Bret Kerr | graphic design portfolio | 2009

US $12.95/CAN $16.95

One of baseball’s most beloved commentators picks the forty-four most heroic Red Sox players ever

Who better to rank the best Red Sox of all time than the president of Red SoxNation himself? Here, Jerry Remy does just that—forty-four players in all, fromearly-era legends such as Cy Young, Babe Ruth, Johnny Pesky, and JackieJensen; and remarkable pros like Ted Williams, Tony Conigliaro, Carl Yastrzemski, Rick Burleson, Dwight Evans, Dennis Eckersley, and Wade Boggs; to modern superstars like Roger Clemens and David Ortiz. Remy draws on his personal memories and his analytical prowess to highlight what makes a given player a Red Sox hero. Each chapter is accompanied by photos, many from the National Baseball Hall of Fame.

Remy also salutes fi ve special teams and two great moments in Red Sox history.Finally, he turns his eye on an up-and-coming crop of young stars who may someday be elevated to an even higher plateau as Red Sox Heroes.

Eminently readable, painstakingly researched, and imbued with the rich history of the Boston Red Sox, Jerry Remy’s Red Sox Heroes is a must for any member of Red Sox Nation.

Jerry Remy is a legendary broadcaster with an intimate knowledge of baseball that comes from more than a decade as a major league player (including seven years with the Boston Red Sox) and more than 2,200 games as the voice of the Boston Red Sox. He hosts the popular Web site theremyreport.com and the Jerry Remy chat room on Yahoo. In 2007 he was elected the fi rst president of Red Sox Nation—which has millions of fans in New England and beyond. His previous book, also written with Corey Sandler, is Watching Baseball (Globe Pequot).

Corey Sandler is a lifelong baseball fan and the author or coauthor of more than 125 books.

REMY |

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Lyons PressGuilford, Connecticutwww.LyonsPress.comLyons Press is an imprintof Globe Pequot Press

Lyons Press

Cover design by Bret Kerr | Front cover photograph (Fenway Park) © Corbis ImagesPrinted in the United States of America

Books 3

Advertising 23

Marketing Collateral/Tradeshow 27

Web Design/Multi-Media 36

Illustrations/Photography 37

Kudos 40

“ This is a delightful book—more fun than being a Dungeon Master to a group of high-level mages and thieves.”—A. J. Jacobs, New York Times best-selling author of The Know-It-All and The Year of Living Biblically

“ Witty, downright funny, poignant, honest and . . . well, wistful. Anyone who has ever embraced ‘escapism’ will understand, and those who haven’t taken that leap of imagination will want to after reading Fantasy Freaks and Gaming Geeks. … Reading Ethan Gilsdorf’s tale conjured my own Dungeons & Dragons and fantasy experiences, vividly.” —R.A. Salvatore, New York Times best-selling author of The Dark Elf Trilogy, and lead storyteller of 38 Studios game company

“ A fun, quirky, and fresh perspective for those wanting to know more about the amazing world of gaming.” —David Brin, winner of the Nebula, Hugo, and Locus Awards, and author of The Postman, Kiln People, and The Transparent Society

“ Ethan Gilsdorf’s quest for himself leads through the fantasy world of millions of gamers in a breathless adventure/quest/memoir that is uniquely contemporary. This is at once a primer on the world of gaming, a self-help manual, and a wistful meditation on the passing of real time in a (nearly) virtual world.” —Andrei Codrescu, NPR commentator and author of The Posthuman Dada Guide

“ An orcs-and-all journey through geekdom, told with affection for every elf, wizard, and Dungeon Master it meets along the way. Fantasy Freaks and Gaming Geeks is for any-one who’s ever been lured by the enchantment and secrets of faraway fantasy worlds; it gives a personal face to the cloak-swishing, wand-yielding, lightsaber-rattling gamer in us all.” —Melissa Anelli, author of Harry, A History: The True Story of a Boy Wizard, His Fans, and Life Inside the Harry Potter Phenomenon

An Epic Quest for Reality Among Role Players, Online Gamers, and Other Dwellers of Imaginary Realms

US $24.95 / CAN $31.95

THELYONSPRESS

(continued from front flap)

Delving deeper and deeper into geekdom, our noble hero plays WoW for weeks on end. He travels to pilgrimage sites: Tolkien’s hometown, movie locations, castles, and archives. He hangs out with Harry Potter tribute bands. At a LARP, he dresses as a pacifist monk for a weekend. He goes to fan conventions and gaming tournaments. He battles online goblins, trolls, and sor-cerers. He camps with medieval reenactors—12,000 of them. He becomes Ethor, Ethorian, and Ethor-An3. He sews his own tunic. He even plays D&D. What he discovers is funny, poignant, and enlightening.

After playing Dungeons & Dragons religiously in the 1970s and 1980s, Ethan Gilsdorf went on to become a poet, teacher, and journalist. Based in Somerville, Massachusetts, he publishes travel, arts, and pop culture stories regularly in the New York Times, Bos-ton Globe, and Christian Science Monitor, and has been published in other magazines and newspapers, including National Geographic Traveler, Psychology Today, and the Washington Post. He has also been a guest on talk radio as a fantasy and escapism expert. Follow Ethan’s adventures at www.ethangilsdorf.com.

Cover design by Bret Kerr

Printed in the United States of America

Front cover image courtesy of the author; axe, spine background and parchment © Shutterstock; back cover: top left and right by author; bottom right top (Klingon Col Kasak zanti-Septaric) © Dave Nelson, bottom right © Saul Zaentz Co.; bottom left by the author; bottom left top courtesy of Harry and the Potters; background map by the author

The Lyons PressGuilford, Connecticutwww.LyonsPress.com

The Lyons Press is an imprint of The Globe Pequot Press

Fantasy. Science fiction. Role-playing games. Tens of millions of people around the globe turn away from the “real” world to inhabit others. Movie fan-freaks design costumes and collect Lord of the Rings action figures. Some attend comic book conventions and Renaissance fairs, others play live-action role-playing games (LARPs). The online game World of Warcraft (WoW) has alone lured twelve million users worldwide. Even old-school role-playing games such as Dungeons & Dragons (D&D) are still wildly popular. Who are these gamers and fantasy fans? What explains the irresistible appeal of such “escapist” adventures? And what could one man find if he embarked on a journey through fantasy world after fantasy world? In an enthralling blend of travelogue, pop culture analysis, and memoir, forty-year-old former D&D addict Ethan Gilsdorf criss-crosses America, the world, and other worlds—from Boston to Wisconsin, New Zealand to France, and Planet Earth to the realm of Aggramar. On a quest that begins in his own geeky teenage past and ends in our online gam-ing future, he asks gaming and fantasy geeks how they balance their escapist urges with the kingdom of adulthood. He questions Tolkien scholars and me-dievalists. He speaks to grown men who build hob-bit holes and speak Elvish, and to grown women who play massively multiplayer online games. He seeks out those who dream of elves, long swords, and he-roic deeds, and mentally inhabit faraway magical lands. Gilsdorf records what lures them—old, young, male, female, able-bodied, and disabled—into fan-tasy worlds, and for what reasons, whether healthy, unhealthy, or in between.

(continued on back flap)

Forget Frodo—Ethan Gilsdorf guides readers through fantasy lands far more enchanting than anything you’ll find in Tolkien’s books.—Pagan Kennedy, New York Times Notable author

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Fantasy Freaks and Gaming Geeks hardcover | 4c matte with spot gloss

Client:LyonsPressSoftwareused:InDesignCS3,PhotoshopCS3,IllustratorCS3

Aftercareful research intobookstylespopularwiththe intendeddemographic, I chose a pictureof theauthorwhenhewas15andabold type treatmentthat evokes a maze of letters. Prior to release thebookcoverhasreceiveduniversalkudosonFacebookgroups for the book andwithin the industry. I alsocreatedananimatedbooktrailerbasedonthecover.

Authorwebsitebanner BookTraileronYouTube(shortversion)

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Warning SIgns paperback | 4c glossy

Client:GlobePequotPressSoftwareused:InDesignCS3,PhotoshopCS3,IllustratorCS3

AdheringtotheSelf-Helpcategoryconventions-IproducedaboldbookthatwastelegeniconTheTodayShowandothertvappearances.

thecoverfeaturedonThe Today Show

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The 1969 Miracle Mets hardcover | 4c glossy with spot emboss

Client:TheLyonsPressSoftwareused:InDesignCS3,PhotoshopCS3,IllustratorCS3

Thechallengeherewastomakehistoricimageslivelyyetstillconveytheperiod.Ididthisthroughstrongtypographychoicesandjuxtapos-ing thecelebratorybaseballembracewith theduotonedskylineofManhattanduring thatera.Embossingon the title treatmentwasafinishingtouch.

steven Travers, a former professional base-ball player with the St. Louis Cardinals and the Oakland A’s organizations, is the author of � fteen books, including the best-selling Barry Bonds: Baseball’s Superman, nominated for a Casey Award as Best Baseball Book of 2002; and One Night, Two Teams: Alabama vs. USC and the Game that Changed a Nation (soon to be a major motion picture). A graduate of the University of Southern California, Travers coached both there and at the University of California, Berkeley, as well as in Europe. He served in the United States Army, attended law school, and was a sports agent. He has written for the Los Angeles Times and was a columnist for StreetZebra magazine in Los Angeles and for the San Francisco Examiner. His screenplays include The Lost Battalion, 21, and Wicked. He has a daughter, Elizabeth Travers, and lives in California

Bud Harrelson is a former player, coach, and manager of the New York Mets. A key member of the 1969 World Series and 1973 National League championship teams, he was a National League All-Star in 1970 and 1971, and won the Gold Glove in 1971 for his outstanding de-fensive play at shortstop. Inducted into the New York Mets Hall of Fame in 1982, Harrelson became manager of the Mets in 1990. He is the co-owner, baseball operations senior vice presi-dent, and � rst-base coach of the Long Island Ducks. He lives in Hauppauge, New York.

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THELYONSPRESS

The1

969 M

iracle M

eTs

The1969 Miracle MeTs In the 1977 movie Oh, God!, George Burns, playing the deity, is asked to prove his divinity

by performing a miracle. Burns replies, “The last miracle I did was the 1969 Mets. Before that, I think you have to go back to the Red Sea.”

This book is a riveting account of the single most impossible, unbelievable, and wonderful sports sto-ry of all time—the 1969 “Amazin’ Mets” and their incredible spring, summer, and fall as they went on to capture the World Series. But it does much more than simply recount how the worst sports franchise ascended to greatness in a few short months. The 1969 Miracle Mets is a story of tumultuous times. Against the backdrop of the Vietnam War and a New York City in disarray, the Mets proved to be a metaphor for a changing America and, in retro-spect, the catapult for the eventual comeback of a battered-yet-unbowed metropolis.

One hero of this story is, of course, Tom Seaver. At the age of twenty-four, at the start of what would be a remarkable Major League career, he pitched his team to victory in 1969. Seaver represents the crux of what makes this book so unique, so compelling, such a nostalgic memory of a town, a team, and a time that is no more.

And yet this is not a book about one superstar, but about an entire team that ascended to the heights. Tom Seaver and his teammates come alive in these pages as the � nal symbols of an innocent age, an age when the greatest icons in American culture—New York sports heroes—mounted the stage in awesome splendor, before Watergate, before free agency, before themercenaries took over.

The Improbable storyof the World’s Greatest

Underdog Team

sTeVeN TraVersForeword by BUD harrelsON

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From the foreword by Bud Harrelson

Many things contributed to our unbelievable season in 1969—homerun hitters, strong pitching, a dif-ferent level of bonding among the players. But the real magic of the 1969 Mets had a lot to do with Gil Hodges. . . . One of the coaches would come up to a player and say discretely, Gil wants to talk to you. So you’d go into his of� ce and sit down with him, and he would question you. Afterwards I found out he did that with a lot of players. At the time I thought I was special, but that’s just how he made you feel. He had quite an impact on every player on that team. He made the difference. He really did. . . .

