Bringing Your CU into World 2.0 -Indy Chapter
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BRINGING YOUR CU INTO WORLD 2.0 Morriss Partee
description
Bringing Your CU into World 2.0 for the Central Indiana chapter of the Indiana Credit Union League.
Transcript of Bringing Your CU into World 2.0 -Indy Chapter
Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
BRINGING YOUR CU INTO
WORLD 2.0
Morriss Partee
WEB 1.0
STATIC PAGES
WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE
COMMUNICATE, SHARE AND/OR INTERACT
SOCIAL MEDIA/NETWORKING SITES
WORLD 2.0:I can get
• ANY information about• ANYthing, ANY place,
ANY one, or ANY businessat ANY TIME.
(oh, and I can’t get lost, either)
Time for a magic trick
46645
GOOD NEWS!Now is our time to shine
• Democratically controlled• Open, honest• Authentic• Local• A solid deal!
100 YEARS AGO
What never worked for us
Word of Mouth
Facebook Members
0
25
50
75
100
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members
52 million
Founded
1 mil
HighSchools
Regions
CoverFast Company
100 million
Countries by Population
1. China 1,300 m2. India 1,100 m3. United States 305 m4. MySpace 245 m5. Indonesia 228 m
Countries by Population
9. Russia 141 m10. Japan 127 m11. Mexico 106 m12. Facebook 100 m13. Phillipines 90 m
56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.
-Cone Business Study, Sept. 2008
http://www.coneinc.com/content1182
*60% of Americans currently use social media.
craigslist
SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG
BLOCKED? WTF?
What should I do now?
CU social media case studiesVancity CU, Vancouver, Change EverythingCommon Wealth CU, Alberta, Young & FreeVerity CU, Seattle, We are V blogUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Carolina Postal CU, NC, I love my hooptyCommunity Choice CU, Des Moines, The Bills
Results:
$179,000 in unpaid traditional media coverage
2,000,000+ impressions
2,736 new Y&F accounts$3,982,000 deposits into Y&F accounts
What it is: Community blog to make Vancouver and BC a better place to live
Results: Featured coverage in local media, including TV and newspaper
Increased loyalty among members
Reinforces triple-bottom line of the CU
New members joining Verity CU cite their
blog as the reason three times
more frequently than
direct mail.
Shari StormVP Marketing
Verity CUSeattle WA
MemberNote
MemberNote29% 41-5528% 25-4023% 56+
11% 18-24
TIME TO JUMP IN!
Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
[email protected]·535·0621
http://everythingcu.wordpress.comFriend me on Facebook, Twitter, LinkedIn
HOW DO YOU
MEASURE?
Financial:Webinar salesOnline Switch Kit salesExecutive Membership sales
Community:Daily Visitors7-day Visitors31-day visitorsNo. of discussion messages, daily, weeklyNo. of documents contributed
