to investigate carpet and rugcomplaints on-site on behalf of carpet manufacturers,retailers, cleaning companies and carpet owners.They cancarry out or commission tests where required, and willprovide comprehensive reports.

To contact an inspector in your area call 0800 731 5688,email: [email protected], or visit: www.woolsafe.org/ Private Householder / Registered Inspectors

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 6 5 2

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossibleto remove completely in which case the assistance ofa professional carpet cleaner is required.

For information

• On a WOOLSAFE Certified Carpet CleaningCompany nearest to you,

• A free copy of the Directory of WOOLSAFE CertifiedProfessional Carpet Cleaners,

• A free copy of the Directory of Registered CarpetInspectors,

• Or just advice on anything to do with carpet care,

contact:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS21 1AG,Tel: 01943 850 817E-mail: [email protected] or visit: www.woolsafe.org

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk

COLOUR MATCHINGCarpets are produced in batches - known ascreels - and usually each batch producesbetween 500m2 - 3000m2 in a single width,depending on the creel size. Whilst the recipeused by the dyer remains constant, and isfollowed to the letter, in each separateproduction the colour reproduction will varyfrom batch to batch. However production ismatched back to the original or mastersample to ensure that the colour remains‘within a commercial tolerance’.This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professionaljudgement of the head dyer based on his/herexperience. A greater level of tolerance is required onblended colours (Heathers etc). To ensureperfect colour matching it is advisable that asingle width be used in any installationrequiring exact colour matching.N.B. Carpets which are laid with the piletravelling in different directions, even thoughthey be from the same batch will appear notto match.For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers maynot be from the same batch as currentproduction and therefore should be used as aguide and not an exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, whichis created during production when spun yarnis cut for tuft formation. These fibres fall ontothe surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibreis only a small fraction of the total fibrecontained in the carpet.

PULLED LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuouspile is pulled through the primary backing ofthe carpet. This is usually due to some localcondition, possibly some sharp object whichhas caught in a loop in situ and has resultedin a pull. Pulled loops are easily dealt with bytrimming the offending end level with therest of the pile. They should not be left as thiscould result in further loops being pulled anddeveloping into a ladder.

SPROUTINGOccasionally an odd tuft or two can work itsway to the surface and stand proud of the restof the pile. This is probably due to one end ofthe tuft being longer than the other i.e. Jshaped tuft instead of V shaped. Remedialaction merely requires that the offending tuftsbe scissor trimmed level with the rest of thepile. They should never be pulled out.

SHADINGShading occurs because the pile of the carpethas become crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation oflight and dark patches on the carpet. This willoccur on all pile fabrics but can be morenoticeable on plainer carpets because theshadows created by pile pressure will not bedisguised by a heavy pattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have thecapacity to store it. Static is caused by thebuild up of static electricity upon personnelin a dry environment and is discharged whena person makes contact with an object whichcan conduct electricity (i.e. door handle orfiling cabinets, etc).The static charges will vary in intensitydepending upon the individual, air humidityand the contact materials. Static is moreusually associated with synthetic materials asthey do not retain moisture very well but itcan and does occur with wool in very dryroom conditions.Preventative measures include theintroduction of moisture into the room or insitu carpet treatment.

FADING ON WOOLCarpets made from wool can and do fade inuse. The degree of fade can vary dependingon the colour chosen and the local conditionsto which the carpet is subjected.Fading can be caused by exposure to ultraviolet light which is found in daylight, but isaccelerated when sunlight shines directlyonto the carpet. This has the effect oflightening or “Bleaching” the colour just asexposure to sunlight will lighten human hair.Wool is after all animal hair. Protection should be given to carpets exposedto such conditions just as you would protectother furniture or fabrics.A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet trouble-shooter • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

PILE REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or napof the carpet changes direction and thusreflects light at different angles showing theeffects of shading which can becomepermanent. It is also described as‘watermarking’. This can happen to everycarpet construction be it Axminster, Wilton,Tufted, Hand Woven, Persian, Chinese, Indianor even Coir Matting. Like shading it can bemore apparent on plain carpet because heavypatterns can disguise the effects. It can occurquite quickly after installation. A tremendousamount of research has been carried out overmany years by many institutes to determinethe cause of this phenomenon but none of ithas proved conclusive. There is no commonlyknown manufacturing process which cancause or cure this phenomenon and thereforeit is not a manufacturing fault. For furtherinformation please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy pointload, such as under the legs of furniture, it isunreasonable to expect the carpet not toindent. Usually, the longer the load is in place,the longer will be the time for the pile torecover. In the case of very heavy loads inplace for a considerable time, the recoverytime can be very considerable.It must be remembered that it is not only thepile of the carpet that becomes indented. theunderlay will also indent and the backing ofthe carpet may also distort into theindentation in the underlay. Some underlay’swill recover well and some less welldepending upon their composition, thickness,density etc.The use of cups below furniture legs canspread the load and the net result is a largerarea of less deeply indented carpet.The ability of a carpet to recover from a heavystatic load can be measured in the laboratory,using the test method described in BS 4939and many manufacturers will have data onthis aspect of carpet performance. In this testthe carpet is loaded for 24 hours and thedegree of recovery is measured after 1 hourand 24 hours. Since there are so manydifferent underlay’s however, it is very rarefor the recovery from a heavy static load to beevaluated on carpet and underlay.Often normal maintenance (vacuum cleaningwith a rotating brush machine) will speed uprecovery but in the case of seriousindentations the use of an iron and damp clothor a steam iron together with a blunt darningneedle to carefully tease up the pile can bebeneficial. Care must be take not to over wetthe carpet, of course.

FLATTENINGFlattening will occur as a result of trafficwhich eventually flattens the pile particularlyin the main areas of use. All pile fabrics willflatten to greater or lesser degree dependanton the amount of traffic to which it issubjected and the construction (tuftdensity/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some localcondition to which the carpet has beensubjected to, or maintenance, or lack ofmaintenance programme. There is nothing weas manufacturers can do to prevent soiling inuse. There are several types of soiling whichare quite common:Spillages - Liquids such as soft drinks,cordials or any drink which contains sugar,particularly hot drinks, is likely to leave astain. In such instances, professional helpshould be sought.Shampoo - if incorrectly applied, can leavesticky soap residues in the fibres which canresult in the soiling reappearing quite rapidly.Dust - which is carried on draughts can soilcarpets in various ways, apart from theobvious soiled edges, at gaping skirtingboards for instance, dark lines appearing onsurface might suggest airborne dust vacuum-drawn through poorly fitted floorboards.Sometimes the shape of floorboards can beseen quite clearly. Air borne dust sometimesshows itself as spots on the carpet, this is dueto the air carried on a draught under thecarpet escaping through minute holes both inthe underlay and the carpet, leaving dustdeposited on the pile much like a filter action.In such installations, the use of a lining paperis essential as a preventative measure.It is the responsibility of the retailer to advisethe consumer when the carpet is measured ofany poorly fitting doors, skirtings, orfloorboards and the consumers responsibilityto ensure any remedial work to seal draughts,is carried out before the carpet is fitted, if aresulting complaint is to be avoided.

INSTALLATIONSWe recommend that all carpets are laid inaccordance with BS5325:2001 (a copy of whichcan be obtained from your library or HMSO)or as per National Institute of Carpet Fittersinstallation manual (Tel 0115 958 3077) forfurther information.

THE REGENCY

Collection

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

The StocklistsPattern book changes

Manufacturer 4 New ranges/designs 6 Withdrawn ranges/designs

The month’s changes are brought together on one page so that pattern books can be quickly up-dated.

Wholesaler directory

CarpetGuideCDThe A-Z of the carpet industry on a searchable CD

• carpet qualities• manufacturers• distributors• importers• wholesalers• fitters£49 for CD • £69 for hard-bound copy • Orders and credit card hotline 01482 659396

Main abbreviations used throughout this publication are S — Stock, LS — Limited Stock, 1W — 1 Week etc, NM — Not Made, D — Discontinued, NR — Not Remaking.RTM — Refer to Manufacturer, RW — Refer to Works, SM — Straight Match, DM - Drop Match, NA — Not Available, CPR — Carpet Performance Rating.

Other abbreviations may be used by individual firms and these will be indicated on their pages.

Abbreviations and codes used in The Stocklists

Wholesaler Page Telephone Price list date

s AFS 9 0208 805 8620 September 2008

s COLUMBIA FLOORING 14 0208 443 3322 —

s FELLS CARPETS 16 01977 662211 —

s LITTNER HAMPTON 17 0208 520 8474 —

s RACKHAMS 21 02085 319225 Oct - Dec 2008

s SOLENT WHOLESALE CARPET CO. LTD 22 01243 774623 Nov/Dec 2008

s SUPERTEX FURNISHING 23 01772 457070 —

AFS

AXMINSTER

BROCKWAY 4 CAVENDISH 4 SHETLAND 4 VOGUE

CARPETS OF KIDDERMINSTER

CAVALIER

CONCEPT

DRURY LANE

FELLS

FURLONG

GENERAL

INTERWEAVE

LITTNER HAMPTON LTD

MOHAWK

RACKHAMS

SOLENT

SUPERTEX

VICTORIA

XYLO

Flooring factsheet

TUFTED

With advances in manufacturing technology, 95% of all carpetproduced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave.To make tufted carpet,hundreds of yarn-threaded needles are pushed through the primarybacking fabric to form loops or tufts, which may be left as is or cut. Aheavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A widevariety of styles and textures can then be created using varioustechniques.

LOOP PILEBerber • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot.These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.

Level Loop • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.

Multi-level loop • The loops vary to two or sometimes threeloop heights to create informal, random textures which are veryforgiving for marks and stains and therefore very suitable for hightraffic areas and busy family rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which shouldbe heat set.The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard.The yarn istightly twisted and often heatset to retain this feature and the result isa versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all havea level surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish.With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface.The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through.The carpet can be sheared to create

a range of cut and loop textured effects.The result is a high quality

carpet of unrivalled durability.

Flat weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

Carpet types

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibreslying in different directions reflect the light differently. A luxury foroccasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety ofcolours).The multi-level surface is excellent for hiding footprints andstains so cut and loop is good for high traffic areas and generalpurpose rooms in the home.

Shag pile • Shag pile has varied in popularity.The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag

Flooring factsheet

Good underlay will...• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpet

Poor or old underlay will...• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British Standards

How thick? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad.The combinationof thickness and density is all important as a thickunderlay with low density may not perform well.Typically, the thicker the underlay, the better quality it willneed to be - 11mm is often used for luxury installationswith 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale - with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that newunderlay is always required, the only decision is whichtype. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results - somemanufacturers offer point-of-sale units.

Underlay

Sponge rubberThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU (polyurethane) foamPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts.The foam providesexcellent comfort and performance levels with lots ofthickness options - and its light weight helps handling.The product can be re-cycled again after use.

Crumb rubberFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate underlayThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CombinationA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor heating underlayAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used - which meansthe underlay would normally have a tog rating of 1.0.

FeltThis traditional (but environmentally friendly) underlay ismade from recycled fibres - wool, jute and synthetic - tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets

Pre-tackified underlayA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.texfelt.co.uk

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam

THE STOCKLISTS November 2008 9

STOCK CARPET RANGESAEGEAN (50/50 berber loop)ALASKA (manmade 44oz saxony)ASPEN TWIST (80/20 Twist 38oz)AUTUMN LEAVES (100% Polyprop Twist)BELLE TWIST (80/10/10 twist)BOUDOIR ELITE (Bedroom Saxony)BOUDOIR BATHROOM (Bathroom Saxony)CAMELIA (Cut pile print)CASABLANCA (50/50 Natural Loop)CHARTER COLLECTION (80/20 Twist)CONCERTO (40oz Saxony)CORAL COVE (20/80 Natural Loop)DELUXE (Polyprop Saxony)DESERT TWIST (polyprop cutpile natural colours)DOMINO (100% polyprop twist)ENTERPRISE TWIST (80/20 Twist)FREEWAY (ribbed entrance matting)GALA CORD (Loop Pile Cord)HERITAGE (100% Nylon Graphic cut pile)HOMESTEAD (100% Sysoltex)INSTAMAT (17mm Coir)KINGSTON (100% Wool Natural)LOTUS (10/90 natural loop)MATCH (100% poly twist)MONTEREY (Polyprop Loop)NATURAL PASTURES (Luxury Bathroom)NEW HAMPSHIRE 32 (80/20 Twist)NEW HAMPSHIRE 42 (80/20 Twist)NEW MAJESTIC (50/50 Twist)NOMAD (50/50 Loop Pile)OASIS ROYALE (100% Natural Wool Loop)PALACE (100% Nylon Graphic cut pile)PUNCH (Foam back Needlepunch Cord)PUNCH PLUS (Felt back Needlepunch Cord)RAMBO (100% Nylon Low Level Loop)REEDS (100% Sysoltex Natural Loop)SALSA/TEMPO (100% Polyprop Loop)SPICY TWIST (Polyprop cutpile strong colours)STAINFREE SUPREME (Nylon Saxony)STAINFREE ULTRA (Nylon Saxony)SULTAN BERBER (100% Wool Berber)TOSCANA (Man made loop - impervious back)TWILIGHT BATH (Bathroom)TWILIGHT (Bedroom Saxony)VEGAS TWIST (100% Polyprop twist felt back)WHITSTABLE TWIST (80/20 Twist)X-TRA TWIST (Frise Cut Pile)