The team in 1969 was different. You could really feel the camaraderie, and there was a lot of encouragement among the players. . . . It’s amazing what happens when you win—how the friend-ships solidify because you were in battle together and you won. You have this common ground and emotional feeling that this was amazing or a miracle, because no one expected it. In fact, Casey Stengel always said the Mets will win when they put a man on the moon. He was a real character and was just being comical, but sure enough, you know, in ’69 they put a man on the moon.

US $24.95 / CAN $29.95The Lyons PressGuilford, Connecticutwww.LyonsPress.comThe Lyons Press is an imprint of The Globe Pequot Press

From Worst to First!

seaver • KOOsMaN • rYaN • GeNTrY • MCGraW

GrOTe • CLeNDeNON • HarreLsON • CHarLes • JONes

aGee • sHaMsKY • sWOBODa • KraNePOOL

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Badasses of the Old West paperback | 4c matte

Client:TwoDotPressSoftwareused:InDesignCS3,PhotoshopCS3,IllustratorCS3

Employing strong, inventively treated type and a bold color palette Itook a grainy Library of Congress image and produced a contemporary,appealingbookcoverthatissuretosparkreadersinterest.

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US $16.95 / CAN $21.50TwoDot®

Guilford, Connecticutwww.GlobePequot.com

TwoDot® is an imprint of The Globe Pequot Press

Printed in the United States of America

Thirty-six true tales of the desperadoes, gunslingers, and bad guys who made the Wild West wild

Its wilderness notwithstanding, the Wild West was not necessarily a place to go in search of peace. While many settlers were decent folk, the American frontier’s wide open spaces also attracted unsavory characters in disproportionate numbers, many on the run looking for places to hide while they went on snubbing the law. Badasses of the Old West brings together in one compelling volume tales of the thirty-six worst (and best) robbers, rustlers, and bandits who shaped the history of the Wild West. From the famous, such as Billy the Kid and the Wild Bunch, to the lesser-known but still colorful and wicked Charles Brown and Bud Stevens, it compiles the stories of the most notorious black-hat wearers of a notorious age. Here are just some of the fascinating and forbidding faces you’ll meet:

Bud Stevens, whose murder of a cattle king’s son rang a death knell for an entire South Dakota town

William Quantrill, the terror of Civil War–era Missouri

Legendary bandits Frank and Jesse James

Cold-blooded Sam Brown, who sneered while cutting out a man’s heart but screamed in terror when the tables turned

Jack Slade, who was such an enigma across much of the West—a composite of gentleman and murderer—that he charmed both Mark Twain and Buffalo Bill

Cover design by Bret Kerr | Front cover image courtesy of Library of Congress, back cover image © Shutterstock

BADASSES OLD WEST

Edited by Erin Turner

Curiosities series re-designpaperback | 4c matte with spot gloss

2008 Graphic Design USA Award Winner

Client:GlobePequotPressSoftware:InDesignCS3,PhotoshopCS3,IllustratorCS3

Myinventivere-designofthisbest-sellingbutvisuallystaleseries boosted sales across the board andwon a 2008GraphicDesignUSAaward.The themeof thenostalgiccuriosityboxwascarriedthroughout.Ialsodesignedtheinteriorofthebook.Imadethecoverinventive,buteasilycustomizablein6placesperstate.

customizableadcampaign

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NY CuriositiesauthorCindyPerman.(CindyPerman.com)

Cheap Bastard’s redesignpaperback | 4c matte with spot gloss

Client:GPPTravel

Aboveisare-designfortheCheap Bastard’sseries-withthedirectivebeingtomakeitappealtoayoungeraudience.

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Secrets of Living the Good Life—For Free!

CHEAP BASTARD’S

Boston

Kris

Fri

esw

ick

CHEAP BASTARD’S

US $14.95 / CAN $18.95

®

GPP Travel is an imprint of The Globe Pequot PressGuilford, Connecticutwww.GlobePequot.com

®

Frieswick

THE

2nd Edition

Think you have to earn big bucks to live big in Beantown? Live Large for Less!

Think again.

Cover design by Bret Kerr | Cover images © ShutterstockPrinted in the United States of America

Boston is full of free and ridiculously inexpensive stuff—you just need to know where to look. Leave it to “The Cheap Bastard” to uncover all the ins and outs and exclusive bargains to be had and to tell you the real deal with wit and humor.

The Cheap Bastard’s Guide to Boston will show you:

• Howtogainfreeentrancetoplays,films,concerts, and museums

• Wheretofindfreeorlow-costclassesinanythingfromyoga to sailing

• Wheretofindhalf-pricemealsandfreefood,includingclam chowder,beer,andburgers

• Howtogetalow-costhaircut,colortreatment,manicure, or massage

WithThe Cheap Bastard’s Guide to Boston,anyonecanenjoythegood life!

Kris Frieswick, who has lived in Boston on and off for more than twenty years, is a humor, business, and lifestyle writer; an award-winning humor columnist; and a stand-up comedienne. She is a regular contributor to numerous magazines, including Boston Globe Magazine, the Economist, Worth, Arrive, Southwest Airlines’s Spirit,andBoston. She lives in Boston’s South End.

Boston

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®

Secrets of Living the Good Life—For Free!Secrets of Living the Good Life—For Free!

US $14.95 / CAN $18.95

®


®

Oehlsen

Chicago2nd Edition

Think you have to earn big bucks to live big in the Windy City? Live Large for Less!

Think again.

Cover design by Bret Kerr | Cover images © Shutterstock | Printed in the United States of America

Chicago is full of free and ridiculously inexpensive stuff—you just need to know where to look. Leave it to “The Cheap Bastard” to uncover all the ins and outs and exclusive bargains to be had and to tell you the real deal with wit and humor.

The Cheap Bastard’s Guide to Chicago will show you:

• Howtogainfreeentrancetoplays,concerts,museums,and television tapings

• Wheretofindfreeclassesinanythingfromyogatotaxpreparation

• Wheretofindhalf-pricemealsandfreefood,includingchocolate, pizza,andtamales

• Howtogetafreehaircutorcolortreatment,oralow-costmanicure or massage

WithThe Cheap Bastard’s Guide to Chicago,anyonecanenjoythegoodlife!

As a journalist for general interest and trade publications,Nadia Oehlsen has publishedmanyhow-toarticlesovertheyears,includinghowtoprocesschemi-cals, how tofix bicycles, how to clean body parts from crime scenes, and thevarious methods one might employ to pay for goods and services. She prefers explaining how nottopay.Asafreelancer,shehasdevelopedthecriticalcareerskill of living in stylish comfort by acquiring other people’s trash. She lives and works in Chicago.

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Rodeo Cowgirls, Trick Riders, and other Performing Women

Who Made the West Wilder

Rodeo Cowgirls, Trick Riders, and otherPerforming Women Who Made the West Wilder

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We, Robot (left) paperback | 4c matte with spot gloss on metallic paper

LyonsPress

Workingcloselywiththeauthor-Iresearchedartanddesignedacoverthatwouldappealtothebook’sdemoandreadwellatvarioussizes.

We, Robot (top) paperback | 4c matte with spot gloss

LyonsPress

Developedaninnovativelookinacrowdedgenre.

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How to Disappear paperback | 4c matte with spot gloss on metallic paper

LyonsPress

Workedcloselywithseniordecisionmakerstodevelopamarketingpositionforthebookandmake2appealingchoicesfor

whicheverwaythebookwaspositioned.

Cover design by Bret Kerr | Cover photo of Johnny Unitas © Getty

LOU SAHADI

The Lyons Press

SAH

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THE LYONS PRESS Guilford, Connecticut www.LyonsPress.com


ISBN: 978-1-59921-320-0$14.95 US / $16.95 CAN

EAN

A riveting account of the game that changed the course of pro football—and of the men who played it

LOU SAHADI

LOU SAHADI

Long before the Giants’ historic defeat of the Patriots in the 2008 Super Bowl, there was another game many people considered “The Greatest Game Ever Played.” The 1958 NFL Championship Game between the Baltimore Colts and the New York Giantsskyrocketed the sport to mega-popularity. The fi rst nationallytelevised football game, it featured unprecedented drama, aslew of future Hall of Famers, and something new—overtime.

One Sunday in December thoroughly chronicles this legendary game. Drawing on extensive research and interviews with players who were there—including Frank Gifford, Sam Huff, Pat Summerall, Raymond Berry, Lenny Moore, Gino Marchetti, and Art Donovan—veteran sportswriter Lou Sahadi tells the story of the game, the men who played it, and the fascinating circumstances that led up to it. He delivers an action-packed narrative that will take football fans across America back to one Sunday they will never forget.

Lou Sahadi is the author of Johnny Unitas: America’s Quarterback and many other sports books, and has collaborated on the autobi-ographies of major fi gures in sports. He lives in Boca Raton, Florida.

Ultimate Guide to Trail Running (top)paperback | 4c gloss

Client:FalconGuides

Avibrantandeye-catchingdesignwasmadeforthissecondeditionofthebook.Thedesignwasalsousedforalucrativecustomorderforamajoroutdoorapparelcompany.

One Sunday in December (right)paperback | 4c matte with spot gloss


By inventivecoloringandphototreatmentof thehistoric image- I tiedev-erything into the theme of the country’s first televisedNFL championship.IcarriedtheNFLcolorsthroughoutandusedasimulatedstitchingandagedtypetreatmenttoaddtotheperiodfeel.

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Speaking Ill of the Dead paperback | 4c matte with spot gloss

Client:TheLyonsPress

Anappealingredesignofseriesthatmixesaphotorealisticlookwitharchivalphotosandwittytypography.

Green, Inc. hardcover | 4c matte with spot gloss | 1c endsheets


Ichoseabold,iconicphotoapproachtoillustrateacomplexsubjectaboutexcessesintheenvironmen-talNFPworld.Thebookwas featuredon theNY-Timeswebsite.IaddedtothepackagebydesigningcustomendpapersinIllustratorthatweremadeupofasubtlepatternofdollarsigns.

In spring 2006, Christine MacDonald left journal-ism for a dream job at Conservation International, one of the world’s largest environmental organi-zations. Soon after she reported to the group’s Washington of� ces, it became all too apparent to her that something is rotten in today’s clubby, well-upholstered world of conservationists.

Green, Inc. is a riveting � rst-person account of an eco-warrior’s travails at the crossroads of the nonpro� t and corporate worlds—one that will shock anyone who has ever made a donation to an environmental group.

NGOs that once dedicated themselves solely to saving pandas and parklands today vie for the favors of mining operations, logging companies, and homebuilders. Among the most generousdonors are the biggest environmental scof� aws of all—energy conglomerates. Being a leadingconservationist today means (in addition to a six-� gure salary) scuba diving with rock stars and partying with corporate scions and celeb-rity journalists aboard gas-guzzling private jetsand yachts.

How do conservationists justify such deal-ings? The most common refrain: being tight with corporate leaders will help them change their polluting ways. However, argues MacDon-ald, the companies are bene� ting far more thanendangered species. While providing an essential overview of the global environmental movement, she centers her story on what goes on inside the world’s top conservation groups, examining the truth to claims that they have allowed themselves to be silenced by corporate dollars as environ-mental crisis looms.

MacDonald’s fast-paced narrative � ows from carefully checked facts, her own powerful � rst-hand anecdotes, and interviews with other insiders. A scandalous snapshot from inside a good cause gone bad, Green, Inc. comes at a time when global warming nears the point of no return and more people than ever are awakening tothe consequences.

In Green, Inc. she lays bare the truth about the well-heeled life-styles of the world’s top conservationists and their dubious rela-tionships with the corporate world. This scandalous snapshot from inside a good cause gone bad scrutinizes the dealings of:

• Environmental organizations that together have more than 15 million members and operate in over 100 countries—including Conservation International, World Wildlife Fund, TheNature Conservancy, The Natural Resources Defense Council, The Conservation Fund, Environmental Defense Fund, Sierra Club, Defenders of Wildlife, National Audubon Society, andGreenpeace

• Leading conservationists, such as Peter Seligmann, Conserva-tion International’s cofounder, chairman, and CEO—renowned for his jet-setting ways and his � nesse at cultivating ties with big corporations; and Adam Werbach, the former Sierra Club president, who defected in 2006 to work as a consultant for Wal-Mart, which he’d once called a “virus, infecting anddestroying American culture.”

