BREWING IDEAS THAT BRING CHANGE - Pure …building creative manpower and aligning strategies for...
Transcript of BREWING IDEAS THAT BRING CHANGE - Pure …building creative manpower and aligning strategies for...
www.puredesignsolution.com | [email protected]
www.puredesignsolution.com | [email protected]
We understand the changing landscape of digital marketing and how ‘bringing value at the right price’ is not an exception to the rule but need of the hour. Collaborating with you, building creative manpower and aligning strategies for your brand’s success is at the core to our practices at PDS.
We identify, adopt and optimize solutions that best drive your business goals. Consider us as your partner in your brand’s growth journey.
VISION & MISSION
Our vision is to be a catalyst for change and utilize our expertise in creating solutions that bring large-scale impact.
As a consumer focused digital agency, our mission is to partner with our clients and deliver higher than expected ROI, through accurate and transparent digital practices.
CULTUREAt PDS, we’ve always been fascinated with exploring new things. Be it working on a large scale ‘Facebook Live’ campaign for a franchise chain in beauty education or creating a hi-converting ‘LinkedIn & Email marketing’ for our B2B Australian client. This curosity to discover and solve problems is what brings us together and powers our passion as a team.
BREWING IDEAS THAT BRING CHANGE
CULTURE
www.puredesignsolution.com | [email protected]
DIGITAL STRATEGY THAT DRIVES CONVERSIONS
SERVICES
ONLINE STRATEGY & ASSESSMENT
• 5-Point online assessment• Competitor research • Consumer behaviour • Go-to-market planning
SEO, PAID & SOCIAL MEDIA
• Search ranking• Lead generation• Online brand equity
DESIGN & DEVELOPMENT
• GUI websites• UI mobile apps• Brand creatives• Presentations
CONTENT BUILDING• Email marketing• Blogs & infographics• Video stories• Ebooks & white papers
www.puredesignsolution.com | [email protected]
EXPANDING OUR HORIZON GLOBALLY
JOURNEY
2009
Started as a visual communication design studio in Fremont, CA.
2013
Set up operations in India.Expanded services to include digital marketing and design innovation.
2014-2016
Worked as part of AP42’s Hybrid Global Resource model, delivering 300+ projects for SVB & Chevron.
PRESENT
Currently based in Dallas.A team of six experts serving clients in U.S. and Australia.
www.puredesignsolution.com | [email protected]
DISCOVER + DESIGN + DRIVE
OUR METHODOLOGY
DISCOVER
Online campaigns need to be build on intelligence and not guesswork. Reseach and discovery allows us to discover your target audience & markets, and create insights that are crucial for its success.
1 2 3
DESIGN
Be it a website, mobile app, an email communication or an infographic, design thinking is required to examine the objectives, and create a visual story that connects with the audience, and draws an action.
DRIVE
Following endless touchpoints and numerous channels, we drive the campaign through tools and mediums on social media, paid advertising and new technologies to bring the right kind of conversions. (quality vs quantity).
www.puredesignsolution.com | [email protected]
INTEGRATED MARKETING
CLIENT - MYCA LEARNING, USA
DISCOVER
MYCA Learning provides solutions for HR softskills elearning and training for corporates. A B2B business, the company was struggling to generate new business leads in other states, based in Ohio. The existing online campaigns were not helping them compete with their competitors and get qualified leads through the online channels.
We conducted a 360 degree online assessment to understand the shortcomings and build a strategy that works.
1| We began with an onine assessement that included critical analysis of competitors, online customers and their product differentiators. On your left is User-profiling done for one of their target groups.
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INTEGRATED MARKETING
2| We conducted competitor and product analysis to find out a strong keyword list that was super relevant and less competitive.
3| Analyzed the website & all social assets to find loopholes in the messaging, user experience & search rankings.
4| We executed a well-defined e-market plan, spread out in 4-phases over the course of 12 months.
5| The campaign was launched on LinkedIn and Facebook. Content strategy included blogs, eBooks and email marketing campaign.
RESULTS A well-defined, focused strategy helped increase traffic on the website and made channels like LinkedIn a Email marketing lead generators for Myca Learning. The campaign delivered consistent ‘High quality leads’ of HR personnel - intended target audience of the campaign.
www.puredesignsolution.com | [email protected]
ONLINE ASSESSMENT AND STRATEGY
CLIENT - JUNTRAX, USA www.juntrax.comOur 5-point online assessment of this employee onboarding solution, revealed fine points about their target audience, unique brand positioning and product alignment for a successful online strategy.