VINYL RANGESBEAUTYSONICSAFESTEP PLUS

CARPETS IN STOCKHEAVENLYHIGHLANDER (50oz Natural Twist)BERWICK 40BERWICK 50HOME COUNTIES 42HOME COUNTIES 50BUCHANAN (40oz Natural Twist)MALABAR (100% Wool Natural)PRIMO PLUS (100% Excellon Twist)PRIMO SAXONY (100% Excellon Saxony)PRIMO TWEEDNEW HAMPSHIRE 32 (80/20 Twist)NEW HAMPSHIRE 42 (80/20 Twist)STONEHAVEN (20/80 Natural)

CORMAR CARPETS delivery 5/7 daysCOUNTRY TEXTURES(100% Wool Loop Pile)OAKLANDS (80/20 Twist)OAKLANDS 42 (80/20 Twist)PENNINE TWIST (80/20 Twist)SALISBURY (60oz 80/20 Twist)TOWN AND COUNTRY (80/20 Twist)WARWICK TWIST (80/20 Twist)

STOCK UNDERLAY RANGESInterfloor underlaysBOARDWALKCARNIVALCOLOURSCRUSADER SUPREMEDEFENDERDUODURAFITDYNAMICSELITEFIESTAHEATFLOWJUBILEEPARAMOUNTPOWERSIGNATURESTERLINGSUPER DURALAYSUPERIORSUPREMESYSTEM 10TECHNICS 5TECHNICS 6TREADMOREWILLOW GREEN

CARPENTERS LUXURY PU UNDERLAYSDEEPSTEPFIRMSTEPGREENSTEPPOWERSTEPRICHSTEPSUPER GREENSTEP

UNDERLAYS FROM AIRSTEP (MK) AND TEXFELTAQUAEMERALDENVIROLAY 42ENVIROLAY 48HEART ‘N’ SOULSPRINGBACK 800

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated September 2008

AFSUnit 4 Baird Road, Enfield,

Middlesex EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email: [email protected]

REP DETAILS:Peter Lawrence Tel: 07802 422810 Berks, Bucks, Beds, HertsNick Hart Tel: 07771 967609 Essex, Suffolk, East LondonTony Cook Tel: 07860 205377 Kent, Surrey, South West London, South East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex

E&WE CARPETS BY BROCKWAY

ORION TWIST/MAJOR 60oz/ALPHA 32oz

10 THE STOCKLISTS November 2008

Telephones:

Sales (01562) 828200Admin (01562) 824737

Fax: (01562) 752010

Kidderminster Trading EstateSpennells Valley RoadKidderminsterWorcs DY10 1XSNew trade price list effective: 3rd March 2008

MASTER CRAFTSMAN FORTEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/20% NYLON40oz PILE WEIGHT 4 & 5 METRE WIDTHS

CRAFTSMAN ELITEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/20% NYLON50oz PILE WEIGHT 4 & 5 METRE WIDTHS

AMOREEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER45oz PILE WEIGHT 4 & 5 METRE WIDTHS

TWINFOLD FINE TWISTEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER50oz PILE WEIGHT 4 & 5 METRE WIDTH

CRESTAEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER40oz PILE WEIGHT 4 & 5 METRE WIDTH

CRESTA SUPREMEEXTRA HEAVY DOMESTIC/CONTRACT 80% WOOL/10% NYLON/10% POLYESTER50oz PILE WEIGHT 4 & 5 METRE WIDTH

ASPEN 35/50HEAVY/ EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/20% POLYPROPYLENE35oz PILE WEIGHT (ASPEN 35) + 50 oz PILE WEIGHT (ASPEN 50) 4 & 5 METRE WIDTHS

BERBER TWIST CLASSIC EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER

4 & 5 METRE WIDTHS

SHETLAND New RangeEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 100% TWO PLY PURE NEW WOOLMade with a natural mix of undyed Shetland & Norwegian Wool 4 METRE WIDTHS

CAVENDISH New Range HEAVY DOMESTIC/GENERAL CONTRACT 100% PURE NEW WOOLChoice of 18 Stylish Shades 4 & 5 METRE WIDTHS

VOGUE New Range EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% PURE NEW WOOL, 20% NYLON TWO FOLD YARN

PLAIN 4 & 5 METRE WIDTHS, STRIPED 4 & 0.66 METRE WHIPPED RUNNER

FLORIANEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER60oz PILE WEIGHT 4 & 5 METRE WIDTH

EXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% ACRYLIC/7% POLYESTER/42oz PILE WEIGHT (ORION TWIST) + 60 oz (ORION MAJOR) 3% POLYPROPYLENE+ 32 oz PILE WEIGHT (ORION ALPHA) 4 & 5 METRE WIDTH

FAIRFIELD TWISTEXTRA HEAVY DOMESTIC/GENERAL CONTRACT 80% WOOL/10% NYLON/10% POLYESTER40oz PILE WEIGHT 4 & 5 METRE WIDTH

REPRESENTATIVES:Mr. T. Bradley Tel: 07968 835201 S. Humberside, Lincs.,Notts, Derbyshire, Leicestershire, Cambridgeshire,North Hertfordshire.

Mr. S. Perks Tel: 07968 835205 W. Midlands, Northants., Beds, Warwickshire, Worcs,Herefordshire, Shropshire

Mr. S. Stead Tel: 07968 835204. North Humberside,Yorkshire, The North East

Mr. R.I. Hart Tel: 07968 835202.Norfolk, Suffolk, Essex, Kent, S.E London

Mr. M. Humphreys Tel: 07968 835203 Hampshire, Dorset,Sussex, Berkshire, Surrey, S.W London, Isle of Wight,Channel Isles

Mr. R. Venn Tel: 07968 835206.South Wales, Bristol, South West, Gloucestershire, Wiltshire,Devon, Cornwall

Mr L. Little Mobile: 07918 081782Lancashire, Cheshire, North Wales, Cumbria, North Staffs

Dan Milstead Mobile: 07841 565349Oxfordshire, Buckinghamshire, South Beds, South Herts,North London

AGENTS:Mr. T. Tindal, Helensburgh. Tel: 01436 671421,mobile: 07836 705620, fax: 01436 671939 Scotland

Mr. D. Moran Mobile: 07710 882421 N. Ireland & Eire

Ranges include:Lakeland HerdwickFlatweave Collection

AMORE

• Amore 45oz

• 80% Wool rich

• 2 fold yarn

• Availble in 4 & 5M widths

Colourway featured: AM47 Silk


ALL AXMINSTERS WOVEN IN KIDDERMINSTER

SARAKHAN BERBER COLLECTION

Colour Design No. Repeat MatchRED PERSIAN 11/4398 34” H/DDAMSON SAMARKAND 10/5281 34” H/DBLUE SAMARKAND 3/5281 34” H/DKIRMEN PANEL 2/403 34” S/MGREEN QUADRILLE 2/4647 34” H/D

FLORENCE supplied in 3.66m and 91cm

Colour Design No. Repeat Match

SHAH ABBASS 16/8950 36” set

JACOBEAN 14/8081 36” set

RED TURKEY 23/8036 43” set

RED KASHAN 26/803 36” self

NATURAL KASHAN 10/8207 36” self

GRENABY supplied in 3.66m and 91cm


PERSIAN JEWEL 10/8127 41 1/4” H/D

GREEN CHINTZ 25/627 41 1/4” H/D

CLEOPATRA 60/8745 41 1/4” H/D

Royalty supplied in 3.66m and 91cm


GREEN ISPHAHAN 72/746 27” H/D

FAWN ELIZABETHAN 48/763 36” H/D

PERSIAN GARDEN 23/759 36” H/D

EMIR TURKEY 23/9036 36” self

LLLLaaaaxxxxeeee yyyy supplied in 3.66m and 91cm

Colour Design No. Repeat MatchMURRAY OF ATHOLL 5626 12” selfLINDSEY 360/7 12” selfMcKELLAR 5555 18” selfBLACKWATCH (sm) 5487S 18” selfBLACKWATCH (lg) 5487L 36” selfANCIENT HUNTING ROSS 5527 12” selfMACPHERSON 5173 18” selfMACLEOD OF MACLEOD 5609 18” self

TARTANS supplied in 3.66m and 91cm

ROWE company

Registered office: Wilden Lane, Stourport-on-Severn, Worcs. DY13 9LW Tel: 01299 827 477 Fax: 01299 827 [email protected]

Visit our website on: www.carpetsofkidderminster.com

Colour Design No. Repeat MatchKIRMAN F00001 34” H/DISPHAHAN F00002 34” H/DHAMADAN F00003 34” H/DBOUQUET F00007 34” H/DROCOCCO F00008 34” S/M

Buckingham supplied in 3.66m and 91cm


BEIGE BERBER 41/2822 36” H/D

BROWN BERBER 44/2822 36” H/D

GOLD BERBER 66/2822 36” H/D

KASHMAR supplied in 3.66m and 91cmThe Axminsters

SM - Sarakhan Maroc Distinctive Design

SM - Sarakhan Saxony Classic Saxony

SM - Sarakhan Royale Luxury SaxonyAll three styles made in the same 13 colourways

The TuftedsSS - Sarakhan ShingleHeavy 50oz-sq.yd 2ply twistAvailable in 19 colourways

Sarakhan RustiqueHeavy 52oz-sq.yd 4ply loop pile6 colourways all made in 3 stylesRD - Rustique DiamenteRL - Rustique LinearRB - Rustique Boucle

Natural EleganceExtra Heavy Luxury twist 65oz-psydIn 14 colourways, 7 Heather Berber & 7 Classic Plain Shades NEW

TweedsdaleA 40oz-sq.yd FIne Twist at an attractivelymodest nett price in 12 subtle naturalheather shades NEW

CLASSIC AXMINSTER COLLECTION

80% WOOL, 20% NYLON Grade 5, Very Heavy Wear,

supplied in 3.66m and 91cm

80% WOOL, 10% NYLON, 10% POLYESTER Grade 5, Very Heavy Wear

supplied in 4m and 5m

100% WOOL Grade 5, Very Heavy Wear, Loop pile


80% WOOL, 20% NYLON Grade 5, Very Heavy Wear


80% WOOL, 20% SYNTHETIC with MeltbondHeavy Domestic



a ROWE company

Registered office: Wilden Lane,

Stourport-on-Severn, Worcs. DY13 9LW

Tel: 01299 827 477 Fax: 01299 827 052

[email protected] our website on: www.carpetsofkidderminster.com

CURRENT PRICE LIST DATED: AUGUST 2008

We would like to remind all customers that we have our ownDEDICATED TRANSPORT FLEET

offering a timely and efficient delivery service.

Contract and bespoke service available.

For all commercial enquiries please refer to sales reps/agents. For information or visit our new user friendly website

www.carpetsofkidderminster.com

CONTEMPORARY AND TONAL AXMINSTERS

AGENTS & REPRESENTATIVES

Scotland Rodger Adams mobile: 07970 023 159

North East /Cumbria John Reid mobile: 07973 741 445

North Wales/North West/

West Yorkshire Martin Lees mobile: 07974 413 992

North/South Yorkshire,

Humberside, East Midlands

& Lincolnshire Mario Sorano mobile: 07989 589 124

West Midlands Robin Rowberry mobile: 07831 434 244

East Anglia/Home Counties

/North London, Berkshire

& Hampshire Michael Kenneally mobile: 07870 641045

South West/South Wales Andrew Jefferies mobile: 07831 457 102

South London/Surrey/Sussex & Kent Tony Cook mobile: 07860 205 377

Chateau Royale

3 ply well established pindot in 12 colourswith 2 border options

Beaufort Court3 ply modern simple designs on pindot groundavailable in 12 colourways, 2 designsMazarin & Crystal NEW

Florenza3 ply subtle natural tonaltextured yarns NEW

80% WOOL, 20% NYLON Grade 5, Heavy Wear,

supplied in 3.66m


supplied in 3.66m


supplied in 3.66m

Beaufort CourtMazarine Crystal • Available in two designs

Natural EleganceThe Ultimate in style and luxury


The Leading Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available*Specialist advice and terms available on contract enquiries*

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring atGUARANTEED maker’s list price.......

Delivered direct to your business address FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322Fax: 0208 805 2346

ColumbiaFlooring plc


National Retail Sales ManagerJon Ormrod - Mobile: 07971 065938Scotland Rodger Adams - Mobile: 07970 023159 North East & CumbriaRoger Adams - Mobile: 07970 023159 North West & North WalesTBA YorkshireHarry Cash - Mobile: 07970 984710 West MidlandsRoy Baulk - Mobile: 07976 576817Staffordshire, Shropshire, Hereford & Worcester, WarwickshireWes Baulk - Mobile: 07971 224568East MidlandsKhush Khan - Mobile: 07980 035387

Bedfordshire, BucksPeter Lawrence - Mobile: 07802 422810East Anglia, Cambs, Hertfordshire, Essex, North & East LondonNick Hart - Mobile: 07771 967609Kent, East Sussex, South LondonBarrie Murray - Mobile: 07717 175783W Sussex, Surrey, Hampshire, Berks, IOWBob Fletcher - Mobile: 07836 785133South WestDoug Gilmour - Mobile: 07970 950276South Wales, Gloucester, OxfordshireJames Thomas - Mobile: 07932 458032Northern IrelandRefer to Office

S A L E S T E A M

Classic Drury Lane Colour Range (60)

80% Wool 20% Nylon, tufted plain cut pile twist. Jute backing.1, 2, 3, 4 and 5m. Guaranteed colour match.Drury Lane 1119 gms/m2 (33oz/yd2) Heavy domestic useSuper Drury Lane 1288 gms/m2 (38oz/yd2) Extra heavy domestic useExtra Super Drury Lane 1526 gms/m2 (45oz/yd2) Extra heavy domestic use

Naturals Colour Range (15)

Wicker OatmealMuslin OatmealRaffia OatmealWicker WheatMuslin Wheat

Raffia WheatWicker CornMuslin CornRaffia CornWicker Fleece

Muslin FleeceRaffia FleeceWicker ParchmentMuslin ParchmentRaffia Parchment

100% Wool, tufted textured loop pile. Jute backing. 4m & 5m.

