Briefing Marketing Shower Creativity

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The ability to learn faster than your competitor may be the only sustainable competitive advantage. Peter Senge
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Transcript of Briefing Marketing Shower Creativity

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The ability to learn faster than your competitor may be the only sustainable competitive advantage.

Peter Senge

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by Vlerick Marketing Alumni vzwThe Marketing Shower

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plunge into The Marketing Shower

4 times a year you can

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to let a

steaming hot marketing topic pour down on you

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take your tie off & put your marketing cap on to get sprinkled with fresh insights

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each speaker throws in the towel after 20 minutes

so you’ll get instant revitalization

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you can share your soapand your ideas

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& wash awayyour old marketing beliefs

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Ideas make the world go round.But how do you get them from under the shower,and into the open world to fuel your business?

At the next marketing shower we’ve invited4 creativity experts to sprinkle us with their

insights.

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19u:Open19u20:Prof.Dr.Marion Debruyne (Associate & Partner Professor Vlerick)19u30: Hendrik Everaerts (CEO Design is Dead)19u50: Johan Van Dyck (Marketing Director Duvel Moortgat Brewery)20u10: Guillaume Van der Stighelen (co-founder Duval Guillaume)20u30:Q&A20u45:Duvels

Wednesday 8/12/2010

Duvel Depot, Breendonkdorp 66, 2870 Puurs

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Dear keynote,

Some key shower ideas:

timing: 20min/speakerformat: minimum text, maximum visualslanguage: English

shower question: we would like to ask you to end your presentation with a “shower question”. The essence of your 20 minutes/a key takeaway to think about under our showers.

practical: please bring your presentation with you the day itself (memory stick/laptop/…).

To ensure a smooth going, please be there around 18u50.

Your contact: Jonas Verhaevert 0485/62.08.44