JULY 1, 2013

A SUMMER PROJECT REPORT ON

DEVELOPING STRATEGIES FOR HOSPITALITY MANAGEMENT SYSTEM

For

BRIQUE TECHNOLOGY SOLUTIONS AND CONSULTING PVT LTD

SUBMITTED TO

PROF. AJIT PARULEKAR

BY

ANKIT CHAUBAL

2012008

IN PARTIAL FULFILMENT OF

POST GRADUATION DIPLOMA IN MANAGEMENT

GOA INSTITUTE OF MANAGEMENT

1st July 2013

MEMO OF TRANSMITTAL

1st July 2013

To: Prof. Ajit Parulekar

From: Ankit Chaubal

Subject: DEVELOPING STRATEGIES FOR HOSPITALITY MANAGEMENT SYSTEM

This is the summer Internship report regarding the project undertaken at BRIQUE Technology

Solutions and Consulting Pvt. Ltd. about “Developing Strategies for Hospitality Management

System”.

The project involved development of various strategies regarding the upcoming product of the

company. The strategies were designed after performing competitor analysis and conducting

market research which included interviews of people managing various restaurants.

This report, in addition to fulfilling my course requirement at Goa Institute of Management, gave

me an insight of Marketing and Sales.

i

ACKNOWLEDGEMENTS

At the onset, I would like to thank BRIQUE Technology Solutions and Consulting Pvt.

Ltd. for giving me the opportunity to do my summer internship with them. The internship gave

me an enriching experience and has been a great value addition to my profile and knowledge.

I extend my sincere gratitude to Mr. Roshan Morde, Project Manager, BRIQUE

Technology Solutions and Consulting Pvt. Ltd., who in spite of his extremely busy schedule

enriched my summer internship experience with his valuable suggestions. It was a pleasing

experience to work on this project under his guidance.

I also extend my sincere gratitude to Prof. Ajit Parulekar at Goa Institute of Management

for guiding me through the various stages of my project.

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EXECUTIVE SUMMARY

The report starts off with an introduction about the company- BRIQUE Technology Solutions

and Consulting Pvt. Ltd. and describes about the various services and products offered by them.

The report focuses on a new project undertaken by the company which involves development of

a Hospitality Management System that aims to replace the traditional paper based menu cards in

restaurants with Tablet based digital menu card system which also provides inventory

management and other associated facilities.

The report also contains a competitor analysis and provides various features that are provided by

the competitors in their systems. It also comprises of various problems faced by the Hotel

management and on the basis of these, the report suggests certain additional features in the

system developed by the company. The report also identifies various barriers in the

implementation of such digital systems.

The report also provides suggestions regarding the pricing techniques and policies that can be

adopted by the company and also provides suggestions on how the company can improve the

product awareness and attract more customers.

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TABLE OF CONTENTS

MEMO OF TRANSMITTAL......................................................................................................................... i

ACKNOWLEDGEMENTS............................................................................................................................ ii

EXECUTIVE SUMMARY............................................................................................................................iii

TABLE OF CONTENTS................................................................................................................................ i

Company Overview.................................................................................................................................1

About the Project....................................................................................................................................3

Workplan:................................................................................................................................................5

Methodology Used..................................................................................................................................6

Understanding the Hospitality Management System..............................................................................7

Study of Features offered by the Competitors......................................................................................10

Suggestions Regarding Tablet Specifications.........................................................................................14

Understanding Problems faced by Hotels that can be resolved by the System, Study the barriers affecting the implementation of such systems......................................................................................15

Benefits to Restaurants by Implementation of this System...................................................................17

Suggestions regarding installations.......................................................................................................18

Suggestions to increase product visibility and awareness.....................................................................20

Additional Project performed: lead Generation for Chartered Accountant’s Work Flow Management System...................................................................................................................................................22

Annexure 1............................................................................................................................................25

Annexure 2............................................................................................................................................25

Annexure 3............................................................................................................................................27

References.............................................................................................................................................28

Company Overview

Brique Technology Solutions and Consulting Pvt. Ltd was founded in the year 2010 by its

founder, Mr. Jay Pagnis. Currently BRIQUE has over 60 employees and it specializes in

Technology Solutions, Consulting, Enterprise Software, Business Analytics and Reporting.