Wicker, Muslin, Raffia 1356 gms/m2 (40oz/yd2) Very heavy domestic use

Richmond Tweed Colour Range (12)

100% Wool, tufted berber cut pile twist. Jute backing. 1, 2, 3, 4 & 5m.For colour match orders, refer to factory.

2034 gms/m2 (60oz/yd2) Extra heavy domestic use

Kilburn Colour Range (16)

80% Wool 15% Polypropylene 5% Polyester, cut pile graphics twist.Jute backing. 4m.1300 gms/m2 (38oz/yd2) Very heavy domestic use

Arncliffe Colour Range (6)

DL210 BuffDL211 Oyster

DL220 MapleDL221 Beech

DL230 WalnutDL232 Cocoa

80% Wool 20% Synthetic, plain shag pile. Jute backing. 4m

2373 gms/m2 (70oz/yd2) Luxury use

Buckden Berber Colour Range (6)

DL401 ElmDL402 Rowan

DL404 BayDL405 Yew

DL409 CedarDL410 Hazel

100% Wool loop pile berber. Jute backing. 4m & 5m

1200 gms/m2 (35oz/yd2) Very heavy domestic use

Homespun Colour Range (7)

DL10 LaceDL20 EcruDL30 Flaxen

DL60 BlondeDL70 SequoiaDL88 Eggshell

DL90 Champagne

100% Wool tufted textured loop pile. Jute backing. 4m & 5m

1356 gms/m2 (40oz/yd2) Very heavy domestic use

Kyber/Damascus Colour Range (6 in 2 designs)

DL100DL140

DL190DL200

DL300DL400

50% Wool, 50% Synthetic Sculptured loop pile.Actionbac. 4m, 750gm2 (22oz/yd2) General Domestic useROLLS only.

Cairo/Gobi/Luxor Colour Range (6 in 3 designs)

DL110DL120

DL140DL150

DL160DL170

100% Wool Sculptured loop pile.Actionbac. 4m, 850gm/m2 (25oz/yd2) General Domestic useROLLS only.

Academy Twist Colour Range (7)

80% Wool, 20% Synthetic, tufted plain and pinstripe heathered cut pile twist. Jute backing. 4m & 5m.

Academy 40 Plain and Pinstripe Academy 50 Plain

Heathfield Colour Range (5 in 2 designs)

100% Sysoltex, sculptured loop pile. Jute backing. 4m & 5m.

Crofter, Homestead Heavy domestic use

Crofter LinenHomestead LinenCrofter FlaxHomestead Flax

Crofter RyeHomestead RyeCrofter OatmealHomestead Oatmeal

Crofter BarleyHomestead Barley

Leyburn Collection Colour Range (16)

90% Wool 10% Polyester Meltbond, tufted plain velour.Actionbac. 4m & 5m.LEYBURN 37 - 1250 gms/m2 (37oz/yd2) Heavy domestic use

Presenting

DuneChamois PinstripeCamel

Moccasin PinstripeCaramelUmber Pinstripe

Choco

NEW COLOURS

NEW DESIGN

NEW LAUNCH

NEW LAUNCH

NEW LAUNCH

NEW COLOURSNow 4 & 5 metres

DL09 BirchDL48 BeigeDL51 French NavyDL54 Coffee

DL58 PossettDL59 MilkwoodDL67 PearDL75 Firestone

DL76 LichenDL81 SunlightDL84 PuttyDL86 Ivory

DL89 SaharaDL90 HayDL94 PearlDL96 Nutmeg

DL130 SesameDL132 AlmondDL133 NutmegDL135 Harvest

DL157 SpruceDL166 MacadamiaDL167 ApricotDL180 Baltic

DL191 OakDL193 LatteDL233 FlameDL234 Pine

DL237 ToastDL262 AbaloneDL272 FirDL289 Redcurrant

RosewoodClaretDahliaBubblegumShirazMoroccoBrandyTerracottaBronzeCinnamonSahara SunsetCameoCornSunflowerBamboo

SandalwoodLoofahBiscuitButtermilkMuslinLilyRiceBoneQuarryStoneCafe Au LaitKernelEarthRhapsodyPort

FilamentArctic GreySmokeGun MetalVioletAmethystNimbusPearlGhostPacificWedgewoodMidnightDelphiniumBahama BluePompadour

Alice BlueAlkalineForestFernMeadow GreenSpearmintCardamomOlive GroveOrchard GreenWild HerbGreengageCorianderConiferJuniperWillow

DL30 BellerbyDL36 HipswellDL39 HurstDL40 Langton

DL69 AtleyDL75 WinstonDL90 BrignalDL91 Holgate

DL93 KexwithDL94 NewshamDL96 MarrickDL98 Dalton

MULTI-WIDTH AVAILABILITY 1, 2, 3, 4, & 5 METRES

MULTI-WIDTH AVAILABILITY 1, 2, 3, 4, & 5 METRES

Unit 65-67St Thomas’ Road

HuddersfieldHD1 3LG

Price List dated 1/11/08

Tel: 01484 550380Fax: 01484 543911Email: [email protected]


Key Contacts

SALESTelephone: 01977 662211 Facsimile: 01977 662334

ACCOUNTSTelephone: 01977 660084

CUSTOMER SERVICETelephone: 01977 660086

SALES DIRECTORCarl CummingsMobile: 07793 883241Email: [email protected]

National Sales TeamScotland. Jimmy Thompson Mobile 07767 702928Helen Thompson Mobile 07903 583806

North East England (Teesside, Tyneside, Northumberland).Mark Ponting Mobile 07725 249439

West Yorkshire.Mike Craggs Mobile 07808 572593

West Yorkshire, South Yorkshire.Chris Hook Mobile 07796 155375

Greater Manchester, Cheshire, Wirral, North Wales.Ken Brotherton Mobile 07836 384107

North Yorkshire, North / South Humberside,Lincolnshire.Mike Matthews Mobile 07710 126115

Merseyside, Lancashire, Cumbria, Isle of Man, Fylde.Joe Smith Mobile 07860 475482

Sheffield, Derbyshire, Nottinghamshire, Leicestershireand East Midlands.Adrian Garner Mobile 07921 408950

South Wales, Staffordshire, Worcestershire,Shropshire and West Midlands.Peter Stoneman Mobile 07985 279842

Essex, Herts, Norfolk, East Anglia.Jon Marsh Mobile 07793 883241

Kent, Surrey and Sussex, London.Jon Marsh Mobile 07793 883241

Devon, Cornwall, Somerset, Dorset, WiltshireHampshire, Bristol and Isle of Wight. Brendan Hart Mobile 07850 130221

Coming Soon:

Antiquity our new 100%Wool Wilton collection usinga mix of traditional dying andweaving techniques inconjunction with apartnership encompassing aleading Europeanmanufacturer and one of theworlds leading design teams.

Please contact yourrepresentatives for details.

Distributors ofDistinction

Telephone: 01977 662211


Littner Hampton LimitedUNIT 30 FOREST BUSINESS PARK, ARGALL AVENUE, LONDON E10 7FB

SALES EXECUTIVES & AGENTSLEE MARRINER (Hampshire, Berkshire, Buckingham) 01730 893770

LEE PALMER (Beds.,Cambs., Herts, Oxon.) 0777 4101640

MARK BORRETT (S. London, Surrey,Kent, Sussex) 01293 402145

KEITH BADHAM (Birmingham, W.Midlands, Staffs, Shrop Worcs, Warks, Leics, Glous, Hereford, Northants) 01299 826721

GARY KENDALL (N. London,W. London, E. London, Essex, Middlesex) 01371 856610802 661944 (Mobile)

SAXONIESMANHATTAN

REGAL CHOICE

SAXONY STANDARD

SAXONY SCOTCHGARD

SAXONY ELITE

SUPREME SAXONY

TWIST PILES

RUGS & SQUARESCHINESE TIENTSIN

KISMETMODERN CLASSICS

NEPALORIENTA

ORIENTAL DESIGNERS COLLECTION

Plus many special discounted All Wooland Polypropylene squares.

Contact us now for these ‘one-off’ specials.Now is the time to buy.

NATURAL COLLECTION

PATTERNED CUT PILECOTSWOLD CHARMCOUNTRY CHARM

GROSVENOR SQUAREREGATTA

PATTERNED LOOP PILEFASHION MAGIC

STARDUSTLATTICETRELLIS

PATTERN BOOKSAVAILABLE

PLEASE CONTACT

LONDON OFFICE

Special Offer on the following qualities - Cuts at Roll price on COTSWOLD CHARM, TRY CHARM, CRYSTAL BAY, GROSVENOR SQUARE & PRIME TWIST EXTRA

NEWSFLASH

BASKETWEAVECONTRACT CORD

CROSSWEAVECOUNTRY LOOP & COUNTRY SQUARE

DJERBAGRAPHICS

LINZ BERBERMEDINA

NATURAL BOUCLENATURAL INSPIRATIONS

PERTH BERBERTUNIS

WICKERWEAVEWOOL RIB

ZEALANDIA BERBER

ARTLOOM DE LUXECLASSIC TWIST

ELITE TWISTELITE SUPER TWISTHIGHLAND TWIST

PARK AVENUE TWISTPRIME TWIST

STAINMASTER TWISTSTRATFORD MAJOR TWISTSTRATFORD SUPER TWIST

STRATFORD TWISTTIP TOP TWISTWILTON TWIST

Telephone: 0208 520 8474 Fax: 0208 520 4464 email: [email protected]

VISIT US AT OUR WEBSITE: WWW.LITTNERHAMPTONCARPETS.CO.UK

100% WOOL

Call Furlong Flooring for the top brands

Furlong Flooring distributes the Regency product range through 3 distribution centres in Preston, London and Newport. Please ring your local representative or depot for details of thiscompetitive product offering.

Large group stock-holding Extensive tufting expertise Effective service systems Fast, efficient delivery fleet

for the top brands

Plus superiorqualitywood,

vinyl andlaminates

Carpet Wood Vinyl Laminate

Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

London &Home Counties

SouthEastDAVID HOLMESM: 07816 217555SALES MANAGER

PAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK &CAMBS

COLIN FIELDER M: 07816 217561HAMPSHIRE &BERKSHIRE

KRIS KOBYLKA M: 07816 217563E & WEST SUSSEX

TONY CONWAY M: 07791 891025BEDS, NORTHANTS,OXON & BUCKS

NorthWest

Yorkshire &North EastDES BESTM: 07968 828516NORTH EAST

RAY ANDREW M: 07973 719801YORKSHIRE

MARTIN MORRIS M: 07973 403450EAST COAST/SOUTHYORKSHIRE

ScotlandGEORGE WISELYM: 07967 148665SCOTTISH SALESDIRECTOR

COLIN RICHFORDM: 07970 163372WEST SCOTLAND &CUMBRIA

ALAN CAIRNIEM: 07976 311434EAST SCOTLAND

MidlandsRICHARD GREENM: 07980 786265NOTTINGHAM/DERBY

MIKE SHUTTM: 07970 158594BIRMINGHAM/STAFFORDSHIRE

MARTYN REAM: 07968 324598LEICESTER/WARWICKSHIRE/LINCS

WalesALLAN MCDONALDM: 07787 148435SALES MANAGER

SAMANTHA EVANSM: 07973 389799S./MID & W. WALES

JASON BRIMBLEM: 07912 879796AVON &GLOUCESTERSHIRE

TIM BAILEY M: 07841 204657S.E. WALES &HEREFORDSHIRE

STEWART WAITHMAN M: 07854 968144DEVON & CORNWALL

GEOFF ABERNETHYM: 07970 229717POTTERIES, CHESHIRE,SHROPSHIRE & FYLDECOAST

MIKE HATFULM: 07966 263571GREATER MANCHESTER

BOB CHRISTIEM: 07980 786264MERSEYSIDE, WIRRAL &N. WALES

ASHLEY BESTM: 07816 217558SALES MANAGER

SIMON BRENNERM: 07791 891024S.W LONDON, SURREY (INS. M25)

ROB SHERGOLDM: 07791 890988S.E. LONDON & SURREY (OUTS. M25)

IAN COLLACOTTM: 07816 217550MIDDLESEX, W. LONDON

DARREN SPENDIFFM: 07791 890861KENT

RAY SMITHM: 07816 217565ESSEX

PAUL REILLYM: 07816 217548N, N W & E LONDON

Wood Floor SpecialistsJOHN POWERS SALES MANAGERM: 07792 477312

JOE SEPEDEM: 07791 890855

RICHARD KIRKM: 07791 890899


North, East & Central . London, Essex &Middx (within M25)Paul Henson 07881 502506

Kent, Surrey, Sussex, S.E. LondonChris Walker 07881 502507

Sales OfficeAntony Stapleton 0208 498 2845 M. 07881 502505

Herts, Bedfordshire, Essex (west of M11), Pt MiddxJames White 07881 502508

Essex (outside M25),Cambridgeshire, SuffolkRichard Chappell 07837 295379

SW, W & NW London, South Middx, West Surrey, Berks, BucksJohn Imbrey 07875 714269

CARPETS • VINYLS • TILES • UNDERLAYS

Area Representatives

Rackhams LimitedUnit 6 Jubilee Avenue,Highams Park Ind. Est.,

London E4 9JDTel: (020) 8531 9225

Fax: (020) 8531 0426E-mail: [email protected]

We also stock Ball & YoungUnderlays, Rugs, Accessories,Entrance Matting and offer a

Special Order Service on productsfrom virtually every flooringmanufacturer in existence!

