Brian Wheeler, The Web as a tool for multimedia election reporting
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Transcript of Brian Wheeler, The Web as a tool for multimedia election reporting
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Charlottesville Tomorrow : An Advocate For Our Future. Today.
The Web as a tool for multimedia election reporting and citizen engagement
Brian Wheeler, Executive Director
Charlottesville Tomorrow
@bawheeler
@cvilletomorrow
www.cvilletomorrow.org
September 30, 20091
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Charlottesville Tomorrow
A community informationresource covering growth, development, local politics and education
We connect you to vital information for making informed choices about our community’s future.
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About Charlottesville Tomorrow
Founded in 2005 as a community non-profit
In City of Charlottesville & Albemarle CountyPopulation: 145,000
Famous for: Mr. Jefferson & the University of Virginia
Four full-time employees + interns• Executive Director• Growth & development reporter• Education reporter• Community Engagement & Marketing Specialist
Managed by 11-person Board of Directors
Annual budget of $400,000Charlottesville Tomorrow : An Advocate For Our Future. Today.
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About Charlottesville Tomorrow
As a journalism business… Charlottesville Tomorrow is:• A hyperlocal online information resource• A member of the Virginia Press
Association and the Local Independent Online News (LION) publishers association
• A partner with other local media companies and non-profits covering local politics
Charlottesville Tomorrow : An Advocate For Our Future. Today.
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Charlottesville Tomorrow in action
Charlottesville Tomorrow : An Advocate For Our Future. Today. 5
ResearchPolling
Visualizations
To engage communityTo inform choices
Local electioncoverage
Hyperlocal newsCivic media
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Our approach
Charlottesville Tomorrow : An Advocate For Our Future. Today. 6
In-depthNo positions taken
Informing YOUR choice
Non-partisanFact-based
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“Democracy becomes real for people when they decide what kind of community they want, not so much which political party or candidate they support.”
Suzanne MorseSmart Communities
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Why does it matter?
Charlottesville Tomorrow : An Advocate For Our Future. Today. 8
“…an informed public will make decisions that will protect and build upon the distinctive character of the Charlottesville-Albemarle area.”
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Local elections impact our quality of life
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Strategic focus on TWO local elections initially
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CharlottesvilleCity Council
(5 seats)
AlbemarleBoard of Supervisors
(6 seats)
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Providing in-depth resources for voters
• News stories• Candidate interviews• Candidate forums • Mailing of voter guides• Online voter resources• Campaign finance data
• Our own media campaigns promoting voter participation
• Weekly radio programs • Wiki pages• Weekly email newsletters
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Democracy demands informed choices
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VOTE SMART in local electionshttp://www.cvilletomorrow.org/elections
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Power of media partnerships
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Daily Progress partnership
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Partnership started in August 2009
Charlottesville Tomorrow places an average of 25 stories per month in the daily newspaper representing almost 53% of the paper’s coverage of growth and development issues and local politics.
53% of coverage in 2013
CT DP
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C-VILLE Weekly partnership
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In 2013, Charlottesville Tomorrow launched a similar partnership with C-VILLE Weekly for coverage of local public schools.
Charlottesville Tomorrow’s full-time education reporter fills one page of each edition of the weekly newspaper with school news, calendar items, and educator profiles.
C-VILLE Weekly provides for layout and printing of School Board Voter Guides.
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Availability of CIVIC MEDIA in Charlottesville
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Availability of CIVIC MEDIA in Charlottesville
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Mission-driven journalism for a special place
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“It’s a different act of journalism to write about a place where you live than a place you are passing through. The difference is almost spiritual.”
Jay RosenNew York University
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Multimedia news stories
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News story featuring:* Audio podcast* Embedded audio* Original documents
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Tracking the money in local politics
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Our community wiki: cvillepedia
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Start to finish coverage of the candidates
Charlottesville Tomorrow : An Advocate For Our Future. Today.
Since 2005, we have recorded all the important public moments for our local candidates.
* Candidate announcements* Candidate forums* Taking office
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Even working the polls on election day
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Why do we do it? It’s vital to our democracy…
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• Local officials impact our quality of life.• We trust engaged citizens, armed with clear, non-
partisan information, will make informed choices.• The information we collect during campaigns is one
tool for government accountability.• Our daily reporting helps ensure open government
and transparency.
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Engaging our voters with civic media
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With the help of our partners…
News and printing partners
Non-profit content specialists
Online database tracking the money in
local elections
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THANK YOU
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