Bridal House

46
HOUSE OF Sdn. Bhd. BUSINESS PLAN

description

a business plan sample for starting business in bridal industry...just theory

Transcript of Bridal House

Page 1: Bridal House

HOUSEOF

Sdn. Bhd.

BUSINESS PLAN

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DUCTION.

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NAME OF COMPANY: House of Bridal Sdn. Bhd.

NATURE OF BUSINESS: Partnership

INDUSTRY PROFILE: House of Bridal (HoB) provides rental for wedding equipment. HoB is establish due to the demand by consumers. Since wedding equipment tends to be a little pricey, majority of people prefers to rent.

BUSINESS LOCATION: Melaka

DATE STARTED: 01 June 2012

FACTORS IN SELECTING THE PROPOSED BUSINESS:

• People prefer to rent wedding equipment because too pricey to buy and use only once.• To give a chance for couple to tie their knot with the best wedding receptions, the best memories.

FUTURE PROSPECT OF THE BUSINESS:

• Provide high quality service to newly-weds• To protrude the international market

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BUSINESS PURPOSEThis business plan is prepared because we want:

• To examine the bridal market in Melaka

• To make something different from others and will comes

up with competitive advantages.

• To determine business capital and profit• To improve our services by obtaining feedback

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COMPANYBACK

GROUND.

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NAME OF THE COMPANY: House of Bridal Sdn. Bhd.

ADDRESS: Lot 110-112, Bangunan Graha Maju,Off Jalan Hang Tuah, 75300 Melaka.

TELEPHONE: 06-2222525

FAX NUMBER: 06-2885555

E-MAIL: [email protected]

FORMS OF BUSINESS: Partnership

MAIN ACTIVITIES: Provide bridal products, services, wedding equipment and catering.

DATE AND NUMBER OF BUSINESS REGISTRATION:

01 May 2012ME 55-2524

DATE OF COMMENCEMENT: 01 June 2012

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BUSINESS BACKGROUND1. Initial Capital:

2. Name of Bank: Maybank Berhad3. Bank Account Number: 112214578930876

Position Shares (RM)Chief Executive Officer 40% (40 000)Administrative Manager 16% (16 000)Marketing Manager 12% (12 000)Finance Manager 12% (12 000)Operational Manager 1 12% (10 000)Operational Manager 2 12% (10 000)

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PARTNERSBACK

GROUND.

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NAME OF THE PARTNERS: NUR AIN BINTI ISHAK

IDENTITY CARD NUMBER: 871123-14-5506

PERMANENT ADDRESS: 92, JALAN ONG KIM WEE, OFF JALAN HANG TUAH, 75300 MELAKA.

CORRESPONDENCE ADDRESS:

NONE

TELEPHONE NUMBER: 017-4241205

DATE OF BIRTH: 23 NOVEMBER 1987

AGE: 25 YEARS OLD

MARITAL STATUS: SINGLE

ACADEMIC QUALIFICATION:

FOUNDATION OF LAW (UiTM SHAH ALAM CAMPUS), BACHELOR OF BUSINESS ADMINISTRATION (UNIVERSITI MALAYA)

COURSES ATTENDED: MALAYSIAN ENTREPENEURSHIP CONVENTION, SEMINAR ON BUSINESS PLANNING BY UNIVERSITI MALAYA.

SKILLS: SPEAKS FLUENT ENGLISH, MANDARIN, KOREAN AND JAPANESE.

EXPERIENCES: PRACTICAL WORK AT ADAM & LIM LAW FIRM, EXECUTIVE PERSONNEL FOR GARUDA JAYA SDN. BHD. FOR 2 YEARS.

PRESENT OCCUPATION: CHIEF EXECUTIVE OFFICER

PREVIOUS BUSINESS EXPERIENCE:

NONE

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NAME OF THE PARTNERS: SITI ADILAH BINTI MOHD JAAFAR

IDENTITY CARD NUMBER: 861007-10-5996

PERMANENT ADDRESS: 110, JALAN ONG KENG HOON, OFF JALAN HANG TUAH, 75300 MELAKA.