GRAPHICS / CONTRACT GELSArena CherokeeMulti-Floor GelSapphireSentinelStatesman

NATURAL EFFECTAgadirBrussels Wool Cord 4&5MCraftwork Berber 4&5MFields of Gold 4&5MFingals Cave 4&5MGold Coast 4&5MHarvesterIvory CoastKhartoum 4&5MMarrakeshNatural LifeNatures WritingPlanet Earth 4&5MSahara 4&5MThe Naturals Collection 4&5MWorsted Weave 4&5M

SAXONY / SHAG PILEAlaska 4&5MBerber Trail 4&5MBig SoftieDistinctionMidas Touch 4&5MMont BlancMontana 4&5MHalf CenturyNew CenturySplendidoStainblock Berber 4&5MStainfree Saxony 4&5MStainblock Supreme 4&5MTennesseeVentura 4&5M

CORD & NEEDLEPUNCHGalaRackcordScorpioSupacord

TWISTS - SYNTHETICClydeEasy TwistHeathertwist / Heathertwist SupremeHerdsman TwistMontana Twist 4&5MPremier Harvest Twist 4&5MShepherd TwistStain Heather Twist 4&5MStartwist / Startwist SupremeSummer SkiesSupatwist

TWISTS - WOOLDundee TwistEden Twist 30/40/50 4&5MHalifax TwistHigh Life 4&5MHome Twist Supreme 4&5MIconic Twist 40/50 4&5MInspirations 40/50 4&5MThe Berber Twist Collection 40/50 4&5MTuscany Twist 45/55 4&5MUltimate Textures 4&5MVista Twist 4&5MWoodford Twist 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate Tweed

VELOUR VELVETFinisterre / Finisterre DeluxeUrban Life

WILTON / PATTERNED CUT PILENew Heritage CollectionCountry HouseKensington Gardens

VINYL / SMOOTH FLOORINGAvalonCasinoCeltic StoneGenoEclipseMasterpieceMedleyMojoSherwood Oak

CARPET TILESCapital PlusCapital PrimoElectronMagnesiumMatrix 100NeutronOxygenPositronProtonQuarkTitanium

Check out our new Cosi 6M/8M/10M Polymer Underlays“The Futures Light - The Futures Polymer”


VICTORIABaronetCastillionCeltic Heathers Crown TwistDuchess EliteNatural Companions (Sisal, Chenille, Ridge)Regal TwistSuede Tudor Twist CollTudor Manor/HeathersWool Tweed

LANOBoleroBolero TilesCampus X-tremeGreenfieldHavanaHeathertwist CollInspiration 40/50ozMatrix 100 TilesPembridge TwistRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTAAutumn LeavesBergaBirnam TwistCassarella /WooldesignCobblestoneDesert TwistFairfield TwistFiestaGala CordRustic Twist SupremeShepherd TwistSpicy TwistStainsafe Tweed Stainsafe ComfortStainsafe HeathersStainsafe OlympicSuper WiltaxTempo/SalsaTwistyVersailles

‘NOW IN STOCK’

Memory Foam Mattresses & Pillows

CORMARBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Pennine TwistPrimo PlusPrimo HeathersWarwick

DOMOAbsolut LuxuryAlpinaAuvergneLimelight Twist CollectionMerinoMetropolitanOcean BreezeOrlandoPlanetPlaygroundPortofinoScorpioTraditionalsWeavers TwistvinylsSensa Stone / CeramicsUniverse

ITCCarmaCheck CheckmateConcertoConsulJaguar - new coloursKretaNew GreenwichNew DimensionsPalaceSophisticationStainblock BerberStainblock HeathersStainblock TweedSweet Dreams

TAPIBELCachetChilternGalaxyMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BROCKWAYAmoreCraftsman Collection (Elite/Forte)Orion/Orion Major

TARKETTSalsa 14mm Combi-loc - limited stocksViva 8.5mm Ultra-loc - limited stocks

VINYLSLivingNew OpticOasisPrestigeRustic LivingSo Tropical

BERRY GROUPAdventure TwistComfort Grip VinylDublinDurham TwistFashion/GalleryHeavy TreadIsis/MentuMajestic - limited stocksMirageNatural LifeSelectionsStudio VinylSonata VinylSupreme Twist 3m/4mUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

HALO CARPET MILLSBarbadosGenuaHalifaxPaduaPanamaSalamancaSydney

BAJONGHome Twist SupremeMontanaMontana TwistSahara

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E -mail: [email protected] Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX

We carry other products not listed above, and can also provide a swift specialorder service on non stock lines. Our reps and sales office would be pleasedto answer all enquiries. Our last Price List is dated September/October 2008.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799

Now stocking EleEase Woods/Tile and Signature - please phone for details

NOW IN STOCKMEMORY FOAM MATTRESSES AND PILLOWS


CUTTING PRICES,CUTTING CARPET,DELIVERING VALUE

Your Sales Team

TEL: 01772 457070 FAX: 01772 621074Supertex Furnishing Ltd, Whinfield House, Centurion Way, Farington, Leyland, Lancashire. PR25 4GUEmail: [email protected] www.supertexfurnishing.co.uk

Manchester: Gerry Whittle 07966 557803

Yorkshire: Haydn Boocock 07966 557804

Merseyside/Southport: Gary Clay 07966 557801, 07734 106729

Lancs/Cumbria/Fylde/N. Wales: Paul Wilson 07966 557802

Midlands: Malcolm Baker 07966 557808

l Rugs

l Gripper

l Accessories

l PU Underlay 9mm

l Laminate (Pallets Only)

l full & half roll deals onall our ranges

l 80 cut length rangesl 500 rolls of

clearance stocksl competitive prices

Visit us on stand C15to see the remarkable Collection for 2008

Add a new dimension to your interiors with

City Livingfrom

For further information contact your Area Sales Manager or Head Office Telesales on 01562 749600

www.victoriacarpets.com


Tough timeless twist

Brintons make planning a pleasureThe revival of pattern in the home has meant that, at long last, beautifuldesigns are making a welcome return to our floors. Magazines arerediscovering the sheer pleasure and elegance that a patterned floor canbring to a room scheme, with the comfort and luxury that only carpet can give.

With Brintons luxurious collection of highly versatile designs it’s easy to planschemes that will enhance the sense of space and harmony in the home.Brintons pride themselves on making co-ordination really simple: many oftheir patterned ranges have different scales of designs in the same coloursto make it easy to style adjoining rooms. Many of the colours used in theirplains are also used in their patterns, meaning that as you look throughBrintons carpet ranges it’s easy to find a match if you want to combineplains and patterns. Different widths help plan hall, stairs and landingschemes.

With Brintons, consumers find not just luxury, but also the help they needto achieve a stylish home. Carpets can be viewed on-line in the exclusive“view in a room facility”. Each carpet has a colour card which gives apalette of colours selected by Brintons design team that coordinate with thechosen sample.

Tel. 01562 748000 www.brintons.net

Woodward Grosvenor introduce a timeless addition to their plains collection,Wenlock Twist.This is not just any twist, but a genuine woven wilton, a hardwearing rustic twist which happily bounces back from the daily pressures of

everyday life.

Wenlock Twist boasts a modern palette of 20 colours, that is designed to reflectthe eclectic shades of nature including; indulgent browns, classic golds, elegant

blues and greens, chic greys and soft romantic pinks.Wenlock Twist also offers theever popular neutrals that look wonderful on their own or bordered by a

complementary colour.The chic colour palette allows your unique flair to comeinto play, while also indulging in the luxury of a real woven wilton.

Woodward Grosvenor’s Wenlock Twist provides timeless inspiration to anyinterior design project, whether it’s one room restyled, or the entire house.

Wenlock Twist is a 2 ply, 46oz woven wilton, woven in 80% wool, 10% nylon, 10%polyester meltbond.This range is available in 4.57m, 3.66 and 0.91m widths.

Tel. 01562 635265 www.woodwardgrosvenor.co.uk

FlooringNews3 November 2008

29 FlooringNewsNovember 2008

REVIEW - PART 2 - PAGE 43


“Voice

OF THE TRADEBob Lawton of Carpenter UnderlaysAge: 64 and a (big) bit Job Title: National Sales Manager. Underlay Division Years with present company: 3 Years in flooring industry: 48Previous roles, retail: Ford Escort driver, Riding Hall Carpets;Water Carrier, Gripperrodsmanufacturing: Sales Director & Managing Director, Ball & Young;Managing Director, Bestbase; Spear Holder, Interfloor.Main non-work interests: Most sports, Rock’n’Roll,Wine tasting and baltishovelling, shouting obscenities at Wolverhampton Wanderers.

Feature

“How would you describe current markets conditions now,compared to a year ago?

Very difficult. I’ve been out and about all year working with ourwholesale partners.The retailers, at most levels, are definitelyfinding it tough going.There are some bucking the trend though...how do they do it?

What’s the key market challenge today?

Moving carpet and underlay up the Consumer Buying Index. Oncewe were up there with holidays, double glazing and fast cars… nowwe’re vying to make the top 25 with George Foreman’s Lean MeanFat Grilling Machine.Yourfloors.co.uk is a positive move forward.

What’s the single most important key to success in flooring?

Knowing your products and their applications inside out. It breedsconfidence that the consumer soon picks up on... and that results in sales!

Which companies in the trade most impress you?

Carpet manufacturers that don’t make ‘felt backed’ carpets andretailers that don’t sell the stuff. Why on earth do retailers do this?It’s a massive loss of revenue and it does nothing for the reputationof their business, nor the carpet trade!

What’s your favourite flooring product

Ceramic Tiles on the patio of a Mediterranean villa with a bottle ofcold Pino Grigio sparkling in the evening sun. (Anyway of puttingunderlay underneath ceramic tiles? ...some research needs doing)

If you could ask retailers to change one thing, what would it be?

To stop forcing the poor wholesale rep to reduce his underlay by50p a roll and instead, add £1.00 sqm on the selling price.Then seewhat a difference it’ll make to the bottom line over 12 months!

In all your time in the trade, what has most surprised you?

That the underlay market in Northern Europe has remained sosmall, particularly Germany. At Domotex you need SatNav just toget round the halls displaying wood floors and rugs.

And most disappointed you?

Sweden. I quite like Abba and don’t mind Volvo cars with theirheadlights on …but laminate flooring and dustmites …what was allthat about ? Mama Mia !

Why do retailers sell felt-backed? It’s a massive loss of revenueand does nothing for thereputation of the carpet trade!Who has been your biggest influence in business?

Without doubt, Jim Young. He was my MD at Gripperrods in the70s and Ball and Young (yes, that Young) in the 80s.

What was your first job in flooring?

Retail carpet salesman at Lee Longland in Birmingham.Those werethe days of Brylcreem, drainpipe trousers and Numdah rugs.Underlay? …that was felt wasn’t it?

Would you advise a member of your family to come into theflooring industry?

Already have. My son Adrian works for the Landsdon Group.

If you didn’t work in this industry, what would have beenyour second choice career?

Putting aside the fact that I missed the audition to become the fifthBeatle, …I was a professional cartoonist for 18 months, but, the lureof selling carpet underlay to the eternal gratitude (well, for at least aslong as the guarantee lasted) of the human race brought me back.

There was also a new Cortina and double-bubble commissioninvolved, if I remember.

What’s the oddest thing that’s happened to you in the trade?

Lord Peckham, when he was Sir Phil ‘arris, once bought underlay offme... and it wasn’t rubber!!!

How are environmental issues likely to impact the industryand consumer behaviour?

Every other Tuesday morning our avenue looks like there’s been anindustrial Tupperware party. Colour coded plastic containers forglass, paper, plastic, garden waste, left over food... and soon? carpet,vinyl, lino, laminate flooring, underlay... it’ll affect us all at trade andconsumer levels. Recycling is becoming more important as landfillbecomes more expensive... and scarce.

Bob Lawton

32

News

FlooringNewsNovember 2008

Kronospan, a leading UK manufacturer of wood-based panels, has received theKingfisher Group ‘Supplier of the Year’ award. Kronospan was selected for itshigh levels of service, quality of product and speed of delivery.

The Kingfisher Group is one of the world’s largest DIY retailers, operatingacross 18 countries with over 775 stores. Kronospan supplies the group withvariety of products including laminate flooring, MDF and chipboard, as well askitchen furniture components.

Sales director Michael Dineen received the award on behalf of Kronospan. Hesaid: “We pride ourselves on the close relationships we have with ourcustomers and of the high levels of service we offer.This is what makes thisaward so important to us. It also highlights our commitment to manufacturingthe highest quality materials and our reliability in terms of reaching deadlines.”

www.kronospan.co.uk.

In a demonstrable sign of support, Charles Wallace, head of Consumer Codes at the Office of Fair Trading, visited the Carpet Foundation to identify ways in whichtheir Consumer Code of Practice could be improved and also industry wide issues that needed addressing.

The day long session looked at how the Foundation’s Code of Practice could be amended and improved in a bid to further increase its effectiveness. In aninteresting development, areas under consideration included product accreditation; training and accreditation of fitters; improved service and pricing transparency.

The Foundation took the opportunity to point out that its retail members were identifying more and more cases of misleading pricing policies from certain retailerswhich was a cause for concern and gave rise to unfair competitive advantage. In a welcome move, the OFT said that it was prepared to consider investigating thelegality and impact of these malpractices. Evidence is now being sought from Registered Specialists to support this claim.

Charles Wallace also confirmed that the new Doorstep Selling Regulations did apply to carpet retailers who conclude the contract in a consumer’s premises duringa measuring and estimating visit.

