Bringing down the wall

Inna Ulanova & Jan M. Walter for Work In Progress NYC

New York, December 2011

Concept

One Damn Night…New York is ruled by the same, repetitive parties and genre of clubs. The importance of music isn’t as strongly emphasized as say the “being seen” aspect of nightlife. Our goal and aspirations in planning this particular

event is to demolish this “being seen” epidemic and turn the night into musical trance, pure freedom and ab-sence of bias.

The current New York night life venues do offer young + fresh. We want to keep everything young + fresh, life-loving + loving-life, just add more focus on visual and audiovisual stimulation via making a thematic concept

based around Berlin, Germany.

It is about trance, a dream, ecstasy + a psychological aspect of selfishness.

GET READY FOR SENSORY OVERLOAD…Forget what you “Look Like” for One Damn Night.


New York, December 20112/14

Why are we called BRINGING DOWN THE WALL?

We‘re attempting to bring down the barriers, ignite free expression, bring Berlin perspective into a New York Night Club, feel love and produce a lively, new project.



Marketing

Bring European to New York Night Life.Unite People / No Judgment.

Have a Damn Good Time.

MUSIC:

Examples of successful events in New York City with German Deep House, Tech House and Minimal Techno DJs:VERBOTEN NYC

BASIC NYC

There have been events made with Solomun:BASIC NYC pres. Solomun at Sullivan Room, NYC (March 19th, 2011)

http://www.residentadvisor.net/event.aspx?223468

and with Tiefschwarz:VERBOTEN pres. Tiefschwarz at Hudson Bar, NYC (March 27th, 2011)

http://www.residentadvisor.net/event.aspx?239821BASIC NYC pres. Tiefschwarz at Sullivan Room, NYC (November 10th, 2010)

http://www.residentadvisor.net/event.aspx?198965

This shows that New York has the followers / crowd for these DJs.When BRINGING DOWN THE WALL will book these DJs and bring them to New York, there are some ways to let their followers in New York City know, that the DJ is playing at WORK IN PROGRESS for a BRINGING DOWN THE

WALL event. The labels all have active social media networks specialized in music (Facebook, Soundcloud, Mys-pace, Twitter, Resident Advisor...)

The marketing for BRINGING DOWN THE WALL will be build with a mixture between social media networks and active, direct marketing.



PUBLICITY:

The event BRINGING DOWN THE WALL will follow one idea concerning the music, the location and the ultimate goal.

BRINGING DOWN THE WALL events will be known for the successful and beautiful mix between art and music, synonymous with WORK IN PROGRESS.

With the help of sponsors and partners, like NOH8 Campaign (www.noh8campaign.com) it will be easy to fill the space from the beginning on. They will also promote the event themselves.

So the costumers and guests will hear of BRINGING DOWN THE WALL and WORK IN PROGRESS with the help of the label / the DJ, of the partners and sponsors, of WORK IN PROGRESS and of BRINGING DOWN THE WALL.



Music

Deep House, Tech House, Sexy House, Nu Disco, Minimal Techno.

SOLOMUN:

Name: Mladen SolomunLabel: Diynamic (Owner)

Hometown: Hamburg, Germany

Website: www.diynamic.comFacebook: www.facebook.com/solomunmusicSoundcloud: www.soundcloud.com/solomun

Resident Advisor: www.residentadvisor.net/dj/solomun

Followers (December 15, 2011):Facebook: 24.533

Soundcloud: 19.652Resident Advisor: 2.075

Costs: 4.000 to 5.000 € (without board and lodging)



TIEFSCHWARZ:

Names: Alexander Schwarz, Sebastian SchwarzLabel: Souvenir Music (Owners)

Hometown: Berlin, Germany

Website: www.souvenir-music.comFacebook: www.facebook.com/tiefschwarzofficialSoundcloud: www.soundcloud.com/tiefschwarz-1

Resident Advisor: www.residentadvisor.net/dj/tiefschwarz

Followers (December 15, 2011):Facebook: 21.899Soundcloud: 695

Resident Advisor: 2.617

Costs: unknown



H.O.S.H.:

Name: Holger BehnLabel: Diynamic

Hometown: Hamburg, Germany

Website: www.diynamic.comFacebook: www.facebook.com/hosh.meSoundcloud: www.soundcloud.com/hosh

Resident Advisor: www.residentadvisor.net/dj/h.o.s.h.