CORRESPONDENCE ADDRESS:

NONE

TELEPHONE NUMBER: 017-2604339

DATE OF BIRTH: 07 OCTOBER 1986

AGE: 26 YEARS OLD

MARITAL STATUS: SINGLE

ACADEMIC QUALIFICATION:

FOUNDATION IN SCIENCE (NILAI MATRICULATION COLLEGE), BACHELOR IN OFFICE MANAGEMENT (UiTM MELAKA CITY CAMPUS)

COURSES ATTENDED: COMMUNICATION IS THE KEY BY MSU SHAH ALAM, MANAGING OR TO BE MANAGED? BY MCIS

SKILLS: NONE

EXPERIENCES: NONE

PRESENT OCCUPATION: ADMINISTRATIVE MANAGER

PREVIOUS BUSINESS EXPERIENCE:

NONE

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NAME OF THE PARTNERS: JANNATUL AFNI BINTI JAMALUDIN

IDENTITY CARD NUMBER: 850402-08-6196

PERMANENT ADDRESS: 110, JALAN ONG KENG HOON, OFF JALAN HANG TUAH, 75300 MELAKA.

CORRESPONDENCE ADDRESS:

NONE

TELEPHONE NUMBER: 013-4448892

DATE OF BIRTH: 02 APRIL 1985

AGE: 27 YEARS OLD

MARITAL STATUS: SINGLE

ACADEMIC QUALIFICATION: BACHELOR IN ACCOUNTING (UiTM MELAKA CITY CAMPUS)

COURSES ATTENDED: HOW TO MANAGE YOUR BUSINESS FINANCIAL BY MMU CYBERJAYA, SEMINAR ON BUSINESS PLANNING BY UNIVERSITI MALAYA.

SKILLS: SPEAKS FLUENT ENGLISH, MANDARIN, KOREAN AND HINDI.

EXPERIENCES: PRACTICAL WORK AT TABUNG HAJI TAIPING BRANCH, ACCOUNTANT AT NYONYA BISTRO RESTAURANT FOR 4 YEARS

PRESENT OCCUPATION: FINANCE MANAGER

PREVIOUS BUSINESS EXPERIENCE:

NONE

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NAME OF THE PARTNERS: NUR HISYAM BIN KAMARUDDIN

IDENTITY CARD NUMBER: 860111-03-5335

PERMANENT ADDRESS: NO 16A, KM32, JALAN TAMBAK MERAH, 77400 SUNGAI RAMBAI, MELAKA.

CORRESPONDENCE ADDRESS:

LOT 10A, TESCO MELAKA, NO 1, JALAN TUN ABDUL RAZAK, 75400 PREINGGIT, MELAKA.

TELEPHONE NUMBER: 013-6134249

DATE OF BIRTH: 11 JANUARY 1986

AGE: 26 YEARS OLD

MARITAL STATUS: SINGLE

ACADEMIC QUALIFICATION: DIPLOMA IN PUBLIC ADMINISTRATION (UiTM SHAH ALAM CAMPUS), BACHELOR IN MARKETING (UiTM SHAH ALAM CAMPUS)

COURSES ATTENDED: COMMUNICATION SKILL COURSE BY INTAN, MARKETING STRATERGY COURSE BY INTAN.

SKILLS: FLUENT IN ENGLISH AND MANDARIN, EXPERT IN ADOBE PHOTOSHOP AND ADOBE ILLUSTRATOR, EXPERT IN GRAPHIC DESIGNING. CAN WORK UNDER PRESSURE

EXPERIENCES: SECRET RECIPE MARKETING MANAGER FOR 2 YEARS, JAYA JUSCO DISPLAY ARTIST FOR 1 YEAR.

PRESENT OCCUPATION: MARKETING MANAGER

PREVIOUS BUSINESS EXPERIENCE:

NONE

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NAME OF THE PARTNERS: MOHAMAD HAFIZUDIN BIN MAJID

IDENTITY CARD NUMBER: 860427-08-5405

PERMANENT ADDRESS: NO.9, LORONG PAUH JAYA 4/5, TAMAN PAUH JAYA, 13600, PERMATANG PAUH, PENANG.

CORRESPONDENCE ADDRESS:

NO.99, LORONG LAGUNA MERBOK, TAMAN KEROH JAYA,75450, AYER KEROH, MELAKA.

