Briefing M3
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Transcript of Briefing M3
![Page 1: Briefing M3](https://reader033.fdocuments.in/reader033/viewer/2022061206/5483f8b2b4af9f8c0d8b4acc/html5/thumbnails/1.jpg)
Briefing Joris van KruyssenJohan Langendoen
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Index
• Theme• Why CM?• Targetgroup• Media• Identity• Proposition• Scope• Conclusion
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Theme
Honour the old, value the new
“By capturing the transition of the railway area we want to stimulate the historical awareness and hereby connect the community of Delft”
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Why CM?
“With CM we can bring old memories back to life and let the future be present in a realistic way.”
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Targetgroup
Citizens & visitors of Delft (aged 12-75)
Targetgroup Personas
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Personas
Jonas (22)Student
Karin (38)Mother
Jan (64)Pensioner
Gijs (31)Traveller
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Participants & audience
• Citizens of Delft are participants• Travellers, tourists & citizens are
the audience
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Media
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User generated content
in a coördinated way
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Use of media
Internet, social networks, mobile
phone, tv, partiesInternet, mobile phone, press-
work, tv, local radio, family activitiesOn-site, press-work, tv, local
radio
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Identity
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Proposition
A bigger understanding & knowledge not only concerning the Spoorzone, but also the personal stories around it.
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Scope
• An active phase creating and broadcasting the knowledge during a year near the Spoorzone.
• A database will remain with an overview of all the information.
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Conclusion
• Let people enjoy the transition• Tell personal stories• Participants & audience• Smart use of different media
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Any questions?