Bright Ideas andBrainstorms forAutomotive InteriorsWard‘s Automotive Interiors Conference 2016

Roberto Bastida

May 11th, 2016

Bright Ideas and Brainstorms for Automotive Interiors

Key Topics

• Mega Trends Drive Automotive Interiors

• Use Case Scenario: Vehicle as Assistant

• Future Outlook Combines Competence Fields

• Safety, Comfort, Customization and Intelligent Solutions

• Conclusions

2 Confidential

Mega Trends� Mega Trends influence driver expectations of vehicle interiors, including features like seating and ambient lighting:

� Emergence of Megacities

� More Convenience and Time Compression

� Aging Population

Bright Ideas and Brainstorms for Automotive Interiors

Mega Trends Influence Driver Expectations of Vehicle Interiors

3 Confidential

Bright Ideas and Brainstorms for Automotive Interiors

Use Case Scenario – Vehicle as Assistant

4 Confidential

Use Case Scenario� What if your vehicle could sense when you were loading groceries or camping gear? And seats automatically folded?

� Based on growth of SUVs, Minivan and Mid-size vehicles there is a growing focus on 2nd and 3rd seat row functions.

� Consumers want an affordable and flexible interior design with the “right” functionality and personalization.

Bright Ideas and Brainstorms for Automotive Interiors

Future Outlook Combines Competence Fields

5 Confidential

� Combination of competence fields seating and car access will lead to development of new solutions for use cases that

require fast, intuitive and reliable adjustments of seat elements, such as a traffic jam or transportation of goods.

� Strategic integration of these technologies is only one step towards the longer term vision of autonomous vehicles.

Combination of Competence Fields

6 Confidential

� Unique to HELLA is the extensive history and capability to manufacture both lighting and electronics products.

� We integrate interior lighting functions directly into seating systems, as with reading lights for example.

HELLA Integrative Approach

Safety

Comfort

Customization

Intelligent Solutions

Bright Ideas and Brainstorms for Automotive Interiors

Future Outlook Combines Competence Fields

7 Confidential

Bright Ideas and Brainstorms for Automotive Interiors

Focus on SafetyUse Case Scenario: Safety

8 Confidential

Bright Ideas and Brainstorms for Automotive Interiors

Focus on SafetyIllumination = Safety + Comfort

� Blending electronics with interior lighting is powerful for driver warnings, and also provides dual solutions to the consumer.

9 Confidential

Bright Ideas and Brainstorms for Automotive Interiors

Focus on ComfortHarmonization Solutions

10 Confidential

Bright Ideas and Brainstorms for Automotive Interiors

Focus on CustomizationCustomization with Bluetooth

11 Confidential

Bright Ideas and Brainstorms for Automotive Interiors

Focus on Intelligent SolutionsDynamic Moving Light

12 Confidential

Bright Ideas and Brainstorms for Automotive Interiors

Focus on Intelligent SolutionsGesture Controlled Lamps

13 Confidential

Note: Rendered images are for demonstration purposes only

Bright Ideas and Brainstorms for Automotive Interiors

ConclusionsMoving Forward

� HELLA offers current solutions for consumers, and continues developing new concepts for the FUTURE…