• E. I. du Pont de Nemours & Co., General Electric, Eastman Kodak, ExxonMobil, Nissan, and Dow Chemical—which donate millions of dollars to top environmental groups in return for their lavish praise despite being named as among America’s top ten worst corporate air polluters.

Christine MacDonald, a journalist who has writ-ten for the Boston Globe, Los Angeles Times,Dallas Morning News, and Chicago Tribune, was formerly manager of the Media Capacity Building Program of Conservation International’s Global Communications Division. She lives in Washing-ton, D.C.

The Lyons PressGuilford, Connecticutwww.LyonsPress.com


Cover design by Bret KerrCover photograph © ShutterstockAuthor photograph courtesy of Alberto Roblest

ISBN: 978-1-59921-436-8$24.95 US / $27.50 CAN

EAN

In 2006, journalist Christine MacDonald began a dream job at one of the world’s

largest environmental organizations. She was in for a shock.

“[A] scathing indictment of the surprising pro� igacy and complacency of some of the world’s top environmental organizations....[I]mpossibleto ignore.” —Publishers Weekly

MACDONALD

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NYTimes.com

Girl on the Rocks paperback | 4c matte with spot gloss


Employingstrong,cleantypographyandamoderncolorpalette-Imadethisbookappealtotheintendeddemographic.Ialsoaddedstylizedgridlinestothephototoaccentuatethethemeandaddtothelookofthelook.Thecoverelementswerecarriedthroughoutthebooktoproduceacohesive,hippackage.

FALCON GUIDES®falcon.com

FalconGuides ®is an imprint of The Globe Pequot Press

ISBN: 978-0-7627-4518-0$19.95 US / $21.95 CAN

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Cover Design by Bret Kerr | Photos © Ben Moon

From one of the world’s leading female climbers, advice and inspiration for women who seek to discover the sport for

themselves

Katie Brown is the young woman Rock & Ice magazine

dubbed “The Best Female Climber of the Millennium.” An

influential and groundbreaking climber among both genders,

she began climbing at age thirteen and quickly dominated

competition at the national and international levels. Now in

her mid-twenties, she is a freelance writer and the author of

Vertical World (FalconGuides). When not traveling the world

as an elite professional climber, she lives in Moab, Utah.

Ben Moon’s photographs on rock climbing, surfing, and

other outdoor pursuits have been featured in virtually

every major national outdoor magazine, from Outside and

Rock & Ice to Men’s Journal and National Geographic Adventure.

He lives in Bend, Oregon.“I started clIMBIng when I was thIrteen

in a climbing gym full of boys. In the beginning,

too intimidated to step in, I would mostly

watch as the boys—well, men really—boul-

dered. eventually, however, I got used to the

guys and began participating. . . . In turn, the

guys got used to the tiny girl who was always

hanging around watching.”—from the Preface

For women intrigued by the sport oF climbing but

intimidated by its male dominance and stereotype

as “extreme,” girl on the rocks is a monumental

and essential resource, providing instructions on

technique, strength, and mental agility—from a

woman’s perspective.

through the sage advice of one of the world’s foremost

female climbers and the lens of an internationally

acclaimed photographer, women learn that climbing

is more fun than dangerous, that overcoming fear

can boost self-esteem, and that the fitness benefits

are tremendous. most women learn climbing from

men, but the sport is different for a woman—both

physically and psychologically—and it is empowering

for women to learn about climbing from “girls”

who’ve been on the rocks themselves. bringing

the sport to life alongside the book’s numerous

color photos, Katie brown’s interviews with female

climbers—from a young girl to a sixty-something

professional climber—reveal, on a more intimate

level, what the sport has done for them.

BrOW

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a woman’s guide to climbing with strength, grace, and courage

katie

a wom

an’s guide to climbing w

ith strength, grace, and courage

photos by ben moon

katie

a wom

an’s guide to climbing w

ith strength, grace, and courage

photos by ben moon

GirlRocks_mech_sized_v2.indd 1 6/26/08 3:09:06 PMbackcover

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Women of Rock 4c glossy calendar

Iworkedwiththeeditorandphotg-rapherandsalesfromtheearlystagesoftheprojecttocomeupwithacatchydesignandwaytsto

promotethecalendar.

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17

WOMEN OF ROCK

2011 Women Climbers Calendar

MA

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Style for all holidays & text in dates,uniform space from bottom = p9

Use bolierplate abutting months, change to gotham bold if possible,

regular for day abbreviations

Day headers + dates have been turned to outline

Key 2011 Climbing Event Date

Center text vert in white space

Gotham HTF Bold: Gothma HTF Book 9/11



Occupation: Applied Behavior Analysistherapist, working with autistic children.

Age of first climb: 20.

Hardest climb: “Frigid Air Buttress, a 5.9-plus climb at Red Rocks in Vegas, was my first multi-pitch ascent. Fortunately, I was with two of the world’s most patient climbers.”

What I love most about the sport: “Why, the chalk, of course!”

Favorite climbing area: “Too hard to say. Every site presents a new challenge and unique experience.”

Words I live by: “Life is what happens to you

APRIL

DECEMBER

FPO

2011 Women Climbers CalendarABOUT THE PHOTOGRAPHER

Chris Noble’s photography has appeared in hundreds of publications includ-ing Outside, National Geographic, Sports Illustrated, and Life magazines. For ten years he was the primary advertising photographer for The North Face.

ABOUT FALCONGUIDES®

For more than thirty years, FalconGuides® has set the standard for outdoor guidebooks. Written by top experts, each guide invites you to experience the adventure and beauty of the outdoors.

MA

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Use bolierplate abutting months, change to gotham bold if possible,

regular for day abbreviations

Day headers + dates have been turned to outline

Key 2011 Climbing Event Date

Center text vert in white space




Occupation: Applied Behavior Analysistherapist, working with autistic children.

Age of first climb: 20.

Hardest climb: “Frigid Air Buttress, a 5.9-plus climb at Red Rocks in Vegas, was my first multi-pitch ascent. Fortunately, I was with two of the world’s most patient climbers.”

What I love most about the sport: “Why, the chalk, of course!”

Favorite climbing area: “Too hard to say. Every site presents a new challenge and unique experience.”

Words I live by: “Life is what happens to you

APRIL

DECEMBER

FPO

Meet twelve beautiful women with a passion for climbing who are more than just mavens of rock.

Female climbers are among the most athletic, best conditioned, and most attractive women in the world. But never before has a calendar so fully captured the beauty, grace, and strength of women climbers— through the lens of an internationally renowned outdoor photographer. FalconGuides’ 2011 WomenClimbers Calendar features both some of the world’stop professional climbers, including Steph Davis (left), and Alex Puccio (below), and women such as Jacinda Hunter—a nurse, a mother of four, and a competitive climber. With concise bios and thumbnail shots accompa-nying each portrait, it provides endless inspiration for defying gravity all year long.

FALCON.COM

FALCONGUIDES® IS AN IMPRINT OF GLOBE PEQUOT PRESS.ESSENTIAL GEAR FOR EVERY ADVENTURE:

Discover the essence of the Rockies through ED COOPER’S lens.

Celebrate the remarkable Rocky Mountains with this stunning photographic feast that takes us from the Canadian border at Idaho and Montana to the Mexican border at Big Bend National Park. Author, photographer, and legendary “climbing bum” ED COOPER brings America’s most iconic mountain range to life, passionately zeroing in on the heart of the Rockies, including most of the better known subranges, and capturing views of the highest peaks in Idaho, Montana, Wyoming, Colorado, Utah, Arizona, and New Mexico.

In keeping with his sensibilities as a moun-taineer and climber, Cooper provides the most current and relevant geodetic data for every featured peak, including newer, corrected altitudes that refl ect more accurate measuring by the National Geodetic Survey. Readers can now easily look up each peak on topographic maps or view them in stunning three-dimensional display using tools such as Google Earth thanks to Cooper’s impressive collection of data found at the end of each chapter.

Unlike any other book on the Rocky Mountains, Soul of the Rockies focuses exclusively on the mountains themselves rather than dwelling on related themes such as fl ora, fauna, mining, logging, and history. It is quite simply adistillation of the best views the Rockies have to offer, revealing through this spectacular work all the glory of America’s largestmountain range.

Ed Cooper was a pioneer during the “Golden Age” of North American climbing in the 1950s and early 1960s. His daring accomplishments in the American West and Canada have become legendary. For many years he continued to pur-sue the continent’s great peaks. In more recent years, camera in hand, he has produced awe-inspiring mountain photographs that are in league with the works of Ansel Adams and Bradford Washburn. Ed is the author of the ac-claimed Soul of the Heights: 50 Years Going to the Mountains (FalconGuides), and his photos have graced the covers of Audubon, Arizona Highways, Backpacker, National Geographic, and Sierra. He and his wife, Debby, live inSonoma, California.

Cover photo of Crestone Peak (front cover) and Crestone Needle (back cover) in Colorado © Ed Cooper

Author photo © David Buchholz

Cover design by Bret Kerr

Printed in China



ISBN: 978-0-7627-4941-6$39.95 US / $43.95 CAN

EAN Ed Cooper

Cooper

“Cooper’s mountain photos are so sharp you can almost feel the granite and the crunch of snow under your crampons.”

—Karen Sykes, Seattle Post-Intelligencer

“Ed Cooper’s vision, photographic skill, andknowledge of our scenic resources are unexcelled.”

—Fred Beckey, mountaineering author andunoffi cial world-record holder for fi rst ascents

In Soul of the Heights, Ed Cooper revealed his story as a pioneering climber with a passion for, and life-time dedication to, the majestic mountains of North America. Here, he brings the continent’s most iconic mountain range to life, zeroing in on its heart. In a stunning photographic feast that takes us from the Canadian border at Idaho and Montana to theMexican border at Big Bend National Park, Soul of the Rockies provides a distillation of the best views the Rockies have to offer, with evocative cameodescriptions of many of the highest, most familiar, and most relevant peaks. All their glory shines through inthis spectacular work.

Discover the essence of the Rockies Discover the essence of the Rockies through through ED COOPER’SED COOPER’S

Celebrate the remarkable Rocky Mountains Celebrate the remarkable Rocky Mountains with this stunning photographic feast that with this stunning photographic feast that

Soul of the RockiesP o R t R a i t S o f a m e R i c a ’ S L a R g e S t m o u n t a i n R a n g e

From the author of the acclaimed Soul of the Heights, a stunning photographic celebration of the remarkable Rocky Mountains

Soul of the Rockies hardcover | 5c matte with spot gloss

Client:FalconGuidesSoftwareused:InDesignCS3,PhotoshopCS3,IllustratorCS3

Forthis$40coffeetablebook,Icamupwiththeinventivedirectionofrunningthecoverphotoacrosstothebackcover.

Ialsoutilizedaspotmetallicinkplusspotglossplatetoaddtothehighendfeel.Ihadtodocolorcorrectionandcloningworktotheauthor’sphototoachievethepropereffect.

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Quick Escapes paperback | 4c matte with spot gloss

Client:GPPTravelSoftwareused:InDesignCS3,PhotoshopCS3,IllustratorCS3

Ire-designedthisbest-sellingtravelseriesbygivingitamoresophisticatedlookwithalimitedcolorpalette,strongtypog-raphy and an emphasis on the locations in the book for abackground. Ialsoandthe ideatopartnerwithanoutdoorrecreationcompany.Adealwasstrucktousetheirbagsonthecover.Theresultwasaneye-catchingseriesre-design.

An alternate design was produced that featured travelphotography.

