Bringing Smart and Sexy Back: Pay-Per-Success Model in Social Media Advertising
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Transcript of Bringing Smart and Sexy Back: Pay-Per-Success Model in Social Media Advertising
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8 JUNE 2011
Bringing smart & sexy backThe pay-per-success model in social media advertising
Octavian MihaiRock&Social
Internet Week New York 8 June 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
1. SHORT STORY OF R&S
2. SOCIAL MEDIA & BRAND COMMUNITY MODEL
3. PAY-PER-SUCCESS MODEL & BUSINESS CASE
4. Q&A FUN, FUN, FUN!
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
OUR STORY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
THE NAME
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
LOGOS FROM CUTE TO SEXY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
JULY 2010
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
AUGUST 2010
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
SEPTEMBER 2010
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
MARCH 2011
Branding by our patient partners StudioFeed.ca
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
BUSINESS CARDS CUTE TO SEXY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
AUGUST 2010
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
OCTOBER 2010
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
MARCH 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
MAY 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
T-SHIRT MANIA
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
FOUNDING PRINCIPLES
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
BE GLOBAL
SOCIAL MEDIA
PAY-PER-SUCCESS
WORK WITH RESPECTFUL CLIENTS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
R&S 3 TIER SERVICES
STRATEGY
PLANNING
INSIGHTS
Community managementTrainingPublic Relations
SM development Facebook appsMobile apps
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
R&S 3 TIER PARTNERSHIP
DIRECT CLIENTS
AGENCIES
PARTNERS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
GLOBAL
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
MONTREAL
NEW YORK
GUADALAJARA
PARIS
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8 JUNE 2011
PASSION AND THEORY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
WE ARE IN THE BUSINESS OF BRAND COMMUNITY BUILDING.
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
NOT (ONLY) ABOUT
CONVERSATIONS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
NOT (ONLY) ABOUT
ENGAGEMENT
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
NOT (ONLY) ABOUT
TECHNOLOGY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
NOT (ONLY) ABOUT
CONVERSION
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
SOCIAL MEDIA
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
(FOR LACK OF A BETTER AND WIDELY ACCEPTED WORD)
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
IS ABOUT THE DEMOCRATIZATION OF IDEAS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
IS ABOUT THE CREATION OF COMMUNITIES OF IDEAS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
AND FROM A BUSINESS PERSPECTIVE
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
IT’S ABOUT CREATING
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
MEANINGLESS
Daniel Hernandez
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
OR
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
MEANINGFUL
Daniel Hernandez
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
RELATIONSHIPS BETWEEN CONSUMERS AND YOUR BRAND
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
SOCIAL MEDIA FACILITATES THE CREATION OF A CONSUMER BRAND COMMUNITY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
Gregory A. Perez
YEEEEE…
FUN, FUN, FUN!
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
THESE ARE YOUR EMPLOYEES, YOUR CONSUMERS, YOUR REGULATORS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
SEE YOUR BRAND COMMUNITY AS A SOCIAL CRM SYSTEM ON STEROIDS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
SOCIAL MEDIA TOUCHES EVERY ASPECT OF YOUR BUSINESS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
HR
MARKETING
SALES
CUSTOMER SUPPORT
PRODUCT, ETC
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8 JUNE 2011
A SIMPLE BRAND COMMUNITY MODEL
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BRAND COMMUNITY IS A STRATEGIC APPROACH TO BUSINESS THAT HAPPENS TO USE SOCIAL MEDIA
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A STRONG BRAND COMMUNITY WILL
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DECREASE MARKETING AND SALES COSTS
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INCREASE BRAND EQUITY AND SALES
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PROVIDE DETAILED BUSINESS INTELLIGENCE
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INCREASE EMPLOYEE ENGAGEMENT AND DECREASE HR COSTS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
BRAND COMMUNITY ATTRIBUTES
SIZE
ENGAGEMENT
REACH
PLATFORMS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
CREATING A BRAND COMMUNITY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
1. CHOOSE A BRAND COMMUNITY PLATFORM
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
THINK OUTSIDE OF FACEBOOK
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
OR NOT
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
GENERAL BRAND COMMUNITYAGGREGATOR : FACEBOOK, ELETTER, FORUMS…
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
SOCIAL CRM
SAP FACEBOOK & TWITER BUSINESS ADD-ONS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
2. CREATE YOUR AMBASSADOR VIP COMMUNITY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
VIP AMBASSADOR COMMUNITYDETECT ENGAGED MEMBERS
FANGAGER.com
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
PRIVATE VIP COMMUNITY
VIP AMBASSADOR COMMUNITY
ThisWeekInStartups.com
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
3. DETECT AND BUILD YOUR INFLUENCERS COMMUNITY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
INFLUENCERS AROUND YOUR BRAND COMMUNITY
MVP INFLUENCER COMMUNITY
Radian6
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
GENERATE FEEDBACK LOOP BETWEEN YOUR BRAND COMMUNITIES TO INCREASE SIZE, ENGAGEMENT AND REACH
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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8 JUNE 2011
PAY-PER-SUCCESS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
LINK REMUNERATION WITH RESULT MILESTONES
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
PAY-PER-SUCCESS ADVANTAGES
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
EVERYBODY IS FOCUSED ON RESULTS (AGENCY AND CLIENT)
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
PROCUREMENT IS HAPPY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
CONSUMER GETS THE BEST DEAL
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
DEFINING SUCCESS KPIS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
REMEMBER THAT SOCIAL MEDIA TOUCHES EVERY ASPECT OF YOUR BUSINESS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
HR KPIS
NO QUALIFIED CVS
EMPLOYEE ENGAGEMENT
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
MARKETING KPIS
BRAND AWARENESS
MARKET SHARE VS COMPETITION
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
SALES KPIS
QUALIFIED LEADS
CUSTOMER ACQUISITION
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
COMMUNITY BASED KPIS
SIZE
ENGAGEMENT %
REACH
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
REMUNERATION MODELS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
CLASSICAL AGENCY REMUNERATION
RETAINER BASED YEARLY BUDGET
CAMPAIGN BASED30% + 40% + 30%50% + 50%
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
PAY-PER-SUCCESS MILESTONE-BASED REMUNERATION
PLANNING + PRODUCTIONSTRAT, PLANNING, DEVELOPMENT
40% - 60% UPFRONT
CAMPAIGN PHASEPROPORTIONAL PAY
MILESTONE 1 - 3PERFORMANCE BASED
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
E.G. CLIENT PAYS
40% - 60% AT FIRST
REST ONLY AFTER AND IF 40% - 60% OF RESULTS ARE ACHIEVED
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
E.G. AGENCY RECEIVES
40% - 60% AT FIRST FOR PRODUCTION AND TO START THE CAMPAIGN
REST AFTER RESULTS ARE ACHIEVED
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8 JUNE 2011
A SIMPLE PAY-PER-SUCCESS BUSINESS CASE & PROCESS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
STEP 1
MONITOR AND ANALYZE
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
BRAND & CATEGORY DEVELOPMENT INDEX (BDI & CDI)
GROWTH POTENTIAL INDEX (GPI)
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
COMPETITOR ANALYSIS
DEMOGRAPHIC ANALYSIS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
CTR, CPC, CPM, CONVERSION RATES, COST PER ACQUISITION, COST PER LEAD
PROFIT MARGINS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
EXAMPLE
SAY, CLIENT NEEDS TO EXPAND HER FACEBOOK BRAND COMMUNITY
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
EXAMPLE
GATHER ALL NECESSARY BENCHMARKS: COMPETITOR ANALYSIS, DEMOGRAPHIC ANALYSIS, ETC
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
TIPS TO DEFINE KPIS
SELL AN ANALYSIS MANDATE
RUN AN INITIAL CAMPAIGN
BENCHMARK ON COMPETITION AND PREVIOUS EFFORTS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
STEP 2
