BrightEdge Share15 - DM103: Channel Marketing – Digital Marketing Mix - John Hensel
BrightEdge Share15 - S306: Universal SERPs – Question, Quick Answers & Finding the Right Blend -...
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The leading industry event by digital marketers for digital marketers powered by BRIGHTEDGE All About Rich Answers in Search Do They Increase Your Traffic? How Can you Get Them For Your Site?
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Transcript of BrightEdge Share15 - S306: Universal SERPs – Question, Quick Answers & Finding the Right Blend -...
The leading industry event by digital marketers for digital marketers
powered by BRIGHTEDGE
All About Rich Answers in Search
Do They Increase Your Traffic?How Can you Get Them For Your Site?
@brightedge #share15
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marketing and SEO firm
@brightedge #share15
“The destiny of
[Google’s search
engine] is to
become that Star
Trek computer,
and that’s what
we are building.”
Google’s Amit
Singhal
@brightedge #share15
Let’s Look At Some Data!
@brightedge #share15
We Conducted a Massive Study
@brightedge #share15
Includes a Table
1,285
examples
found
@brightedge #share15
Movie Result –Shows Tabs
Menus
also show
tabs
@brightedge #share15
Question Only Partially Answered
3,117
examples
found
@brightedge #share15
Has a Form
5,356
examples
found
@brightedge #share15
Includes a Chart
33 examples
found
@brightedge #share15
Includes Link to Follow On Actions
172 examples
found
@brightedge #share15
Is Google Providing Proper Attribution?
74.7% Do
Include
Attribution
25.3% Do Not
Include
Attribution
@brightedge #share15
Don’t Build an SEO
Strategy Based on
Public Domain Data
@brightedge #share15
The Rich Get Richer?
@brightedge #share15
Google Uses Many Domains With Lower Authority
57.3% of
Domains Used
Have a
DomainAuthority
Less Than 60
@brightedge #share15
Domain
Authority of 47
@brightedge #share15
Jumped Over
Wikipedia!
@brightedge #share15
Simple Clear Answer to the
Question
@brightedge #share15
Got The Rich
Answer
Lost The Rich
Answer
@brightedge #share15
Title Tag
Entices Click
Through
@brightedge #share15
Domain
Authority of 38
@brightedge #share15
More Items Will
Drive More
Clicks
@brightedge #share15
Ranks Number
5 Normally
@brightedge #share15
Simple Direct
Answer to the
Question
@brightedge #share15
Got The Rich
Answer
@brightedge #share15
How Can I Get Me Some?
Yes, We Ran a
Test
@brightedge #share15
How To Implement a NoFollow?
We Started With a List of Common Questions
How To Implement a NoIndex Tag?
How To Implement a Rel Alternate Tag?
How To Implement a Rel Canonical?
How To Implement a Vary:User Agent Header?
@brightedge #share15
We Published 5
Videos on May
20th
@brightedge #share15
We Included Transcripts
With an Outline of Clear
Steps
@brightedge #share15
The Content Provided a Lot
More Info Than Just the
“How To”
@brightedge #share15
We Shared One of The
URLs on Google+
@brightedge #share15
We Submitted the URLs in
Search Console
@brightedge #share15
Bingo!
Saw This Within
3 Days of
Publishing the
Content
@brightedge #share15
Identify a Simple Question
Provide a Direct Answer
Make it Easy for Users (and Google) to Find
1
2
4
Offer Valued Added Info3
@brightedge #share15
Eric Enge
@stonetemple
+Eric Enge
(508) 485-7751
www.stonetemple.com
Thank You!