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Theinitialsketch

Full Countpaperback | 4c glossy


For this bookofMetspoetry, I echoed theiconic logo, adding dimensional elements +a vibrant title treatment and superimposedoneoftheauthorspoemsintothemodifiesskyline.Theinsidecoversranorangeaswelltoaddtothepackage.

fullmech

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bretkerrpo

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| Kudos

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Textbook covers forPrentice Hall Science Explorer

Client:PearsonEducation,Boston,MASoftwareused:InDesignCS2,PhotoshopCS2

ThesearecustomtextbookcoversIdesignedwhileworkingforPearsonEdu-cation.Iorganizedlaunchmeetingswithmarketingandeditorialdepartmentstobrainstormmeaningfulstate-specificimages,directedphotoresearchersandpicked themosteffectivephotos and color-corrected themandgave themtreatmentsinPhotoshop.IfoundtheGeorgia(topright)lighthouseimageonFlickranddidheavycloningworkinPhotoshoptoextendtheleftsideofthepicturethreeinches.

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Tina Vindum’s Outdoor Fitness paperback | 4c matte with spot gloss

Client:FalconGuidesSoftwareused:InDesignCS3,PhotoshopCS3,IllustratorCS3

Ichoseastrong,cleantitletreatmentforthisbookthatwouldworkwellandnotcompeteittheimage.Thetitletreatmenthassincebeencarriedoverinto4ancillarypopoutproductsbasedontheseries.

From the island of Maui to Manhattan’s Central Park, Tina Vindum has revolutionized the way people around the world are getting in shape. Her breakthrough Outdoor Fitness program, rooted in back-to-basics conditioning, is the most advanced and unique method available today to achieve true BodyMind power and the highest degree of overall tness, health, and well being. Tina Vindum’s Outdoor Fitness makes this groundbreaking approach to exercise available for people everywhere, in one richly illustrated volume.

After introducing her program, Tina describes the three phases of Outdoor Fitness: learning the base moves; incorporating them with some of her signature moves as the intensity and duration of workouts increase; and ne-tuning workouts so they become an integral part of your life. Tina Vindum’s Outdoor Fitness delivers what no other workout can: better, faster results on every level—physical, mental, and emotional.

FITNESST I N A V I N D U M ’ S

Step Out of the Gyminto the BEST Shapeof Your Life


FITNESS


TIN

A V

IND

UM

’S

“Tina Vindum sets the gold standard in outdoor � tness training. Her mastery of exercise physiology and her years of experience as a competitive and recreational athlete make her an authentic teacher with a gift for making everyone in her sphere feel as competent and inspired as she is.”

—Susan McDonald, Executive Director, GirlForce Health & Fitness Workshops, Vanderbilt University Medical Center

Tina Vindum is the founder and

president of Outdoor Fitness, America’s

leading outdoor exercise program. She

hosts a national weekly radio show on the

subject and lectures internationally about

its bene ts. Her work has been featured in

Self, Fitness, Prevention, Sports Illustrated

for Women, Backpacker, Vogue, the New

York Times, and the Los Angeles Times.

She lives in San Francisco, California.

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The revolutionary approach to true BodyMind tness

US $19.95 / CAN $23.95US $19.95 / CAN $23.95Printed in the United States of America

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relatedwebgraphicsbasedondesign

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23iii

Introduction and order copyright © 2000, 2007, 2008 by Robert McCord

Th e contents of � e New Quotable Golfer are drawn from � e Golf Fanatic and � e Quotable Golfer.

ALL RIGHTS RESERVED. No part of this book may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopying and recording, or by any information storage and retrieval system, except as may be expressly permitted in writing from the publisher. Requests for permission should be addressed to Th e Globe Pequot Press, Attn: Rights and Permissions Department, P.O. Box 480, Guilford, CT 06437.

Th e Lyons Press is an imprint of Th e Globe Pequot Press.

Art Direction by Jane AmaraDesigned by Bret Kerr

Library of Congress Cataloging-in-Publication Data

Th e new quotable golfer : the best things ever said by the pros andduff ers of the sport / edited and with an introduction by Robert McCord. p. cm. Includes index. Rev. ed. of: Quotable golfer. Main Street ed. 2004. ISBN 978-1-59921-319-4 1. Golfers--Quotations. 2. Golf--Quotations, maxims, etc. I. McCord,Robert R. II. Quotable golfer. GV967.Q84 2007 796.352--dc22 2007049970

Printed in the United States of America10 9 8 7 6 5 4 3 2 1

C O N T E N T S

introduCtion .................................................... v

Chapter 1 On GoLf Defined ..................... 1

Chapter 2 On Beginnings .........................21

Chapter 3 On ObstaCLes ........................... 33

Chapter 4 On PraCtiCe ............................. 51

Chapter 5 On EQuipMent .........................63

Chapter 6 On the MentaL GaMe ............73

Chapter 7 On SWings ................................91

Chapter 8 On Putting ............................ 113

Chapter 9 On Men’s Tours ..................... 129

Chapter 10 On WoMen’s Tours ................ 151

Chapter 11 On Caddies ............................ 165

Chapter 12 On MatChes ........................... 175

Chapter 13 On Course Design ................ 193

Chapter 14 On the GaMe Abroad ..........207

Chapter 15 On Fans and the Media ........217

Chapter 16 On Endings ............................ 229

indeX ................................................. 241

about the editor ............................................. 249

QuotableGolf_flow1_5.indd 2-3 1/10/08 6:50:43 PM

113

Chapter Eight

ON PUTTING

112

. . . present day golfers have chopped down their swing action to the barest essentialsgo back and come down. Th is simplifi cation occurred because modern equipmenttailored heads, steel shafts, fi rmer gripping, better distribution of weight and torquepermits the development of more power with less eff ort . . .

Doug FordPGA Tour professional

The

New

Quo

tabl

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olfe

r

Pavin’s swing must be the swing of the future, because

Charles Pricegolf writer, commenting on a slumping Corey Pavin in the

1980s

I sure as hell haven’t

seen anything like itin the past.


After my fi rst qualifying round in the 1963 British Ama-teur Championship, I brashly told the astonished Scottish reporter that the Old Course at St. Andrews was a goat ranch, and if I played it a thousand times it would still be a goat ranch! Th ree days and seven rounds later, I realized it was one of the greatest golf courses in the world.

Pete Dyewho has incorporated “old style”

architectural features into his golf course designs

205

On

Cou

rse

Des

ign

In my experience, the decision to increase green speeds has defi nitely hurt the game of golf. Th is development has not only caused many of the greens on the great golf courses to be nearly unplayable, but has really hampered the ability of a number of players to negotiate the new speed levels.

Pete Dyegolf course architect204

While I have never met Pete Dye, I know him well. He is 500 years old and has absorbed the wisdom of the ages. He has a pointed hat and a fl owing robe embroidered with occult sym-bols. When he speaks, he becomes extremely animated, and gesticulates a lot with fl ashes of blue static crackling from his long fi ngernails.

Peter Dobereineron golf course builder Pete Dye, whose

courses are sometimes considered diabolical

The

New

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olfe

r

I know a one-shot fi nishing hole is not usu-ally well-regarded. But when a player stands on that tee at East Lake, with the match square or dormie—that drive calls for all there is in the delicatessen department.

Bobby Jones’s father regarding the eighteenth hole on

East Lake No. 1, a 200-yard par 3 across water

I’m not going back to a place where they

never rake the goddamn bunkers.Ben Hogan

after winning the 1953 British Open at Carnoustie


When hitting an approach When hitting an approach

putt, try to lay the ball into putt, try to lay the ball into

an imaginary three-foot circle an imaginary three-foot circle

around the hole. around the hole.

I feel a defi nite hit with my right I feel a defi nite hit with my right I feel a defi nite hit with my right I feel a defi nite hit with my right I feel a defi nite hit with my right I feel a defi nite hit with my right hand on both long and short hand on both long and short putts. I recommend a rather long putts. I recommend a rather long and unhurried backswing in put-and unhurried backswing in put-ting because it makes the stroke ting because it makes the stroke smoother and eliminates the put-smoother and eliminates the put-ting yips which sometimes besets ting yips which sometimes besets golfers who have short, compact golfers who have short, compact backswings.backswings.

Billy CasperBilly Caspermember of the PGA Hall of Famemember of the PGA Hall of Fame

119

On

Putt

ing

118

If I could just putt. I might just

scare somebody, maybe me.Jack Nicklaus

after two rounds of the 1986 Masters, which he won a record sixth time

The

New

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Th e worse it gets, the more likely youare to miss again.

Dave Pelz with James A. Frankfrom the article “You Need a Ritual,” Golf Magazine (1997)

Th e more you miss, the worse it gets.


Book Design: Quotable Golfer

Client:LyonsPressSoftwareused:InDesignCS2,PhotoshopCS2,IllustartorCS2

Forthisre-designIsignificantlyraisedtheaes-theticvalueofthebookbymakingfulluseofthe2colorpossibilities.Iutilizedtransparencies,butkepta limited font selectionofGillSansandAdobe Caslon along with using illustra-tionsthatwereallstylized,mostappearassilos.Ialsoadaptedandcreatedanumberoforiginalillustrationstosuittheproject.Thebookwonpositive remarks from customer reviews onAmazon.com.

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George PLimpton paperback series paperback | 4c matte with spot gloss

Client:LyonsPress

Idevelopedahipnewlookforthere-issuethatfeaturedhistoricalshotsofPlimpton,complementarycolorsandtexturesanddistinctivetypography.

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US $12.95/CAN $16.95

One of baseball’s most beloved commentators picks the forty-four most heroic Red Sox players ever

Who better to rank the best Red Sox of all time than the president of Red SoxNation himself? Here, Jerry Remy does just that—forty-four players in all, fromearly-era legends such as Cy Young, Babe Ruth, Johnny Pesky, and JackieJensen; and remarkable pros like Ted Williams, Tony Conigliaro, Carl Yastrzemski, Rick Burleson, Dwight Evans, Dennis Eckersley, and Wade Boggs; to modern superstars like Roger Clemens and David Ortiz. Remy draws on his personal memories and his analytical prowess to highlight what makes a given player a Red Sox hero. Each chapter is accompanied by photos, many from the National Baseball Hall of Fame.

Remy also salutes fi ve special teams and two great moments in Red Sox history.Finally, he turns his eye on an up-and-coming crop of young stars who may someday be elevated to an even higher plateau as Red Sox Heroes.

Eminently readable, painstakingly researched, and imbued with the rich history of the Boston Red Sox, Jerry Remy’s Red Sox Heroes is a must for any member of Red Sox Nation.

Jerry Remy is a legendary broadcaster with an intimate knowledge of baseball that comes from more than a decade as a major league player (including seven years with the Boston Red Sox) and more than 2,200 games as the voice of the Boston Red Sox. He hosts the popular Web site theremyreport.com and the Jerry Remy chat room on Yahoo. In 2007 he was elected the fi rst president of Red Sox Nation—which has millions of fans in New England and beyond. His previous book, also written with Corey Sandler, is Watching Baseball (Globe Pequot).

Corey Sandler is a lifelong baseball fan and the author or coauthor of more than 125 books.

REMY |

SANDLE

R

Lyons PressGuilford, Connecticutwww.LyonsPress.comLyons Press is an imprintof Globe Pequot Press

Lyons Press

Cover design by Bret Kerr | Front cover photograph (Fenway Park) © Corbis ImagesPrinted in the United States of America

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Detailed publication design and typographic/ production specs


ThesearetypographicandproductionspecsIcreatedforamathworkbook.designedbymymanageratthetime.Imade all themaster pages, definedall the paragraph and character stylesheets,provideddetailedexamplesofall the page grids and also providedexamplesofallpaginationpossibilities.

Becauseofthenatureofmathematictypesetting—therewerehundredsofstyle sheets to catalog—these specsweregiventovariousPearsonedito-rialandproductionvendorswhentheworkbook series was launched.The300-page workbook went on to beproducedforvariousstates.

Idesignedthechapteropenersforthebook.,buildingupona statepostcardwith trivia element I had developedforthemaintextbooks.

� �1�

Chapter 4

Slope twoline chapter

Four Presidents wereborn in New York:

8th President — Martin Van Buren, 1782

13th President — Millard Fillmore, 1800

26th President —Theodore Roosevelt, 1858

32th President — Franklin Delano Roosevelt, 1882

26

Solve the following multistep problem. Be sure to showall of your work.

y

x1 1 2(4, 0)

(0, 4)

y x

3 5 6 7

1

12345

44

11. Find the slope of a line containing the points (0, 2),(3,4), and (0,1). Find one more point on the line and then write a brief explanation describing your solution.