Mike Hardiman, Chief Executive of the Carpet Foundation commented:“It was an excellent meeting and Charles’ approach was most refreshing.We were particularly encouraged by his belief that the Code of Practiceshould become more of a ‘living’ document with continuous improvement.

“The issue of ‘misleading pricing’ is a real bugbear for our retailers.Some retailers make wildly exaggerated claims about the ‘normal’ or‘recommended’ prices of carpet products on sale so that they are able togive seemingly generous discounts to consumers. This misleadsconsumers into thinking they have bought a high value product at abargain price and this adversely affects retailers who use honest pricingpolicies.

“Our members want us to become more hard nosed and commerciallyfocussed and what a breakthrough this would be for the trade if we couldput an end to misleading pricing.”

www.carpetfoundation.com T 01562 755 568

OFT shows support for campaign against misleading prices

Top trade award for Kronospan

Left to right: Mike Hardiman, CF Chief Executive; John Duncan, CF Chairman, Charles Wallace, OFT,Jeff Lane, CF Technical Director, Peter Lynas, Lynas Carpets and Rupert Anton, CF Marketing Director.

33from The Stocklists November 2008

dispatched immediately we make use of a national distribution service.Managing supply chains is a core part of Burmatex’s activities and we use localsuppliers wherever possible to minimise our carbon footprint.'

Cormar, meanwhile, runs its own fleet of vehicles for a number of reasons, saidmanaging director David Judge: 'Customers are more demanding, not just ofproduct quality but also of service. Making a sale in an already tough market ishard but a quick and reliable delivery service could mean the differencebetween winning or losing the transaction.

'Our transport service is now an integral part of the Cormar service and wecontinue to invest in it. One of our key differentiating factors is the 'on-time'delivery – the delivery date stated at point of order – which is one way we addvalue to our retailers.We also continuously review our operations to reduceoperating costs and run the fleet efficiently by using the latest in technology.'

The company has found that an efficient, nationwide delivery service has helpedto endorse its reputation as a reliable supplier to independent retailers.Thedecision to make door-to-door deliveries was made over 30 years ago and theoperation now includes 10 outbases, in addition to its central facility in Bury,resulting in an average turnaround service of 48 hours to customers aroundthe UK.

Axminster is another manufacturer that runs its own delivery fleet to providedependable commitment to its customers, said Steve Upperton, sales director.'Some of our trucks are so well cared for and meticulously maintained thatthey regularly win awards at truck festivals and some have even covered anamazing 750,000 miles and are still going strong,' he continued.

'Retailers can almost set their clock by our weekly deliveries, knowing theirorders will turn up on the same day, time after time.This is great comfort forthose retailers that pride themselves on customer satisfaction as they canconfidently arrange fitting without disappointment.

'Also, given that retailers know their Axminster Carpets driver and vice versa,there are no enquiring telephone calls and trucks unable to find the shop – evenin the trickiest of locations – just the right carpet turning up at the right time.

'With many drivers and retailers on first name terms, our distribution service isfar more than just delivering carpet, it is about maintaining the high standard ofsupplier/retailer relationship that Axminster Carpets is renowned for.'

With global economic meltdown gleefully predicted by the national media on aconstant basis, it's unsurprising that retailers in many sectors of the market areseeing reduced footfall and, in several cases, a corresponding fall in sales.

A stalled property market is frequently linked with less demand for interiorgoods, but it can have benefits in other areas. Consumers electing not to movehouse often decide to make their home more comfortable and there are fewthings more comforting than good quality carpet underfoot.

But consumers are increasingly expecting better levels of service, which doesnot necessarily involve getting their goods faster. Prompt delivery is of course afactor, but they also expect to be kept informed with accurate times when thedelivery and/or fitting will occur.

This is when an efficient distribution system pays dividends, allowing theretailer to make accurate appointments with their customers and maintain apositive relationship.The UK flooring sector has seen considerableimprovement in its distribution activities in recent years, to the benefit ofeveryone concerned.

While some manufacturers run their own delivery fleet, others use carrierssuch as Transfloor. Steve Makin, the company's transport manager, said: 'Withthe market becoming increasingly tough, manufacturers and wholesalers face adifficult balancing act to control distribution costs whilst maintaining theservice levels which are so crucial to retailers.The key to successfuldistribution is investment, as we have proved with Transfloor.

'We invested heavily to ensure that it had the quality and strength of fleet to beable to deliver to the entire UK, regardless of how remote the location.'

The company recently opened its second distribution centre in Colchester,complementing its Blackburn facility, to improve deliveries to the south ofEngland.

'We can maintain twice weekly deliveries even in these difficult times, as aresult of carrying for several large manufacturers, including Cavalier Carpetsand Ulster Carpets, and as a result the service is fast becoming the first stopfor British and European carpet suppliers looking for a reliable and qualitydistribution service,' Makin continued. 'Run by professionals who know thebusiness inside out and with the facilities to provide exceptional service,Transfloor dispels the myth that high standards are only obtained by verticalintegration. Stringent quality control and an ethic that focuses aroundtrained delivery operators, ensures that each carpet arrives on time and inperfect condition.'

Burmatex uses both its own delivery and that of a carrier for environmentalreasons. Becky Peters, Brand Manager, explained: 'The environmental issuessurrounding logistics are a growing concern for Burmatex and we have strictcompany policies already in place, and regularly complete environmentaltransport audits.As a UK based manufacturer, the distribution of our productsis handled centrally from our head office in West Yorkshire.

'We ensure deliveries are extremely efficient by scheduling each trip toincorporate several orders.Where individual orders are required to be

Fleet of foot

Flower on FlooringFlower on Flooringby Dennis Flower

Axminster fleet reinforces the retailer relationship.

Cormar’s reliable delivery service wins sales.

Transfloor is expanding to control distribution costs for its customers.

34 November 2008 FlooringNews

36

News


Interfloor educates on underlayA new 16-page booklet from Interfloor will help retailers train their staff tobetter understand and sell the benefits of new underlay to their customers. Forwith less than half of carpet consumers buying a new underlay, there’s a biguntapped sales and profit opportunity.

The booklet contains findings of research showing why consumers buy underlayand importantly why they don’t! Underfoot comfort and carpet durability arethe main reasons for buying followed by noise and heat insulation and finallyenhancing carpet appearance.

Of the 51 per cent of consumers who don’t buy new carpet underlay the topreason they give is because they want to use their old underlay. Other reasonsinclude not feeling underlay was necessary, buying a carpet with a secondarybacking, nobody suggested new underlay, too expensive, mistakenly believingunderlay doesn’t make carpet better and using the old carpet as underlay!

The training booklet, available to retailers, counters these consumer objectionswith positive responses and explains how to use point of sale to sell more, andbetter underlay. “It is important staff understand their customer’s needs and ‘sell’the benefits of new underlay to match these needs,” said Interfloor marketingdirector Steve Woodhead.

The new booklet called ‘How to sell more underlay and make your customershappy’ shows retail sales professionals how to define the consumers’ needs fora range of underlay products throughout the home. It illustrates how point ofsale can be used to convey underlay benefits in the store and advises how bestto use the marketing tools that Interfloor offers.

To obtain a copycontact yourInterfloor accountmanager or thesales office on01706 238810.

Axminster Carpets has taken inspiration from the 15th Centuryand turned it into a piece of modernity with its latest creation,Salcombe Striata.

Unveiled to interested visitors at the National Floor Show,Salcombe Striata is beautifully made from Axminster Carpets’unique 100% pure new wool Home Spun Yarn, and takes itsmotivation from early 15th Century dyeing techniques whereuniform colours were difficult to replicate.The result is a patternedcarpet that has a distinctly contemporary feel.

Following the trend for linear patterns in the home, SalcombeStriata introduces a broken stripe effect that bears a similarity tostriations in sedimentary rock formations.The finished article is farsubtler than a traditional stripe and the simple colour combinations co-ordinate wellwith a variety of contemporary colours from the recently refreshed Devonia Plainscollection. As part of the Axminster Co-Ordinates collection, Salcombe Striataallows homeowners to introduce patterned carpet in certain rooms withoutaffecting the overall unity of the interior.

A woven Axminster rated for Heavy Domestic use, Salcombe Striata provides anideal solution for busy homes looking for the quality and durability synonymous withthe Axminster Carpets name.

Richard Lawrence, Marketing Manager comments: “Pattern is having increasinginfluence within the home and many consumers are now returning bolder carpetstyles to their interior. Salcombe Striata offers a subtle step into pattern thatcaptures the popularity of stripes, but which still provides a unifying colour withhints of different tones rather than stark contrasts.”

T 01297 630650 www.axminstercarpets.co.uk

Striata, subtler than a stripe


The latest Prize Draw promotion for retail showrooms offers a great sales incentive. The promotion isintended to provide independent retailers with an add-on bonus to offer consumers buying British Woolranges from British Wool licensees.

Offering luxury weekend break prizes at a wide range of Marriott hotels, there will be six consumer winnersand two retailer winners and retailers that have one of the winning consumers also receive a box of wine.

Irfan Khan, promotions manager said, “The emphasis is on winning a little luxury and during these toughtimes many people are more receptive to additional benefits. So we hope that retailers will take advantageof the opportunity to take part in the promotion.”

Retailers who previously signed up for British promotions will automatically receive the promotional packwhich includes a desktop display, a supply of entry forms and product POS. But if you wish to participate inthe promotion please contact British Wool carpet promotions on 01274 688666.

The British Wool columnThe British Wool column

Adam adds new shades to stripes

British Wool launch Marriott prize draw to retailers

The popular KasbahStripe Collection byAdam Carpets has hadnew colours addedbringing the total shadesavailable to fourteen.Introducing eight newoptions in greys anddarker naturals withstripes highlighted inblues, terracotta andgreens. Adam hasupdated this stylish BritishWool Collection to meetthe current design trendfor stripes. Using a blendof twist and velvet yarnto accentuate thetexture, it offers a smart,tasteful, quality carpet forboth contemporary andtraditional environments.Kasbah Stripe is availablein 4 metre width.

Emma wins hamper in British Wool NFS draw The lucky winner of the BWMB National Floor Show luxury food hamperprize draw is Emma Sharpe of Flooring by Henton in Sleaford, Lincolnshire,who visited the NFS for the first time this year.

Emma, is a bright young newcomer to the flooring industry having previouslyfinished a drama course and then spent time holding drama workshops inschools locally. But she was eventually drawn into the world of flooring byher father, Richard, who owns the business.

“I have lived and breathed carpets since I was knee-high, as my Dad oftentalked about work things at home and would always look closely at the carpetwhen we went anywhere, so I know more than an average flooring salesbeginner.” Emma explained.

After talking to her for a while, it was clear that she certainly knew hermarket and her customer and she felt that her drama skills could be veryuseful in sales. “I can smile and be friendly with the most difficult customerbecause of my training” she proudly explained.

The shop set up by her father has been in the current position for the lastthree years and offers a good range of wool carpet with the Cormar rangesselling the best –“Value and quality is vital at the moment and the £25-£30per sq m range is probably the most people are spending at the moment.”

The shop manager, James Scott admitted that it had been a very tough year –“Very slow trade, even on Saturdays and people are shopping around moreand then expecting us to match prices against poorer quality wool carpet.People simply don’t understand the price is a reflection of the quality of theproduct. ”

Sleaford has eight flooring shops, so competition is fierce but she maintainsthere is respect and friendly co-operation when they need some help.

In terms of keeping the business coming through the door, they are running alocal advertising campaign and have invested in signwriting for their vehicleswhich Emma considers has been a really good move plus clearer directionalsigning from the main road has helped people find them on their tradingestate base.

“Reputation is very important in Sleaford, we ensure our fitters arrive ontime, are smart in appearance, neat with their work and, tidy up afterthemselves. High standards of service pay dividends for repeat business andword of mouth trade.”

“We are a small team, just the three of us but it is really nice working in afamily business, we help each other and the flooring industry is great. I reallyenjoy my job and I intend to stick with it.”

Kasbah Stripe in British Woolwith new colours.

Richard Sharpe (Shop owner), Emma Sharpe (winner) and shop manager

James Scott of Flooring by Henton in Sleaford.

British Wool Marriott prize drawpromotion will run for six months.

38

News


Bringing a blend of value and style, and providing retailers with theperfect solution for soft contract work, Lano Carpets has lifted the lid onSapphire IB.

Ideal for use in care and residential homes, Sapphire IB features LanoCarpet’s improved impervious backing, hence IB, which prevents damageto the carpet and subfloor after prolonged exposure to moisture.

Lano Carpets has also ensured that the face fibre is up to the taskpresented by soft contract work by utilising a solution dyed yarn.Thepigment of each of Sapphire IB’s eight colours is part of the fibre itselfgiving the 100% polypropylene yarn excellent resistance to harshcleaning chemicals and preventing fading in exposure to prolongedperiods of sunlight.

With shades ranging from coral through to midnight, slate and ash,Sapphire IB brings retailers and contractors colours that have a proventrack record within soft contract locations. Combined with a graphicdesign that helps to minimise the appearance of soiling, Sapphire IBperforms in every aspect.

“Soft contract work requires a product that can meet variedperformance demands while still retaining excellent value,” commentsFrancis Debrabandere, UK Sales Manager, Lano Carpets. “Sapphire IBblends proven colours, a soil-hiding pattern, solution-dyed fibre and animpervious backing to ensure that it delivers both in performance andvalue in abundance.”

Sapphire IB comes in a four-metre width and is available wholesale forimmediate delivery.

T 00800 5266 5266 www.lano.com

Sapphire’s a gem

Bissell’s AromaPro upright deep cleaner has been awarded a Which? MagazineBest Buy accolade in the publication’s recent carpet cleaner test.

