Bring It Entertainment Div 11 05 09 1 1
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Transcript of Bring It Entertainment Div 11 05 09 1 1
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BringIt is at center of three key digital entertainment trends
Explosion of Social Multiplayer Gaming: intersection of social gaming and multiplayer gaming across all gaming platforms
Rise of Digital Revenue: explosion of micro-transactions and other forms of digital monetization beyond pure ad-based models
Shift from Games as Product to Games as Service: increasing marketplace demands forcing traditional game publishers to embrace new ways to monetize
BringIt Background
Skill Based Gaming Increases End User Engagement With Client
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Skill Based Gaming
Skill based games are defined as games where the predominance of the outcome is determined by a players skill not chance.
The outcome of all BringIt games is predominantly determined by a player's skill.
This is in sharp contrast to lotteries or games typically found in casinos, where every player ultimately faces the same random odds.
Although the distinctions between skill-based games and games of chance are clear, there are 11 states within the U.S. that do not permit skill-based games to be played for cash or prizes. (AZ, AR, DE, FL, IN, IA, LA, MD, MT, TN, VT)
Currently, residents of those states are unable to create a profile or register on the BringIt website.
Legal Framework
Legal Framework
Tony Cabot – Partner, Lewis & Rocca (Party Gaming, Zynga, Worldwinner, King.com)
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Audience Reach
300M MAU
Hi5 56M
20M MAU 50M MAU
8M MAU
25M MAU
2.5M MAU
500M+ Potential Users
701M in PC Games
Sales 2008
90M MAU
45.3 M current gen console units US
32.4% of iPhone users download games
107M Casual
Games Site Players
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Wide Array of Customer Offerings
BringIt levels the playing field for hardcore and casual players, while allowing developers to more deeply engage their users..
Multiplayer Games: • Player vs. Player • Team challenges • Bracket-style tournaments
Single-Player Games: • Time-based high score tournaments • Solo tournaments: beat your own best score • Pay-to-Play and compete with yourself
Allow your target audience to interact with your clients through the games they already love to play!
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Player chooses to play for cash
Player deposits money
Player posts a challenge or joins contest
Game(s) played and results are posted to BringIt’s system
Winner wins cash; auto-deposited into their account
vs. …playing:
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User Experience
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Concept
Quick Facts: • Bringit’s backend transactional platform allows for automated reporting, and secure safe gaming for cash and prizes
• BringIt provides our clients direct interaction with their fan base
• BringIt’s system facilitates additional revenue generation from multiple touch points
• Sales • Advertising • Service fee revenue sharing
BringIt’s clients include artists, actors, comedians, and celebrities. We power a global platform which allows our clients to interact with their fans on a level not possible
through other traditional mediums.
BringIt is the #1 online competitive social gaming platform for hardcore and casual gaming
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Game Live at BringIt TV
-Live video of each player
Chat live with your fans Watch the
match live
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Custom Profile
• Earn revenue
• Offer special deals only at BringIt
• Engage with users
• Activate new products
Challenge me in Live Utilize your custom profile to connect with influencers, and hyper engaged fans!
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-Advertising revenue • BringIt TV • Branded tournaments
-Affiliate sign up revenue • Dedicated URL to track service fee and revenue share
-Online sales • Digital downloads • Product (fashion, concert tix, and more)
-Connect with consumer • Engagement in an intimate setting • Cut the social clutter with a direct and engaged platform
-Maximize viral solutions • Promo videos • Embeddable content
-Leveraging Gaming • Tournament play • 1vs1 challenges • Team play
Monetization Strategy
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-BringIt’s platform connects the client to the consumer through a common medium
-Increase exposure to millions of unique engaged users through a customized profile page
-Direct access to a dedicated user base of influencers which can be utilized to test for new product launches, songs, and more
-Access to BringIt’s automated referrals, and revenue tracking system
Client Benefits
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Clients will promote this program through their Blog Twitter, Facebook, and MySpace pages.
The client will develop a gaming execution strategy including 1vs1, team play, and tournaments.
Clients will interact and engage with the BringIt community, and fans multiple times during game play.
Client Activation
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• Contact BringIt to begin your program…
• Set up user profile – add music, videos, user generated content, products, specials, and more
• Client will develop a promo video to start viral campaign
• BringIt will give client a dedicated URL for member sign up tracking
• Commence social program/viral/promo campaign to draw users to BringIt
• On Twitter, Facebook, Myspace, and more
• Client and BringIt we will set up land production, game times, challenges, community sign ups to view the game, and more
• Play and engage! Compete and interact on the BringIt platform with your fans and the rest of the BringIt community
Next Steps
BringIt can assist in all aspects of creating a turnkey execution plan