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Transcript of BrightTALK - B2B Marketingmrkto. 1545-1635¢  Top challenges for B2B content marketers 2016...

  • BrightTALK

    PRESENTED BY:

    Simon Lees

    Chief Customer Officer

    BrightTALK™

  • BrightTALK brings professionals and

    businesses together to learn and grow

  • BrightTALK Audience BrightTALK Channel BrightTALK Studios

    BrightTALK™

  • Producing engaging content

    Increasing quality leads &

    demand

    Delivering on revenue objectives

    B2B

    marketers’

    top priorities

    BrightTALK™

  • Top 3 metrics for marketing leadership

    Revenue 25%

    Pipeline 23%

    ROI 16%

    Leads 8%

    Win rate 6%

    2016 State of Pipeline Marketing Report | pipelinemarketing.com

    BrightTALK™

    Other 6%

    CPA 5%

    CPL 4%

    Customers 3%

    Unsure 3%

    Marketing’s Measure of Success?

  • Top challenges for B2B content marketers

    2016 B2B Content Marketing Trends | Content Marketing Institute/MarketingProfs

    What are your content marketing challenges? BrightTALK™

    Producing engaging content

    Producing content consistently

    60%

    Producing a variety of content 35%

    Lack of budget 35%

    Measuring the ROI of program 52%

    Measuring content effectiveness 57%

    57%

  • Every day, professionals are making purchase and business decisions based on the

    insights and ideas from engaging content on BrightTALK.

    Bringing professionals and businesses together

    to learn and grow

  • Personalizing the

    learning

    experience

    Their learning is a personal journey that starts with a question and seeks trustworthy

    perspectives and solutions from experts, peers and visionaries.

  • • 6 million B2B professionals

    • 80+ communities

    discover and learn from

    70,000+ webinars and videos

  • Matching

    professionals and

    knowledge

    Every search, interaction and engagement improves the intelligence of our algorithms to

    recommend the right content, to the right person, at the right time.

  • INFORMATION TECHNOLOGY MARKETING FINANCE BUSINESS MANAGEMENT

    We work with world-class companies

    1,000+ global clients accelerate pipeline success with BrightTALK

  • Find and motivate buyers and influencers on

    BrightTALK’s content marketing platform

    BrightTALK Audience BrightTALK Channel BrightTALK Studios

  • Marketing Performance: Create, Acquire, Visualize,

    Track, and Measure Attribution

    Visualization

    Marketing ROI

    Content