Brief guide to corporate marketing communications tactics

Corporate CommunicationINTEGRATED MARKETING COMMUNICATION STRATEGY

This is a brief guide to the main communication channels that any startup orcorporation follows to structure and position their corporate brand, buildawareness, create a buzz, activate, and guarantee successful interactive

client relationship and consumer engagement!

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SponsorshipsPR and media relationsCrisis Management StrategyCorporate Social Responsibility PlanEvents-Forums-Conferences-Seminars-Webinars

EXTERNALCommunicationsCommunications

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Corporate Brand Guidelines Events/Sponsorships ManagementDirect Marketing -Outdoor ActivationsSales Collaterals-Marketing Promotional Materials

BRANDCommunicationsCommunications



Corporate brand is not only a logo or TMpresented via ads, press releases, TV and radio

ads and other direct/digital marketing campaignsYOUR BRAND

represents and communicates who you are viadifferent multiple communication channels that

would identify, position and engage you with yourtarget client to answer one question WHY YOU?

Intranet ActivationsVolunteers CalendarsLocal Holidays PartiesInternal Events/MeetingsEmployees Engagement StrategiesCirculars-Newsletters-Recognitions

INTERNALCommunicationsCommunications



Internal communication is crucial to guaranteethat all your team members are on the same

page coherently and consistently representingyour identity essence and acting as your brand

ambassadors where ever they are.

SponsorshipsPR and media relationsCrisis Management StrategyCorporate Social Responsibility PlanEvents-Forums-Conferences-Seminars-Webinars




SponsorshipsPR and media relationsCrisis Management StrategyCorporate Social Responsibility PlanEvents-Forums-Conferences-Seminars




Even if you are outsourcing to a top-notch PRand advertising agencies, your corporate brandmarketing communications team must be the

ones behind the wheel guaranteeing your brandconsistent voice throughout every external

communication channel

WebinarsVideo MarketingDigital TestimonialsWebsite/Blog Management E-mail Newsletters and Campaigns Social Media Platforms Communications

DIGITALCommunicationsCommunications



Digital communication is your free ticket to way toomany demographics that you can't reach via usual

direct communications. Digital communicationsplatforms will allow you to engage and interact with

different masses.Digital is the main route for listening directly to your

clients and responding back to them without barriers

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Brief guide to corporate marketing communications tactics

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