Scoring ahead of competitor products, Bissell’s appliance was commended forits ‘several helpful features that make carpet cleaning a breeze’. Features like itsbuilt-in heater, handheld powerbrush attachment that the magazine said ‘makescleaning upholstery easier’.

The originator of deep cleaning also notched up a further Best Buy for itsPowerWash Deluxe upright deep cleaner.

T 0870 2250109 www.bissell.com

Vacuum is a ‘breeze’

Carpet recyclers need to identify the pile fibres in order to find thebest value for materials recovered from them. Carpet Recycling UKhave engaged with the two major US manufacturers of near infra-red identification ( NIR ) technology to solve the problem for UKrecyclers.

The use of hand held NIR instruments is already well established inthe growing US carpet recycling industry with these instrumentscalibrated to handle typical carpets which are mainly 100% of onefibre type. In the UK market pile fibre blends particularly with woolare well established and therefore instruments had to be modifiedto meet UK needs.

NIR analysers from Axsun Technologies and Polychromix are nowavailable with the capability to identify the majority of UK blends.These are battery operated portable hand held devices which arequick and easy to use in a carpet sorting operation.

Both of these devices can also be ordered with textile and plasticidentification libraries so that the recycler can use them across awide range of material streams.

T 01793 848110 www.carpetrecyclinguk.com

Fibre finder for recyclers


CARPET

VINYL

LAMINATE

WOOD

New features for 2009 include:

Register free today at www.kbbreviewexpo.com

Hotel showcase Business zone

Innovation galleryEducation programme

Test the experts Tiling competition arena

xperts Tiling competition arena

Networking loungeTiling competition arena

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Demonstration zoneorking lounge

Demonstration zoneorking lounge

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40

News


Ryalux continues to grow its European market in 2008, this timehelping newly weds in Iceland make their trip up the aisle in style.

The Yorkshire based company has supplied the ÚtskálakirkjaChurch in Útskálum near Reykjavik, with carpet from its V&APeriod Velvet collection in Olivia, stretching from the entranceof the church up to the altar.

Ryalux’s V&A Period Velvet is one of the few high quality velvetfinish ranges manufactured in the UK today.The exclusivecollection has been developed in conjunction with the Victoria& Albert Museum in London, taking its inspiration from themuseum’s exhibitions. It is crafted from 80 per cent NewZealand Wool blended with 20 per cent polyamide fibreswhich is then treated with Scotchgard™ carpet protector toensure that the finished product is resistant to spills and soiling.This makes it ideal for use in high traffic areas.

Peter Allan, business manager for international sales atBurmatex & Ryalux said: “As well as increasing our salesoverseas, it’s a nice feeling to know that newly weds in Icelandwill be taking their first steps as a married couple on one ofour carpets.

“The V&A Period Velvet range has been created with highend, design led applications in mind, be it the flagship storesof famous fashion brands, luxury hotels, or, as in this example,applications where the style and feel of the carpet are vital.We are now seeing the range being deployed in high profileapplications all over the world, such as the Gucci Store inKuwait, and will continue to work with our customers tooffer a wide range of quality carpets, in any width theyrequire, reducing waste, avoiding seams and ultimately savingthem money.”

T 0845 6528811 www.ryalux.com

Iceland aisle in style

Whitestone Weavers, part of the independently owned Whitestone Weavers group, is launchingNatural Tones – a sister collection to its eco-friendly 100% wool Nature’s Own range.

Offering similar ecologically sensitive benefits as the Nature’s Own collection, Natural Tones is alsomade of 100% undyed wool, using different breeds of sheep from across the UK to give a uniqueand individual shade to the carpet.

“Natural Tones is a seven row, lighter weight versionmaking it even more accessibly priced,” says WhitestoneWeaver’s sales director Phil Hartley.“However, thecollection still achieves a heavy domestic wear category.”

“Nature’s Own has proved incredibly popular and as ourfastest growing woven range by volume, is clearly meetinga growing need among consumers for luxurious carpetwith unrivalled ecologically sensitive characteristics andcontemporary design.”

Natural Tones has a backing finish that includes jute andbiodegradable natural latex.Available now, the collectioncomes in 15 colours and three new designs: Royale,Checkmate and Inspiration.

Natural Tones is available, ex-stock, in four metre widthrolls or cuts.

Tel. 01429 892555 www.whitestone.com

Sheep shades with Natural Tones

Dow Building Solutions has announced the UK launch of Floormate 300-A, a new blue extrudedpolystyrene foam insulation board made with naturally occurring CO2. The new product – createdfrom leading insulation material, Styrocam® - has been designed for use in floors across the spectrumfrom residential to commercial buildings. Along with low water absorption, ease of installation andexcellent insulating properties, the new material also has a high design load along with durability,which is particularly important to specifiers looking for proven long term performance.

Floormate 300-A has a nominal compressive strength of 300 kN/m2, and a design load (the loadwhich will give maximum compression of 2% over 50 years) of 130 kN/m2. Declaring the design loadallows specification against the long term requirements of a building’s floor, as well as built in safetymargins.

“Failure of a floor can be incredibly expensive, due to the interruption of business and cost of repair,for any building irrespective of its use,” said Conrad Newberry,Technical Manager for Dow BuildingSolutions (pictured above). “In particular, floors in environments such as busy retail outlets andoffices must be capable of withstanding anticipated loads – and they must also be able to maintainthat performance over a building’s lifespan, making durability key.”

Dow manufactures Floormate 300-A using naturally occurring CO2 as a blowing agent to create itsfamous blue extruded polystyrene foam – thus there is no additional emission to the atmospherewhich would contribute to climate change.

Tel. 020 3139 4190 www.styrofoam.co.uk

Durable foam is blue - and green

Burmatex, has unveiled its stunning new design hub following a period of intensechange.The former squash courts are now unrecognisable, sporting a design studio,boardroom and showrooms for both contract and residential brands –demonstrating that its design team’s creativity really has no limits.

The unused squash courts at the Airea plc head office were completely transformedwith the installation of a mezzanine floor, providing 320m2 of useable space.This ‘hub’is now home to Burmatex’s design and marketing team, comprising a design studioand commercial showroom centring on new product development, a state of the artmeeting room boasting cutting-edge media technology, and a beautiful residentialshowroom to demonstrate Airea plc’s domestic offering, Ryalux, in situ.

Darren Clanford, creative director at Airea plc, said: “The design hub’s purpose is twofold; not only is it the perfect environment to receive clients, it is where all our newcollections are conceptualised, developed and showcased. At the moment, forexample, the corridor running through the rooms is trialling phase two of our latest collection, Evolve.The remainingflooring scheme comprises products from the current Evolve collection, combining Evolve Skyline – a contemporaryproduct inspired by city architecture and geometry – with Anyway Urban, a sophisticated tonally linear product withbright contemporary highlights. Both products can be fitted broadloom, tessellated or random lay, which gives thecollection flexibility and reflects the modern interior design requirements for today’s working environments.”

The best design processes are centred around not only the creation of an impactful space, but the way in which spacesare used. Burmatex has been instrumental in proving that, today, floors can add a focal point to a room or harmonizeseamlessly with an existing interior scheme. Its new meeting room, for instance, is the perfect example of how differentcolours and textures work together, employing Axis, a dense twist carpet tile that brings a contemporary slant to a classicstyle in lime, to complement a statement walnut boardroom table. Darren concludes: “It’s interesting that when we hadcompleted the first stage of the design hub, namely the office and the design studio, it felt revolutionary. But now that thesecond stage of the boardroom and residential showroom is complete, we’re itching to update the office. It shows howcommitted we are to developing brands built on innovation.”

T 01924 262 525 www.burmatex.co.uk

News


Burmatex designers hold court

Stand out from the crowd and have a say in the futureof your industry

NICF 4c St. Mary’s Place, The Lace Market, Nottingham NG1 1PH

Tel: 0115 958 3077 Fax: 0115 941 2238 Email: [email protected]

The NICF covers all types of flooring including carpet, laminate, luxury vinyl tile, timber and sheet vinyl fitting, and are the driving force behind raising standards of floor covering installation.

By supporting the NICF and becoming an active member you can have a voice in the future of your chosen industry along with all the other benefits you see listed below:

www.nicfltd.org.uk

• Enhance your company image• Free listing on the NICF website and broaden your

opportunities for work• Free business support helpline with Croner Consulting• Technical advice line• Great discounts on FITA training courses• Discounts on quality workwear and tools• Keep up to date with industry news with Free subscriptions

to Stocklists and the Contract Flooring Journal• Free newsletter

A new report suggests that as the effects of the wider economy reaches the UK floor coverings market, a series of takeovers and sell offs will sweep themarket.The report, by leading industry analysts Plimsoll Publishing, has found that a combination of needs is forcing smaller companies to consider selling to theirlarger rivals and larger players are looking to buy their smaller rivals to diversify and develop their businesses.

David Pattison, senior analyst at Plimsoll, has a clear view on this: “It has a great deal to do with necessity. Many of the larger players in the market, despite thedownturn, are desperate to find new ways to develop their business, but with the current climate, costs are being cut and business development is beingslashed. So they need options to help them protect their futures and tap into exiting revenue and profit streams. Financing a series of small acquisitions at keyniche players in the market will give them two clear benefits:

• A quick route to increasing sales for relevantly low cost

• A foothold in the emerging sectors of the market

The facts are very clear :

• For the last few years, the larger companies have been surviving onwafer thin margins, most only making 2.1% or less

• 100 of the UK’s top 1000 players are actually losing money at themoment.This is evidence that their strategy of chasing sales andvolume compromises profits.

Meanwhile at the other end of the market, an emerging group 231companies, are smaller, high focused players.These fast-growingcompanies have been able to carve out niche markets for themselves,some with premium profit margins.The best examples of thesecompanies are:

• Reporting sales increases of well over 18.8% per year

• Reporting margins of 5.7%

However, despite the excellent returns there now seems to be aneagerness to sell from many of the owners. Several factors are at playhere: a combination of their businesses now reaching a critical point intheir development, twinned with the tightening of credit and a reluctanceof the money markets to finance the next phase of development. Intoday’s market, selling their business makes sense for two clear reasons:.

• Brings the chance of stability and security to protect the business

• Accelerates the development of the company due to extra resources

David Pattison comments on these smaller companies seeking buyers:

“It would be a pity if some of these exceptional businesses went to thewall, or do not get the maximum chance to prosper just through lack offunding.”

42

Business news


Flooring sector set for sell-offs

Novostrat makes a name for itself

Leading business information provider, Equifax, has released its latest BusinessFailures Report. Not surprisingly, there are increases in the number ofbusinesses going bust in some sectors, but the overall picture for the year todate suggests that other sectors are faring better.

The worst hit was the manufacturing sector, which saw a 13.8% increase in thenumber of businesses failing in Quarter 3, compared to Quarter 1.

However, the services and wholesale sectors both saw failures drop by 4.2%and 2.6% respectively in Quarter 3, compared to the beginning of the year.

“Whilst there is clearly immense pressure on businesses with increased costsall-round, it appears that some sectors have been taking the right precautionsto manage cashflow and avoid the risk of bad debt and this is enabling them tostay solvent”, confirmed Neil Munroe, External Affairs Director, Equifax.

The construction and transport & communications industries continued tostruggle in the difficult financial climate with failures up 11.7% and 11.9% inQuarter 3, compared to the first Quarter of 2008. “Although there areincreases in these sectors, the trend through this year is pretty steady”,continued Neil Munroe. “And significantly, failures in the Retail sector onlyincreased by 2.8% in Quarter 3 compared to Quarter 1.

“Indeed, the overall increase across all sectors for Quarter 3 is just 3.2%compared to the beginning of the year, but the 0.5% cut in interest rates will bea welcome lifeline for businesses in all sectors as the conditions remain tough.”

UK businesses hold steady despiteeconomic turbulence

At the beginning of 2008 it would be fair to say that most people would have said “Novostrat –Who?”

Although Novostrat was already the largest manufacturer of polyethylene foam in Ireland, to theirrecent target sector, i.e wood and laminate floor underlays, they were positively embryonic. Howthings change. After a year of major brand building, Novostrat is right there, winner of the bestUnderlay 2008 at this year’s FloorStyle exhibition, sporting a range of 8 laminate floor underlays andtwo carpet underlays, and now with a network of distributors and retailers across Ireland and the UK,Novostrat is being recognised and respected. Novostrat is building its brand on a series of distinctselling points which separate them from the competition. A low tog rating, which makes the rangeideal for underfloor heating applications, a low physical weight, which makes them ideal for storage,carrying and installing, high acoustic insulation, with ‘Sonic Gold’ achieving a 0.22 dB rating….. but mostof all, very competitive pricing for a very high performance product.

Novostrat underlays are made using polyethelyne foam with a variety of foil and membranelaminations – as such they are fully recyclable, they achieve a Class 0 fire rating and the manufacturingprocess neither produces nor uses any harmful HCFC’s, heavy metals, chlorides or bromides. Thesevery green credentials are finding favour with Local Authorities and environmentally aware developerswho are now insisting on ‘Green’ products. Novostrat High Performance Underlays are not being solddirectly to the consumer.

T 00353 61-339287 www.novostrat-insulation.comLight work for the ‘best underlay’ of 2008

2008Harrogate Review

A co-ordinated attack on the consumer

Stewart Martin, Axminster’s Group Sales Manager, sums up thecompany’s attitude: ‘Let’s go for it’. Their policy in a tight market is to keepmoving ahead strongly with a stream of new launches and colourways togive retailers more to talk about. As a result, Harrogate saw lots that wasnew including the stunning new natural tones of Royal Clovelly andintricate, delicate floral designs of Torbay Persian Lace. Strong-sellingDevonia Plains showed off a new palette with four new plains colours andeight new heathers – and a total choice of 60 hues! A star of the showwas the coordinated collection of Moorland carpets in 3 colourways – atwist, a tweed and a woven (pictured). ‘The options we can now offer arehuge’, says Stewart.