Explain

Slope = rise = change in the y-coordinates run change in the x-coordinates

y-intercept form is y = mx + bb is where the line crosses the y-axis.m is the slope.

Take It With You

Find the slope of a line containing the points (0,Find the slope of a line containing the points (0,2p1

Find the slope of a line containing the points (0,Find the slope of a line containing the points (0,2p1

Find the slope of a line containing the points (0,Find the slope of a line containing the points (0,

run change in the x-coordinates run change in the x-coordinates run change in the x-coordinates

-intercept form-intercept form-intercept form is is is y = mxy = mxy = mx2p52p5

ExplainExplainp9

ExplainExplainp9

ExplainExplain1p6

Slope = rise = change in the y-coordinatesSlope = rise = change in the y-coordinatesSlope = rise = change in the y-coordinates1p61p6

Slope = rise = change in the y-coordinatesSlope = rise = change in the y-coordinatesSlope = rise = change in the y-coordinates1p6

Slope = rise = change in the y-coordinatesSlope = rise = change in the y-coordinatesSlope = rise = change in the y-coordinates

write a brief explanation describing your solution.write a brief explanation describing your solution.1p - standard spacing before tech art in question areas

ExplainExplain4p7

TIWY boxes should have min of 2p5 clearance on top

is the slope. is the slope. is the slope.1p61p6

1p7

Solve the following multistep problem. Be sure to showSolve the following multistep problem. Be sure to showD_HED_DIRECTIONSSolve the following multistep problem. Be sure to showSolve the following multistep problem. Be sure to showD_HED_DIRECTIONSSolve the following multistep problem. Be sure to showSolve the following multistep problem. Be sure to show

write a brief explanation describing your solution.write a brief explanation describing your solution.PRAC_QUESTION

ExplainExplainE_HED_EXPLAIN

Take It With YouTake It With YouC_HED_TIWYC_HED_TIWYC_HED_TIWY

is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis.TIWY_PARATIWY_PARA

1p61p6CHAR: BASAL_BOLDCHAR: BASAL_BOLDCHAR: BASAL_BOLDCHAR: BASAL_BOLDCHAR: BASAL_BOLDCHAR: BASAL_BOLD

mmm is the slope. is the slope. is the slope.

image: mcr07sg_backpack.epsimage: mcr07sg_backpack.eps

27

y-intercept form is y mx bb is where the line crosses the y-axis.

y-intercept form is y mx bb is where the line crosses the y-axis.

Take It With You

Positive slope When the slope is positive, the graph of the lineNegative slope When the slope is negative, the graph of the lineslants down from left to right.

Take It With You

Take It With You

Take It With You

y

x1 1 2(4, 0)

(0, 4)

y x

3 5 6 7

1

12345

44

Take It With You fi lms present: Bulleted List• bulleted list• bulleted list• bulleted list• bulleted list

• bulleted list• bulleted list

numbered list numberedlist numbered list numbered list

1 2 3 4

numbered list numbered list

5 6

Take It With You fi lms present: Numbered List

y

x1 1 2(4, 0)

(0, 4)

y x

3 5 6 7

1

12345

44

numbered list numbered list numbered list1p61p6

1p1p

1p7

1p7

1p7

1p7

Take It With YouTake It With You1p1p

Take It With You fi lms present: Bulleted ListTake It With You fi lms present: Bulleted ListTake It With You fi lms present: Bulleted List1p61p6

Take It With You fi lms present: Bulleted ListTake It With You fi lms present: Bulleted ListTake It With You fi lms present: Bulleted List1p6

Take It With You fi lms present: Bulleted ListTake It With You fi lms present: Bulleted ListTake It With You fi lms present: Bulleted List

TIWY boxes should have min of 2p5 clearance on top

1p61p6

1p1p

1p1p

1p1p

TIWY_BLTIWY_BL

numbered list numbered list numbered listTIWY_NLTIWY_NL

TIWY_SUMMARY_DEFTIWY_SUMMARY_DEF

CHAR: TIWY_SUMMARY_TERMCHAR: TIWY_SUMMARY_TERMCHAR: TIWY_SUMMARY_TERM

Negative slopeNegative slopeNegative slope

is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis.TIWY_PARATIWY_PARA

is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis.TIWY_PARA

is where the line crosses the y-axis. is where the line crosses the y-axis. is where the line crosses the y-axis.

11222222223333333344

Grids going into TIWY boxesGrids going into TIWY boxesshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot colorshould be all the purple spot color

Take It With You fi lms present: Numbered ListTake It With You fi lms present: Numbered ListTake It With You fi lms present: Numbered List 1p61p6

When the slope is positive, the graph of the line When the slope is positive, the graph of the line When the slope is positive, the graph of the line1p61p6

When the slope is positive, the graph of the line When the slope is positive, the graph of the line When the slope is positive, the graph of the line1p6

When the slope is positive, the graph of the line When the slope is positive, the graph of the line When the slope is positive, the graph of the line

y-intercept formy-intercept formy-intercept form1p61p6y-intercept formy-intercept formy-intercept form1p6y-intercept formy-intercept formy-intercept form

1p61p6

slants down from left to right.slants down from left to right.slants down from left to right.1p61p6

1p gutter1p gutter

TIWY box notes:

TIWY boxes will always have a min of 2p5 clearance above them. (sometime s if they are preceded by Explain lines it is not possible to get that exact measurment.

Left and right text inset: 1pTop and bottom text inset: 1p6

TIWY purple lozenge: corner radius 1p6 - runs the length of the text box below.TIWY title baseline is 1p7 from the top of the lozenge. Left aligns on the 1p inset.

1p gutter on multi column set ups.The top edge of the rounded box that contains the text will align with the middle of the top rounded header lozenge, as below.

5p75p75p75p7

Slope twoSlope two CO_TITLECO_TITLE

CO_NUMBERCO_NUMBER

Slope twoSlope twoline chapterline chapterline chapterline chapter6p4line chapterline chapter

Four Presidents wereFour Presidents were NOTE_FACT_HEDNOTE_FACT_HED

Martin Van Buren, 1782 Martin Van Buren, 1782 NOTE_FACTNOTE_FACT

Align facts left justifi ed with Did You Know head. 2p6 from Align facts left justifi ed with Did You Know head. 2p6 from

baseline of Did You Know to baseline of fi rstbaseline of Did You Know to baseline of fi rst

line of facts.line of facts.

image: mcr07sg_ny_chap_opener.epsimage: mcr07sg_ny_chap_opener.eps

22 23

The standard form of a linear equation is y = mx + b. When you solve an equation for y, it is in slope-intercept form. Using this form can help you graph an equation. It gives you a good deal of information.

Note:Example of solving an equation for y

3x -y = 7

-y = -3x + 7

y = 3x - 7

y = mx + b

The slope of the graph is 3.

The graph crosses the y axis at -7.

y = 3 x - 7

Examples 2 and 3 Graphing a line from an equation in the form of y = mx + b

Graph the equation 3x + y = -1

3x + y = -1 y = -3x -1

Slope: -3y-intercept: -1

Graph the equation 3x + y = -1

3y + 2x = 3 3y = -2x + 3 y = -x + 1

Slope: -2/3y-intercept: 1

y

x�1 1 2(4, 0)

(0, �4)

y � x

3 5 6 7

1

�1�2�3�4�5

44

y

x�1 1 2(4, 0)

(0, �4)

y � x

3 5 6 7

1

�1�2�3�4�5

44

Examples 4 and � Finding the equation given the slope and y-intercept

Write an equation with a slope -2 and the y-intercept of -3.

y = mx + by = x - 3

Write an equation with a slope -2 and the y-intercept of 2.

y = mx + by = -2x + 2

y

x�1 1 2(4, 0)

(0, �4)

y � x

3 5 6 7

1

�1�2�3�4�5

44

y

x�1 1 2(4, 0)

(0, �4)

y � x

3 5 6 7

1

�1�2�3�4�5

44

You can also fi nd the equation when you know the graph.

Once you know the slope and the point where the line of the equation crosses the y-axis, you can draw the graph.

Example 1

Find the slope of the line. As we move from (0, -2) to 4, 1) the change in the y-coordinates is 3

and the change in the x-coordinates is 4.

change in y-coordinates = 1 – (–2) = 3 change in x-coordinates 4 – 0 4

The slope of the line is

Picture a ramp that runs from a doorway down to a street. If the slope is too steep, people will not be able to move easily into the building. If the slope is not steep enough, the ramp would be too long. So what’s slope?

Slope is the rate of change in the coordinates of a line.

22

4.11 Finding Slope andother two line heads

New York Standards 8.A.20 Solving equations

using graphs8.CN.6 Recognizing math

in daily life8.A.20 Solving equations

using graphs

y

x�1 1 2(4, 0)

(0, �4)

y � x

3 5 6 7

1

�1�2�3�4�5

44

Slope = rise = change in the y-coordinates run change in the x-coordinates

x-coordinate y-coordinate

Remember (x, y)

y

x�1 1 2(4, 0)

(0, �4)

y � x

3 5 6 7

1

�1�2�3�4�5

44

Positive slope When the slope is positive, the graph of the lineslants up from left to right.

Negative slope When the slope is negative, the graph of the lineslants down from left to right.

Basic postulates for points, lines, and planes.

Notice that the slope in example 1 is positive and that the line in the graph moves upward from left to right. If the slope was negative, the line would move downward from left to right. x2

Solving equations that have more than one solution

Note:Note:Note:2p10.52p10.5

you graph an equation. It gives you a good deal of information.you graph an equation. It gives you a good deal of information.

The slope of the graph is 3.The slope of the graph is 3.2p4

The graph crosses the y axis at -7.The graph crosses the y axis at -7.

Once you know the slope and the point where the line of the equation Once you know the slope and the point where the line of the equation 2p4

crosses the y-axis, you can draw the graph.crosses the y-axis, you can draw the graph.1p

Examples 2 and 3 Examples 2 and 3

Graph the equation 3 Graph the equation 32p5.5

Graph the equation 3 Graph the equation 32p5.5

Graph the equation 3 Graph the equation 3 1p6

You can also fi nd the equation when you know the graph.You can also fi nd the equation when you know the graph.1p

slope is not steep enough, the ramp would be too long. So what’s slope?slope is not steep enough, the ramp would be too long. So what’s slope?

is the rate of change in the coordinates of a line. is the rate of change in the coordinates of a line.

4p4

Picture a ramp that runs from a doorway down to a street. If the slope is Picture a ramp that runs from a doorway down to a street. If the slope is

other two line headsother two line heads2p8.5

Finding Slope andFinding Slope andother two line headsother two line headsother two line headsother two line heads2p8other two line headsother two line heads

is the rate of change in the coordinates of a line. is the rate of change in the coordinates of a line.

change in the y-coordinates change in the y-coordinates2p4

x-coordinatex-coordinate2p4.5x-coordinatex-coordinate2p4.5x-coordinatex-coordinate

Remember (Remember (2p4

44 and the change in the x-coordinates is 4. and the change in the x-coordinates is 4.

change in y-coordinates change in y-coordinates change in x-coordinates change in x-coordinates

2p10

and the change in the x-coordinates is 4. and the change in the x-coordinates is 4.

change in y-coordinates change in y-coordinates 2p1

change in x-coordinates change in x-coordinates

The slope of the line isThe slope of the line is2p8

Notice that the slope in example 1 is positive and that the line Notice that the slope in example 1 is positive and that the line 2p4

Positive slopePositive slope When the slope is positive, the graph of the line When the slope is positive, the graph of the line1p6

Positive slopePositive slope1p6

Positive slopePositive slopeslants up from left to right.slants up from left to right.