We executed the strategy creating a highly responsive mobile site, email campaign and blog content for LinkedIn that was clear, consistent and resonates with its audience.
www.puredesignsolution.com | [email protected]
EMAIL CAMPAIGN
CLIENT - JUNTRAX, USA www.juntrax.com
CLIENT - ICT GROUP, AUSTRALIA From procuring genuine data to creating a powerful email campaign, and supporting the sales group on closing on leads, the campaign for ICT Group’s Club App launch delivered 2X results than proposed. The Client successfully closed five contracts in the first month.
www.puredesignsolution.com | [email protected]
As part of AP42’s Global Hybrid Resource team, PDS delivered 300+ design and communication projects, with a 24-hour turnaround time, collaborating with teams in U.S. and Phillipinnes, showcasing the capability to deliver high brand standards and handle diverse project type.
DESIGN & DEVELOPMENT
CLIENT - AP42, USA Global Hybrid Model - SVB, Chevron, PG&E
www.puredesignsolution.com | [email protected]
Projects included website UI, corporate presentations, quarterly re-ports, event collateral, ebooks, web-site assets and more - achieved through planned coordination, transparent communication, and deep understanding of the brand and it’s values.
Around the corner, around the world.United States core team, Philippines, India and Vietnam
AP42’S HYBRID GLOBAL
RESOURCE MODEL
DESIGN & DEVELOPMENT
CLIENT - AP42, USA Global Hybrid Model - SVB, Chevron, PG&E
www.puredesignsolution.com | [email protected]
DESIGN & DEVELOPMENT
CLIENT - ASIAN PAINTS, INDIA BERGER PAINTS, UAEUser Interface - Tablet, Mobile Berger Paints, UAE, and their Indian counterpart, Asian Paints, wanted to create a portal that would allow the store visitors to come and visualize their room using a touch screen tablet or mobile phone. The tool allows designers and users to recreate the room virtually before making their decision.
Our Solution - We started by identifying key areas of improvement on the consumer journey. We worked on the UI design, creating wireframes, prototypes and more.
We achieved our goal of making the tool extremely user-friendly and fun to have it.
www.puredesignsolution.com | [email protected]
DESIGN & DEVELOPMENT
CLIENT - CLASS HOP, INDIAA Series-A Funded Fitness Startup The Client has revolutionize corporate fitness and wellness Industry in India, by introducing products like Stepathon and wellness campaigns.
We closely worked with the team and chalked out their prospect’s user-journey on the App and the website. From logo identity to messaging, we also designed a 3-month customized email communication plan to run a large scale fitness campaign for a corporate program.
www.puredesignsolution.com | [email protected]
MYCA:LEARNING
An Online Market Intelligence case study to calculate the potential market size and utilize the information to build a digital marketing plan.
CLIENTS - U.S.
www.puredesignsolution.com | [email protected]
MYCA:LEARNING
An Online Market Intelligence case study to calculate the potential market size and utilize the information to build a digital marketing plan.
CLIENTS - INTERNATIONAL
www.puredesignsolution.com | [email protected]
AP42 has been able to integrate PDS into our Hybrid Global Resource™ offering, allowing us to provide cost-effective creative services to our US clients with an optimum blend of PDS’s design talents and AP42’s marketing strategy and solutions, client service, and project management. We bridge the time zones efficiently with daily video conferences, effective use of our project extranet, and a clear and consistent project methodology.
CLIENTS - TESTIMONIALS
+1 469 345 2968 | [email protected] | PureDesignSolution.com
PDS has been handling our social media marketing, corporate PR and branding activity for over 4+ years. The hands on approach, superior project management and great communication makes them a great marketing partner for any organization.
SANDRA JAMES, Director Private Eyes Background check
STEVE NELSON, CTO, AP42
www.puredesignsolution.com | [email protected]
We look forward to getting in touch:
T: +91 9560093050
W: www.puredesignsolution.com
Pure Design Solution
Allen, TX
(469)345-2068
+1 469 345 2968 | [email protected] | PureDesignSolution.com