Victoria’s stand was alivewith exciting new products,none more so than thatcarpeting the stand whichwas one of the most originalnew products seen at theshow – City Living.Thiscarpet is an all-wool tuftedcut and loop but it’s difficultto describe the geometricstripey multi-level texturethat the designers havecreated in 12 colourways. It’sthe ideal answer to thecustomer’s ‘I’m looking forsomething different’comment but you’ll have tosee a sample to see why!Other newcomers were thecoordinating all-wool BerberStripe and Berber Ridge, thesubtle heather tones of the80/10/10 Kelso, the top-endchoice of 60 oz Regal Twistand a re-coloured TudorManor.

continued overleaf

Concluding our reports from theNational Floor Show at Harrogate withan analysis of design and colour trends

The sneaking suspicion that two thirds of the colour palette is there just tomake the wall racks look good has been prevalent for the last two or threeyears at Harrogate. But now the flooring business is definitely getting brighter.

And that’s brighter in the sense of smarter – not just more colourful.

OK, the bulk is still beige.The safe naturals grow and grow with addedenvironmental credentials. Heathering and berbering abound.

The stronger colours have had a better run in recent times with rich reds andbrowns, sophisticated taupe and black combinations making a good impact.

But most noticeable at Harrogate was the more intelligent use of colour –more subtle shading, more contemporary pastels, more acceptable stripesand, above all, the combination of all of these into attractive, co-ordinatedcollections.

Co-ordination is probably the single most important trend that came to thefore on the floors of Harrogate and many design hours had clearly beenused to deliver options that were well thought out and, most importantly,highly sellable.

Victoria’s marketing people Martine Hirrel(left) and Claire Gough.

And the commerciality of co-ordinates is all important – they sell on aesthetic appeal anyhow but there is that extraopportunity to roll a sale from one room to the next, thereally give salesman a story to tell and a reason to trade up.

The Show had some fine examples of the art from leadingmanufacturers. In some cases, the co-ordinated range had beencreated from one original design process – in others, ranges hadbeen added or combined from existing ranges to make a co-ordinated collection.

Axminster leverage the breadth of their capability for plains, tuftedand axminsters in a co-ordinated collection called Moorland thatoffers flexible options across three colourways. ‘We have seenthose trends in fabrics and wallpapers and wanted to see whatwe could do with existing ranges.This is a good way forward forus,’ said Group Sales Manager Stewart Martin.

But for pure class, the co-ordinates prize may have to go toUlster whose launch of the Country House Collection atHarrogate after two years in the making was a joy to behold.Three styles – a contemporary floral design (Melrose),a plaid (Beaumont) and an antique Persian (Kazan), which is also available in a co-ordinating runner, share the same colour palette.

One of the smartest co-ordinates on show was Brockway’sVogue collection – a high quality 2-ply twist with five plains ineach colourset and a matching stripe with all of thosecolours also available in a running. ‘We’ve had an excellentresponse to this approach,’ said Brockway’s Charles Annable.

Victoria are new to co-ordinates but presented a highlycommercial tufted loop collection of eight plains and fourstripes with some strong colours in their BerberStripe/Berber Ridge range.

Telenzo’s Zodiac offers a different approach with a strip,a spot and a square – three designs in seven colourwayswhile on Georgian’s stand, the Stoddard’s brand wasoffering an up-market option of six stripes and fiveplains.

Stripes are having a good run in the market andwhat may have seemed something of a fad two orthree years ago has now achieved an establishedplace in the market as consumers appreciate justhow practical a striped carpet can be in additionto its designer appearance.

Apart from some of the co-ordinated optionsalready mentioned, Edel Telenzo’s Tube collectionis particular worthy of note as is the Rock n’ Rollcollection of Alternative Flooring that make itshighly attractive (and award-winning) debut at theshow.

In terms of the colour palette overall, softer,warmer shades are empahasised such as inContemporary Life’s new Elementas velvets.Kingsmead continue to be ‘colour-active’ in their


The NICF has undergone a number of changes since Phil Poser (right) took over as President lastyear. ‘We have an excellent team, a new structure and a good opportunity to develop,’ says Phil.‘We’re changing our strategy to create a demand from consumers to have their carpet fitted by aqualified fitter.’ NICF are working hard to communicate the benefits of membership and promote thevalue of training through the Institute’s facilities in Loughborough and Nelson. ‘Training can put a fittersix months ahead of his peers.We have some excellent young people coming up,’ he said – andthere’s a training trend back towards carpets, it is noted. Pictured above (left to right) is HelenTidmarsh, Steve Ramsden and president Phil Poser.

Lano are looking good with excellent presentation of their well-thought-out ranges andHarrogate provided brisk business for the company.The new Ultimo Collection has just beenlaunched in France and Germany but has acquired new wool ranges for a UK market focus.Ultimo includes some existing Lano products with new and re-coloured ranges. All new atHarrogate was the 34oz velvet Wooltouch, a successful re-vamp of Lano’s Mayfield product anda luxury 80/20 3-ply Pure Indulgence – a non-traditional axminster with highly attractivemodern designs.


Ulster Carpets made a seriousimpact on the show with the launchof their sumptuous new CountryHouse Collection – a 9-shot 80/20woven axminster which will beavailable to the market in January.The collection, presented at Harrogatein a lifestyle inspired display withstunning roomset photography, isconceived in three beautiful styles:Kazan – an ornate traditional designin rich dark colours with a vintagePersian feel in seven colours; Melrose,a contemporary fresh floral design in 10 modern colourways; andBeaumont, a plaid available in four colours. Each design isdistinctively different but have all beencreated from a complementary colourpalette resulting in a versatilecollection of stand-alone products or co-ordinating designs.

Edel Telenzo has an intelligent approach to the market, constantly monitoring consumer trendsand tailoring their response with keen focus.The smart new feel about the company was reflected inthe new contemporary stand design, carpeted with the highly popular Tube stripes carpet. New forthe show was the Zodiac, a clever co-ordinating contract range that provides a strip, a spot andsquare in seven colourways and there was also a makover of the ‘London’ range with a re-colouring ofGreenwich and Henley and a new stripey Windsor to complement them.

Hall’s Floorings arrived at their first Harrogate in considerable style with an attractiveand highly professional presentation of the extensive range of floorcoverings and point-of-salesupport that they supply to independent retailers.The company emphasises that ‘you are ouronly customer’ in its total focus on independents and cite many retailers who take the entireHall’s branded product range to furnish their stores for a mid/upper quality profile. Ranges arehighly contemporary such as 80/20 structured loop natural berbers, a new style-theme vinyllectern and innovative products from Gerflor include matt textured wood-look Senso vinyl andversatile textile backed vinyls.


approach and are expecting greys, aqua greens and mushroom to do well in theforthcoming season along with damson for the more adventurous.

Heathers are getting a little more fleck with good examples at Kingsmead andCormar have great expectations of their Primo Tweeds ranged launched in theSummer.

There were so many rugs at Harrogate this year that it would be difficultto identify a dominant design trends as everyone is offering the widestchoice but innovations in texture and multi-height yarns is creating someinteresting options.

In wood floors, oak is still a UK firm favourite but some of the whiter bleachedfinishes are doing well.

In the smooths department, some of the more interesting offers includeBalterio’s shiny Magnitude laminates with metallic sheen [CHECK] and thelizard-like vinyl from [CHECK] on the Halls Flooring stand floor. And if youthought you’d seen it all, check out the High-Definition collection of Bonar’s newFlotex and the high-tech white Grid design that the Rubber Flooring wonawards with at the show.

Overall, flooring design is looking brighter and smarter than ever. Let’s hopeconsumer enthusiasm can respond to the excellent design work going on inthe industry.

Most noticeable at Harrogate was the more

intelligent use of colour – more subtle shading, more

contemporary pastels, more acceptable stripes and,

above all, the combination of all of these into

attractive, co-ordinated collections.

2009National Floor Show

SEPTEMBER 8-10, 2009


It’s only Rock n’ Roll but they liked it – the new stripes range from Alternative Flooringattracted lots of attention and won the show’s top smaller stand award for the innovativedisplay. Lorna Haigh, Marketing Manager said," We are delighted to receive this award –we felt our stand was simple but showcased our products in a fun way with our new Rock‘n’ Roll stripes taking centre stage alongside a very rock 'n' roll Harley Davidson!’ Each ofthe six colourways is named after a rock n’ roll classic – Brown Sugar, Layla, Roxanne – andin a nice bit of attention to detail, each product code is the year the song was recorded (toput you out of your misery that’s 1971, 1973 and 1978 respectively).

The Balterio product range hascontinued to evolve with innovationand the company’s new Magnituderange was on show with reflective‘Chromo Zone’ texturing to ‘outshinereal wood’ and now with anextended range of 8 decors –doubled since its debut at Domotexin January.The reflective radiance ofthis product is displayed to greatesteffect with a new point-of-sale systemthat includes in-built lighting. Also withan extended colour range is aBalterio best-seller Tradition Sapphire– the ultra realistic vinyl with a hand-scraped wood-touch feel and aunique v-groove milled in a randomway to give it the most natural look –also with a new compact totem POSdisplay. ‘We had very positivefeedback to these products at theshow’, said Balterio’s Franky Terrijn. ‘Ifpeople are spending money, they arespending it on quality’, he said.


Heckmondwike have perfected the art of playing to their strengths by making a goodproduct better. At Harrogate, the Yorkshire-based manufacturer adorned the floor with theirMomentum range (shown above) - a new version of their 2-layer fibre-bonded carpet thatpunches a criss-cross pattern through to the surface for a more aesthetic appearance.The product joins Montage - a version with a dot pattern - and other solid performers in rib,cobble and velour options including Supacord. Heckmondwike have specialised in theeducation sector and is a popular specification for the Government’s massive “BuildingSchools for the Future” programme that aims to renovate or re-build every school in the UK.Commercial contracts are also undertaken. “Momentum adds to the range to give us acomplete solution across the needs of different areas in an installation,” saysHeckmondwike’s Abby Chandler. “Harrogate was a very postive event for us this year with agood quality of enquiries,” she said.

Asiatic were all shiny at Harrogate with the launch of theirMetallica range of 100% polyester carpets in gold (pictured above),silver and gun-metal grey with the high-lustre look growing in appeal.The company also launched its new textures catalogue - “Texture isvery big right now,” says Asiatic’s Jeremy Nichols. “We are seeingstrong interest in flat yarns, bobble yarns and high shine materials.”The popular gun-tufted Matrix wool range has also been re-launched with 52 new designs in six sizes.

National Floor ShowPolyflor came to Harrogate withinnovation across their range –showcasing three new safety floorsunder the Polysafe brand – Mosaicand Wood FX/FX Acoustic – a newbreed of design-led non-slip contractflooring solutions. Also showing for thefirst time is the company’s radical re-style of the top-selling Kudos PUrange of luxury vinyl tiles (pictured).Kudos has introduced 13dramatically different stone, marbleand wood effects in a total choice of20 design options.The new rangealso features a variety of new surfaceembosses specially developed toenhance the natural appearance ofthe decoration.The collection includescoloured feature strips, with standardborders, corners, classic compassdesigns and bespoke designs andalso features a specially formulatedpolyurethane surface treatmentwhich improves the soil resistanceand cleanability of the floor, reducingmaintenance costs by up to 24%.

The Estimators were attending Harrogate for the tenth time and continue to introducemore improvements to their successful carpet estimator and planning software.The resultwas a busy show as fitters found out how the system can save money and take out themargin of error. ‘Lots of experienced fitters find the system comes up with ever moreefficient ways of doing it they may not have thought of – especially on bigger and morecomplex installations,’ says Dan Bloor. ‘And, of course, less experienced fitters and sales staffgain instant expertise.’The upgrades include new floor plan visualisation for consumers andPDF creation for emailing.The Estimators also launched their new system for specialist floorssuch as vinyl, wood, laminates and tiles.

This September carpet moved off the floor and onto billboards with the launch of Fun on theFloor’s outdoor advertising; part of a major integrated marketing campaign to get the nationembracing the positive attributes of carpet. The outdoor campaign follows a successful launch ofthe www.funonthefloor.com website, where over 7,000 retailers are now featured, and furthersupported with a press insertion within homes and interiors magazines as well as heavyweightprint advertising campaign across national style and interiors-focused titles. Coinciding with theNational Floor Show, the distinctive ‘naked carpet’ creative was splashed across poster sites andvans throughout the UK.

Fun on the Floor is a generic campaign backed by a collective of carpet manufacturers,distributors and retailers and encompassing outdoor, print, web, and PR.With £7 millioninvestment planned over 3 years the activity will remind consumers of carpet’s versatility,practicality, affordability and ability to transform a home. The collective includes Lord Harris ofPeckham (Carpetright), Marcus Billman (Balta Group), Neville Cormack O.B.E. (Cormar Carpets)and Robin Wright, CEO of WCRS - who were photographed celebrating the launch at a dinner inHarrogate after the show.


48

News


The Mohawk Group has introduced a new point-of-sale unit designed to showconsumers the full potential of the Karastan range of high-end residential floorcoverings.

Capturing the stunning textures and patterns available throughout the Karastan range,the point-of-sale unit can display up to 90 samples in a 13.5 x 18” format of Karastan’s

wool and wool-rich carpets.With such a variety of styles on offer, the unit allowsretailers to show the depth of Karastan ranges to their customer base.

