Brevard County, FL Oceanfront Condo Sales • third quarter 2014
Brevard sales presentation[1]
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Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Sales PresentationPartners for Success
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Driving More Value than Ever Before
INTERNET SOCIALMOBILE
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Media Habits Have Changed
“There’s an evolution in media, and it’s
moving toward digital. It’s just the way of
the world. It’s all born of immediacy.
Publishing cycles just really don’t work
anymore, fundamentally. If people have
a choice of getting info when they want
versus when they have to, of course
they’re going to choose when they want…”
–Business Week, November 2010
Online search has overtaken the print directory as the primary source consumers turn to when looking for a local business*
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
We’re Listening to the Consumer
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Our Online Media Spend Has Significantly Increased
2008 2009 2010 2011 20120%
50%
100%
150%
200%
250%
300%
350%
400%
450%
500%
Online Media Spend: Percentage Increase Since 2008
*Source: Primedia Internal Data
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
PRIMEDIA Apartments/Rentals Network #1Reaching the Largest Number of Potential
Renters
*Based on October 2010 - October 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.
• comScore Reported that PRIMEDIA’s Apartments/Rentals Network generated more than 62 million unduplicated unique visitors from October 2010 - October 2011.
• Since launching the PRIMEDIA Apartments/Rentals Network in May 2009, ApartmentGuide.com has consistently been ranked in the top 2.
Move.com
NCI Rental Sites
MyNewPlace.com
ForRent.com Sites
Rent.com
Apartments.com Sites
PRIMEDIA Apartments/Rentals Network
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
Monthly Unique Visitors from October 2010 - October 2011
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.7
PRIMEDIA Apartments/Rentals Network #2in Orlando*
NCI Rental Sites
Move.com
Rent.com
ForRent.com Sites
MyNewPlace.com
PRIMEDIA Apartments/Rentals Network
Apartments.com Sites
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
Monthly Unique Visitors for October 2011
*Based on be October 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.
• comScore Media Metrix reported that PRIMEDIA’s Apartments/Rentals Network generated the second highest number of unique visitors in Orlando* during October 2011.
• Since launching the PRIMEDIA Apartments/Rentals Network (including ApartmentGuide.com, Rentals.com and RentRentar.com) in May 2009, we have consistently been ranked by comScore Media Metrix in the top 2 nationally.
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Digital Leads Have Grown More than 2x Since November 2008
Nov-08Jan-09
Mar-09May-09
Jul-09Sep-09
Nov-09Jan-10
Mar-10May-10
Jul-10Sep-10
Nov-10Jan-11
Mar-11May-11
Jul-11Sep-11
Nov-11
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000# of Digital Leads
*Source: Primedia Internal Data
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
In the Brevard Market, Digital Leads Have Grown More than 2x Since November 2008
*Source: Primedia Internal Data
Nov-08Jan-09
Mar-09May-09
Jul-09Sep-09
Nov-09Jan-10
Mar-10May-10
Jul-10Sep-10
Nov-10Jan-11
Mar-11May-11
Jul-11Sep-11
Nov-11
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000# of Digital Leads
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
More Consumers are Finding their next Apartment on a Smart Phone
Android* iPad* mobile WebiPhone*
• Smart phones users are expected to more than double in the next 4 years - by 2015, more than 200 million Americans will have them.*
• Apartment Guide mobile has full mobile coverage: iPhone, Android, iPad & mobile Web
• Apartment Guide mobile app downloads: Over 1.44 Million**
• Almost 20% of our visits came from a mobile operating system *Source: comScore June 2011,** Primedia Internal Data Data
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
We’re the Industry Leader in the Mobile Space
First to market - iPhone, Android and iPad
Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 20110
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
*Source: Primedia Internal Data
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
In the Brevard Market, Mobile Leads Are Increasing at an Unbelievable Pace
*Source: Primedia Internal Data, does not include mobile downloads or mobile app usage.
