Brief

When pain calls…When pain calls…there is a quick solution

there is a quick solution

TA: w, 25-50 ВС.Period: Spring, Autumn 2012

TA: w, 25-50 ВС.Period: Spring, Autumn 2012

Proposals

Non-standard communication and distance from mainstream competitors

Non-standard communication and distance from mainstream competitors

Main idea: Nalgesin – quick solution from painwill be understood by customers

Main idea: Nalgesin – quick solution from painwill be understood by customers

Starring, wide reach, seasonable programsand special created for the brand TV projects

Starring, wide reach, seasonable programsand special created for the brand TV projects

Starring, wide reach, seasonable programs IDEA: Speed contests from Nalgesin

Starring, wide reach, seasonable programs IDEA: Speed contests from Nalgesin

The First channel sends Last Heroes to search the treasures of Caribbean's! Who becomes the last pirate and will get gold from the bottom of Caribbean sea? Unforgettable travel with survival races and diving in the sunk ships Bay!Timeslot: week end, prime timem, duration: 52 min.

Special speed contest from Nalgesin: “Who is the fastest pirate? Who can sweem (run) quicker than Nalgesin kills the pain?

Sponsored package: Sponsored spots, Verbal announcementsProduct placementSpecial scene  

“Treasures of Caribbean sea”

Scene example for product placement

Special speed contest from Nalgesin: “Who is the fastest pirate? Who can sweem (run) quicker than Nalgesin kills the pain?

Special speed contest from Nalgesin: “Who is the fastest pirate? Who can sweem (run) quicker than Nalgesin kills the pain?

Russian starring team in popular international sport & entertainment game. Four teams – Four countries – struggle against themselves for the Victory. Competitions and contests mostly in sport and victory depends on the physical

skills of players. Participants of the show: movie, sport, TV stars, singers, celebritiesHost: Dmitry Nagiev Timeslot: week ends, prime time Creative spot with Dmitry Nagiev: Nalgesin helps him to be in shape round the clock during all the Games

Sponsored package: Sponsored spots, verbal announcements, product placementSpecial scene (contest)

“Big Races”

Creative spot with Dmitry Nagiev

When pain calls…When pain calls… there is a quick solution

there is a quick solution

“Minute of Glory”

Show of National talents: program is searching for the talents all over Russia! The main idea is to give people chance to show their talent to everybody! Gymnasts, singers, equilibrists, dancers and others talented people take part in

the show!Winner will be chosen by spectators voting Host: Alexander Olezhko, Julia Kovalchuk, Dmitry ShepelevTimeslot: Sunday evening prime

Special speed contest from Nalgesin: “Who is the fastest dancer/singer/gymnast/player ….etc. like

Nalgesin?

Sponsored package: Sponsored spots, verbal announcements, product placementSpecial scene (contest)

Scene examples for product placement

Special speed contest from Nalgesin: “Who is the fastest dancer/singer/gymnast/player ….etc. like Nalgesin?

Special speed contest from Nalgesin: “Who is the fastest dancer/singer/gymnast/player ….etc. like Nalgesin?

Dancing entertainment show: 10 couple of show-business stars and super-professionals in dancing - prize-winners of the world and Europe Cups try to win dance show. Different kind of dances: from classic to sport and Latino Hosts: Maxim Galkin, Darya SpiridonovaTimeslot: week end, evening prime

Special speed contest from Nalgesin (like in “Minute of Glory”), Nalgesin helps participants to be in shape, saves their performances

Sponsored package: Sponsored spots, verbal announcements, product placementSpecial scene (contest)

“Dancing with the Stars”

Scene examples for product placement

When pain calls…When pain calls… there is a quick solution

there is a quick solution

“Dancing with the Stars on ice” “Ice age”

Stars learn dancing on the ice with famous figure skating sportsman. 10 couples of show-business stars and super-professionals of figure skating - Olympic champions, prize-winners of the world and Europe try to win ice skating dance show. Project stars: Tat’yana Navka, Irina Slutskaya, Il’ya Overbuch, etc. 12 shows: 10 competitions + gala concert  Jury: famous sportsmen, celebritiesTimeslot: week end, evening prime, duration: 70 min.

Special speed contest from Nalgesin Nalgesin helps participants to be in shape, saves their performances

Sponsored package: Sponsored spots, verbal announcements, product placementSpecial scene (contest)

Scene examples for product placement

Special speed contest from Nalgesin: “Which couple is the fastest scaters like Nalgesin?

Special speed contest from Nalgesin: “Which couple is the fastest scaters like Nalgesin?

When pain calls…When pain calls… there is a quick solutionthere is a quick solution

Special created for the brand TV projectsSpecial created for the brand TV projects

Morning news & entertainment blocks

Millions Russians begin the day with viewing of morning news at breakfast“Good Morning, Russia!” and “Good Morning!” on the First channel – morning entertainment and news blocks with different rubrics: culture, economic, politic, sport, useful advices how to spend the day, what to buy, etc.Timeslot: 05-00 – 09-00

Special rubric “Afisha” from Nalgesin: “Stop pain, don’t miss important events of your day!”Special animated shots with programs’ leaders

Sponsored options: Sponsored spots, verbal announcements, product placement, virtual animated shots

Morning news & entertainment blocks

Special rubric “Afisha” from Nalgesin: “Stop pain, don’t miss important events of your day!”

Special animated shots with programs’ leadersSpecial animated shots with programs’ leaders

When pain calls… there is a quick solutionWhen pain calls… there is a quick solution

Morning blocks’ leaders:

Larisa VerbitskayaLarisa Verbitskaya

Katerina Strizhenova

Katerina Strizhenova

Arina Sharapova

Arina Sharapova

Boris Scherbakov

Boris Scherbakov

Timur Solov’yov

Timur Solov’yov

Anastasia Chernobrovina Anastasia Chernobrovina

Vladislav ZavyalovVladislav Zavyalov

Vera TarasovaVera Tarasova

Arkady Sharogradsky

Arkady Sharogradsky

Weather forecast

Channel Russia: Timeslot: daily 11:20 (after news program “Vesti”)Sat-Sun 14:15 (after news-program “Vesti”)

Sponsored options: Verbal announcement:E-logo

Channel NTV: Timeslot: week days 7:07, 8:07,16:15, 19:35(after news program “Today”)

Sponsored options: Verbal announcement:E-logo

Channel NTV: Timeslot: week days 7:07, 8:07,16:15, 19:35(after news program “Today”)

Sponsored options: Verbal announcement:E-logo

Weather forecast: sponsored spots

Sun storms and high activity is a cause for headache…

Sun storms and high activity is a cause for headache…

Rainy changeable weather is a cause for headache…

Rainy changeable weather is a cause for headache…

When pain calls…When pain calls… there is a quick solution

there is a quick solution

Weather forecast: verbal announces

Bad weather influences even on the weather forecast hosts,

than pain calls, Nalgesin is a quick solution

Bad weather influences even on the weather forecast hosts,

than pain calls, Nalgesin is a quick solution

Movie showing sponsorship

THANK YOU FOR YOUR ATTENTION!THANK YOU FOR YOUR ATTENTION!