Bringing Human Knowledge and Understanding into the Fold€¦ · How to Talk to People and...
Transcript of Bringing Human Knowledge and Understanding into the Fold€¦ · How to Talk to People and...
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Bringing Human Knowledge and Understanding into the
Fold
How to Talk to People and Influence Unions
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What is anthropology?
ANTHROPOLOGY IS THE STUDY OF HUMANS
BIOLOGICAL ANTHROPOLOGY
SOCIO-CULTURAL ANTHROPOLOGY
ARCHAEOLOGY
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Socio-cultural Anthropology
The Comparative Study of Human Culture & Societies
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Purpose
Whatwe do
Howwe do it
Whywe do it
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Pre 1945
Anthropology focussed on
the exotic other
Academic Anthropology
Tool for Colonial
Administrators
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Post 1945
Decline of Empire
Wars and Unrest in
the former colonies
Anthropology
began to look
closer to home
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Anthropology of the Mediterranean
Medical Anthropology
Psychological Anthropology
Legal Anthropology
Business Anthropology
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Since the new millennium anthropologists have moved into new realms of human life
Digital Anthropology
Design Anthropology
Military Anthropology
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Government
Native Title
DATSIP
Policy Planning &
Advice
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Military
Teaching
Intelligence
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The Private Sector
Research & Development Data Analysis IT & Communications
Market Research
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Research & Development
Melissa Cefkin (Design Anthropologist - Driverless
Technologies) Head of Human Centred Systems
practice at the Nissan Research Center
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“While Computers are rule-followers,
Humans aren’t!”
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Tricia Wang (Global Tech Ethnographer & Data, Design & Digital Anthropologist)
Data Analysis
Big Data vs Thick Data
China
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ReD Associates
Adidas
Lego
Intel
Samsung
Bayer
Ford
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Cognizant
NASDAQ 100
IT Consulting Firm
US$ 13 Billion
49% Purchase of ReD
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Is It a Bird(Human Centred Innovation Agency)
User-centred innovation
based on human insights
Analysis
Design
Strategy
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CarlsbergDanske BankEkstra BladetDanish Rail
Copenhagen City Council
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Anthropogerne
Greenland Government
The European Commission
Danish Health Authority
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My Interests
Identity
Cohesion
Cooperation
Military
Environment
Space and Place
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32 Hour Project
Reducing working hours for office staff from 40 hours per week to 32
Maintaining same pay
Increasing productivity
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Motivations
Intrinsic Motivations
Extrinsic Motivations
Crowding-out Effect
Reciprocal Relationships
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3 Types of Reciprocity
Generalised Reciprocity
Balanced Reciprocity
Negative Reciprocity
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Motivation & ProductivityA study by conducted by Vouchercloud concluded that the
average worker was productive for less than 3 hours per day
1.Checking social media – 47%
2.Reading news websites – 45%
3.Discussing out of work activities with colleagues – 38%
4.Making hot drinks – 31%
5.Smoking breaks – 28%
6.Text/instant messaging – 27%
7.Eating snacks – 25%
8.Making food in office – 24%
9.Making calls to partner/ friends- 24%
10.Searching for new jobs – 19%
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You learn to understand them as a cultural groupTheir Language
Their Ontologies
Their Customs
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Create Strategic Partnerships with Workers and Unions based on Reciprocity and shared
obligations
In order to do this one has to develop strategies to suit specific problems
This can only be achieved by acquiring Deep Knowledge
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Deep KnowledgeUnderstanding
SolutionsStrategies
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Kevin PorterSocio-cultural Anthropologist & Social Solutions Architect
BSc (Soc. Sci.) University of EdinburghBA (Hons.) University of Queensland