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InCongoPrinter InCongoPrinter’s Profile

Business Address: Chirag Delhi A384 second floor

Postal Code: 110017

Tel; Mobile: 00918527386949 Landline: 00911141024733

Email: incongoprinter @yahoo.in

Facebook Page: InCongoPrinter

Website: www.incongoprinter.in

Skype Operator: InCongoPrinter

Fax: Not applicable yet

VAT: Not applicable yet

Company registration number (CRN): Not applicable yet

Main Members:

Manasse Wetshi : Financial Officer, external data collector (India

based)

Xxxxxxxx : Marketing executive (India Based)

External members:

Abdullah: Communicator, Data collector, negotiator

Candy Lemba: Order takers, inquiry assistance ( India Base)

Rajiv Kumar: Graphic Designer (India/Mumbai Base)

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InCongoPrinter

Overview.

1. Company Background ……………………………………….3

1.a Company History ……………………………………………... 31.b what do we do …………………………………….…………… 3

2. Vision & Mission statements ……………………………… 5

2.a Vision statement ……….………………………………………. 52.b Mission statement ….……….…………………………………. 52.c Our Values ……………………………………………………... 52.d Business Goals & Objectives ……………………..…………. 6

3. Products and Services …………………………………….. 7

3.a Books printings ……………………………………………….. 73.b Brochures ………………………………………………………73.c Folders ………………………………………………………… 83.d Marriage Invitation …………………………………………. 83.e Business card ………………………………………….………93.f Flyers ………………………………………………………….. 93.g Plastic card ………………………………………………….. 103.h Catalogue ……………………………………………………. 103.i Certificate ...…………………………………………………. 113.j Banners and Posters ……………………………………….. 113.k Rack Card …………………………………………………… 123.l Personalized mugs………………………………………… 123.m Photo Cards ……………………………………………….. 133.n Calendars …………………………………………………... 133.o Miscellaneous ……………………………………………... 14

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InCongoPrinter1. Background

a. Company History

InCongoPrinting was born on the 7 th month of November

by a group of hardworking students, who came up one day with an

extraordinary idea to link up with some of the most awesome printing

companies in India, in order to deliver the best printing services, at the

cost effective rate to the Congolese Potential customers.

The Idea of outsourcing printing was brought by as a

result of the unaffordable printing cost which was and still is offered in

DRC Congo. Hopelessly, the domestic industries are making it harder to

own something as simple as a visit card, business card!

Technically speaking, It all started by an interactive talk

between Two friends, whose college majors was totally unrelated

( computer operator, Business management), but yet decided to combine

their skills and abilities in order to affiliate with one of the most

outstanding printing outlet in India, up to date, with a high quality

control, but at an economical price as compared to the domestic market.

b. What do we do?

At InCongoPrinter, we are offering the best printing services

ever seen in DRC Congo, which can meet with our customer

specifications to reach a satisfactory level. With a large printing

capacity, which can lay out more than 1000 articles in a day of any size,

InCongoPrinter is able to accommodate the large demand of Congolese

people. Our strive to excellences, transparency, time effectiveness makes

us the most reliable company in DRC Congo.

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InCongoPrinter Our talented and skilful staffs enable us to make the work

at a fast pace, deliver the product on time, and keep the quality up to the

benchmark.

Your specifications and requirements are listed as our

priorities at the first place. We are here to satisfy our customers ‘needs

of printing at a lower cost and best quality.

InCongoPrinter uses fully automated machines, which

monitor the whole printing process from the beginning to the end, and

minimize common printing error that humans often make as a result of

inaccuracy.

The whole printing work is done with the help of

computerized robots, which follow through details, and keep an eye on

the quality.

In InCongoPrinter, we always feel proud, simply

because we are leading the printing Industry in Congo, and no Printing

shop can compare to what we have to Offer at the most economical cost.

Therefore, we are making a commitment to give our

prospective customers the best value in a very budget friendly price.

Therefore we guarantee our customers that regardless of

the nature of their printout demands, we can make anything happen, and

we mean anything related to ink, paper, plastics and textiles.

Nevertheless, in case the nature of the printout requests

goes far beyond our printing capacity, we have adopted an outsourcing

approach, 100% implemented, which consist of passing the excessive

demand to our business partner in order to always be able to meet our

customers’ ultimate expectations.

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2.Vision & Mission Statements

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InCongoPrintera. Vision statement

InCongoPrinter’s vision is to be the number one

advertisement company at the most economical rate in DRC Congo, an

industry leader in third world countries in pursuit of quality and services

excellences.

As a business, we are fully committed to our principals,

our people and our planet.

b. Mission Statement

Our mission is to constantly deliver the finest quality

commercial printouts across the whole country, with exceptional value on

time, as well as to meet our customers’ expectation in order to enhance

their businesses sustainability and make them more famous.