TELEPHONE NUMBER: 013-4655363

DATE OF BIRTH: 27 APRIL 1986

AGE: 26 YEARS OLD

MARITAL STATUS: SINGLE

ACADEMIC QUALIFICATION: DIPLOMA OF TOURISM MANAGEMENT (UiTM SAMARAHAN CAMPUS), BACHELOR IN TOURISM MANAGEMENT (Hons.) (UiTM MELAKA CITY CAMPUS)

COURSES ATTENDED: NONE

SKILLS: CAN SPEAK FLUENTLY IN MALAY, ENGLISH AND ARABIC LANGUAGE, EXPERT IN HANDLING ABACUS SYSTEM AND CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM, CAN HANDLE CUSTOMER IN GOOD MANNER.

EXPERIENCES: FRONT OFFICE MANAGER AT MERDEKA PALACE HOTEL & SUITE KUCHING, EVENT MANAGER AT FOURPOINT HOTEL BY SHERITON, KUCHING.

PRESENT OCCUPATION: OPERATIONAL MANAGER

PREVIOUS BUSINESS EXPERIENCE:

NONE

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NAME OF THE PARTNERS: NUR NADIA BINTI ABDUL MALEK

IDENTITY CARD NUMBER: 900506-04-5304

PERMANENT ADDRESS: 17-4, JALAN TAMING SARI, 75400 MELAKA.

CORRESPONDENCE ADDRESS:

NONE

TELEPHONE NUMBER: 016-6333352

DATE OF BIRTH: 06 MAY 1990

AGE: 22 YEARS OLD

MARITAL STATUS: SINGLE

ACADEMIC QUALIFICATION: SPM PASSER

COURSES ATTENDED: CRAFTY HANDY BY KARANGKRAF, DREAM YOUR DREAM DAY WEDDING BY A TO Z BRIDAL, ART OF DECORATING BY IMPIANA BRIDAL HOUSE

SKILLS: EXPERT IN THE ART OF DECORATING, EXPERT IN BRAIDS, HANDYCRAFT.

EXPERIENCES: WORKED WITH IMPIANA BRIDAL HOUSE IN THE DESIGNING TEAM FOR 1 ½ YEAR.FREELANCE BOUQUET DESIGNER FOR 1 YEAR

PRESENT OCCUPATION: OPERATIONAL MANAGER #2

PREVIOUS BUSINESS EXPERIENCE:

NONE

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MARKETINGPLAN.

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Wedding Arrangement Wedding Decoration& Design

Wedding Planner

Canopy Setup

Wedding PhotographyServices LCD Projector

Function Consultation

Products / Services

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Elements of Love

Premium Elegance

Melodies of Love

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Target market Purchases (RM)

Residents 120 000

Outsiders 80 000

TOTAL 200 000

Target Market

Market Size

Bandaraya Melaka residents

Grown-ups only which is age from 20 until 80+

Outsider outside BandarayaMelaka

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Market Competition

Legend Bridal Gallery

Lotus Ever Lovely Beauty & Bridal Centre

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Market Share

60%40%

Lotus Ever Lovely Beauty & Bridal Centre

Legend Bridal Gallery

Before

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40%

15%

45%Lotus Ever Lovely Beauty & Bridal CentreLegend Bridal Gallery

House of Bridal

After

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Month Sales Forecast (RM) RemarksJun 28 600 Just starting businessJul 27 400 Starting to pay loan

Aug 27 600 -Sept 28 000 -Oct 28 100 -Nov 28 400 School holidayDec 29 000 School holidayJan 29 300 -Feb 30 100 Sales increaseMac 28 300 -Apr 29 100 -May 31 100 -

TOTAL 345 000 -

Sales Forecast

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Marketing Strategy

roductP PPP lace

rice

romotion

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Marketing Budget

ITEMS FIXED ASSETS (RM)

MONTHLY EXPENSES

(RM)

OTHERS EXPENSES

(RM)

TOTAL (RM)

FIXED ASSETSSignboard 3000 - - 3000

WORKING CAPITALSBanner - - 250 250Flyer - 80 - 80

Business Card - - 450 450Opening

Ceremony- - 2000 2000

Company Website

- - 250 250

OTHER REQUIREMENTSDeposit - - - -

Registration & Licenses

- - 150 150

Insurance & Road Tax

- - - -

Other Expenses - - - -

TOTAL 6180

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OPERATIONSPLAN.