When the slope is negative, the graph of the line When the slope is negative, the graph of the line1p5

When the slope is negative, the graph of the line When the slope is negative, the graph of the line1p5

When the slope is negative, the graph of the line When the slope is negative, the graph of the line

Finding Slope andFinding Slope and1p

slants down from left to right.slants down from left to right.1p6

1p6

The slope of the line isThe slope of the line is1p6

3y 3y 3y = 3y = y = y =

32p4

1p6

Write an equation with a slope Write an equation with a slope 1p61p61p6 Write an equation with a slope Write an equation with a slope

1p6 Write an equation with a slope Write an equation with a slope

1p6

Note:Note:Note:Note:Note:Note: NOTE_HEDNOTE_HED

an equation for yan equation for yan equation for yNOTE_PARANOTE_PARA

an equation for yan equation for yan equation for yNOTE_PARA

an equation for yan equation for yan equation for y

= = = mxmxmx +++ bbbNOTE_EQUATIONNOTE_EQUATIONmxmxmxNOTE_EQUATIONmxmxmx +++NOTE_EQUATION+++ bbbNOTE_EQUATIONbbb

The standard form of a linear equation is The standard form of a linear equation is y = mx y = mx ++ b b. When you solve . When you solve CHAR: BASAL_BOLD

EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOREXAMPLE FILES WILL BE SENT

Graph the equation 3 Graph the equation 3 yyEXAMPLE_QUESTION_2_COL

y = y = --3x 3x --11EXAMPLE_EQUATION_2_COL

EXAMPLE_ANSWER_2_COL

Once you know the slope and the point where the line of the equation Once you know the slope and the point where the line of the equation BASAL_PARA_EXAMPLE_LEAD_IN

Finding Slope andFinding Slope andA_HEAD

4.114.11CH_NUMBERCH_NUMBERCH_NUMBER

slope is not steep enough, the ramp would be too long. So what’s slope?slope is not steep enough, the ramp would be too long. So what’s slope?BASAL_PARA

slope is not steep enough, the ramp would be too long. So what’s slope?slope is not steep enough, the ramp would be too long. So what’s slope?BASAL_PARA

slope is not steep enough, the ramp would be too long. So what’s slope?slope is not steep enough, the ramp would be too long. So what’s slope?

is the rate of change in the coordinates of a line. is the rate of change in the coordinates of a line. BASAL_PARA_ANSWER

New York Standards New York Standards New York Standards STANDARDS_HEDSTANDARDS_HED

using graphsusing graphsusing graphsSTANDARDS_DEFSTANDARDS_DEF

other two line headsother two line heads8.CN.6 8.CN.6 8.CN.6

CHAR: STANDARDS_CODECHAR: STANDARDS_CODECHAR: STANDARDS_CODECHAR: STANDARDS_CODECHAR: STANDARDS_CODECHAR: STANDARDS_CODECHAR: STANDARDS_CODE

Solving equations that have more than one solution Solving equations that have more than one solutionCHAR: B_HED_DIRECTIONS Example 1 Example 1

B_HED_WHITEB_HED_WHITEB_HED_WHITE

Example 1 Example 1 B_HED_WHITE

Example 1 Example 1

Find the slope of the line. As we move from ( Find the slope of the line. As we move from (EXAMPLE_QUESTION Find the slope of the line. As we move from ( Find the slope of the line. As we move from (EXAMPLE_QUESTION Find the slope of the line. As we move from ( Find the slope of the line. As we move from (

The slope of the line isThe slope of the line is EXAMPLE_PARA_LAST

== 11 – ( – (––22) ) == 3 3 change in x-coordinates change in x-coordinates 44 – – 00 4 4

EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR==EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR== 11EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR11 – ( – (EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR – ( – ( 22EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR22) ) EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR) ) ==EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR== 3 3EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR 3 3EQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOREQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOREQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOREQUATIONS WILL BE SET in MATH EXTENSION or ILLUSTRATOR

Examples are placed later in Chapter – – Examples are placed later in Chapter – – 00Examples are placed later in Chapter00 4 4Examples are placed later in Chapter 4 4

Basic postulates for points, lines, and planes.Basic postulates for points, lines, and planes.Basic postulates for points, lines, and planes.Basic postulates for points, lines, and planes.C_HEDBasic postulates for points, lines, and planes.Basic postulates for points, lines, and planes.

SUMMARY_DEF

slants up from left to right.slants up from left to right.

Negative slopeNegative slopeCHAR: SUMMARY_TERMCHAR: SUMMARY_TERMCHAR: SUMMARY_TERMCHAR: SUMMARY_TERMNegative slopeNegative slopeCHAR: SUMMARY_TERMNegative slopeNegative slopeCHAR: SUMMARY_TERMCHAR: SUMMARY_TERM

Slope = Slope = Slope = Slope = rise rise change in the y-coordinates change in the y-coordinates Slope = Slope =

tech art/equations will start 1p5 in when in basal column rise rise tech art/equations will start 1p5 in when in basal column rise rise change in the y-coordinates change in the y-coordinatestech art/equations will start 1p5 in when in basal column change in the y-coordinates change in the y-coordinatestech art/equations will start 1p5 in when in basal column

Find the slope of the line. As we move from ( Find the slope of the line. As we move from (44 11) the change in the y-coordinates is 3 ) the change in the y-coordinates is 3 CHAR: EXAMPLE_QUESTION Find the slope of the line. As we move from ( Find the slope of the line. As we move from (CHAR: EXAMPLE_QUESTION Find the slope of the line. As we move from ( Find the slope of the line. As we move from (

Remember (Remember ( ))

all equations such as this with arrows will be set in Illustrator, there all equations such as this with arrows will be set in Illustrator, there all equations such as this with arrows will be set in Illustrator, there all equations such as this with arrows will be set in Illustrator, there all equations such as this with arrows will be set in Illustrator, there

will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork will be a standard 2p4 above and below the artwork

image: 3562post-it_spot.eps (Height can be image: 3562post-it_spot.eps (Height can be image: 3562post-it_spot.eps (Height can be image: 3562post-it_spot.eps (Height can be adjusted by bringing the picture box up or down)adjusted by bringing the picture box up or down)

image: mcr07sg_br_co_circle.eps, 100%image: mcr07sg_br_co_circle.eps, 100% image: mcr07sg_NY_pmsmap_green.eps, 100%image: mcr07sg_NY_pmsmap_green.eps, 100%

mock up art used for graphs in template, mock up art used for graphs in template, cells should be 1p widecells should be 1p wide

30 31

13. Simplify (2 - 5)(y-2).

F y2 + 7y + 10 G 2y2 + 9y - 10

H y2 - 9y - 10 J 2y2 - 9y + 10

14. Evaluate the expression (2z - 3)2.

A 4z2 - 12z + 9 B 2z2 - 6z + 9

C 4z2 + 12z + 9 D 2z2 - 12z + 9

1�. Match the graph with the function below.

F linear function G vertical function

H horizontal function J non-linear function

Solve the following multi-step problems. Be sure to show allof your work.

1�. Write a polynomial expression for the perimeter of the triangle below.

Picture a ramp that runs from a doorway down to a street. If the slope is too steep, people will not be able to move easily into the building. If the slope is not steep enough, the ramp would be too long. So what’s slope?

1. The product (-3)(5)(-8)(15) is

A 1,800 B 18,000

C -1,800 D -18,000

2. Which expression is the equivalent to the expression below?-|8 - 2|

F -2 - 8 G -2 + 8

H 2 +(-8) J

3. Express 207,500 in scientifi c notation.

A 2.75 X 105 B 2.075 X 106

C 2.075 X 105 D 2.75 X 106

4. Simplify 7 • 3 - 4 - (3 + 2) - 1 .

F 21 G 15

H 10 J 11

�. Evaluate the expression (6 + h2)2, for h = 3 .

A 225 B 6,561

C 30 D 486

�. Simplify 7 • 3 - 4 - (3 + 2) - 1 .

F Use this style when answers

G are too long to go into

H two columns as shown in the examples above

J please.

�. Which expression is the GCF of 12x3 and 32xy?

A 93x3y B 96x4y

C 4x D 4xy

8. Which is equivalent to ?

F m2n3 G m-2n3

H 4m2n-3 J m-2n-3

9. Simplify .

A B

C w16y12z6 D w4y12z4

10. Which expression is equal to x14 ?

F x7 + x7 G (x7)2

H (x7)7 J x2 • x7

11. Simplify .

A B

C w16y12z6 D w4y12z4

12. Which expression is equal to x14 ?

F x7 + x7 G (x7)2

H (x7)7 J

Chapter 4 New York Grade 8 Test PrepCircle the letter of the best answer.

y

x�1 1 2(4, 0)

(0, �4)

y � x

3 5 6 7

1

�1�2�3�4�5

44

325

495 89 99 3. .�

x100

1425�495 89 99 3. .�

x � 30 x100

1425�

x � 30

x100

1425�

1p51p5

Write a polynomial expression for the Write a polynomial expression for the perimeter of the triangle below.perimeter of the triangle below.

2p space above when Practice instrcution occur mid-pageWrite a polynomial expression for the Write a polynomial expression for the 2p space above when Practice instrcution occur mid-pageWrite a polynomial expression for the Write a polynomial expression for the

Circle the letter of the best answer.Circle the letter of the best answer.1p8

Circle the letter of the best answer.Circle the letter of the best answer.1p8

Circle the letter of the best answer.Circle the letter of the best answer.

3)(5)(3)(5)(--8)(15) is8)(15) is1p9

8)(15) is8)(15) is1p9

8)(15) is8)(15) is

B B 18,000 18,000

D D --18,00018,0001p818,00018,0001p818,00018,000

2. 2. 1p3

Express 207,500 in scientifi c notation.Express 207,500 in scientifi c notation.

2.75 X 102.75 X 1055 2p

2.75 X 102.75 X 102p

2.75 X 102.75 X 10

1,800 1,800

Which expression is the equivalent Which expression is the equivalent

4p

CH_TESTPREP_HED_DIRECTIONS

Chapter 4 New York Grade 8 Test PrepChapter 4 New York Grade 8 Test PrepCH_TESTPREP_HEDCH_TESTPREP_HED

Circle the letter of the best answer.Circle the letter of the best answer. CH_TESTPREP_HED_DIRECTIONS

Which is equivalent to ?Which is equivalent to ?TP_QUESTION

G G (x7)2 (x7)2TP_ANSWER_FIRST (x7)2 (x7)2TP_ANSWER_FIRST (x7)2 (x7)2

J J xx22 • • xx77TP_ANSWER_LASTxxTP_ANSWER_LASTxx

2.075 X 10 2.075 X 1066 AACHAR: TP_QUESTION_NUMBERCHAR: TP_QUESTION_NUMBERCHAR: TP_QUESTION_NUMBER66CHAR: TP_QUESTION_NUMBER66

xxximage: image: mcr07sg_mcr07sg_NY .epsNY .eps

bretkerrpo

rtfolio

| advertising

27

Outfit Your Mind campaign

Client:FalconGuidesSoftwareused:InDesignCS2,PhotoshopCS2

ForthiscampaignIshotallthemodelsin-houseandcompositedthemintothesnowscene,adding50layersofsubtledetailstoheightenthephotorealism.Theadcampaignran inBackpacker,SNETnewsandothertrademagazinespluswasusedasalightboxattheOutdoorRetailertradeshow.

BasedonaninitialconceptandsketchbyErynnSzewczyk(geneticallydesigned.com)

Graphicusedinapromotionalvideo(stillsbelow)shotattheOutdoorRetailershowthatwasbasedonthecampaign.Thecenterimageisthelightboxversionofthead.Totheleftaretheconsumerandtradepublicationsitappearedin.

bretkerrpo

rtfolio

| advertising

28

Ad campaign

AnadcampaignIcreatedtheconceptandtaglinefor.

Ad campaign Softwareused:InDesignCS2,PhotoshopCS2,IllustratorCS2

AnoriginaladconceptthatIcameupwithforacampaignthatraninBackpackermagazine+asummerfitnesseventinCentralPark.

