Bring Home a Friend

A Kerala Tourism Initiative

Bring Home a Friend, Objective

• Involve NRKs and Malayalee Associations in promoting tourism into the State

• Develop a web based platform linking NRKs, Malayalee Associations, Service Providers and the Tourism Department

• Facilitate NRKs to invite their friends to visit Kerala

Project Stakeholders

Friends

NRKs

Service Providers

Dept. of Tourism

MalayaleeAssociations

Bring Home A Friend, Project Outline

• Register in the system through Malayalee Associations

• NRKs can invite their friends from abroad to Kerala through the system

• Service Providers will be featured in the System

• Reward points will be given based on holidays taken by one’s friends through the system

• NRKs can redeem credits against travel tickets etc

• A percentage of the revenue will be transferred to a special fund for providing benefits to the NRK

• The exact mechanism of fund transfer and redemption to be finalized

Project, Advantages

• NRKs can benefit commercially by recommending and bringing their friends to Kerala

• Kerala Tour Operators will get access to a big market of potential travellers

• Kerala will receive increased tourist arrivals

NRK Friend

ServiceProvider

Promotional Code

Trade Enquiry Quotes

MalayaleeAssociation

Request for Introduction

Introduction by MA

Process Flow

Service Provider Page, Functions

• Registration– User name and password to log in– Can create their own profile in a given format– Can list various packages in the profile– Profile will be displayed in the Portal

• NRK can select a few Service providers• They will appear as ‘Featured Service

Providers’ (FSP) when the foreigner friend logs in

Service Provider, Registration

Service Provider, Profile

Service Provider, View Packages

NRK Page, Functions • Registration

– Register with the Portal– Authentication by Association– Approval by Tourism Dept. (System Administrator)– Assign a username and Password– System provides a promotional code using which he

can invite his friends to visit Kerala

• Select videos, photos, content etc from the available list – Will appear as featured items for the traveller friend

to view

NRK, Registration

NRK, Home Page

NRK, Featured Service Providers

Friend Page, Functions

• Invitation – NRK can enter the email id and few other details of the

friend – The system will generate and send out an invite email to

the friend • Registration

– Friend can open the registration page by clicking the link provided in the email.

– Enter the Promotional code to register with the Portal– Can also create a specific user name and password

• Friend’s Home page will have the featured items – Videos, photo gallery etc– Featured Service providers – Can view more of any item by clicking the ‘More…’

button

Friend Page, Functions

• Friend can either select from the standard packages or ask for tailor made packages

• Requirement for tailor made tour plans can be sent to the Service Providers

• There will be interfaces for both in the system • Can send requirements to a selected list of

Service Providers or all of them • All Communications are channelled through

the System

Friend, Registration Step - 2

Friend, Home Page

Friend, Enquiry About a New Package

Friend, View Quote (With accept or reject option)

Completing the Loop

• Service Provider can send a final quote using a template in the Portal

• Traveller Friend can now send acceptance to the Service Provider using a Template.

• Service Provider will send an invoice with travel dates, amount, tour itinerary etc

• Intimation of the confirmed tour package will be sent to the NRK also

• Traveller Friend has to make payment online

Feedback Mechanism

• System will send an email to the traveller with a link to feed back form

• Traveller can do rating of the service providers

Crediting Points

• Points will be credited to the NRKs based on the trips taken by their friends

• Amount based on the credit points will be transferred to a special fund from the online advance payment.

• If the travel is cancelled or altered there will be a reconciliation facility to make adjustments

Credit Points

Redemption of Points

• Traveller Friend can redeem credit by ordering mementos from the emart

• NRK can redeem credit by availing air/rail tickets through Travel Agencies registered with the system

• Other methods of redemption can also be considered

• Redemption will be online

Taking it forward..

• Allocation of Credit Points – Criteria• Redemption• Online payment gateway provider• Rating of Service Providers - Criteria

Thank You