brightup smart lighting solutions

13
Bright Solutions for Life

description

brightup is connected hardware that allows you to automate, personalize and remote control your lights at home. brightup is the most intuitive smart lighting solution. This new product was developed in Germany by the tech-startup brightup GmbH.

Transcript of brightup smart lighting solutions

Page 1: brightup smart lighting solutions

Bright Solutions for Life

Page 2: brightup smart lighting solutions

What is brightup?

Fullscreen Picture

>> brightup is alight automation solution

that makes everyday lights at home amazing <<

Page 3: brightup smart lighting solutions

Welcome Home TV Mode Safety FirstNever enter a dark home again,let your lights welcome you.

Lights dim down when you switch on the TV, home cinema for everyone.

Random lighting when you’re gone,to protect what is dear to you.

Page 4: brightup smart lighting solutions

zero installation

Plug in your lamps(1) Connect the central unit to the router Download the app

No setup! Instantly switch and dim your lights.

It connects your lamps tothe Internet and manages your light scenarios.

The plugs add existing lamps to the system.

(2) (3)

Page 5: brightup smart lighting solutions

the unique combination

Zero InstallationEffort

Context-aware Automation

Measure &Save Energy

Remote Access

Secure & Reliable

Share Control with Friends & Family

usp > product features

Page 6: brightup smart lighting solutions

system overview

Page 7: brightup smart lighting solutions

user interface

Page 8: brightup smart lighting solutions

differentiation

brightup is the perfect combination of hardware and software with a consistent user interface.

PlatformsPlug & PlayMore than just remote control, brightup offers context-aware automation.

brightup is home automation for everyone. No expert help needed, neither big investments.

Custom

Page 9: brightup smart lighting solutions

vision

>> Besides providing certain benefits, smart home solutions need to require no effort in installation, setup and use.

Based on this belief, brightup will develop into the number one choice for home automation. <<

Page 10: brightup smart lighting solutions

timeline

Proof ofconcept

September

OctoberAugust

Foundingbrightup GmbH

Today

Seedfinancing

1st Hardwareprototype

Finalprototype

January

Crowdfundingcampaign

1st Softwareprototype

July

Productlaunch

October

February

Extending system (heating, locking, ...)

Home automationframework

2012 2013 2014 2015 2016

What we will doIn order to get a proof of market, we will launch an Indiegogo campaign in the middle of February, further develop the product and ship the first products by October.

What we didWith the seed investment we developed working prototypes in software and hardware, built up a great team and a solid brand positioning strategy.

Page 11: brightup smart lighting solutions

The Team

brightup meets Indiegogo

Sebastian (CTO): Home Automation Research and Development

Ana (CMO): CSR and Customer Relationship program leader

Kiran (COO): Supply Chain and Operations Management experience at Airbus GmbH

Max (CEO): Team Leadership and Business Development experience at Körber AG

(l.t.r.) All members are both MBA and Engineering Graduates

Indiegogo Campaign

OverviewFunding Goal:

Start Date:

Duration:

Min. # of Backers:

€ 130.000

14. February 2014

45 days

600

PerksCentral Unit + 1 plug

Central Unit + 3 plugs

Central Unit + 5 plugs

+ Early Bird Bundles

€ 189

€ 229

€ 269

Page 12: brightup smart lighting solutions

meets

http://get.brightup.deFebruary 14th – March 31st 2014

Page 13: brightup smart lighting solutions

Share the light!

brightup GmbHKasernenstr. 12, 21073 Hamburg+49 (0) 40 [email protected]