Brian Kelly UKOLN University of Bath Bath, UK
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Transcript of Brian Kelly UKOLN University of Bath Bath, UK
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Realising Dreams, Avoiding Nightmares, Accepting Responsibilities:A Framework For Our ResponsibilitiesBrian KellyUKOLNUniversity of BathBath, UK
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About This TalkThere’s a need to:
• Agree on the vision (the dreams)• Understand the concerns (the nightmares)• Develop a framework for addressing the concerns • Manage the risks in order to realise the potential • Share the load, to collaborate on risk identification
and risk management• Convince (sceptical?) senior management,
colleagues, … that your approaches are reasonable
Note: framework being developed initially to support general use of Social Web services
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Your Nightmares
Concerns
Assessment
Benefits unproven Lack of resources
LimitedUnderstanding
No support frommanagement
Sustainability
No time
Technical Issues
Interoperability
Concerns
Legal issues
Pedagogy
Ethical issues
Privacy
What’s missing?
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Deployment StrategiesThere’s a need for a deployment strategy for innovation:
• Addressing learning needs• Low-hanging fruits• Listening to concerns & addressing them• Observe emerging best practices• Encouraging the enthusiasts (don’t get in the way)• Staff training & development• Address areas you feel comfortable with• Evidence: impact analysis and assessment• Risk and opportunity management strategy• Accept things you won’t/can’t do it• … Now established?
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Scoping: You Don’t Need To Blog!Perhaps blogging & twittering (and speaking at conferences) is best left to those with a passion / preference for such user engagement?
Suggestions:• Encourage the
enthusiast• Lightweight bureaucracy:
“Don’t be stupid”, emerging patterns of Twitter usage , …
(Staff/students)
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You Might Need a ‘Policy’Dangers:
• A policy is bureaucratic, • Fails to understand new technologies• …
Dangers of no policy:• Over-the-top
reaction
A lightweight policy:• Mosman Council page describes “who is tweeting
on behalf of the Council (the web team based at the Library); why they are doing it; their reply policy and how to stop them following you”
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PrivacyOpenness vs. Privacy
• Difficult (confidentiality, cultural issues, awareness issues, …)
• Closed & proprietary have advantages!
Approaches:• New media literacy• Using appropriate approaches
ourselves (are we at ALT-C?)
Quiet Zone at IWMW (Balcony): no photos, no loud gadgets, …
What can you suggest?
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Risk Management JISC infoNet Risk Management infoKit:
“In education, as in any other environment, you can’t decide not to take risks: that simply isn’t an option in today’s world. All of us take risks and it’s a question of which risks we take”
Examples of people who are likely to be adverse stakeholders:• People who fear loss of their jobs • People who will require re-training • People who may be moved to a different department /
team • People .. required to commit resources to the project • People who fear loss of control over a function or
resources • People who will have to do their job in a different way • People who will have to carry out new or additional
functions • People who will have to use a new technology
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Risk AssessmentRisk assessment for use of Web 2.0 services at UKOLN’s IWMW 2006 event:• What are we
trying to achieve?• What are the
risks?• What are the
risks of doing nothing?
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Biases
Subjective factors
Towards a Framework
“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference
IntendedPurposeBenefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
• Sharing experiences
• Learning from successes& failures
• Tackling biases• …
• Critical Friends• Application to
existing services
• Application to in-house development
• …
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Using The Framework
IntendedPurposeBenefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
Community support
Rapid feedback
Justify ROIOrg. brand
Community-building
Low?
Twitter for individuals Organisational Fb PageMarketing events,…
Large audiences
Ownership, privacy, lock-in
Marketing opportunity
Low?
Critical Friends / Friendly Critics
• Misc blogs• Email list
discussionsLearning
• Many blogs Engaging with a Twitter community
• Conferences• Papers• …
Note personal biases!
Use of approach in two scenarios: use of Twitter & Facebook
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An AuditDo we have a need for:
• An individual risk audit• A departmental /
course-based / … risk audit
• An institutional risk audit
From: VCTo: HoDAll cost centres must complete the attached Web 2.0 risk assessment form by …
The audit requires …
Failure to complete will result in …
If e-learning 2.0 / PLEs / … enhance learning experiences don’t we have a responsibility to maximise these benefits? And will these approaches support this work?
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What Else?Suggestions for other approaches for “Realising Dreams, Avoiding Nightmares, Accepting Responsibilities” warmly appreciated!
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Questions?