Followers (December 15, 2011):Facebook: 8.298

Soundcloud: 8.429Resident Advisor: 819

Costs: 2.000 to 4.000 € (without board and lodging)



Events

TUESDAY, JANUARY 24th, 2012:

Time: 7pm to 4am

Partner / Sponsor: NOH8 Campaign

DJ: SolomunResident

Timescale:7pm to 10pm

NOH8 Campaign10pm to 12am

Resident12am to 3am

Solomun3am to endResident



TUESDAY, MARCH 20th, 2012:

Time: 7pm to 4am

Partner / Sponsor: unknown

DJ: Tiefschwarz

Resident

Timescale:7pm to 10pm

unknown10pm to 12am

Resident12am to 3amTiefschwarz3am to endResident



Our Background

Inna Ulanova:Experience:

Modeling, Illustrating, Painting, Curating Art Shows, Event management, HospitalityNetwork:

Moscow, New York, Art

Jan M. Walter:Experience:

Bartending, DJing, Music Blog, Event management, PromotingNetwork:

Hamburg, Berlin, Paris, New York, Fashion, Music



Research



BERLIN-NYC * NOH8 CAMPAIGN

A thematic concept, created by Inna Y. Ulanova, Jan M.Walter

“Bringing down the Wall”

Image: Brezhnev and Honecker Kissing on Berlin Wall

* NO H8* Try to get bookings, as a cause/beneficiary/sponsor for the event

(Go to LINK for MORE INFO) http://www.noh8campaign.com/ On November 4, 2008 Proposition 8 passed in California,

amending the state Constitution to ban same-sex marriage. The defeat provoked a groundswell of initiative within the GLBT community at a grassroots level, with many new political and protest organizations being formed in response.

“The NOH8 Campaign is a photographic silent protest created by celebrity photographer Adam Bouska(http://www.bouska.net) and partner Jeff Parshley in direct response to the passage of Proposition 8. Photos feature subjects with duct tape over their mouths, symbolizing their voices being silenced by Prop 8 and similar legislation around the world, with "NOH8" painted on one cheek in protest.”

Example of their next upcoming event: (http://www.noh8campaign.com/event/noh8-campaign-3rd-annual-anniversary-celebration) BERLIN NYC UNITE, WORLD UNITY IN THE PARADISE JUNGLE OF ELECTRONIC SOUND AND MUSIC http://www.residentadvisor.net/dj/solomun VISUALS, ARTISTS, LAYOUT http://www.antonkandinsky.com/ “Freedom” / Oil on Canvas 30x40in http://www.blackbookmag.com/good-night-mr-lewis-1.109/five-easy-pieces-the-best-nightclubs-in-the-history-of-new-york-city-1.29804

NO HATE CAMPAIGN



FIVE EASY PIECES: THE BEST NIGHTCLUBS IN THE HISTORY OF NEW YORK CITY

By Steve Lewis August 26, 2009

TOP NYC NIGHTCLUBS THAT MADE HISTORY: (excerpts from Steve Lewis’ piece)

1. Studio 54 (254 West 54th) a. “…it was the type of crowd that we trusted. It was a conglomeration of the best of the entertainment and music business,

the fashion world, and the international crowd. Ian Schrager and Steve Rubell produced events that nobody had done before Studio or since Studio." – Carmen D’Allesio (former VIP hostess)

2. Area (157 Hudson) a. “At Area there was no VIP room. If you got past the door staff, you were a VIP. Everyone was hanging together from

art and movie stars to sexy yuppies and skanky hos.” – Desmond Cadogan (former employee) 3. The World (254 East 2nd Street)

a. “It was a place where Keith Haring was arting up the bathroom stalls and Andy Warhol was calming me down. It was dangerous and smart. It was Caroline Herrera wearing a zillion dollars’ worth of emeralds while project kids popped and spun” – Steve Lewis

b. “The true stars of the World’s universe were the club kids and patrons… when they came through the doors, they became anyone they wanted to be.” – Peter Frank

4. Max’s Kansas City (213 Park Ave South) a. “Andy Warhol, Lou Reed, Robert Rauschenberg, Debbie Harry, and the amazing New York Dolls defined New York

nightlife.” – Steve Lewis 5. Paradise Garage (84 Kings Street)

a. “Paradise Garage was indeed a garage but paradise was never known there until the great Larry Levan showed a disjointed world how to love and support each other...This was his house and he is the legend – the standard bearer for so many. Paradise Garage is like that De Niro character from Awakenings. It was asleep, but suddenly from nowhere rose up and enjoyed a magical period of sound and joy and meaning, on to eventually slip back into a mundane coma.” – Steve Lewis

b. “LOVE IS THE MESSAGE.” c. Setlist: “I’m every woman” (Chaka Khan), “Le Freak” (Chic), “You Stepped Into My Life” (Melba Moore), “I Will

Survive” (Gloria Gaynor), “Feed the Flame” (Lorraine Johnson)

Work in Progress (WIP) is multifaceted, diverse, innovative, expressive, artistic, fun and playful,

open, LOUD, Fashion, Underground with a tad sweet of promotions… It’s bringing everything New York has to offer in

nightlife (from meatpacking mainstream to an underground level…) A place that is carefree and artistic… Synonymous with BERLIN

Contact

NYC .

Inna [email protected]

+1 267.918.8109

Jan M. [email protected]

+1 213.308.2440



Bringing down the wall

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