Apart from software product and application development solutions, the company also, provides

services in Product visualization, Concept Establishment, Re-engineering plan, Prototyping,

Architecture Design and implementation, legacy system maintenance and customer support.

The company develops applications based on following technologies:

JAVA

PHP

.Net

HTML5,CSS3

JavaScript

ORACLE

SQL SERVER

MySQL

PostGreSQL

ANDRIOD

iOS (iPhone and iPad)

J2ME

The company also provides Customized Solutions in the following:

Enterprise Resource Solutions

Inventory and Billing Solutions

Human Resource Solutions

Ticketing Solutions

Time and Attendance Solutions

Point of Sales Solutions

Web designing, Hosting and Maintenance

e-Commerce portals and Payment gateway integration

Mobile Applications

Staff Outsourcing

BRIQUE offers various products and services. The services offered by the company include:

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Web Portfolio Management: the company deals with Website Designing, Domain

Registration and Website Hosting.

Software Consulting: The Company provides software consulting services to clients as

per their business requirements which includes from a small enterprise to a large

worldwide operating company.

Infrastructure Services: Infrastructure services being offered by BRIQUE include

complete infrastructure setups, office setups and networking solutions or having cloud /

hosted solutions or data centers.

The products currently being offered by BRIQUE include:

Umbrellium: An Employee Collaboration, Knowledge Sharing and Talent Management

Framework

ChallengeCloud: An Enterprise Solution for Inventory and Billing, HRMS and Payroll

Solutions on the Cloud

Integra: Business Analytics Framework

CA’s Workflow Management System: Client tracking and office management software

specially designed to help CA’s in managing their work.

ProCard: Cloud-based Student management system for schools that helps in maintaining

all student records.

BRIQUE has also been rated in the Top 100 SMEs of 2011 by Entrepreneur magazine in a

survey of companies across India. (BRIQUE Technology solutions and Consulting Pvt. Ltd.)

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About the Project

Brique Technology Solutions and Consulting Pvt. Ltd. is currently working on a Hospitality

Management System which aims to replace the regular Paper based Menu card and billing

system by a new Tablet-based system with the aid of which customers can view the digital menu

consisting of images and a short description of all the dishes and order food from an Android-

based Tablet.

The order will be processed in the Kitchen and at the Billing counter by POS via Wi-Fi system.

All the transactions will be recorded on a server, the data from which would aid in Inventory

management.

The tablets will have various themes which can be used to view the digital menu card with

different effects. The owner can easily update prices of the tablets from the server. The Tablets

will also have applications that aid the customer to rate the food as well as the hotel staff. These

ratings would also help the restaurant to improve its services. Customer would be also asked to

fill in a in-built survey in the Tablet, which would also extract Customer information that can be

used to implement Customer Loyalty Programs. Customer can also browse internet and play

games through the various features of the Tablet.

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Figure 1: Working of the Hospitality management system

Workplan:

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Figure 2: Brief overview of the project

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Methodology Used

The project was divided into different tasks and each task was carried out using different

methods.

The first task was to understand the hospitality Management System and then carry out a study

of all the competitors in India.

The information regarding all the competitors was obtained primarily from the internet. Internet

search was performed to identify the key players in the Indian Market and information regarding

the features, working and offerings of their systems was obtained. It was observed that a

company called “TitBit” was the biggest player in the Indian market and hence in depth

information was obtained about this company by a telephonic interview with their Sales

manager, Mr. Nikhil Lagoo.

The Second task involved providing suggestions regarding the specifications of the Tablets to be

used for this system. For this purpose, a meeting with a representative of the Tablet

Manufacturer was conducted and a study of features of all their Tablets was performed.

The third Task involved understanding the key problems faced by Hospitality sector that can be

resolved by this system. For this purpose, Personal as well as telephonic interviews were

conducted with managers or chefs of some high end restaurants.

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Understanding the Hospitality Management System

Detailed information about the system being developed by BRIQUE was obtained from

discussions with the marketing manager and the Lead Developer of the project. A clear picture of

the various components of the system and the working of these components was obtained.

Apart from being a digital menu card system, the system also provided Inventory and staff

management system, and also provides tools for Customer Relationship management.

The system consists of Android based Tablets, POS and KOS system, Wi-Fi connectivity and a

Server. The project is being developed by BRIQUE with association with a Pune based Tablet

manufacturing company “Byond”, who would be providing Tablets of required features.

