Brighton & Hove City Council Anti-littering campaign # ... · Anti-littering campaign #StreetsAhead...
Transcript of Brighton & Hove City Council Anti-littering campaign # ... · Anti-littering campaign #StreetsAhead...
Brighton & Hove City Council
Anti-littering campaign
#StreetsAhead
Mutual Learning: Marine Litter Kavala, 28 June 2018
Brighton & Hove City
• 8 out of 10 Brighton residents said they were fed up with the amount of litter in Brighton & Hove
• 88% of people thought there should be stricter fines for those who litter
• 93% think litter ruins communities and neighbourhoods
• 4 out of 10 people were observed littering rather than binning their waste
• of all littering behaviour observed, three quarters littered cigarette butts
• men were slightly more likely to litter than women
• littering was most prevalent among the 25 to 34 age group
Research findings
Can you guess how many tonnes of litter waste are collected from Brighton & Hove beaches on a busy weekend?
Guess how many…
40 tonnes
• Inspire local residents, businesses and community groups to act together against litter
• Encourage positive behaviour change
• Reinforce a sense of community pride
• Improve reputation as a council actively reducing litter
• Generate a buzz and positive PR for Brighton & Hove City Council
Vision
• Staff engagement; 20 members of staff across the council
• Community group engagement; 13 local groups got involved
• Business engagement; 18 businesses supported the campaign and got involved
• Phase I – campaign launch on the beach
• Phase II – high street launch
Campaign delivery
Campaign launch
First ever silent disco beach clean Trish: art installation of beach litter
The Trash-converter
Beach interventions
Step vinyl Banner on The Brighton Pier
Bin vinyl
Litter lifeguard stunt
City centre interventions
Big Belly bin vinyl Ballot bins
Voting bins Grate art Business campaign
• Over 2,000 people engaged in activities
• 249 people & partners promoted the campaign
• 11 community groups and 26 businesses participated in the campaign
• 20 pieces of press coverage with a reach of 3.7 million
Campaign Outcomes
Media and social media
Campaign development‘Hallowclean’ silent disco beach clean
Monthly beach cleans with Pier2Pier Silent disco Park clean
CollaborationsA Drop in the Ocean – project about marine plastics
Bordalo ii art installation Positive reinforcement
Vicky KaridopoulouProject Development OfficerBrighton & Hove City Council