Extended Practice Submission 22/06/15Brief Four: Jacked Lincoln / Promotional Material

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James Keefe:

Jacked Lincoln is a house music events company based in Lincoln that organise parties at popular venues across the city.

The target audience will be aimed at people that like house music and are looking to see the headlining act. The demographic is mainly young adults and students.

To design the promotional material for a house and bass music event.

A3 Poster // A5 Flyer // T-shirt design 30x40cm // Social Media: facebook cover and profile picture.

Context:

Target Audience:

Brief:

Deliverables:

Reference Imagery

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Research: I have done work for Jacked before so I had a pretty good idea what they wanted in the artwork, so it was the case of researching how I could create a design that reflects the brand as well as the headlining act Dj Zinc. I also looked into how the design could be transferred across the different platforms at different scales.

Extended Practice Submission 22/06/15Brief Four: Jacked Lincoln / Promotional Material James Keefe:

Development

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Layout: My initial sketches helped to get an idea of the layout. The head-liner logo was the focal point so the design developed around this. I kept the background simple but used shapes to create a warped perspective that leads the eye to the most important information on the page.

Extended Practice Submission 22/06/15Brief Four: Jacked Lincoln / Promotional Material James Keefe:

Deliverables

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Deliverables: Above is the final poster design. This was the main focus of the brief so the design needed to translate to the other platforms on the right. This was achieved by using different layouts to best suit the format.

Extended Practice Submission 22/06/15Brief Four: Jacked Lincoln / Promotional Material James Keefe:

Context

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Environment: The posters will be displayed around Lincoln City centre in student hotspots.

Extended Practice Submission 22/06/15Brief Four: Jacked Lincoln / Promotional Material James Keefe: