BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD301 Semester Module Title Design Practice 3 Doc. Code OUGD30

Graduation Ceremony Design – Brief 1

Brief Design an idea for promotional material for the Leeds College of Art Graduation Ceremony.

Background LCAD hold their graduation ceremony at Leeds Town Hall in the Victoria Hall in November. The courses that graduate are BA (Hons) Fine Art, Graphic Design, Creative Advertising, Digital Media and Photography. The Town Hall was built as a statement of civic pride, visible evidence of the importance of Leeds as a major centre of trade and commerce. Considerations Key Messages

- Specialist College in art and design. - Reflect our values – innovation and creativity, nurturing individuality. - High quality work, a reputation for excellence and strong graduates. - Reflect our history, tradition and present status.

Consistency of visual identity must be apparent between all the promotional graduation publicity materials. Select colour that compliment current promotional material with consideration for replication in CMYK, to ensure consistency throughout the campaign over a variety of applications Target Audience It is important that the promotional material appeals to our audiences.

- Graduands - Friends and family of graduands - Leeds College of Art staff - Guest speakers and visitors

Tone of Voice Friendly but formal (An occasion in line with a family wedding for example)

Mandatory Requirements The font Clarendon should be used, Helvetica may be used for smaller text. When considering the design the following details should be incorporated:

- College name/logo – Mosaic logo should be used where possible

- College name, address and contact details, as outlines below

Leeds College of Art, Blenheim Walk, Leeds LS2 9AQ Telephone – 0113 202 8000 Website – www.leeds-art.ac.uk 100% recycled paper stock will be used for printing purposes (usually quite porous)

Deliverables

- Graduation Ceremony brochure - Certificate Sleeve - Invitations

Venue dressing and signage could also be considered to broaden the design outcomes.

Studio Deadline Module Deadline 21 / 10 / 2011

14 / 12 / 2011

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.