Bringing Knowledge to the Market: IPR, Licensing and Collaborative Research Regions for economic...
-
Upload
brent-obrien -
Category
Documents
-
view
219 -
download
6
Transcript of Bringing Knowledge to the Market: IPR, Licensing and Collaborative Research Regions for economic...
Bringing Knowledge to the Market:IPR, Licensing and Collaborative Research
Regions for economic change : innovating through EU regional policy
Brussels – 12/13 June 2006
Gilles CapartChairman of ProTon Europe
Regions for economic change
IPR and licensing 2
Important trends relevant to the Knowledge Economy1. Industry is moving to “Open Innovation”
2. Increased involvement of public research in the innovation process in Europe
3. Development of collaborative research and strategic alliances
4. Development of regional clusters as a way to involve SMEs
Regions for economic change
IPR and licensing 3
Classical (Closed) Innovation
Company A
Company B
Current Market
Current Market
Research Development
Source: Chesbrough
Regions for economic change
IPR and licensing 4
Open (collaborative) Innovation
Company A
Company B
Current Market
Current Market
New Market
New Market
New Market
Source: Chesbrough
Research Development
Regions for economic change
IPR and licensing 5
Contrasting closed and open models
Closed innovation Open innovation
Adapted from Chesbrough
The smart people in our field work for us
Not all smart people work for us. We need to work with smart people inside and outside the company
To profit from R&D, we must discover it, develop it and ship it ourselves
External R&D can create significant value. Internal R&D is needed to claim some portion of that value
The company that gets innovation to market first will win
Building a better business model is more important than getting to market first
If we create the most and the best ideas in the industry, we will win.
If we make the best use of internal and external ideas, we will win.
We should control our IP, so that our competitors cannot profit from it.
We should profit from other’s use of our IP (license out) and we should license in other’s IP whenever it advances our business model.
We will own all results from contract research with universities
We will partner with universities to create knowledge and encourage use outside our field
Regions for economic change
IPR and licensing 6
The world of innovation has changed 2 driving forces:
Low cost of accessing vast knowledge Multi-technology nature of new products» Economies of scale in R&D have disappeared
New model of innovation (Open Innovation) Networking, collaborative research Business model has become more important than
technology edge (opportunity for SMEs) Revisiting the use and function of IPR to facilitate
exchange rather than protecting market shares
A change of mindset is required to benefit from Knowledge Economy
Regions for economic change
IPR and licensing 7Time
DEPLOYMENT PERIODDEPLOYMENT PERIOD
Second 20-30 years
INSTALLATION PERIODINSTALLATION PERIOD
First 20-30 years
INNOVATIONINNOVATION
• Closed InnovationClosed Innovation
• Linear modelLinear model
• Competition based on Competition based on exclusive technologiesexclusive technologies
• Contract Research with Contract Research with universities & RTOsuniversities & RTOs
Post bubblerecession
(sometimes depression)
FINANCEUNCERTAIN
Post bubblerecession
(sometimes depression)
FINANCEUNCERTAIN
TURNING TURNING POINTPOINT
A time to act A time to act
INSTITUTIONAL RECOMPOSITIONINSTITUTIONAL
RECOMPOSITION
1971
2000
INNOVATIONINNOVATION
• Open InnovationOpen Innovation
• Interaction in NetworksInteraction in Networks
• Competition based on Competition based on business modelsbusiness models
• Collaborative Research Collaborative Research with universities & RTOs with universities & RTOs + Licence Options+ Licence Options
The Knowledge Economy Cycle
Adapted from Perez
Regions for economic change
IPR and licensing 8
New role(s) for universities Long term investment in excellence in scientific
disciplines (industry will not do it any more) Efficient knowledge transfer with industry in a
sustainable way (building bridges)= the Responsible Partnering initiative
Enormous need for training of knowledge transfer professionals, both in university and industry
Help develop new business models (support of spin-out creation)
Support entrepreneurship, incubator services, training, education, mostly at regional level.
Regions for economic change
IPR and licensing 9
Most of the potential is not visible.
IntellectualProperty available
for licensing
CollaborativeResearch
Opportunities
Ocean of KnowledgeSpin-outs
PatentsCopyrights
Know howResearch tools
Regions for economic change
IPR and licensing 10
Instruments of knowledge transfer Wide range of instruments with complementary functions
Patents and utility models Secrecy agreements Collaborative research agreements Licence agreements, etc.
All require professional competence and must be factored in company strategy. Knowledge transfer is becoming as important as marketing in the Knowledge Economy.
Cannot be outsourced, although professional help is useful (but expensive)
There is a large need of training to make the knowledge transfer market more efficient.
Regions for economic change
IPR and licensing 11
New role of patents Patents are enabling disclosures of inventions
in exchange of limited exclusivity Play 2 complementary roles
Classical (linear): Protect investments in development and market share
Open (collaborative): Facilitate exchange, as instruments of trade in the knowledge economy, to create new markets
Their second role is not efficient in Europe Way too expensive Difficult to enforce
Major market failure for the Knowledge Economy
Regions for economic change
IPR and licensing 12
Regional clusters Natural way to facilitate partnering involving
universities, SMEs, larger companies and public support.
Proximity and citizenship encourage communication and build trust
Implies sharing (=transfer) of knowledge, not just of goods and services
Efficient IPR instruments are needed as well to facilitate transfer and protect investments
Same are needed to trade knowledge at larger scale with partners in other regions.
Regions for economic change
IPR and licensing 13
Conclusions1. The knowledge economy is leading to products and
services combining many technologies to serve higher level needs, including public needs.
2. We can compete if we succeed in partnering between: Universities, RTOs, SMEs and larger undertakings Technology and social sciences Public and private organisations
3. A change of mindset is needed from all stakeholders. This is easier to achieve at regional level.
4. The knowledge market must become efficient as well: Training and education in the use of IPRs More efficient instruments, patents in particular.