We will act as consultants, guiding our customers toward

the best print solution and communicate with them effectively in order to

efficiently process their requests.

c. Our values

InCongoPrinter has a high expectation in the printing

Industry, which is not only to pull the market share on our side, but as

well to promote the printing industry in DRC Congo. Based on this

premise, we formed values to help ourselves in achieving those ultimate

goals.

1. Foster respect and cooperation

2. Listen attentively to specification given

3. Always give a feedback form as soon as the service is delivered

4. Give them the same privilege irrespectively to their orders

5. Open to partner with domestic firms willing to link up

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InCongoPrinter We aim to conduct our entire Business process by

remaining faithful to our fundamental principles of Transparency,

Honesty, Integrity, fairness and ethical norms.

Those fundamental principles embody our visual

personality, therefore allowing us to be more credible in the eyes of

potential customers.

We also make sure that all our staff members will abide in

with our fundamental principles, with the risk of immediate employees

layoff in case of misconduct reports from one of our customer.

d. Business Goals & Objectives

1. Goals:

Our primary Goal is cover up the whole country in the

printing industry, be able to accommodate the largest demands possible

from Government agencies, Private Corporation and general public.

Our secondary Goal is to maximize profit enough in order to

open new branches all across the country, thereby develop the printing

industry in DRC Congo, and minimize the cost of printing in this

21stcentury, where digital world is supposed to be an affordable necessity

to all.

2. Objectives:

Our internal Objective is to make new design and innovate

outstanding printable material in order to surprise our customers with

our innovative spirit, and attract more demands in return.

Our external Objective on the other hand is to partake in the

development of our society through social responsibility activities, and

promote young entrepreneur through pertinent advertisement, worth the

price.

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InCongoPrinter3. Products and service

InCongoPrinter offers a variety of printing services. Below

are the types of printing services we offer:

a. Books Printings

With InCongoPrinter Book Machines, solution is 100%

integrated, with an automatic printing mechanism, monitored by high

tech computers.

Thanks to our well trained staffs, we are able to duplicate

books, print out new edition, regardless of the number of item demanded

from our customers.

Figure 3.1 shows a snapshot of our books printing machines

b. Brochures Printings

Our Customer’ specifications will be our priority as stated in

our values right above. But in order to give our customers a clear picture

of what a brochure looks like, here are snapshots of it.

Figure 3.2 shows types of brochure

c. Folders Printings

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InCongoPrinter Make a difference in the eyes of the public, Office visitors and

competitors with high quality folders that can’t be overlooked.

We are offering our customers series of folder designs as well

as quality paper to choose from. Here are few sample selected to show off

what we can do.

Figure 3.3 shows few samples of our folder types

d. Marriage Invitation Card

Most of the time, regardless of cultural background, it has been

noticed that Marriage Invitation Card are in the range of 4.5 inches to 6,

with a rectangular form, but couples can also make suggestions on

shapes, scripts and many other to make it more appealing to the readers.

Figure 3.4 shows samples of what can be done

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InCongoPrintere. Business card

In current Business Industries, keeping in touch with

prospective customers has become the focus point of Marketing

strategies.

Our business card designs will allow you to leave a great Impact

on your customers. We are dedicated to provide all kind of design in

order to keep customers amazed by our outstanding innovation.

Figure 3.5 shows some examples of some business card design we can

design and print, but note that many others can still be generated.

f. Flyers

A flyer, which is also known as leaflet, handbill is a form of

advertisement paper, usually light and thick, which is widely posted and

distributed to the general public for awareness purpose.

A well designed and quality flyer can make a great impact to the

viewers, as it’s a part of visual Identity, people tend to judge according to

what they see. So we are offering you series of flyer you can choose from,

but still your own design requirement will be set as our priority.

Figure 3.6 show few samples of flyer that can be produced:

g. Plastic card

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InCongoPrinter In today’s current business activities, Plastic cards have

become very popular, starting from a simple driver’s license,

membership card, and identification badges to more complex usage such

as digital debit and credit card.

As a result of their durability, standard shape as well as

portability, it has become the best choice for many applications.

InCongoPrinter is offering you a wide range of plastic card, in order

for you to use it sustainably, and be satisfied with the plastic quality.

Figure 3.7 shows some samples of what we can do:

h. Catalogue

A catalogue is a hardcopy book, emphasizing a list of goods

and services a company is offering, including their complete description

and prices published.

Businesses that offer a wide variety of goods and services are

desperately in needs of a printed document, which will disclose a list of

products they’re offering, in a more accurate and professional manner.

How you present your product has a great impact in the eyes of

your prospective customer.

Figure 3.8 shows some typical catalogues, but your specification comes

first!

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InCongoPrinteri. Certificate

A certificate is a document testifying the truthiness of

something, it’s a kind of document issued to someone who has completed

a degree.