Porter’s 5 Force Analysis of the Hospitality management System

Figure 3: Porter’s 5 Force Model

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Industry Competition

There is high competition in this area and currently there are 6 major companies who are

providing similar services in India. These include:

TitBit

Mantra Infosoft

e-menu World

e-Dinette

Q-Max Technologies

Aptito

Most of these are US-based companies which have their sales offices in India. Only TitBit and

Mantra Infosoft are Indian companies.

Among these, TitBit is the biggest competitor and has a large customer base which includes J W

Marriot and Mainland China.

Threat of New Entrants

The threat of new entrants is comparatively low in India as there is less awareness about such

systems. Also, very few restaurants have implemented these systems and rate of acceptance of

such technology is slower. There hasn’t been any information or new available regarding any

new company working on such systems.

Threat of Substitutes

The digital menu card system would be a substitute to the regular paper based menu cards.

Considering the customer experience and the ease of updating, the only hurdle in the acceptance

of the digital system is the high cost of installation.

The other substitutes include the various other inventory management systems and POS systems

that are already installed at various restaurants.

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Bargaining Power of Supplier

The suppliers consist of various hardware providers and the Tablet manufacturer is the biggest

supplier in this case. Considering the huge numbers of Tablet manufacturers in india, the

bargaining power of supplier is moderate and is not too high.

Bargaining Power of Customer

As these systems provide a unique customer experience along with various other facilities like

Inventory management, staff management and Payment management, the bargaining power of

customer is low.

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Study of Features offered by the Competitors

Indian Companies:

TitBit:

TitBit DigitalMenu is amongst the most popular Hospitality Management system provider based

in India and has the biggest customer base for their product.

Some of the important features of the Digital Menu system offered by TitBit are:

Display Menu of the day

Room Service assistance

Payment service through Tablets

Various themes suiting the ambience

Free maintenance and Upgrades

Facility to Mark out unavailable items

Sales Trend analysis reports provided

Menu in over 50 languages

Fraud Protection system to prevent stealth of Tablets

Customer feedback through the tablet based quesionnaire

Titbit is integrated with leading POS providers like Aldelo, Micros, Shawman and Dytel.

Mantra Infosoft

Mantra Infosoft, unlike TitBit, also provides various other IT products apart from the Hospitality

Management System. The system offered by Mantra Infosoft doesn’t have too many advanced

features and only contains the basic food ordering system. The e-foodie system offered by them

provides the following facilities:

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Easy to use interactive digital menu

Item details, ingredients, calorie count, preparation time & more

Onscreen ordering, bill item and prices

Easy food selection by attractive visuals

Promote weekly/daily special & new arrivals

Additional revenue through advertising on the Tablets

Other Companies

e-Menu World

e-Menu World provides a system called e-Menu. Features of e-Menu:

Apart from normal Tablet based menu system, e-Menu World offers Touchmagix system

which offers a new variety of interactive display solutions like Interactive Floor,

Interactive Wall, Multi-Touch and MagixFone, which together are Touch-table integrated

with eMenu provides the ability and scope of gesture-based and multi-touch technologies

with an altogether unique dining experience.

Only ordering service or Ordering + Payment system package

Guest can single handedly place order on his room/suite tablet, ask for room service,

laundry service, order food with customized modifiers (as enabled by eMenu) at elapsed

time, order for cab facility inhibited with the hotel services and much more.

Call the waiter feature on the Tablets. (E Menu World Website)

e-Dinette

e-Dinette is a US based company and have their sales office in India at Kochi. The features

offerd by e-Dinette include:

iOS, Android and Windows platform available

Call the waiter service on all Tablets/iPads

Games for the customers

Personalization of orders

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Menu available in Multiple languages

Feedback regarding food as well as the staff

Billing and Accounts management

Q max Technologies

Q max Technologies is a US based company and they too provide various other IT packages

apart from Hospitality Management systems. Features of their Digital Menu Card system:

iOS and Android platforms available

Display dynamic advertisements showcasing items in the restaurant itself or from other

local non-competing businesses

Menu available in multiple Languages

Record feedback from Customer

Aptito

Aptito is a US based company with Headquarters based in US, UK and UAE. Features of their

digital menu card system include:

User can connect with friends and colleagues on major social media sites (like Facebook

and Twitter)

Also provide Inventory management system along with digital menu card system

User can download free smart phone apps from the server which enables the user to book

tables for his next visits

iOS or Android systems available

An interview with Mr. Nikhil Lagoo, Vice President (sales) at TitBit was done and certain

information about their payment process was obtained. Restaurants are not asked to bear any

installation charges and are asked to pay out of their revenues. Typically restaurants pay Rs.

