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Transcript of Brian - Sales and Marketing-1
8/6/2019 Brian - Sales and Marketing-1
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How to sell credit repair.From Initial Pitch to Verified Close.
Brian C. Aber
Vice President of Marketing
The Credit Repair Office by HTDI
From an AE¶s Point of View
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ZERO CONFUSION
TIME IS MONEYInitial Sales Pitch
Proper Follow Up
Leaving VoicemailsThe Close and the Closing Pitch
Lead Generation
Referral Partners
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Credit Repair What does it all come down to?
³It all comes down to whether or not the
negative items are meeting the criteria outlined
within the Fair Credit Reporting Act.´
If they aren¶t or they aren¶t verified within a
reasonable amount of time then by law they
must be deleted.
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Initial Sales Pitch
� Greet Them and Identify Yourself
� You,your company, the referral partner, and their company
Explain what you do - ³What we do here is work on your behalf and goagainst the credit bureaus to remove the inaccurate and unverifiable
information from your credit report.³
How you do it - ³We have extensive knowledge of the law and howthe bureaus operate and we use an arsenal of aggressive tactics to get youthe best results possible.´ (It all comes down to ... )
Time Expectations - ³You will receive results within the first 30-45
days but prepare yourself to make a minimum commitment of at least 6-8 months to maximize results.´
³ZERO CONFUSION´
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Initial Sales Pitch
� Ask Them A bout Their Credit PictureGets them engaged and involved in the conversation.
�Correct any misconceptions and re-educate.Don¶t just tell them the answer ... explain why it¶s right.
ZERO CONFUSION!!!
�Mention that you are a member of NACSO
# of NACSO Certified Employees
Percentage Quality Assurance Rating
� Pricing
� Ask if they have any more questions
� RISK ASSESSMENT
� 6 months since DLA
� Afford their bills
� Afford your services�
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Date of Enrollment
If they aren¶t then;
� Dictate the follow up³I¶ll call you next Thursday to follow up and if you¶re ready or have any questions beforehand please give
me a call.´
� Document the call in the TrackStar Sales CRM.
Hard pressure sales DON¶T WORK! We¶re not selling AMWAY!
Listen to their issues, address their concerns, and show youunderstand this is a sensitive issue and casually go over thebenefits of credit repair.
Ask ³Were you looking to get started right away?´
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The Close
� Find out when they are looking to get started and have them verbalize thecommitment.� If they state they are still thinking about it and you feel they just need the extraencouragement then you will want to offer them an urgency creator.
Offer a discount if they signup today.
FOLLOW UP TAKES TIME AND TIME IS MONEY!!!
� If they are willing to sign up today then they are saving you the time and effort of following up so you can pass that savings on to them.
�³If you can get the contract, proofs, and secure payment by close of business(typically NLT 4 days from DOE) and saving us valuable time we will be glad tolower your setup from $199 to $149 saving you $50.´
³Always Be Closing´
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Proper Follow Up
� Once a day for the first 5 daysDifferent times of the day to gauge when they are available.
� Then every two weeks for a couple rounds.
� Be sure to CC the Referral Partner on SIFU & No Contact emails
SIFU = Still Interested Follow Up
� If still no contact, select label the lead as such and assign lead to new staff for training purposes.
Helps them and perfect the art of leaving a voicemail.
In a No Contact situation
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Leaving Voicemails
� Speak clearly and with confidence.
� Be warm and friendly!
� Greet them and identify yourself and contact information
� Your and your company� The Referral Partner
� Set your follow up for a different time of day.
�Leave a message that would make you call yourself back!
Purpose is to induce a call back ... duh!
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Disconnected Numbers
Send an email stating the number seems to not be currently working and torespectfully request a different point of contact as this could be an error.
This should also send up a red flag on the consumer financial status. Thiswill go along with their risk assessment as to whether they are a viableclient.
�Document the account in your system and set a follow up for a week later.
� If it¶s still disconnected set a f/u for a month later.
� Still disconnected ... DOCUMENT IT AND DROP IT. Time is Money!
TIME IS MONEY!!!
³At the subscriber¶s request«..´
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Closing Pitch (RECORD IF POSSIBLE)
Verify in your TrackStar Sales CRM�Name
�Mailing Address
�Phone Number and Cell Carrier (SMS Updates)
�Social & Birthdate
�Billing Information
³You understand you have the right to dispute information onyour own but you have requested the assistance of ____ inremoving inaccurate and unverifiable information from your
credit report.´
Then move to your POST CLOSING PITCH
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Post Closing PitchThis is where you will go over every little detail of the
entire credit repair process to there is ZERO
CONFUSION.
� Complete Contract - Signed and Dated
� Copy of the CBR
� Two Proof¶s of Address� Proof of Social
� Copy of Voided Check (if applicable)
� Instruct on Receiving and Sending in Results
� Provide Client Support Number
�Go Over Any Remaining Questions
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The Day in the Life of a Credit
Repair Account Executive
³It¶s called work for a reason.´
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Monday 7:50 AM Clock In - Go through emails and respond as necessary. Document all
incoming and outgoing correspondence in the prospect record(s).
8-11 AM Call all new leads and scheduled follow ups. If you have time then work on headhuntingreferral partners.
11-Noon Eat lunch.
Noon-5PM Call all new leads and scheduled follow ups. If you have time then work onheadhunting referral partners. Clock out. Enjoy your life.
Tuesday - Friday - Repeat Monday¶s schedule.
Do not underestimate a proper follow up.
If they say they are interested then they should eventually enroll.
Be persistent but casual and always move towards a date of enrollment.
ABCC = Always Be Casually Closing 14