Bringing ideas to life – the dimensions of prototyping
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Bringing ideas to life the dimensions of prototyping SDN GERMANY CONFERENCE 2012 / JUNE 22, 2012 Katrin Dribbisch Manuel Großmann Martin Jordan Olga Scupin
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The presentation looks at different dimensions of prototyping in the service design field. Proto-typing is often used as a tool to communicate ideas and refine the design. The presentation suggests that prototyping is valuable beyond that. It discusses how prototyping can be explicitly used to • Create a common understanding amongst co-designers • Communicate an idea to clients and co-designers • Test ideas with users • Co-design with clients, users and fellow designers The presentation gives an overview of proto-typing methods for the service design field and analyses the strengths and weaknesses of various methods throughout the design process. It concludes with a guide for practicing service designers, which suggests when to use which prototyping methods. This includes concepts models, role plays, scena-rios, low-fi-prototypes, experience prototypes, physical models and spatial interaction. The speakers draw from their experience in service design projects at Fjord, Nokia, inventedhere and the HPI School of Design Thinking.
Transcript of Bringing ideas to life – the dimensions of prototyping
Bringingideas to lifethe dimensionsof prototyping
S D N G E R M A N Y C O N F E R E N C E 2 0 1 2 / J U N E 2 2 , 2 0 1 2
Katrin DribbischManuel GroßmannMartin JordanOlga Scupin
MartinUser Experience,Nokia
OlgaBusiness &Media Studies
KatrinResearchAssociate,WZB
ManuelDesigner,Fjord
Who are we?
Prototyping is important.
The requirementsfor prototyping have changed.
Icons: Simon Child / The Noun Project
Contexts of prototyping
Product = an object Product = usageof an object
Images: Daimler AG
Prototyping for objects
Prototyping for services
Images: Daimler AG
drive
communicate
welcome
register
locate
enter
start
enjoy
Ways of prototyping:
A service system with numerous touchpoints requires differentkinds of prototypes.
Concept Model
• visually describes dependencies & relationships between service components
Concept Model
overall service system
Scenario
• can illustrate the experience, the entry points to a service and parts of the service lifecycle
• allows empathy and offers a quick understanding of the envisioned situation
• multiple versions of a scenario can show different features and directions
Scenario
user journey through the entire service
Low-fi prototype
• a rough prototype feels more inviting to actively contribute and tweak it
• allows in situ adjustment and consecutive feedback
Low-fi prototype
screen interaction & printed matter
Physical model
• LEGO figures & building blocks are flexible and easily adaptable, familiar & immediately invite engagement
Physical model
spatial interaction & object appearance
Roleplay
Roleplay
• acting out the entire experience including personas and thereby creating an understanding of what a service feels like
• very valuable tool at the beginning of the design process
experience of individual & chain of touchpoints
Different dimensions of prototypes:
What else can they do other than“refine the design”?
Create a common understandingamongst co-designers
• create a common understanding of how a service works early in the design process
• materialise thoughts: doing not talking
• synchronise a team
Create a common understandingamongst co-designers
Communicate an ideato clients and co-designers
• communicate at an early development stage
• answer questions about a product or service
• encourage active participation of all stakeholders involved
Communicate an ideato clients and co-designers
Test ideas with users
Test ideas with users
• involve real users early in the design process
• ‘fail early, fail often, fail cheap’
• identify pain points & latent needs
• check feasibility in time
Co-design with clients,users and fellow designers
Co-design with clients,users and fellow designers
• involve clients and users in co-creating and co-designing solutions
• motivate fellow designers, clients and users to offer feedback
• choose prototyping methods which encourage participation
Social dimensionof prototyping
Social dimensionof prototyping
• prototypes serve as icebreakers and social connectors
• help to communicate on an emotional level
So how to bring ideas to life?
Ways of prototyping
Concept model
Scenario
Low-fi prototype
Physical prototype
Roleplay
….
Create a commonunderstanding
Dimensions of prototyping
Communicate an idea
Test ideas
Co-design
Icons: Ugur Akdemir, Chris Lee, P.J. Onori, Ulrich Pohl / The Noun Project
Socialdimension
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