Squeeze more into your adventures.falcon.com

Backpacker_falcon_gear_v2.indd 1 1/8/10 3:18 PM

29

Ad campaigns for Falcon.com

Client:FalconGuidesGuilford,CTSoftwareused:InDesignCS2,IllustratorCS2,PhotoshopCS2

FortwoseasonsinarowIhavecreatedadcampaignsforFalcon.comthathaveappearedintheircatalogsandinthebackofmanyoftheirbooks.FalconGuidesisoneoftheleadingoutdoorrecreationpublishersinthecountry.ForthecampaignontheleftIturnedthewebsiteintoarock-likestructureinPhotoshop.ForthemorerecentcampaignontherightIwentwithamorestylizedapproachtodrawinreaders.

bretkerrpo

rtfolio

|

bretkerrpo

rtfolio

|

30

Additional ad campaigns and high visibility ads

Client:GlobePequotPress,Guilford,CTSoftwareused:InDesignCS2,PhotoshopCS2

TheadabovewasablackandwhiteadIcreatedthatraninthe2007CountryMusicAwardsprogramwhichwasdistributedatthetelevisedevent.Theadpromotedthecoffeetablebook,Nashville Portraits.Ide-signeditinanunderstatedmannertocomplementthebookandappealtothetargetaudienceofcountrymusicfanslookingforholidaygifts.

TheposterontherightwasatemplateIdesignedthatcouldbemodi-fiedfortheOff the Beaten Pathseriesandcustomizedforeachstate.IconductedphotoresearchandthenIconceivedofthephototreatmenttocomplementthesubjectmatteranddraw inthebook-buyingcon-sumer.OfftheBeatenPathseriesdesignbyGeorgianaGoodwin.

bretkerrpo

rtfolio

| marketing collateral design

31

Publishers Weekly Cover Wrap

Client:KnackBooksSoftwareused:InDesignCS3,PhotoshopCS3

bretkerrpo

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|

32

DVD packaging and custom marketing DVD

Client:skirt!Publishers,Guilford,CTSoftwareused:InDesignCS2,PhotoshopCS2,iMovie,iDVD

IcreatedaDVDofmediaappearancesofbest-sellingauthorKrisCarr.TheDVDpackagematchedthestyleofherbest-sellingbook,Crazy Sexy Cancer TipsandhighlightedherappearancesonOprah,The Today Show andCBS Evening News.IalsousedcustomgraphicsintheDVDitselftofurtherpromotethebrand.

titletreatmentandornamentationadaptedfromthebookdesignbyKarlaBaker

bretkerrpo

rtfolio

| catalog design/art direction/project managem

ent

33

globe pequo

t press

life life

GPP Life is an imprint of The Globe Pequot PressGuilford, Connecticutwww.GlobePequot.com

TM

TM

®

®

PRO TACTICStm

GPP Life

Knack™

Lyons Press

PopOut maps

Pro Tactics

skirt!®

Three Forks®

Two Dot®

Client Publishers

Boone and Crockett ClubD&B Publishing

Montana Historical Society PressStoecklein Publishing

Waterford PressWoodall Publications

globe pequot press Book Publishers & Distributors

life life


with boone and Crockett Club, D&b Publishing, Montana historical society Press, stoecklein Publishing, Waterford Press, and Woodall Publications

globe pequo

t press

Cheap Bastard’sFun With the FamilyOff the Beaten Path®

Scenic DrivingTravel Temptations

and more . . .

New Eyes on Old EuropeActivity & LifestyleDestination Guides

Client PublishersAlastair Sawday

Bradt Travel GuidesCadogan Guides

Explorer PublishingGlobetrotterNew Holland

Thomas Cook PublishingTrailblazer Publications

VisitBritain


with Alastair sawday, bradt travel Guides, Cadogan Guides, explorer Publishing, Globetrotter, new holland, thomas Cook Publishing, trailblazer Publications, and Visitbritain

life life


globe pequo

t press


FitnessCycling

ClimbingPaddlingCampingNatureHiking

Day Hike Books

AppalachianMountain Club

Books

DistributeD Clients

with Appalachian Mountain Club books and Day hike books

life life


catalog design/project management

Client:GlobePequotPressSoftwareused:InDesignCS2,PhotoshopCS2

Forthiscatalogproject-Iredesignedthecompanycata-loginto3distinctcategories.Iconceivedtheideaofhav-ingJamesPoliskyillustratethecoverswithasimilarlook.(Theoriginal ideawastohaveoneimagespanacrossthe3covers.) Iassistedwithartdirectionasthecov-erswerebeingworkedon.Fortheinteriors-Ipickedupelementsofthecoversanddesignedmagazinestylespreadswhenpossibletohighlightthebooks.

58

barFbaG ORiGaMiTwenty-Seven First-Class Gags to Get Your Creative Juices Flowing

Chris Marks

978-1-59921-563-1 | april 2009

1-59921-563-2 | $14.95 US/$16.95 CAN | North America | Paperback | 6 1⁄4 x 9 3⁄4 96 pp | 12/CTN | full-color throughout | Lyons Press

The eSSenTial GUide To: Preparing your barfbag

basic folds

birds, Planes, and Other flying Machines

The Perfect flight

-

ACZ

3

ACZ

4

ACZ

1

ACZ

2

ACZ

6

ACZ

7

ACZ

8

ACZ

16

Barfb

ag O

rigam

i

30 / Barfbag Origami 31 / Barfbag Origami

iDifficulty

ii

ACZ

9

ACZ

ACZ

5

i

Fold the bottom corner up to the top point of the triangle.

Fold the resulting triangular flap down to the point of the base.

Fold the horizontal folded edge in the center in half, down towards the bottom diagonal.

Tear your barfbag into a square. Turn your paper plain side up. Fold diagonally.

Fold the resulting triangle in half again, then unfold, maintaining the creases.

Repeat the process on the left-hand side of your folded shape.

Turn the bat over and fold both layers in half diagonally.

Then fold the flaps up past the middle line so that a triangle sticks out on the top.

The BatAn accomplished flying machine, the bat is also strong and flexible in flight. Make the corners crisp and sharp to get the best possible performance.

1545

0

30

Fold over the top part of the triangle flap to the other side.

House_catalog_v18.indd 58 10/13/08 5:23:44 PM

The safest way to have fun in the air!Had enough of the stomach-churning “friendly skies”? Of trying to keep a kid’s monotony-induced temper from gushing up out of his or her throat? Found yourself reaching for that empty white bag in the seat pocket in front of you—just out of curiosity, really—but then not knowing what to do with it? With Barfbag Origami you can finally get your creative juices flowing on a plain old plane without getting sick in the process.

This user-friendly guide soothes the stomach once and for all by providing hours upon hours of fun. Using just the complimentary bag provided with this book—or, if you prefer, the one in the seat pocket—the ancient Japanese art of paper-folding comes alive in an all new, disgustingly clever way.

Barfbag Origami offers twenty-seven sky-themed designs that any paper-folding amateur can create with an airline barfbag—you need only browse the contents first to assess which design best suits the bag at your disposal, and then get folding. Following the simple instructions, you can fold a miniature flying machine that will leave whoever is fortunate enough to be seated next to you gaping in open-mouthed wonder

-

12

3x

ii

Barfb

ag O

rigam

iIntroduction

These days, there isn’t much to be said for flying as entertainment. Any unorthodox behavior will get you a forcible detention and, should you decide to employ those surplus hours in practicing your craft skills, you’ll find yourself severely limited in the materials you can bring on board. Welcome to barfbag origami.

Using only the in-flight barfbag and this invaluable manual, you can create any number of paper flying machines. Don’t worry about running out of raw material, either – your neighbors, impressed by your skills, are certain to rush to get their own barfbags converted into a bat, a gull or a plane.

Air India, 2001 CP Air, 1999 Balkan Airlines, 2002

Air Korto, 2005Lauda-air, 1998 Korean Airlines, 2003

Mari World Airlines,1995

Kuwait Airways, 2004

Shaping Your Barfbag

Airlines have been slow to see the alternative

possibilities in the standard barfbag format, so you

will have to tailor your material to create the perfect

origami square or rectangle. You won’t be able to

use scissors to cut the paper, so practice folding and

tearing cleanly along the folds. To ensure your paper

shape is even, fold it corner to corner as shown in

illustration one, then tear off the surplus, as in 2 & 3.

and eagerly handing over their own bags . . . or else ask-ing to borrow the book. And, in no time, you’ll find that you’ve created your own tranquil, highly unusual little origami club en route to your destination. Aside from clear, illustrated instructions, each creation features a difficulty gauge so readers can see what they’re in for before they start folding their masterpieces. The book

also includes a helpful resource section that explains where one can acquire more barfbags.

Flying these days may be a nauseating experience, but with Barfbag Origami in

hand, you’ll be coming back for more. Last but not least, though, a word of warning (straight

from the book): Before use, please check to confirm that barfbag is empty. Used ones are unsuitable for folding.

Chris Marks grew up in the Northeast of England. Throughout a varied career that has included adver-tising, graphic design, paper engineering, teaching English as a foreign language, and writing, he has consistently been experimenting with folded paper designs that fly. He has traveled extensively in South America and Asia, and now lives with his family and two Siamese cats on the English Riviera.

hUMor 59

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ACZ

3

ACZ

4

ACZ

1

ACZ

2

ACZ

6

ACZ

7

ACZ

8

ACZ

16

Barfb

ag O

rigam

i

30 / Barfbag Origami 31 / Barfbag Origami

iDifficulty

ii

ACZ

9

ACZ

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i

Fold the bottom corner up to the top point of the triangle.

Fold the resulting triangular flap down to the point of the base.

Fold the horizontal folded edge in the center in half, down towards the bottom diagonal.

Tear your barfbag into a square. Turn your paper plain side up. Fold diagonally.

Fold the resulting triangle in half again, then unfold, maintaining the creases.

Repeat the process on the left-hand side of your folded shape.

Turn the bat over and fold both layers in half diagonally.

Then fold the flaps up past the middle line so that a triangle sticks out on the top.

The BatAn accomplished flying machine, the bat is also strong and flexible in flight. Make the corners crisp and sharp to get the best possible performance.

1545

0

30

Fold over the top part of the triangle flap to the other side.

House_catalog_v18.indd 59 10/13/08 5:23:48 PM

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| marketing collateral

34

Die-cut marketing collateral folder forPrentice Hall California High School Mathematics


Ihavedoneanumberofdie-cutmar-keting collateral folders for the Pear-sonEducationadvertisingdepartment.Utilizingmyhigh-endPhotoshopskills,Icreated/adaptedcolorfulbackgroundsthat complement the Mathematicsbrandandmessage.

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35

Eight-page course catalog brochureforPrentice Hall California High School Mathematics


I designed this high-visibility course catalog for Pearson to use inCalifornia,theirlargestadoptionmarket.Takingavisualcuefromthestylizedgreenwavesthatwereinplaceinsomeoftheprogram’sexistingPowerPointmaterials,Iexpandedonthelookanddesignedcomplementaryartworkandpagelayoutstogivetheprogramacohesivelook.Ilimitedthecolorschemetoaddimpacttothemessage.

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| sell sheets

36

A Brian’s Song for a new generation,featuring two pro football stars known to millions of fans

978-1-59921-532-7

$24.95 US/$31.95 CAN Hardcover | 6x9 | 8-page color insert240 pp | tk 2009

To order call 800-243-0495

or email an order to [email protected]. Visit us online at globepequot.com

After fourteen seasons as an NFL star, Everson Walls retired to his hometown of Dallas, Texas. He and former

Cowboys teammate Ron Springs worked together on a variety of charities, and their families became close.

But, as time passed, Ron could no longer conceal the ravaging effects of his diabetes. Before Walls knew it, his

friend’s simple medical procedures had become amputations and dialysis. Ron’s life was on the line.

In A Gift for Ron, Walls tells the moving story of how he witnessed the suffering of his former mentor and his

family and, on hearing that a potential kidney donor had fallen through, learned that he and Ron shared some-

thing truly precious: a blood type. Walls knew his only option—to donate a kidney to save his friend’s life.

“People say you do something like this for family.

Well, we are family. I had to do it. I couldn’t sit here

and do nothing. I’m not a hero. This decision was

an easy one.”—EVERSoN WALLS

Marketing sell sheets for various books

Client:GlobePequotPress,Guilford,CTSoftwareused:InDesignCS2,PhotoshopCS2

Icanquicklyconceptualizeandexecutemarketingmaterials inawidevarietyofstylestosuitanybrand.FortheA Gift for Ron sell-sheetIchosea classic, understated system thatwouldnot competewith thebook,whichIalsodesigned.

