BRIDGE TO INDIA - 2010 - Munich Management Kolloquium - Tobias Engelmeier
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Growth opportunities in India‘s sustainability markets [email protected] www.bridgetoindia.com Dr. Tobias Engelmeier München, 16. März 2010 March 2010
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Transcript of BRIDGE TO INDIA - 2010 - Munich Management Kolloquium - Tobias Engelmeier
Growth opportunities in India‘s sustainability markets
[email protected] www.bridgetoindia.com
Dr. Tobias Engelmeier München, 16. März 2010
March 2010
We bring international sustainability technologies to India About BRIDGE TO INDIA
March 2010
India is taking off but is still far from cruising altitude Two newspapers, two countries
Poverty 440 Million à 2/3
Illiteracy 34%
Corruption 85/180
Violence 200 à 1/3 Rural India
70%
Sensex Mumbai 109% Reliance Industries $ 91 Mrd. Innovative Co.s 3 (30)
Consumer market 50 à 500 Millionen Wealth 123 000 à20%
March 2010
India has excellent long term growth perspectives
GDP growth 2007-2010 India‘s long term growth projections (2007-2050)
2007 2008 2009 201 0 2007-2050
9,1
7,16,1
7,3
1,0
1,9
2,5
4,3
1,3
2,1
-1,4
-4,7
8,50
6,80
6,70
5,20
5,10
4,70
4,30
2,90
2,40
2,00
1,90
1,40
1,20
March 2010
Energy and environment are key markets
European, American, Japanese and Chinese companies can profit enormousley from this opportunity
DelegationenStaatsbesucheMedienberichte
“Slumdog-Effect”
Solar
€ 40 Mrd. Wind
€ 33 Mrd.
Kleine Wasserkraft
€ 9 Mrd. Biomasse
€ Mrd.
Stromüber-tragung und -verteilung
€ 250 Mrd.
Frischwasser-versorgung
€ 60 Mrd.
Wasser- infrastruktur
€ 25 Mrd.
Städtisches Erneuerungs-programm
€ 7.5 Mrd. New Delhi Metro
€ 5 Mrd. Solar-Städte
€ 7.5 Mrd.
Solar € 40 Mrd.
Wind € 33 Mrd.
Small hydro € 9 Mrd.
Biomass € 13 Mrd.
Grid T&D € 250 Mrd.
Water supply € 60 Mrd.
Irrigation infrastructure € 25 Mrd.
Urban renewal € 7.5 Mrd.
Delhi Metro € 5 Mrd.
Solar cities € 7.5 Mrd.
March 2010
The „Slumdog Effect” Much interest – but too little success
Interesse Markteintritt Markterfolg
DelegationenStaatsbesucheMedienberichte
“Slumdog-Effect”
Interest Market entry Success
March 2010
Being successful in India is not easy Specifics of the Indian market
Many countries, Many markets
Networks Bureaucrats and politicians
Unusual requirements
March 2010
Reliable market knowledge is the key starting point Idiosyncrasies of the Indian market
Insights Many countries, many markets
1
March 2010
Different regions have a different renewables focus Many countries, many markets
SOLAR
Gujarat / Rajasthan
WIND TAMIL NADU
SMALL HXDRO Karnataka
BIOMASS Gangetic planes
March 2010
Access to the right networks is key Idiosyncrasies of the Indian market
Access
Netzworks
Insights
2
March 2010
Overlapping networks exist in different dimensions Netzworks
Family e.g. Tata, Birla, Mahindra
Community e.g. Parsees, Marwaris, Nadars
Region e.g. Sindhis, Bengalis
International, Indian community e.g. in the US, Europe, Africa
March 2010
The government plays an important role in business Idiosyncrasies of the Indian market
Credibility
Bureaucrats and politicians
Access Insights
3
March 2010
Businesses have to deal with political and bureaucratic hurdles Bureaucrats and politicians
March 2010
Unusual markets require adaptability Idiosyncracies of the Indian market
Adaptability
Unusual requirements
Credibility Access Insights
4
March 2010
Example: Biomass – the European model does not apply Idiosyncrasies of the Indian market
Europe • Energy plants (e.g. corn) • Feedstock from large-scale farming • Long-term supply contracts
• Contractual security
India • Organic waste (e.g. molassis) • Complex rural logistics • Prices negotiated on an annual basis • Building a community of interest
New business models are needed
DelegationenStaatsbesucheMedienberichte
“Slumdog-Effect”
DelegationenStaatsbesucheMedienberichte
“Slumdog-Effect”
DelegationenStaatsbesucheMedienberichte
“Slumdog-Effect”
DelegationenStaatsbesucheMedienberichte
“Slumdog-Effect”
DelegationenStaatsbesucheMedienberichte
“Slumdog-Effect”
March 2010
The most important ingredient: patience
Patience
March 2010
With the right approach, you can be successful in India Focus on he success factors
Interesse Markteintritt Markterfolg
Einblick
Zugang
Anpassungs-fähigkeit
Geduld
Glaubwürdig-keit
Interest Market entry Success
March 2010
Vielen Dank für Ihre Aufmerksamkeit.
www.bridgetoindia.com
S-181 Panchsheel ParkNew Delhi 110017/Indien
M: +49 (163) 640 9441M: +91 (99) 10 65 45 04O: +91 (11) 460 81 579
March 2010
