Bridging the Gap - SMPS Southwest Regional ConferencePowerPoint Presentation Author: Todd Weyandt...
Transcript of Bridging the Gap - SMPS Southwest Regional ConferencePowerPoint Presentation Author: Todd Weyandt...
Bridging the Gap
How to leverage BIM and VDC technology for
marketing purposes
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Before we get started please download kahoot!
Kahoot.it
Marketers aren’t using BIM/VDC as a differentiator within the AEC Industry
The AEC Industry is slow to adopt Technology, we are one step ahead of the Agriculture industry.
https://www.mckinsey.com/industries/capital-projects-and-infrastructure/our-insights/imagining-constructions-digital-future
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Research
• Surveyed 116 Contractors websites from around the US• 15 of them used BIM/VDC as a main differentiator• 12.93%
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Why is not using BIM and having it differentiate your firm an issue?
You’re going to get shut out of opportunities: “If you aren’t involved, or if you’re not getting your people trained right now, my guess is you’ve probably already been deselected from a possible bidding opportunity because of your lack of experience in this area.” (Achrnews.com)
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Why is not using BIM and having it differentiate your firm an issue?
If in one or two years from today 50% of all RFPs in the AEC industry would require BIM and you have not yet established a BIM consultative expertise, you would have to win twice as many of none-BIM RFPs just to maintain the same level of business. Essentially, be twice as strong in a market half the size. (Autodesk)
What are BIM and VDC?
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What is BIM?
Time to use Kahoot!
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What is BIM?
“Frustratingly, BIM actually has lots of definitions, many generated by various organizations, because the subject has changed over the years.”
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What is BIM?
Building Information Modeling is an intelligent 3D model-based process that gives architecture, engineering, and construction (AEC) professionals the insight and tools to more efficiently plan, design, construct, and manage buildings and infrastructure.
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What is VDC?
VDC = The means and methods
Virtual Design and Construction (VDC) is the management of integrated multi-disciplinary performance models of design-construction projects, including the product (i.e., facilities), work processes and organization of the design - construction - operation team in order to support explicit and public business objectives.
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BIM 360 Products
Navisworks
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Revit
Infra.
BIM 360 Products
Navisworks
C4R & BIM 360 Team
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Navisworks
Infraworks
BIM 360 Products
C4R & BIM 360 Team
Revit
What are some BIM and VDC tools/technologies?
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BIM or VDC?
RevitAutoCAD ArchitectureInfraWorksCivil 3DVehicle TrackingCollaboration for Revit (C4R)
NavisworksAutoCAD FabricationReCapBIM 360 Field, Glue, and & DocsBluebeam
Virtual Reality BIM 360
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BIM = The map
VDC = The means and methods
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InfraWorks
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Drone Technology
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Photogrammetry
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LiDAR
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Autodesk ReCap 360
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Clash Detection with Navisworks
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Virtual Reality
“When we started embracing VR in the design and building process, we began seeing faster project approvals, increased positive client interactions and higher client satisfaction,” -McCarthy Building Companies
https://www.youtube.com/watch?v=VnYXRf6g9ys
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Virtual, Augmented and Mixed Reality
• https://www.youtube.com/watch?v=A3khsZ3ZuFM• https://cad-1.com/win-more-work-event/
How can you use BIM for marketing Materials and content?
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Convey a story...
• Highlight a problem your team overcame. • Demonstrate a solution to a client's issue.• Illustrate how your future project will fit in with the surrounding
environment.• Demonstrate your team's expertise. • Create a video highlighting an award-winning project.
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How do you use it as content?
• Proposals • Social Media• Website• Presentations• Blogs• Community engagement
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InfraWorks
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Virtual Reality
http://pano.autodesk.com/pano.html?mono=jpgs/8e0f3665-6cdc-4bae-af95-a961c365cec2
http://pano.autodesk.com/
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Make a 360 Pano with your team:
• FOLLOW THESE 7 STEPS:• In Revit, click 'Render to Cloud' and select 'all views'• Hover over a view, select 'Render-As > Stereo Pano'• Click 'Render'• Once rendered, click the thumbnail to preview• Click 'Preview' on Phone• Scan the QR-code with your iPhone or Android• Place your phone into Google Cardboard and view!
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BIM 360 Docs https://cad-1.com/bim360viewer/
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Why video? Why Facebook?
• Facebook has 1.6 Billion Users• 210 M in North America• Video posts have 135% greater organic reach than photo posts• Video will constitute 80% of all global internet traffic by 2019
How do you leverage BIM/VDC as a differentiator
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What’s the value? Attribute Function Consequence Psychosocial Consequences Value
Clearly Defined BIM Workflow
• Ability to identify issues in the design phase
• Confidence in GC Performance by Owner
• Saved money• Saved time• Less headaches
Clash Detection • Identified Design issues prior to construction
• Eliminates Change Orders
• Client has more confidence and trust in the GC
• Eliminates rework• Saved time• Saved money
Drone/point cloud data • Up to date data on construction progress
• Reassurance of project success
• Quickly identify issues• Track measurements • Track progress
BIM 360 • Increased communication• Up to date documents in
the field
• Owner has access to project data
• More transparent
• Lifecycle BIM• Accuracy in as built
documentation
Human Centered Design & VR
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Human Centered Design
“Human centered design is a unique approach to problem solving.”
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Human Centered Design“Human centered design is a unique approach to problem solving.”
Three step approach:• Inspiration• Ideation• Implementation
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Virtual Reality and Human Centered Design
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Virtual Reality and Human Centered Design