40 per invoice.

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Features of Brique’s Hospitality Management System

Android based Tabs

Collect Customer Feedback

Facebook apps

Inventory management system

Description of each item available

Different themes for displaying the menu card

Rate and recommend food items

Billing and Accounts Management

Display popular items

Suggestions Provided:

An application similar to Aptito can be provided which customer can download and later

make reservations through his mobile phone.

The Tablet is to be kept on a stand on the table until the customer leaves. Hence, when it

is not being used, the Tablet can be programmed to display a slideshow of various items

such as desserts that may lead to Impulse Buying.

The facebook application can be modified so that whenever the user tries to login, user

would be first asked whether he would like to share his location on Facebook. If the user

agrees to share his location, it would ultimately lead to online promotion of the place.

In the feedback form, customer can be asked to provide some of his details such as

contact number, e-mail id, DOB etc. Similar information can also extracted from his

Facebook account when the user logs in. This information can be used to develop

Customer Loyalty programs and restaurant can send Greetings and Custom made offers

to their customers on their Birthdays, Anniversaries etc.

An extensive list of suggestions provided regarding different modules and functions to be

included in the Hospitality Management System is provided in Annexure 2

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Suggestions Regarding Tablet Specifications

The Tablets used for the system were to be provided by the Project partner “Byond”, which is a

tablet and mobile phone manufacturing company based in Pune. It was decided by the two

companies to select 2 different models of tablets to be used for the system and Byond would

maintain certain inventory of these models which can be supplied as on demand.

The Tablet manufacturer “Byond” manufactures 15 models of Tablets with different

specifications and each of these models are available with 4 different storage capacities (4GB, 8

GB, 16 GB and 32GB).

The companies wanted to finalize the 2 models to be used for the project and therefore, a

comparative analysis of tablets offered by Byond was done to provide suggestions for the models

to be used.

The entire list of tablets which were considered for selection is provided in annexure 1.

Most of the competitors offer 7” and 10” tablets.

Out of the given range of tablets, Brique plans to utilize one 8” and one 10.1” model of Tablets.

It is suggested to use model P101 in the 10.1” models as it has better resolution, Dimensions and

Battery capacity. Among the 8” Tablet, it is suggested to use the P804 model.

As HD images of all the items in the menu card would be used, it would be better to use Tablets

with 8 GB storage which would be enough for the images and other softwares to be installed.

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Understanding Problems faced by Hotels that can be resolved by the System, Study the barriers affecting the implementation of such systems

Problems Encountered

Problems that can be Addressed through the Hospitality Management System

The major problem encountered that could be solved by the system was the need of re-printing

the menu card 2-3 times a year because of various factors such as Government taxes, price hikes

in LPG prices and price hikes due to inflation. It was observed that on an average, a restaurant

had to spend approximately 20 thousand rupees for getting all the cards re- printed.

Another problem encountered was stock-outs. This issue was not faced too often but on certain

occasions only. It was also found that stock outs were more common with the bar than the

kitchen.

Also, it was observed that during peak periods or on weekends, many restaurants faced

complaints from customers due to high waiting time.

Barriers in the acceptance of such Technology

High Cost of Installation

Such Technologies are very costly and hence many restaurant owners are reluctant in

implementing the technology

Charging of Tablets

As the tablets can hardly run constantly for an average 4-5 hours, they require constant

charging. This also adds to the cost of electricity and the risk that certain tablets may lose

charge during peak hours and create bottleneck.

Breakage/Maintenance

If a tablet is accidently damaged by a customer, restaurant cannot charge the customer an

amount of 5-7k as it would result in loss of customers and at the same time restaurants cannot

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bear the entire cost as it would be too expensive for them. Proper Maintenance/product

replacement policies are necessary.

Backup

When the entire transactions are dependent on Technology, there is a risk of System failure.

Proper Backup services need to be provided.

Training to Staff

The staff has to be trained to use such devices, show all features to the customer and explain

it’s functioning in case the customer is not comfortable in using the Tablet.

Suggestions

BRIQUE can provide certain special tablets for the waiting rooms where customers can

place their orders, which will be queued and processed as soon as the customer gets a

vacant table.

A Special Payment method should be designed so that restaurants will not have to bear

the entire cost at once.

Develop Product policies to tackle the issue of maintenance.

Discussion with the development team to suggest methods to provide data security and

backup

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Benefits to Restaurants by Implementation of this System

Real time price Updating Facility

The inability to update prices in the menu card was amongst the biggest monetary loss

incurred by Restaurants. Ahar (Association of Hotel owners in Mumbai) was even

planning to implement a floating rate system and eliminate menu card systems.

The restaurants faced this problem due to various reasons such as increase in fuel prices,

LPG price hikes, Transportation Cost, inflation and changes in government tax policies.

The restaurants approximately spent around 20,000 INR to re-print the menu cards once.

On an average, they the restaurants re-printed these menu cards thrice a year, thus

spending over 60,000 INR.

Apart from this cost, they also had to bear the losses incurred till the implementation of

the new cards.

Thus, implementation of the Hospitality Management system would provide instant price

updating facility which would help in reducing regular expenditure and provide a haste

free system.

Increase Workflow Efficiency by increasing Table turns

A telephonic interview was conducted with Mr. Bhaskar Das, Manager at The Westin

Pune, where a similar system has been implemented. According to him, implementation

of these systems helped them serve on an average 5-6 extra customers during peak hours

due to various features of their Hospitality Management System, Hence generating more

revenues. Apart from this, the inventory management facility helps in proper inventory

management. Though stock out problems were not that common in 5 star restaurants,

they faced liquor stock outs on rare occasions.

Increase in Foot falls due to Unique Offerings

As a similar system was not implemented by any other competitor of The Westin Pune, it

helped in increase in footfalls due to a unique offering. Quick order processing resulted

in customer satisfaction which also resulted in increase in revenues.

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Suggestions regarding installations

The installation of the system requires a tedious task of uploading images and description of all

menu items offered by the restaurants. BRIQUE initially decided that this task would be

performed by the Hotel staff as they would be able to upload pictures and provide description as

per their choice.

It was later suggested that the task of uploading these images should be done by BRIQUE itself

as most of the competitors provided these services. Also, considering the vast offerings in a high

end restaurant, it would be too tedious for hotel staff to carry out the process which may lead to

disinterest in the product.

Pricing Policy

The company wanted suggestions regarding the pricing policy to be implemented for the system.

The aim of the company was to gain maximum market share but at the same time wanted to be

high on offerings. It was suggested that the company can utilize the Maximum Market

Skimming method where it would introduce the product at a higher price due to its exclusivity

and reduce the price later.

As the system mainly consisted of POS, Server and Tablets, it was easier to identify the total

estimated cost after calculating the development cost of software. The total cost would largely

depend upon the requirement of Tablets depending on the requirement for different restaurant.

As none of the competitors revealed details regarding their pricing, it was not possible to

implement the going rate method. It was proposed that the company can implement Perceived-

Value pricing method. The system can be introduced at a higher price because of its unique

customer experience and the price may later on be reduced as the system becomes more

common.

Payment Policy

Due to the high cost of the system, BRIQUE wanted a payment policy which would be

convenient for the restaurants and wanted to avoid a onetime payment scheme. The company

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wanted a payment scheme where its customers would have to pay monthly installments and

wanted suggestions on how to charge on this EMI basis.

Two suggestions were provided on the basis of which the company could charge the restaurants:

Invoice Based Payment

It was suggested that the company can charge a small fixed amount for each order given via the

Tablet. They could charge 30-40 rupees per bill as a fee and take no other installation charges.

Even if the restaurants have 500 customers per month, then at a price of Rs. 30 per bill, monthly

revenue of Rs. 15,000 can be generated. The company can receive this payment throughout the

entire time the system is used by the restaurant. After the recovery of the investments, the

company can keep charging same amount and in return would provide maintenance and repairs

and replacement of old tablets.

EMI Method

The company could also implement another method where it would ask for a fixed advance

payment from its customer and would charge a fixed EMI. This EMI would initially consist of 2

components- the first would be a part of the cost of the system which would be charged for a

fixed duration till the cost of the system is recovered. The other component would be the

maintenance charges that the restaurant would have to pay every month which would include

replacement of a fixed number of damaged tablets, repairs of tablets and other maintenance

charges for the system.

