Bridging The Gap & Growing The Family Presentation
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Transcript of Bridging The Gap & Growing The Family Presentation
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Rotary & RotaractBridging the Gap & Growing the Family
DISTRICT 5040
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Hi
3
Why are we here?
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ROTARY
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Numbers
• 8 Clubs • 19-30 years
old
Rules
• Rotary sponsored
• Autonomous
Projects• Individual• District
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STEPHANIE
MCEWAN
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ROTARACT HIGHLIGHTS
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THE VISION
Bridging the Gap & Growing the Family
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What is Rotary?
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What is Rotary?
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What is Rotary?
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What is Rotary?
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Movie
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THE CURRENT
SITUATION
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Internal Analysis
Strengths
Weaknesses
Opportunities
Threats
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Target Youth Market
Target Market:
• 25-45 years old• Gen X and Gen Y
Service & Creative Industries Technological
Shifts
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ISSUE & OBJECTIVE
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Great
Place
to BE!
Prevailing Issues
Objective 1: Bridging the Gap
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Great
Place
to BE!
Objective 1: Bridging the Gap
Great Place
to BE!
Objective 2: Grow the Family
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BRIDGING THE GAP
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Joint Projects
INVOLVEMENT Community
COLLABORATIONMeaningful
LOCAL
Planning together
Joint
CHALLENGINGImpact
Creativity
Innovation Social Benefits
Community
COLLABORATION
Planning together
CHALLENGINGCreativity
Joint Joint Impact
SocialBenefits
INVOLVEMENT
Meaningful
LOCALInnovation
Social BenefitsJoint Social
Benefits
Local
Innovation Social BenefitsJoint
INVOLVEMENT
MeaningfulCreativity
LOCAL
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NewGen Clubs
• Creating a temporary net• Offer more flexibility
• Span wider geographic area
• Lower financial barriers
• Hands-on focus
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Great Place
to BE!
Objective 2: Grow the Family
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GROW THE FAMILY
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Growing the Family
Bringing in new members requires communicating value.
Who? What?
When? Where?
How?
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Who
Connecting Existing & Past Members
• Lead tracking database (SalesForce)
• Keep in contact (newsletters, RSS)
Targeting Potential Members
• Media exposure
• Word of mouth
• Advertising
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WhatIntegrated Communications Strategy
Social Media
Search Engines
Local Media
OutreachBusiness Community
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When & WhereO
nli
ne
ad
ver
tisi
ng •Cost-per-click
•Facebook Ads•Google Ads/Adsense•Craigslist
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How
• Landing page is very important!
• Ad text is very important.
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Branding
Rotary does everything.
What’s our elevator pitch?
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Rotarybuilds leaders
who champion local community and international
initiatives for the betterment
of humankind.
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Elevator Pitch
Differentiate Rotary from competitors on principle of
building leadership.
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District Communications Committee
Membership management
Advertising
Social Media
Public Relations
How it Will Work
• Joint venture• External volunteers• Funded by each Club
• $100-200 annual cost per Club
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Objective 1: Bridging the Gap
Big Local Impact Project
Supporting NewGen Rotary Clubs
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Objective 2: Grow the Family
Integrated Communications through New Media Channels
District Communications Committee
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Q&A Thank you