InCongoPrinter is constantly in pursuit of educational

enhancement, we are fully committed to improve the education quality,

therefore, we are offering a set of valuable certificates.

Figure 3.9 shows some sample certificates we can print out:

j. Banners and posters

Basically, a banner is a big flag, or large piece of textile

bearing symbols, logos, or an important message.

In order to promote campaigns, whether it’s marketing,

political based or whatsoever in nature, we believe that impressive

banners cannot be overlooked by passersby.

Figure 4.0 shows some examples of banners we can design and print, but

our customers’ preferences are set as our priority.

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InCongoPrinterk. Rack cards

Rack card is a sort of document which businesses use for

commercial advertising. It is more frequent in Hotels, Restaurants,

Conveniences stores and many other areas where on foot traffickers hang

around.

Rack card are typically 4 by 9 in sizes with a great outlook

impacts.

Figure 4.1 shows some sample of rack card

l. Personalized mugs

Leave your friends in awe with this beautiful designed cup bearing your

picture on it.

Figure 4.2 shows samples we can do

m. Photo cards

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InCongoPrinter InCongoPrinter is passionate about creating the best snapshot

possible, in order to please people’s eyes with our outstanding

decoration.

Figure 4.3 shows samples of real snapshot captured

n. Calendars

Find a much more attractive calendar to keep your family

updated with the time. Did you know that you can fetch your picture in a

calendar?

Figure 4.4 shows a sample of calendar with someone picture in it

a. Wall type

b. Desk type

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InCongoPrinter

o. Miscellaneous

1. Letterhead

2. Note card

3. Envelop seals

4. Thank you cards.

Here are some samples:

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InCongoPrinterInternal Information

4. SWOT Analysis

In this section of our business plan, we are going to describe in

details why we believe we have a great chance to succeed, as facts shown

in data below.

a. Strength

We believe that the elements enlisted below all together constitute

our undefeatable strength in this Congolese market competition.

1. Economic

advantages

Use technological advancement. Advanced Transportation System 20 times cost saving than domestic offers

in DRC Congo.

2. Affiliation Easiness to connect with corporate

printing press constitutes our strength.

3. Skilful workforce Undisputable Graphic designers Fast connection maker Bilingual communicators Staff communication undoubtedly strong

between us.

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InCongoPrinterb. Weakness

Besides all the advantages brought out in the above section, yet

some major and minor challenges arise in the midst of regular operation.

Therefore, InCongoPrinter is committed to overcome those

challenges, which are related to delivery time estimation, which may

constitute later on a delay in our delivery system, and hindrance from our

customers.

Here below are the major and minor challenges presented.

1. Printing press

delivery

It takes minimum of 3 days depending on the quantity ordered.

Maximum of 10 days for huge quantity. E.g. 5000 posters & Banners....

2. Cargo services Our express cargo delivery takes

about 3 days in order to reach the final point.

Normal speed delivery takes about 6 days in order to reach the final point.

4. Time estimation A minimum time estimation is

estimated to be 5 to 6 days Maximum time estimation is

estimated to be 10 to 14.

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InCongoPrinter

Note: the time estimation given in the table above is as according to

the quantity demanded. But in some cases, it might happen to be

delivered prematurely.

c. Opportunity

With an eagle eye, InCongoPrinter is able to detect the infinite

opportunities presented in the current market besides the ones brought

out in the table below. Since Congolese businesses Industries are on the

verge of markets explosion, many Congo based companies are in great

need of powerful advertisement tools.

Listed below are the key points we believe constitute our

opportunity to succeed in the printing industry.

1. From DCR Congo Fast pace growing numbers of new

businesses, implying needs of innovative marketing strategies in order to stay in respective industries.

2. From India Huge competition in India has turned

the cost of printing into a simple matter. Needs to go global is a great impulse

which stimulate cooperation between Indian and foreign Markets.

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InCongoPrinterd. Threat

Although all the advantages we have in the Congo market place,

it’s inevitable that new entrants will be tempted to give it big shot.

As a result of our government partnership with china, copy paste

has become a way to survive in businesses.

Here are some presented threats which might constitute an obstacle

to our expected rapid growth:

The influence of china in domestic market which constitute a

free entry in any promising business for Chinese people.

Powerful Investors might attempt to enter in the market by the

acquisition of advanced printing machines.

Government putting high barrier to entry by tightening taxes

return.

5. Financial section.

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InCongoPrintera. Financial requirements.

In order for this business to start properly, some basic fees need to

be allocated in order to meet our prospective customers’ expectation.

A.1. Start-up requirements

Note: This start-up cost can be cut into instalment, as some of those

expenses will be incurred in the course of the business activities & growth.

The price information provided here is based on the average estimation.

That price information is derived from online based market research.

1. Machines 1 2INR Computer Printer

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InCongoPrinter

Thank you for taking the time to read our company profile.If there are any questions or comments, please feel free to contact us.