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Suggestions to increase product visibility and awareness

Many suggestions were made regarding ways through which the visibility and awareness about

the product can be spread.

Improvements and additions to the Website

The company website only has verbal descriptions of the products offered by them. It

was suggested that they should modify the website and incorporate visuals when updating

their website after completion of the product. The visuals would be more appealing to the

viewer and would better communicate the effect of implementation of such systems.

Social Media Presence

Many managers, owners and other employees of high end restaurants have presence on

sites like linkedin. All these restaurants also have Facebook pages and presence on other

social media platforms. Presence on social media would help to connect with these places

and people managing them. Also, as BRIQUE is not a very popular name, it is quite

possible that people might search about the company on the internet. Social presence

would provide certain credibility about the company.

Lead Generation Approaches

The company mainly follows the approach of sales calling for lead generation. Apart

from sales calling, the company could also make use of LinkedIn for lead generation. It

also suggested that they make good quality brochures and e-brochures which can be

provided through personal visits/mails and emails respectively.

Advertisements

The company initially wants to target high end restaurants in the Mumbai region. As the

company targets a very niche audience, the advertising must be done through proper

channels. It was suggested that the company can advertise its product in magazines

printed by the Hotel and Restaurant Association of Western India which would help them

to reach to their target audience.

Promotional Activities

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Apart from advertisements, the company could tie up with the Hotel and Restaurant

Association of Western India as well as with another association of hotels in Mumbai

called AHAR and provide small demonstrations or presentations during their events..

The secretary of AHAR, Mr. Sashikant Shetty was also contacted for this purpose and he

suggested that the company could provide a sponsorship of certain amount for one of

their events and in return could give a presentation of 10 minutes during the event.

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Additional Project performed: lead Generation for Chartered Accountant’s Work Flow Management System

The Chartered Accountant’s Work Flow Management System

This particular cloud-based software was made by BRIQUE specifically for CA’s to manage and

keep a track of all the work going on in their office.

Usually, CA’s assign work to their subordinates and employees and later on face problems in

tracking all this work. This software helped them to create different workflows for different

processes such as Auditing, ITR Filing, Service Tax filing etc. After creation of the workflow,

the work related to that particular process gets assigned to the concerned employees and the CA

is able to view a real time update regarding work progress of each workflow and keep a track of

all clients easily. The system provides facility of email notifications and SMS alerts to CA

through which he can also address work related queries even if he is out of town.

Working with the Sales Team

The software was completely developed and was ready to be sold. The software would be given

to users on yearly license, the license costing Rs 8000 per year. A onetime installation cost of Rs

3000 would also be charged at the time of installation. The work with the sales team involved:

Generating List of Contact details of various CA’s in Thane region for calling

Providing inputs for development of the Brochure

Developing Sales script for sales calls

Lead Generation through calls

Following up of interested clients

Getting contact details of CA’s in Mulund Region

Methodology

Sales calling was used for lead generation. The contact details of 150 CA’s from Thane were

obtained from various sources from the internet such as Just dial and ask.com.

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The sales script was developed and was modified at regular intervals considering the reactions of

the CA’s.

The CRM software developed by BRIQUE was used to maintain a record of all leads and follow

ups.

Development of Brochure

An e- brochure was already developed by the company. The brochure was viewed and it was

observed that it lacked a proper flow and the language used was too technical to be understood

by CA’s. Hence changes in the brochure were suggested to make it more lucrative.

Documenting Requirements of Each CA

The software developed by the company was based on the organizational structure of the CA

firm and the type of work carried out by CA’s. So the software had to be modified according to

the organizational structure of the firm and hence all the specific requirements of each firm had

to be documented so as to provide details to the development team to make modifications in the

software.

These details were taken by the sales team members who gave demonstrations to clients. This

information was then properly documented in word documents with details of each modification

required.

Results of Sales Calls

18 leads were generated in the Thane region via sales calls to 150 CA’s. Out of these 18, 13

Chartered Accountants showed interest in the software and thus, opportunity to earn revenue of

over Rs. 1 lakh was generated in a period of 2 weeks.

