PRESENTATION ONBREWERY INDUSTRY

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Introduction• Beer is the world's most widely consumed

alcoholic beverages.

• It is the third most popular drink overall, after water and tea.

• The production of beer is called brewing.

• It is mainly derived from cereal grains—most commonly malted barley, although wheat, maize (corn), and rice are widely used.

• The strength of beer is usually around 4% to 8% or 9% alcohol by volume.

History • The early Neolithic or 9500 BC, when cereal was first farmed, and is

recorded in the written history of ancient Iraq and ancient Egypt.

• Approximately 5000 years ago, workers in the city of Uruk (modern day Iraq) were paid by their employers in beer.

• During the building of the Great Pyramids in Giza, Egypt, each worker got a daily ration of four to five litres of beer, which served as both nutrition and refreshment.

• The earliest known chemical evidence of barley beer dates to circa 3500–3100 BC from the site of Godin Tepe in the Zagros Mountains of western Iran.

• Some of the earliest Sumerian writings contain references to beer; examples include a prayer to the goddess Ninkasi, known as "The Hymn to Ninkasi“. which served as both a prayer as well as a method of remembering the recipe for beer in a culture

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• A fermented beverage using rice and fruit was made in China around 7000 BC.

• The 7th century AD, beer was also being produced and sold by European monasteries.

USA – CANADA – UK – CHINA – INDIA

Alcohol Market in India India

Facts and Figures

• The Alcohol market in India can be segmented into four categories: IMFL, CL, Beer, and Imported Liquor.

• Revenue generated from the IMFL and CL segments is considerably higher than that generated from the Beer segment.

• However, the Beer segment is the fastest growing Alcoholic Beverage segment in India by consumption and revenue share.

Alcohol Market in India

Beer

IMFL

Imported

Liquor

CL

Process Of Brewing

Beer

1. Milling the grain

2. Mash Conversion

3. Lautering

4. The boil

5. Wort separation and cooling

6. Fermentation

7. Maturation

8. Filtration, carbonation, and cellaring

1.Milling the grain

malt are crushed together to break up the grain kernels in order to extract fermentable sugars to produce a milled product called grist.

2.Mash Conversion

The grist is then transferred into a mash tun, where it is mixed with heated water in a process called mash conversion

3.Lautering

The mash is then pumped into the lauter tun, where a sweet liquid (known as wort) is separated from the grain husks.

4.The boil

The wort is then collected in a vessel called a kettle, where it is brought to a controlled boil before the hops are added.

5.Wort separation and cooling

After boiling, the wort is transferred into a whirlpool for the wort separation stage. During this stage, any malt or hop particles are removed to leave a liquid that is ready to be cooled and fermented.

6.Fermentation

To start the fermentation, yeast is added during the filling of the vessel. Yeast converts the sugary wort into beer by producing alcohol, a wide range of flavors, and carbon dioxide (used later in the process to give the beer its sparkle).

7.Maturation

After fermentation, the young “green” beer needs to be matured in order to allow both a full development of flavours and a smooth finish.

8.Filtration, carbonation, and cellaring

the beer is filtered, carbonated, and transferred to the bright beer tank, where it goes through a cellaring process that takes 3-4 weeks to complete. Once completed, the beer is ready to be packaged

INTRODUCTION:• Carlsberg Beer was founded in 1847 by the

visionary brewer J.C. Jacobsen.

• The name of the company Carlsberg was kept under his sons name “CARLS”.

• The main headquarter of the company is situated in DENMARK.

• That calls for a Carlsberg" is Carlsberg's tagline.

• Carlsberg (normal)contains 5% alcohol.

• It is a Pilsner beer.

• The Carlsberg Group is the fourth largest brewer in the world.

• Carlsberg sells 114 million bottles of beer every day across in more than 150 markets.

TYPES OF CARLSBERG BEER

• Name: Carlsberg Pilsner

• Type: Pilsner

• ABV (Alcohol by volume): 4.6%

• Country of origin: Copenhagen, Denmark

• Introduced: 1904

Name: Carlsberg Light

• Type: Light Pilsner

• ABV: 2.7%

• Introduced: 1902

• Name: Carlsberg 47

• Type: Bock

• ABV: 7.0%

• Introduced: 1972

• Name: Carlsberg Edge

• Type: Low Flavor Pilsner

• ABV: 4.6%

• Introduced: 2006

• Name: Carlsberg Elephant

• Type: Strong Pilsner

• ABV: 7.2%

• Introduced: 1959

• Name: Carlsberg Chill

• Type: Pilsner

• ABV: 5.0%

• Introduced: 2004

SALES OF CARLSBERG BEER THROUGH OUT THE WORLD

The king of good times

Presentation on

1857 - Mr. Thomas Leishman formed United Breweries Ltd.

1947 - Mr. Vittal Mallya became the first Chairman of Indian Origin.

1974 - International beer exports began to Aden and Middle East.

1983 - Dr. Vijay Mallya became the Chairman of the UB group.

Introduction

“Beer is proof that God loves us and wants us to be happy.”

To be the recognized leader in our target markets.

To be the preferred employer wherever we operate.

To recognize the value of our human assets.

To be the partner of choice for customers, suppliers, and other creators of innovative concepts

“Alcohol may be man's worst enemy, but the bible says love your enemy.”

Classifications•Lager: It is stored for a specified period before being

bottled or canned.

• Pilsner: A type of lager beer, it is light with 3.0 - 3.8%

alcohol and has a medium hops flavor.

• Ale: Top fermented, this kind of beer has distinct hop

aroma. The alcohol content is around 4 - 5%.

•Stout: Dark with burnt flavor and strong malt aroma; it is

heavily hopped and contains 5 - 6.5% alcohol.

• Porter: This is less dark than stout, even less hopped and is

somewhat sweet. Alcohol content is around 5%.

• Creamy Ale: A highly carbonated beer that is produced by

a combination of Ale and lager.

• Malt: A strong flavored, high alcohol content beer that

ranges in flavor and colors.

KINGFISHER BRAND MARKET SHARE (BEER)

SAB Miller 36%

COBRA 9%Others 5%Other UB

Brands 21%

UB Kingfisher

Brand 29%

competitors

Fighting Competitions

Presently distributing brands of Beer in India.1. SAB Miller : Haywards, Royal Challenge, Knock Out, Foster2. Anheuser-Busch : Budweiser3. Carlsberg (South Asian Breweries)4. Heineken (Asia Pacific Breweries)5. Castle Lager6. Cobra

KingfishersSWOT

Analysis

Beer consumption is increasing

Reduction in Taxes

Brand Extension Benefits

High Taxes & Regulations

Prohibition on Advertising

Indian Culture is a Major Hindrance

Many International Player Entering In India

Worldwide known Brand

Oldest & Largest Player In India

Huge Finances backing from UB Group

Strongest Worldwide Distribution System.

Different Brands under Same Company

High Concentration on Strong Beer Market

Statutory warning: Consuming alcoholic drinks is injurious to health.