DEFINE YOUR CLIENT’S KPIS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
EXAMPLE
COMMUNITY SIZE: 50K
ENGAGEMENT: 10%
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
STEP 3
ANALYSE BENCHMARKS & NEGOTIATE
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
EXAMPLE
QUALIFIED MEMBER: $0.75
ENGAGEMENT If under 5% then $0
If 5-10% then + $1 / engaged member
If higher than 10% then + $1.2 / engaged
member over 10%
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
DEFINE CAMPAIGN CRITERIA
MAXIMUM BUDGET $75 000
DURATION 3 MONTHS
ACCOUNTSACCESS ALL ACCOUNTS AND ANALYTICS
COMMUNITY MANAGEMENT
IMPLEMENT THE COMMUNITY MANAGEMENT PLAN
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
STEP 4
REMUNERATION MODEL
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
EXAMPLE
A. QUALIFIED MEMBER: $0.75
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
EXAMPLE
B. ENGAGEMENT / MONTHIf under 5% then $0
If 5-10% then + $1 / engaged member
If higher than 10% then + $1.2 / engaged member
over 10%
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
EXAMPLE
FOR 50 000 & 10% OVER 3 MONTHS ESTIMATED CAMPAIGN COST $47.500
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
PAY-PER-SUCCESS MILESTONE-BASED REMUNERATION
MONTH 1SETUP: STRAT + DEV
40% = 20 000 MEMBERS$15 000 TO START
MONTH 2
CAMPAIGN: PROPORTIONAL
30 000 MEMBERS
10% ENGAGEMENT
$7 500 AT 30 000 +
$3 000 / MONTH
MONTH 3
CAMPAIGN: PROPORTIONAL
60 000 MEMBERS
15% ENGAGEMENT
$22 500 AT 50 000 +
$11 000 / MONTH
END CAMPAIGN
60 000 QUALIFIED MEMBERS
15% ENGAGEMENT$59 000
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
PROJECTIONS
CLIENT WAS READY TO PAY $70 000
OBJECTIVES50 000 & 10% = $47.500
RESULT60 000 & 15% = $59.000
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
STEP 5
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
5
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
5…
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
5… …
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
DON’T YOU KNOW THAT THE TIME HAS ARRIVED…
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
STEP 5
EXECUTE CAMPAIGN
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
BE CREATIVE
MONITOR
OPTIMIZE
ITERATE FUN FUN FUN
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
RECAP PAY-PER-SUCCESS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
1. MONITOR AND ANALYZE
2. DEFINE YOUR CLIENT’S KPIS
3. ANALYZE AND NEGOTIATE
4. BUILD REMUNERATION MODEL
5. EXECUTE CAMPAIGN
PAY-PER-SUCCESS PHASES
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
• 40% - 60% AT START
• HIGHER MAXIMUM BUDGET – KEEP
INCENTIVES UP – MIN 20%
• GATHER BEST DATA AND NEGOTIATE
• AGENCY MUST HAVE STRATEGIC LEAD
• CLIENT MUST PAY FAST
PAY-PER-SUCCESS RULES
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
LAST THOUGHTS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
PAY-PER-SUCCESS WALKS THE TALK LINKING REMUNERATION WITH ADVERTISING MILESTONES
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
THE BRAND COMMUNITY APPROACH HELPS YOU ASK THE RIGHT QUESTIONS
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
SOCIAL MEDIA ADVERTISING IS ABOUT CREATIVITY AND BUILDING A COMMUNITY NOT ONLY ABOUT AD-WORDS AND PAY-PER-CLICK.
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
CREATIVITY CAN BE USED EVERYWHERE EVEN IN YOUR BUSINESS MODEL.
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8 JUNE 2011
WHERE TO ROCK&SOCIAL?
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
CHAMPION PAY-PER-SUCCESS & BRAND COMMUNITY BUILDING
STAY SMART & SEXY
KEEP ON HAVING FUN
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
2011 OFFICIAL OPENING IN NEW YORK… STARTING THIS FALL
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
2012 BACK AT INTERNET WEEK THE STORY WILL CONTINUE!
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8 JUNE 2011
LET IT ROCK & PLEASE CONNECT
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8 JUNE 2011
Q&A
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
HERE IS A CUTE PIC
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8 JUNE 2011
Q&A
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
PRESENTATION AVAILABLE AT
@ROCKANDSOCIAL
@OCTAVIANMIHAI
WWW.ROCKANDSOCIAL.COM
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
THANK YOU! HOPE IT HELPED!
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OCTAVIAN MIHAI :: ROCK&SOCIAL
NEW YORK INTERNET WEEK 2011 8 JUNE 2011
OCTAVIAN MIHAI
CEO, Co-Founder
[email protected]@octavianmihai@rockandsocial
PHOTOS ARE PROVIDED BY THE INTERNETS.LET ME KNOW IF YOU KNOW THE CREDITS OR THEY BELONG TO YOU AND WANT ME TO TAKE THEM OUT.