BrightTALK - B2B Marketingmrkto.b2bmarketing.net/rs/085-VAB-435/images/Martech 1545-1635… · Top...

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BrightTALK PRESENTED BY: Simon Lees Chief Customer Officer BrightTALK™

Transcript of BrightTALK - B2B Marketingmrkto.b2bmarketing.net/rs/085-VAB-435/images/Martech 1545-1635… · Top...

Page 1: BrightTALK - B2B Marketingmrkto.b2bmarketing.net/rs/085-VAB-435/images/Martech 1545-1635… · Top challenges for B2B content marketers 2016 B2B Content Marketing Trends | Content

BrightTALK

PRESENTED BY:

Simon Lees

Chief Customer Officer

BrightTALK™

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BrightTALK brings professionals and

businesses together to learn and grow

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BrightTALK Audience BrightTALK Channel BrightTALK Studios

BrightTALK™

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Producing engaging content

Increasing quality leads &

demand

Delivering on revenue objectives

B2B

marketers’

top priorities

BrightTALK™

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Top 3 metrics for marketing leadership

Revenue 25%

Pipeline 23%

ROI 16%

Leads 8%

Win rate 6%

2016 State of Pipeline Marketing Report | pipelinemarketing.com

BrightTALK™

Other 6%

CPA 5%

CPL 4%

Customers 3%

Unsure 3%

Marketing’s Measure of Success?

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Top challenges for B2B content marketers

2016 B2B Content Marketing Trends | Content Marketing Institute/MarketingProfs

What are your content marketing challenges? BrightTALK™

Producing engaging content

Producing content consistently

60%

Producing a variety of content 35%

Lack of budget 35%

Measuring the ROI of program 52%

Measuring content effectiveness 57%

57%

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Every day, professionals are making purchase and business decisions based on the

insights and ideas from engaging content on BrightTALK.

Bringing professionals and businesses together

to learn and grow

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Personalizing the

learning

experience

Their learning is a personal journey that starts with a question and seeks trustworthy

perspectives and solutions from experts, peers and visionaries.

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• 6 million B2B professionals

• 80+ communities

discover and learn from

70,000+ webinars and videos

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Matching

professionals and

knowledge

Every search, interaction and engagement improves the intelligence of our algorithms to

recommend the right content, to the right person, at the right time.

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INFORMATION TECHNOLOGY MARKETING FINANCE BUSINESS MANAGEMENT

We work with world-class companies

1,000+ global clients accelerate pipeline success with BrightTALK

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Find and motivate buyers and influencers on

BrightTALK’s content marketing platform

BrightTALK Audience BrightTALK Channel BrightTALK Studios

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Marketing Performance: Create, Acquire, Visualize,

Track, and Measure Attribution

Visualization

Marketing ROI

Content