The display stand enforces the high-end residential nature of carpets from Karastan andwith a small footprint, it also takes up minimal space in store.

“We are aware that for many retailers, Karastan will appeal to a niche but importantproportion of their customers and so we wanted to ensure that the display stand

reflected this,” comments Howard Lindsay,The Mohawk Group.

“Karastan is a luxury product and it is important that consumers immediately relate thestand with quality and style, so we have introduced some strong lifestyle photographyand branding to ensure this occurs. However, we also wanted to make sure that the

Karastan unit could also be flexible within store, allowing retailers to change their floorspace at will and promoting the benefits of good in-store design. Hence, the Karastan

display stand is easy to move, giving retailers exactly this.”

The Karastan display unit is available to retailers under a rebate scheme which ensuresthat successful Karastan stockists will not only benefit from an excellent range ofcarpets, but also a comprehensive sales support package, which is only partially

represented by the stand.

T 01480 479830 www.themohawkgroup.com

Karastan’s quality on display

RugMark winner sees weavein Kathmandu

RugMark UK has announcedthe winners of its ethical rugdesign competition. This isthe first year for thecompetition, which aims toraise awareness about theethics of rug manufacturingamongst design studentsand interior designers.

The competition was opento students registered atuniversities in the UK and

Ireland, and was won by Ruchi Goyal, an MA student atNottingham Trent University. Her prize was a trip to Kathmanduto see her rug being hand knotted by skilled artisans.

“The best thing about my trip to Kathmandu was when I enteredthe workshop and saw my rug on the loom” says Ruchi aged 27“The most important and wonderful thing that RugMark does is totake children out of the rug factories and give them the safe andhealthy environment that a child needs. It helps them with theirschooling and development when their families can't afford it.”

Samantha Towle, Director of RugMark UK was delighted with thehigh quality of designs submitted, but said that “the challenge forRugMark is to make sure that all rugs imported to the UK fromSouth Asia carry the RugMark label.”

Financial assistance for this competition was received from theEuropean Union and MRDF.www.rugmark.org.uk

New head for heugaThe new Managing Director of modular flooring specialist, FLOR by heuga, is RenéNieuwendijk (pictured). Fifteen years of experience as International MarketingManager with Leolux, a contemporary furniture manufacturer in The Netherlands,will stand him in good stead for the exciting role at FLOR by heuga.

He comments "I am proud to have been accepted to take over the role followingon from such a great ambassador, Patrick Riley (now in Asia Pacific forInterfaceFLOR). The consumer brand has undergone a transformation in the lastcouple of years; I am pleased to have the opportunity to contribute further to thedevelopment of FLOR by heuga through closer collaboration with our retailers."

René's appointment comes at an exciting time for the long-established heuga name.2008 saw the launch of a high profile, three-year consumer marketing campaign,which focuses predominantly on the infinite design possibilities of the carpet tile.

T 00800 4384 2266 www.florbyheuga.com

UK urged to be more export awareUK manufacturers have been urged to be less cautious about exporting asBritish representation at the world’s top trade fair for flooring has fallen.

The spectacular Domotex show in Hannover this January is expecting growthfor the 2009 event but only about 30 of its 1,350 exhibitors will be British – in2008 it was nearer 40 companies.

“The UK is still cautious about exporting and too inward-looking,” said IvanDekeyser, International Sales Director at Burmatex and Ryalux.

“Exporting isn’t easy but it’s easier than it was and there are greatopportunities for British manufacturers abroad if you are prepared to be in itfor the long term. We’d love there to be more UK companies at Domotex,”he said.

In addition to Burmatex/Ryalux, the UK contingent includes flagship carpetcompanies such as Asiatic, Rama,Westex and Wilton and underlay and ancillarysuppliers such as Ball & Young, Carpenter, F. Ball and Bonar Yarns.The British WoolMarketing Board and the British Wool Textile Export organisation also wave the flag.

And there’s a GB squad in the European Team Floor Laying Competition – withThe Stocklists as one of the sponsors.

Speaking at a Domotex preview event in London, Ivan added: “Domotex is afantastic show that is totally focussed on flooring – no interiors. All the mainplayers do attend and we find our customers want to come.

“It’s a great platform of capability to show people what you can do and, ofcourse, it’s a great chance to see what everybody else is up to and what thetrends are,” he said.

Domotex attracted 47,000 visitors last January with 55% of those attendingfrom outside Germany and more than 80% of the exhibitors are notGerman.

“The number of registered exhibitors is very encouraging given the currentdifficulties being experienced by the flooring industry,” says Stepan Ph. Kuhne, aboard member of Domotex organisers Deutsche Messe AG. “During periods ofmarket weakness and volatility, companies need to seek new business leads,follow new initiatives and improve their image.There is no better a place to dothis than Domotex.”

The Domotex event’s total focus on flooring has established the event as theindustry’s barometer of taste, trends and design with exhibitors makingmaximum efforts to impress.

In addition to the trade stands, Domotex pulls together a whole program ofevents including ‘contractworld’, the Carpet Design Awards and technicalpresentations.This year there is a new health and safety initiative which willfocus on protecting fitters’ knees.

A major highlight, and worth the trip across the Channel in itself, is FloorForum– a joint initiative by 30 carpet and rug manufacturers presided over by toptextile designer Ulf Moritz.This showcase of ‘carpet as art’ dominates Hall 3 andthe 2009 event will focus of texture and the tactile qualities of carpet.

For fans of hand-made carpets, the Loom Lounge in Hall 18 presents anattractive environment to see the finest craftwork and alongside in Hall 17 willbe the world’s largest square Nain carpet – 400 square metres with 490,000knots per square metre! It has taken six years to make.

T 01275 335911 www.sectormarketing.co.uk

DOMOTEX preview

50

News


Binding a stair runner and fitting a 13 step staircase, including half landing, in just 30minutes proved to be a crowd puller at Harrogate Floor Show this year. Fitters and

retailers watched transfixed as Kelly Huddleston on the Stairrods (UK) stand appliedEasybind to a stair runner and then deftly fitted it up three steps, curved it

seamlessly around the half landing using the company’s new Easy Studs, and then upthe remaining ten steps.

Those fitters and retailers yet to switch to Easybind and Easy Studs wereparticularly impressed with the neat bound corners and the strength of the binding,

whilst those already using Easybind came to pick up tips from Kelly and to see Easy Studs in action for the first time.

Jamie Adamson of Stairrods (UK) reported that home owners are increasinglychoosing a contrasting Easybind colour to their carpet in order to create a

decorative feature on their stairs.

Easybind -is an attractive rope-styled edging, which is easy to apply and available in23 colours. Runners and rugs can be made with Easybind at a customer’s home -

cut from any width or design of carpet and then immediately fitted.

Easy Studs are a smart and fast new method to fit stair runners around cornersonto a landing. Applied in conjunction with Easybind, the edging trim, Easy Studs

avoid the need for naplocks on corners resulting in a seamless, continuous stairrunner with an unbroken pattern flowing down the steps. Available in five metal

finishes, Easy Studs are decorative, highly functional and simple to use.

T 01207 591176 www.stairrods.co.uk

Easy step up for quick fitters

Cormar Carpets, UK producer of Primo Easy Clean Carpet, has announced the luckywinner of its ‘Weekend in Rome’ competition, conducted during the National Floor Show.

Shane Mapp from Carpetwise, in Stratford upon Avon, was the winning entry drawn byCormar chairman, Neville Cormack.

The free draw supported Cormar’s three easy care Primo ranges – Primo Plus, PrimoSaxony and Primo Tweeds – atthe Harrogate exhibition.

All three collections arecompetitively priced – withtrade prices for cuts and rollsunder ten pounds. Retailerswere asked to fill in an entrycard and drop it into adesignated box on thecompany’s stand.

Said David Cormack, marketingdirector of Cormar Carpets:“We wanted to run apromotion alongside our newPrimo Collection offering, andas Primo means ‘first’ in Italian,where better than to send thewinner but to Rome! We hadover 150 entries and Shane waspicked. We hope he has afabulous time.”

T 01204 881234www.cormarcarpets.co.uk

Primo retailer rolls out to Rome

Born in 1991 at the International Wool Secretariat (IWS) whichrecognised the need for an evaluation and approval system for carpetmaintenance products, the Woolsafe programme became The WoolsafeOrganisation in 1998, who ever since have been championing thecorrect and proper care of carpets and rugs.

Managed throughout this time by industry expert Paul Bakker, with Dr Ágnes Zsednai guiding its technical direction,The WoolsafeOrganisation has grown beyond recognition to an internationalorganisation that has spearheaded many developments such as theRegistered Inspectors and Certified Operator networks, training courses,commercial standards and technical information. But all share onecommon goal – to ensure the correct and proper care of carpeting.

With correct care at the forefront of each and every development madeby The Woolsafe Organisation, its independent cleaning product testingscheme epitomises just what the Organisation stands for – peace ofmind for cleaning professionals, carpet manufacturers, chemical suppliers,carpet retailers and end-users. In fact, with the Woolsafe ApprovedCertification Mark on containers, consumers and cleaning operativesalike instantly know that they can safely and effectively treat any dirt, stainor spillage without permanently damaging the floor covering.

The Woolsafe Approved Mark can be found on some of the mostpopular domestic carpet care products, highlighting the success of thescheme and underlining that cleaning chemical manufacturers andconsumers alike value the testing that guarantees the products are safefor use on wool and wool-rich carpeting. In fact, on all textile floor coverings.

Fifty of the worlds largest manufacturers of professional carpet cleaningchemicals are proud to carry the Woolsafe Mark on their products, knowingthat it is a widely recognised endorsement of both performance and safety.

T 01943 850817 www.woolsafe.org

Refer to pages 2 & 3 for Woolsafe’s Carpet Care Guide.

Anniversary for carpet carers


StocklistsThe

ClassifiedFOR SALE

ATTENTION CARPET SUPPLIERSTurn those remnants into cash!

New and reconditioned carpet/rug whipping, fringingand taping machines available for immediate delivery.

For further details contact

DAVID ALMOND [email protected]

Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LNTel. 01706 214817 Fax. 01706 214819

An essential tool of the flooring trade

Issue 2008.2

The A-Z of the carpet industryon a searchable CD

• carpet qualities

• manufacturers

• distributors

• importers

• wholesalers

• fitters

CarpetGuideCD

Credit card hotline: 01482 659396

GET IT NOWOrder your copyFor £49 on CD (bound copy £69)

CARPET TILES

Dyne Carpet TileCompany Ltd

200,000 tiles available from stock8 current stock lines

Clearance lines less than half priceUnit 16 Kansas Avenue, Salford M50 2GL

Tel: 0161 877 8877 Fax: 0161 877 5610e-mail: [email protected]

FREE SAMPLES SENT 1st CLASS

ForThe Stocklists

classifieds please call 01482 659396

Carpet Tile Special OfferChoice from needlepunch velour, needlepunch rib

& low level loop. Choice of colours and fast delivery.

Call for samples and availability.

CORPORATE IMAGE FLOORINGUnit 9, Tamworth Business Centre, Amber Close, Tamworth B77 4RP.

Tel 01827 55441 Fax 01827 68611 Mobile 07974 178852Email [email protected]

ELECTRIC PATERNOSTERSDUE TO RELOCATION 2x9 roll (4m) Full working order

££115500..0000 eeaacchh ++ VVAATT Available end October 2008.Buyer collects Bordon, Hampshire 01420 477898.

RUG ANTI-SLIPSAllstop and Allstop Plus, RUGSTOP and anti slip rubber

underlays and felts in rolls or cut lengths, unbeatable service

FREEPHONE: 0800 035 6677 Fax: 0870 751 118222-24 Hart Street, Southport PR8 6BT

serving the trade for 54 years

flooring.uk.com ltdLaminate accessories - ie Scotia from 65p for 2.4m list

FOXISuper PlusThe Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYSNEEDLEFELT UNDERLAYS

EGALSOFT STICKDOWN UNDERLAY

For orders and further information, please ringP&R Ratcliffe (Underlays) Ltd.Burnley, Lancashire BB10 3BH

Tel: 01282 421026, Fax: 01282 412321

StocklistsThe

ClassifiedUNDER RUGS

Extend yourreach with our classifiedadvertising

Tel: +44 (0)1482 659396Fax: +44 (0)1482 659397

[email protected]

Underlay Flooring factsheet

The latest in our series of helpfuldatasheets for the flooring retail andfitting trade - see page 8

SITUATIONS VACANT

We bring comfort to your life

National Sales Manager — Carpet Underlay

Generous car allowance + benefits packageRemuneration will not be a barrier to the right candidate and

will be based on experience, achievement and qualification.

Carpenter is the world’s largest underlay manufacturer. Its state of the artUK manufacturing plant was commissioned in September 2006 at the

Carpenter factory in Glossop, Derbyshire. In two years Carpenter havesuccessfully taken market share in an increasingly competitive industry.

The opportunity has arisen for a National Sales Manager to lead aprogressive sales team, selling to, and supporting a network of the

UK’s leading wholesalers.

The successful candidate will have a knowledge of the carpet &floorcovering trade and be able to communicate at all levels.You will have

marketing skills, be able to motivate and have the commercial ability tomake Carpenter the UK’s leading underlay manufacturer in Europe.

To apply for this role you should have a proven track record of salessuccess within the carpet and floorcovering marketplace.

To apply please write to Mr Jim Bolton, Divisional HR Manager with yourCV and covering letter to Carpenter Ltd, Dinting Lodge Industrial Estate,Glossop, Derbyshire, SK13 6LE, or on-line at [email protected]

For telephone enquiries please ring 01457 86114 and ask for Mr Bob LawtonClosing date for applications will be November 28th 2008.

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