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
% of Mobile Leads
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Mobile Users are Most Active on the Weekends
Saturday Sunday Monday Tuesday Wednesday Thursday Friday0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
AG Mobile Leads as % of Total Leads
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Our Mobile Leads Have Surpassed Print Leadsin the Brevard Market
*Source: Primedia Internal Data
Nov-08
Jan-09
Mar-0
9
May-0
9Jul-0
9
Sep-09
Nov-09
Jan-10
Mar-1
0
May-1
0Jul-1
0
Sep-10
Nov-10
Jan-11
Mar-1
1
May-1
1Jul-1
1
Sep-11
Nov-11
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
print_callsmobile_leadsInternet_leads
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Social Media: Another Opportunity for Renters to Find Out About You
• Our goal is to be the ultimate destination for information about living, looking for or moving to an apartment
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
01/03/1
1
01/17/1
1
01/31/1
1
02/14/1
1
02/28/1
1
03/14/1
1
03/28/1
1
04/11/1
1
04/25/1
1
05/09/1
1
05/23/1
1
06/06/1
1
06/20/1
1
07/04/1
1
07/18/1
1
08/01/1
1
08/15/1
1
08/29/1
1
09/12/1
1
09/26/1
1
10/10/1
1
10/24/1
1
11/07/1
1
11/21/1
10
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
70,729
13,401
584
3,909
30,488
1,692
45298
806
Apartment Guide
ForRent.com
Rent.com
Apartment Finder
Apartments.com
MyNewPlace
Apartment Home Living
TheAPT by Apartment Finder
We’re Leading the Way! Our Facebook Growth Versus Our Competition
11/28/1
1
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Our Twitter Growth
11/28/11
01/03/11
01/17/11
01/31/11
02/14/11
02/28/11
03/14/11
03/28/11
04/11/11
04/25/11
05/09/11
05/23/11
06/06/11
06/20/11
07/04/11
07/18/11
08/01/11
08/15/11
08/29/11
09/12/11
09/26/11
10/10/11
10/24/11
11/07/11
11/21/110
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
7,000
7,500
8,000
8,500
7,713
2,782
1,606
626
3,396
1,74720132103
15
Apartment Guide
ForRent.com
Rent.com
Apartment Finder
Apartments.com
MyNewPlace
AptHomeLiving
AptsCom
AFtheApt
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
We Delivered Over 1 Million Leads In November*
Average Leads
Received Per Property For
November 2011
*Source: Primedia Internal Data
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Ft Myers-Naples 31 85 169%Jacksonville 61 72 17%Melbourne-Daytona Beach 32 81 152%Northwest Florida 31 79 159%Orlando 67 87 29%Savannah 57 102 79%Tampa Bay Area 47 72 52%
Leads Per Property
September 2011
Leads Per Property
September 2008
Leads Per Property
% INCREASE
*Source: Primedia Internal Data
We’re Driving More Value Than Ever Before
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
What Does Apartment Guide Count As a Lead?*
Apartment Guide For Rent Apartments.com Apartment Finder
Connected Phone Calls X X X X
Missed Phone Calls X X X
Email/Fax Leads X X X X
Click to Talk X
Text Messages X
Social Comments (on FacebookMarketPlace) X
Online Reservation Requests X X
Online Reservation Clicks X
Printable Brochure X X
Driving Directions X
Property Website Clicks X
Mgmt Co Website Clicks X
Email a Friend X
Send to Phone X
*Based on reporting seen in the industry.
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
Dedicated to Helping You Exceed Your Business Goals
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
It’s Simple….Where Would You Rather Be?
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
DIAMOND PACKAGE • PRODUCTS & FEATURES
Diamond Listing Metro Diamond:• Dominate a metro area• Blanket message to a large area• Presence on first page of search results• Limited inventory
City Diamond:• Dominate a specific city• Presence on first page of search results• Limited inventory
P R O D U C T F E A T U R E S B E N E F I T S
• Target a specific geographical area• Increase occupancy & leads• Great for lease up /new construction
Mobile
Rentals Premier Listing
Banner Ad • Placement on most viewed sections of site• Rotate with every page refresh• 100K impressions
• Target a specific geographic area
PhotoPlus • Photos automatically scroll when user hovers over arrows• Check Availability button added to the photo gallery view
• New photo treatment to draw consumers’ attention• Highlight your property and community
Category Listing
• Category branding• College, military, corporate and senior living
• Target a specific niche market
• Top placement in search results• AdCreator• AG & Rentals Community Carousel• Unlimited Photos
• Increase opportunities to connect with potential renters
• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers
• Targeted reach
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
DIAMOND PACKAGE • PRODUCTS & FEATURES (continued)
P R O D U C T F E A T U R E S B E N E F I T S
Online Video (60 sec)
• High-quality multimedia product with professional script• No production or set-up fees• Duration is 60 seconds• May choose to have on-screen talent• May choose to post community’s own video
• Improve lead conversion• Highlight unique selling features• Showcase a property or community
Dynamic Lead Form • Requires first and last name on lead form• Property can determine whether Bed and Bath fields are displayed on lead form and configure these fields as optional or required
• Customize your Apartment Guide lead form to meet your unique demands • Generate more qualified leads
Reputation Monitor
Coming Soon!