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Plan the desired theme for the customer

Check the gallerys’ collection to make sure the customer desired theme is complied.

Fitting the attires with the customer.

The attires choosen would be stored in a special chamber prior to the wedding day

Attire rented to customer for a day.

Operations Process For Bridal Clothes Rental Service

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Assist customer in making choices for type of canopy.

Plan appropriate decoration for canopy.

Reserve selected canopy for wedding day.

Transport canopy to destination and assemble.

Disassemble canopy to be transported back to the shop.

Operations Process in Renting Canopies

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Operating days Time

Monday - Thursday 9.30 a.m. – 5.00 p.m.

Friday 9.30 a.m. – 12.00 p.m.

Saturday & Sunday 9.30 a.m. – 3.00 p.m.

Capacity Planning (Operation Time)

25-30 customers per month

2-4 customers per day

Business Hours

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Types of Marketing Personnel No. of StaffOperating Manager 2Operators 6

List of Operations Personnel

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Position No. monthly

salaries

(RM)

EPF

(12 %)

SOSCO

( 2 % )

Total

( RM)

Operations

Executive

* and

others

8 10 200 1 326 204 11 730

TOTAL 11 730

Schedule of Remuneration

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TYPES FIXED ASSET (RM)

MONTHLY EXPENSES

(RM)

OTHER EXPENSES

(RM)

TOTAL (RM)

Capital expenditure / Fixed asset

12 340 12 340

Material requirement 7650 7650

Working capital/ Monthly expenses

11 730 11 730

Other requirement/Other expenses

850 850

TOTAL (RM) 19 990 12580 32 570

Operation Budget

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SEATS

FEMALE TOILET

MALE TOILET

FITTING ROOM FEMALE

FITTING ROOM MALE

SMALL GALLERY

STORE ROOM

BACK DOOR

MAIN DOOR

TABLE FOR DISCUSSION

Operation Layout

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ADMINISTRATIVE

PLAN.

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Manager

Administrative Executive

Marketing Executive

Operational Executive

FinancialExecutive

Organizational Chart

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Types No. of StaffChief Executive Officer 1Marketing Manager 1Operation Manager 2Administrative Manager 1Financial Manager 1Operators 6

List of Administration Personnel

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POSITION NO WAGES

(RM)

EPF

(13%)

SOCSO

(2%)

AMOUNT

(RM)

CHIEF EXECUTIVE OFFICER 1 2000 260 40 2300

ADMINISTRATION

MANAGER

1 1 800 234 36 2 070

MARKETING MANAGER 1 1 500 195 30 1 725

OPERATION

MANAGER

2 1 500 195 30 1 725

FINANCIAL

MANAGER

1 1 500 195 30 1 725

OPERATORS 6 1 200 156 24 1 380

Schedule of Remuneration

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ITEM ASSET EXPENSES

(RM)

MONTHLY

EXPENSES (RM)

OTHER EXPENSES

(RM)Furniture & Fixtures 88 716 - -

Wages - 17000 -

EPF - 2 210 -

SOCSO - 340 -

Water & Electricity - - -

Telephone Bills - 24 (per month) -

Internet Bills - 300 (per month)

-

Building Insurance - - 3 000Business Registration - - 1 000

Other - - 1 000

TOTAL 88 716 19 874 5 000

Administration Budget

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FINANCIALPLAN.

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PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing F. Assets

Land & Building

Renovation

Office Equipment 45108 15178 30000

Rent & Utilities

Signboard 3000 3000

Motor Vehicle 30000 30000

Working Capital 1 monthsAdministrative 4170 4170

Marketing 1805 1805

Operations 21725 20725 1000

Pre-Operations & Other Expenditure 4760 3760 1000

Contingencies 10% 22128 18128 4000

TOTAL 132766 57791 74975

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House of Bridal Sdn. Bhd.

