Bright futures: getting a sense of direction Professor Di Martin Dean of Learning & Information...
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Transcript of Bright futures: getting a sense of direction Professor Di Martin Dean of Learning & Information...
Bright futures: getting a sense of direction
Professor Di MartinDean of Learning & Information Services
University of Hertfordshire, UK
Libraries of the XXI century: will we survive?Lodz, 19-21 June 2006
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Presentation overview
• identify some trends and signposts
• interpret what these may mean for the future development of libraries and librarians
• comment on how we might influence our future success
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A century ago
Detroit, USA 19081st Ford Model T assembled15 million sold in next 19
years
Massive social changeChanged expectations Mobile citizensEffect on towns
Section title
Now – a century later
Internet and personal technology
Massive social changeChanged expectationsDigital citizens
Effect on communications & information
1 2010
20 year timeline
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The digital environment is already the norm
What does this mean for libraries and librarians?• Understanding our users
• Collections
• Study facilities
• Services
• Management, staffing and skills, business processes
What distinctive value-added services do our users expect from the ‘new’ library?
• Focus on people not the technology
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Getting to know the digital citizen?
• Anytime (24/7), anywhere
• Easy immediacy
• Integration
• Personalisation
• Presentation
• Security & privacy
• Consumer with entitlements
• Non-linear approach
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Understanding our users
• Going beyond satisfaction surveys
• Market research
• Customer relationshipmanagement
• Data mining & statistical analysis
• Business intelligence
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Collections 1(A wealth of knowledge & information)
• Mainly digital - e-journals now+ rapid change to e-books and other digital sourcesover the next 5 years
• Open access and free information
• Continuing growth
• Format variety eg blogs, wikis, email, learning objects, moving image
• Wider range of content eg personal, corporate, community information
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Collections 2
• Virtual collections- diverse multiple ‘holding’ locations- no ownership, no local control
- identifying authoritative sources
• Metadata standards
• New collection and content policies – ‘collection’ rationale
• Different supply chains (cf music industry)
• Library system capabilities
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Collections – who creates the mash-up?
• Select, package and deliver
• Personalisation to match to user needs
• Integration with learning and research environments
• Librarian or user or partnerships or third parties?
(A ‘mash-up’ - uses content from more than one source to create a completely new service)
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Study facilities(A place for learning and research)
• Why will users go to a physical location?
• Holistic approach (cf Seven Eleven Japan)
• Social inter-action- working together- noise, food and drink- other activities (eg tai chi)
• Learning space design (cf JISC project)
• Continuum with teaching room, home, workplace,
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Services 1Access, availability, support, advice for users
Lending Servicesreplaced with: (cf Amazon)
• self-service
• easy immediate on-line access route
• on-line ‘shopping’ cart
• personal portal utilities and usage record
• special offers
• delivery to user of sources only available as print?
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Services 2
Reader ServicesWill you see your users?
• on-line help, wikis, blogsnews, hints & tips
• customised help • discussion threads • constant updating• internet chat sessions• face to face meetings
What will you use the face-to-face meeting with users for?What terminology will you use?
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So is the future library something different?
NO and YES
The core concepts are the same
• understanding our users
• collections
• study facilities
• user services
• information literacy
It’s not what we do – but how we do it that needs to change!
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Staff roles and skills
• Information management
• Customer relationship management & market research
• Marketing & PR skills
• Understanding of learning teaching and research environments
• Collaboration, partnership, team-working skills
• Technological skills
• Legal issues, rights management, negotiation, contract management skills
• Flexibility and initiative
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Management challenges
• Organisational structures and working patterns
• New staff roles
• Revise policies
• Business process re-engineering
• Building partnerships and alliances
• Revise values, KPIs and critical success factors
• Putting users first