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Suggestions for increasing Product Awareness

The CA Workflow management System, just like the Hospitality Management System, targeted

a very limited number of audiences.

So, to increase the product visibility in the target audience, apart from social media presence and

updating the website information, the following suggestions were provided:

Print Advertisements

A monthly magazine was printed by the Western India Regional Council of The Institute

of Chartered Accountants of India which was provided to all the registered CA’s in the

Western region which included the states of Maharashtra, Gujrat and Goa. The company

could advertise their product in these magazines which would help them to increase

product awareness.

Provide Demonstrations

The Western India Regional Council of the Institute of Chartered Accountants of India

also conducts various study circle meets in various cities. These meets are attended by

over 100 CA’s and thus providing demonstration of the system in such meets would help

the company. The association had offices at various places including one at Thane. One

of the leads generated during the sales calling activity was found to be an active member

of the Thane study circle. It was suggested to the company that they could negotiate with

him and try to get a chance to demonstrate the product during one such meets.

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Annexure 1

Different Varieties of tablets offered by the Tablet Manufacturer:

Annexure 2List of all features suggested:

Hospitality Management System

Customer Relationship Management

Sr. No. Module Details

1Maintain customer database

Customer name, contact no, mail, birthday/anniversary, veg/non-veg, medical issues,No. of visits, ordered dishes, favourites, suggestions, wish list, rate ordered dishesSpecial requests made by client

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2 Management tasks Send greetings, special offers for birthday/anniversary,

3 Customer patternStore buying pattern, interested in(depends on order he/she placed)

Hotel Analysis System

Sr. No. Module Details

1 Sales analysis No. of dishes sold out per day/week/monthReports

2Dishes unavailable count

Report of dishes requested by customer but those dishes were out of stockOr not available on time slotsBusiness loss based on dishes unavailable status

3 Predictive analysisBased on upcoming festivals, prediction made on the basis of dish requirements

4 Impulse buying Based on combination of dishes ordered by customer5 Top requests Top customized requests made by customers6 Top customized dishes Most customized dishes requested by customers7 Top rated dishes Top rated dishes8 Low rated dishes Low rated dishes9 Top suggestions Top suggestions made by customers

10 Top wish list List of wishes made by customers

Inventory

Sr. No. Module Details

1 Stock maintenance Daily / Weekly / Monthly / Yearly stock maintenance2 Purchase order Create and send purchase order3 Dish commodities Maintain items required for dish preparation4 Calculate cost Calculate actual and would be cost for making each dish

Change into cost of raw materials will notify affected dish cost

5 Calculate dish countCalculate max no of dishes prepared based on preserved raw material

Accounts

Sr. No. Module Details

1Maintain hotel account record

Hotel bills (e.g. electricity bill, water bill, employee salaries etc)

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Hotel expences and maintenance costTotal revenue generated per day/week/month/year

2 Reports Reports generation

Billing

Sr. No. Module Details

1 Customer bill Maintain customer bill account

Hotel App

Sr. No. Module Details

1 Menu Representation Category wise menu representation2 Browse dishes Browse menu items3 Order dishes Place an order

Add special request, quantity4 Combo offers Predefined dishes are included into combo offers5 Special offers Customer can select dishes from existing dishes list

Annexure 3

List of People Interviewed for the Project

Hotel     Manager/chef contactedGrand Hayatt   Mr Pravin BhattHotel Sharnam   Mr. Salil BaraiHotel Satkar Residency Mr. Ryann SherraUnited 21     Mr. Sachin PatilLake View   Mr. Nishant KoliHotel Lerida   Ms. Rohini MhatreHotel Utsav   Mr. ShettyOriental Spice   Mr. Rahul Kabadi

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References

Aptito Webste. (n.d.). Retrieved from www.aptito.com

BRIQUE Technology solutions and Consulting Pvt. Ltd. (n.d.). Retrieved from Company Website: http://www.brique.in/

E Menu World Website. (n.d.). Retrieved from www.emenuworld.com

E-Dinette Website. (n.d.). Retrieved from http://www.edinette.com/index.html

Mantra Infosoft Website. (n.d.). Retrieved from http://www.mantrainfosoft.com/hotel-solution.html

Q Max Technologies Website. (n.d.). Retrieved from http://www.qmaxtechnologies.com/services.html

TitBit Website. (n.d.). Retrieved from www.titbit.com

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