DEPRECIATION SCHEDULESFixed Asset Signboard Fixed Asset Office Equipment

Cost (RM) 3,000 Cost (RM) 45,178

Method Straight Line Method Straight Line

Economic Life (yrs) 10 Economic Life (yrs) 5

Annual Accumulated Annual AccumulatedYear Depreciation Depreciation Book Value Year Depreciation Depreciation Book Value

- - 3,000 - - 45,178

1 300 300 2,700 1 9036 9036 36142

2 300 600 2,400 2 9036 18,071 27,107

3 300 900 2,100 3 9036 27,107 18,071

4 300 1,200 1,800 4 9036 36,142 9036

5 300 1,500 1,500 5 9036 45,178 -

6 300 1,800 1,200 6 0 0 -

7 300 2,100 900 7 0 0 -

8 300 2,400 600 8 0 0 -

9 300 2,700 300 9 0 0 -

10 300 3,000 - 10 0 0 -

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Fixed Asset Motor VehiclesCost (RM) 30,000Method Straight LineEconomic Life (yrs) 10

Annual AccumulatedYear Depreciation Depreciation Book Value

- - 30,0001 3,000 3,000 27,0002 3,000 6,000 24,0003 3,000 9,000 21,0004 3,000 12,000 18,0005 3,000 15,000 15,0006 3,000 18,000 12,0007 3,000 21,000 9,0008 3,000 24,000 6,0009 3,000 27,000 3,000

10 3,000 30,000 -

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LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES

LOAN REPAYMENT SCHEDULE HIRE-PURCHASE REPAYMENT SCHEDULEAmount 88,169 AmountInterest Rate 7% Interest Rate 5%Duration (yrs) 10 Duration (yrs) 5Method Kadar tetap

Year Principal InterestTotal

PaymentPrincipal Balance Year Principal Interest

Total Payment

Principal Balance

- - - 57,791 - - - -

1 11,558 2312 13,870 46,232 1 - - - -

2 11,558 1849 13,407 34,674 2 - - - -

3 11,558 1387 12,945 23,116 3 - - - -

4 11,558 925 12,843 11,558 4 - - - -

5 11,558 462 12,020 - 5 - - - -

6 0 0 - - 6 - - - -

7 0 0 - - 7 - - - -

8 0 0 - - 8 - - - -

9 0 0 - - 9 - - - -

10 0 0 - - 10 - - - -

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PRO-FORMA INCOME STATEMENTYear 1 Year 2 Year 3

Sales 575,100 776,050 886,400Less: Cost of SalesOpening stockPurchases 185,000 222,000 359,500Less: Ending StockCarriage Inward & Duty

Gross Profit

Less: EnpenditureAdministrative Expenditure 50,040 55,044 60,548Marketing Expenditure 21,660 23,826 26,209Other Expenditure 2,950 3,245 3,570 Business Registration & Licences 210 Insurance & Road Tax for Motor Vehicle 1,600 1,600 1,600 Other Pre-Operations ExpenditureInterest on Hire-PurchaseInterest on Loan 2,312 1,849 1,387Depreciation of Fixed Assets 12,336 12,336 12,336Operations Expenditure 20,700 22,700 25,047 Total Expenditure 296,807 342,670 490,196 Net Profit Before Tax 278,293 433,380 396,204Tax 0 0 0Net Profit After Tax 278,293 433,380 396,204

Accumulated Net Profit 278,293 711,673 1,107,87

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PRO-FORMA BALANCE SHEETYear 1 Year 2 Year 3

ASSETS

Non-Current Assets (Book Value)Land & BuildingRenovationOffice Equipment 36,142 27,107 18,071Rent & Utilities

Signboard 2,700 2,400 2,100

Motor Vehicles 27,000 24,000 21,000

Other AssetsDeposit

65,842 53,507 41,171Current AssetsStock of Raw Materials 0 0 0Stock of Finished Goods 0 0 0Accounts Receivable 45,650 51,737 59,093Cash Balance 300,008 746,579 1,204,954

345,658 798,315 1,264,047

TOTAL ASSETS 411,500 851,822 1,305,218

Owners' EquityCapital 74,975 74,975 74,975Accumulated Profit 278,293 711,673 1,107,877

353,268 786,648 1,182,852Long-Term LiabilitiesLoan Balance 46,232 34,674 23,116Hire-Purchase Balance

46,232 34,674 23,116Current LiabilitiesAccounts Payable 12,000 30,500 99,250

TOTAL EQUITY & LIABILITIES 411,500 851,822 1,305,218

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CONCLUSION

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Bridal business is a recession resistant industry

There are peak seasons and low seasons, all influenced by the holidays

Traditional Malay bridal style is still popular among modern society, thus promising a bright future for this industry