• Online dashboard that enables you to view and track consumer comments and reviews from a variety of sources• Ensures accurate business listings• Monitors and tracks competitors
•Monitor your brand reputation
Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality• Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly
AG/Rentals Carousel • Shows on details page• Automatically rotates photos and floorplans in 3D format• Shows 10 images at a time
• Improve lead conversion• Highlight unique selling features• Showcase a community’s lifestyle
Ad Creator • Enables you to easily post your listing on CRAIGSLIST®• Up to 10 floor plans and 5 photos are displayed
• Additional opportunity to connect with potential renters• Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
PLATINUM PACKAGE • PRODUCTS & FEATURES
Platinum ListingP R O D U C T F E A T U R E S B E N E F I T S
• Increase occupancy• Increase leads
Mobile
Rentals Featured Listing
PhotoPlus • Photos automatically scroll when user hovers over arrows • Check Availability button added to the photo gallery view
• New photo treatment to draw consumers’ attention• Highlight your property and community
Category Listing
• Category branding• College, military, corporate and senior living refinement
• Target a specific niche market
• Placement above Standard Plus and Standard listings• AdCreator• AG & Rentals Community Carousel• Unlimited Photos
• Increase opportunities to connect with potential renters
• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers
• Expansive reach• Targeted reach
Online Video (30 sec)
• High-quality multimedia product with professional script• No production or set-up fees• Duration is 30 seconds• May choose to have on-screen talent• May choose to post community’s own video
• Improve lead conversion• Highlight unique selling features• Showcase a community’s lifestyle
• Top placement above Gold and Silver listings• Unlimited photos
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
PLATINUM PACKAGE • PRODUCTS & FEATURES (continued)
P R O D U C T F E A T U R E S B E N E F I T S
Dynamic Lead Form • Require first and last name on lead form• Property can determine whether Bed and Bath fields are displayed on lead form and configure these fields as optional or required
• Customize your Apartment Guide lead form to meet your unique demands • Generate more qualified leads
Reputation Monitor
Coming Soon!
• Online dashboard that enables you to view and track consumer comments and reviews from a variety of sources• Ensures accurate business listings• Monitors and tracks competitors
• Monitor your brand reputation
Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality• Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly
AG/Rentals Carousel • Shows on details page• Automatically rotates photos and floorplans in 3D format• Shows 10 images at a time
• Improve lead conversion• Highlight unique selling features• Showcase a community’s lifestyle
Ad Creator • Enables you to easily post your listing on CRAIGSLIST®• Up to 10 floor plans and 5 photos are displayed
• Additional opportunity to connect with potential renters• Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
GOLD PACKAGE • PRODUCTS & FEATURES
Gold ListingP R O D U C T F E A T U R E S B E N E F I T S
• Increase occupancy• Increase leads
Mobile
Rentals Standard Plus Listing
Category Listing
• Category branding• College, military, corporate and senior living
• Target a specific niche market
• Placement above Standard listings, displayed in random order• AdCreator• AG & Rentals Community Carousel• Up to 10 Photos
• Increase opportunities to connect with potential renters
• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers
• Targeted reach
• Middle placement above Silver listings• Unlimited Photos
Dynamic Lead Form • Requires additional information from consumers including first and last name on lead form
• Property can determine whether Bed and Bath fields are displayed on lead form and configure these fields as optional or required
• Customize your Apartment Guide lead form to meet your unique demands • Generate more qualified leads
Reputation Monitor
Coming Soon!
• Online dashboard that enables you to view and track consumer comments and reviews from a variety of sources• Ensures accurate business listings• Monitors and tracks competitors
• Monitor your brand reputation
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
GOLD PACKAGE • PRODUCTS & FEATURES (continued)
P R O D U C T F E A T U R E S B E N E F I T S
Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality• Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly
AG/Rentals Carousel • Shows on details page• Automatically rotates photos and floor plans in 3D format• Shows 10 images at a time
• Improve lead conversion• Highlight unique selling features• Showcase a community’s lifestyle
Ad Creator • Enables you to easily post your listing on CRAIGSLIST®• Up to 10 floor plans and 5 photos are displayed
• Additional opportunity to connect with potential renters• Full color HTML listing makes the ad stand out over many other CRAIGSLIST® ads
Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.
SILVER PACKAGE • PRODUCTS & FEATURES
Silver ListingP R O D U C T F E A T U R E S B E N E F I T S
• Target a specific geographical area• Increase occupancy• Increase leads
Mobile
Rentals Standard Listing • Placement in search results, displayed in random order• 1 Photo displayed
• Increase opportunities to connect with potential renters
• Listing on Apartment Guide and Rentals Apps • Placement that covers entire mobile space • Includes iPhone, iPad, Android and Mobile browsers
• Targeted reach
• Value option• Unlimited photos
Call Recording • Automatically records calls for your property • Great way to verify leads and their overall quality• Helps to ensure that your sales staff is presenting the right image and is handling inquiries properly