ForHow to Live in the Woods (right) I went with a more stylizedapproach to complement the book’s cover and appeal to corporatebookbuyersfromBarnes&NobleandBorders.

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37

Falcon.com trade show exhibitClient:GlobePequotPress,Guilford,CTSoftwareused:InDesignCS2,PhotoshopCS2

I created a series of Lambda back-lit trade show displays for FalconGuidestouseduringthe2007OutdoorWorldconferenceheldinSaltLakeCity,Utah.Ontheleftisoneofthedisplays.Ichoseabold,simple,gridset-upformaximumimpactatthecrowdedtradeshow.IusedFal-con’sbrandedPantone123Candvariousphotosfromtheirbookstoconveythebrand.AboveisFalconauthorKathleenBrownsigningbooksinfrontofthedisplay.

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Trade show poster

Client:PearsonEducation,Boston,MASoftwareused:InDesignCS2,

ThisisarecentposterIcreatedtoannouncetheneweditionofthebest-sellingBiological Science textbook.Icreatedastylizedback-groundtocomplementthecoverandbuildexcitementforthenewtitle.TheposterwillbedisplayedatthePearsonboothattheNationalAssociationofBiologyTeachersconference.

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| direct mail

39

Teaching business software applications presents a

unique challenge for educators. To be successful, students must learn a manipulative skill as well as understand and retain new information. As experienced teachers know, the wrong in-structional materials can make the process virtually impossible.

Have you ever used a text-book that enabled students to

in class but left them unable to pass assessments or dem-onstrate real learning? This is usually the result of poorly de-signed instruction that spoon feeds instruction and does not require students to practically apply the information.

DDC Publishing introduced its -

book in 1987 based on what works in the classroom. For twenty years, DDC has listened to teachers and continued to re-

-tive and visual learning process-es to ensure student success.

needs of high school students and teachers in mind, these powerful instructional programs for Microsoft®

-

PowerPoint and Outlook.

An important element of the DDC approach is keeping how-to procedures separated from the instruction. Students focus

described in a business scenario and exercise directions and are

the procedure to accomplish a task.

Repetition is essential to learn-ing any skill. All DDC computer applications texts feature multi-ple levels of exercises with pro-gressively greater rigor that en-able the teacher to engage stu-dents of a wide variety of learn-ing abilities.

215

Critical Thinking

Exercise | 37

Application Skills Voyager Travel Adventures has been collecting demo-graphic information about clients who participate in adventure travel vacations. In thisexercise, you will create a memo to the vice president of marketing listing some of theinteresting demographics in table form

EXERCISE DIRECTIONS

Table 11. Start Word, if necessary.

2. Open 37DEMO.

3. Save the document as 37DEMO_xx.

4. In the memo heading, replace the sample text YourName and Today’s Date with the appropriate informa-tion.

5. Between the first two paragraphs of the memo,insert a table with three columns and eight rows.

6. Set all columns to be 1" wide and all rows to be.25" high.

7. Enter the following data:

Age 0 – 18 3%19 – 25 17%26 – 35 20%36 – 45 30%46 – 55 20%55 + 10%

Gender Male 54%Female 46%

8. Align the data in Columns 1 and 2 with the top left.

9. Align the data in Column 3 with the top right.

10. Insert a new row at the top of the table.

11. Merge the cells in the new row.

12. In the new row, type the table title: CLIENT DEMO-GRAPHICS.

13. Center the table title horizontally.

14. Insert another blank row above the row labeledGender.

15. Apply the Light Shading table style to the table.

16. Apply a single line black 3/4-pt. outside border tothe entire table.

17. Save the changes to the document.

Table 21. Between the second and third paragraphs of the

memo, insert a table with two columns and fiverows.

2. Enter the following data:

River Rafting 77Backpacking 25Kayaking 84Biking 43Skiing 21

3. Align the data in Column 1 with the bottom left andColumn 2 with the bottom right.

4. Sort the rows in ascending alphabetical order bythe data in column 1.

5. Delete the label and data for Skiing, leaving a blankrow at the bottom of the table.

6. In the blank cell at the bottom of column 1, typeTotal and right align it.

7. In the blank cell at the bottom of column 2, insert aformula to calculate the total number of respon-dents.

8. Insert a new column at the left side of the table.

9. Set the new column to be 1" wide, column 2 to be1.5" wide and column 3 to be .5" wide.

10. Set all rows to be .25" high.

11. Merge the cells in the first column.

12. Using 14-pt. bold, type Favorite Activity per Respondentin column 1.

Learning Microsoft Office 2007 | Word | Exercise 1

37

PROCEDURES

Start Word

1. Click Start button . . . . . . . . . . . . . . . . . . . . . . . . . . . +

2. Click All Programs . . . . . . . . ,

3. Point to the Microsoft Officefolder icon . . . . . . . . . . . . . . . . . . . . . . . . . . . ,

4. Click Microsoft Office Word 2007 . . . . . . . . . . . . . . . . . . . . . ,

OR1. Click Start button

. . . . . . . . . . . . . . . . . . . . . . . . . . . +

2. Click Microsoft Office Word 2007in the list of recently used programs . . . . . . . . . . . . . . . . . . . . . ,

OR3. Double-click the Word shortcut

icon on the desktop .

Change the Word Window

To show or hide ruler:Click View Ruler button above vertical scroll bar.

OR1. Click View tab . . . . . . . . . . . . . . . . . . . +

Show/Hide Group

2. Click Ruler check box . . . . . . . . . . . . . .

A check in the check box indicatesthe ruler is displayed.

To change the view:Click a View icon on theStatus bar:

Print LayoutFull Screen ReadingWeb LayoutOutlineDraft

OR1. Click View tab . . . . . . . . . . . . . . . . . . . +

Document Views Group

2. Click desired view icon:

Print Layout . . . . . . . . . . . . . . . . . . . . . . .

Full Screen Reading . . . . . . . . . . . .

Web Layout . . . . . . . . . . . . . . . . . . . . . . . .

Outline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Draft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

To Minimize/Expand the Ribbon(Ctrl+F1)

Double-click the active tab.

OR1. Click the Customize Quick

Access Toolbar button . . . . . . . . . . . . . . . . . . , , ,

2. Click Minimize the Ribbon . . . . . . . . . . .

A check mark next to commandindicates it is already selected.

Correct Errors

Press Backspace todelete character to left ofinsertion point.

Press Delete to deletecharacter to right of inser-tion point.

Press Escape to cancelcommand or close dialogbox.

If available, you may click a Cancelor Close button to close a dialogbox without making changes.

Undo the Previous Action(Ctrl+Z)

Click Undo button onQuick Access Toolbar.

Undo a Series of Actions(Ctrl+Z)

Click Undo button repeatedly.

OR1. Click drop-down arrow to

right of Undo button.

2. Click any action in the list toundo all previous actions.

Redo the Previous Action

Click Redo button onQuick Access Toolbar.

Redo a Series of Actions

Click Redo button repeatedly.

Repeat the Previous Action

Click Repeat button onQuick Access Toolbar.

Save a New Document(Ctrl+S)

On Windows XP:1. Click Save button on Quick

Access Toolbar.

ORClick Office Button . . . . . . +

2. Click Save . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3. If necessary, click commonstorage location in theNavigation bar, or click the Save in drop-down arrowand select storage location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . +

ORa. Click Create New Folder

button .

b. Type new folder name.

c. Click OK . . . . . . . . . . . . . . . . . . . . . . . . .

Four-page template for a newsletter series forPrentice Hall Learning Office 2007Client:PearsonEducation,Boston,MASoftwareused:InDesignCS2,PhotoshopCS2

I designed a template for a newsletter series thatcouldbeadaptedtothevariousstate-specificcustommarkets.Ichoseaboldcolorschemethatwasdrawnfromthebookcoversand limitedthe fontselectionforaddedimpact.

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| web design/video creation/post-production

40

Microsite design/template design Client:LyonsPress

MicrositeIdesignedinPhotoshopbasedonthebookcoverbyJaneSheppard.ImplementedbyGeoffCox.

Photoshoptemplatewasabletobereusedforanumberofothermicrosites

animatedbanneradforthebookThe Art of Cycling. OriginalcoverdesignforbookbyJaneSheppard.

Educationalmarketingvideo-seethefinalcollageonpage36.(bookdesignbyGeorgianaGoodwin)

graphicsforiPhoneapp templateforiphoneappicons

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| illustrations

41

Examples of illustrations

Clients:FalconGuides,Guilford,CT;FairfieldCountyFineHomes,Wesport,CT

OnthefarrightisarenderingIcreatedforasalespresentation.Icreatedthe3Drenderedbooksandwiredisplaycases,anddesignedaneditablefilethatcouldbeupdatedasnewbookscameout..

Aboveisaphotorenderingcreatedforahighendrealestatebrochure.

RightisaphotoillustrationIdidforthecoverofthebookFlakes, Jugs and Splitters

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| photography

42

Digital photography

Client:KnackBooks,Guilford,CTCamera:SonyCyberShot8.1megapixel

Thetopimagewascreatedaspartofa marketing video in support of thebookMediapedia,byKitLaybourne.Aseriesofphotosweretakenfromtheauthor’s apartment overlookingCen-tral ParkWest, theywere later com-piledinPhotoshop

ThisisacompositeshotofBoston’sBackBay

thatIcreatedfrom

16separatepho

tos.

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| logos

Logos

Clients:ReadtheTattoo.com;PearsonEducation,Boston,MASoftwareused:IllustratorCS2,PhotoshopCS2

I designed the top logo pro-bono for a high school journalismwebsite .AprintedversionisalsoproducedinconjunctionwithThe Bristol Press newspa-perinBristol,CT.

LeftimagewasmysubmissionforaPrenticeHallTeacherCenterlogo.

Bottomimagewasare-brandingoftheFalconGuidesRockHoundingseries.

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44

“Bret has done a number of designs for advertising and promotions for Pearson marketing and exhibits. He has been consistently creative, punctual with his work, and easy to communicate with. I look forward to working with him again.”

October 31, 2007

Adam Velthaus, Pearson Education

Advertising Manager [email protected]

“I’ve worked with Bret on countless project—ads, videos, promotion pieces, book jackets, web design, etc—and he’s the best: sharp, cre-ative, and always on time. He has got a great sense of humor and never complains. I highly recommend him for any job, but you can’t have him. Not if I can help it.”

February 20, 2009

John Spalding Senior Marketing Manager

Globe Pequot Press [email protected]

kudos“I worked with Bret for three years at Prentice Hall, and I have nothing but good things to say about him. He ap-plied imagination and persistence to every challenge, creative or techni-cal.”

September 11, 2007

Michael O’Donnell Pearson Education

Customization Design [email protected]

Graphic Design USA 2008 Award Winner: Curiosities Series re-design

45

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| writing

Editorial writing Client:BookbuildersofBostonnewsletter, Pages

OneofmydifferentiatingstrengthsisthatIamnotjustadesigner/projectmanager. My academic backgroundis in English and journalism. I enjoywriting and look for opportunitiestopracticethisskill.Mybackgroundenables me to see the big pictureonanyproject, smallor large. Icanunderstand the challenges of aneditorial employee/department.This is an interview I conductedwith MIT Media Lab ProfessorMichaelHawleyuponhispublicationoftheworld’slargestbook,Growing Up Bhutan.

10PAGES, Winter 2004

By Bret Kerr

In 2001, Hawley founded Friendly Planet, a nonprofit com-

pany dedicated to children's education in developing coun-

tries. Friendly Planet is now producing a series of photo

books about what it's like to grow up in some of the world's

most extraordinary cultures. Recently, the company pub-

lished its first book, entitled Growing Up Bhutan. This is

how the book is described on the Friendly Planet website:

At over 130 pounds and 5 x 7 feet, Guinness World

Records acknowledges Friendly Planet's Bhutan as

the world's largest published book. But it's less like a

book and more like an entire gallery show of enor-

mous prints, packaged in an immense yet browseable

volume. The subject is the remarkable kingdom of

Bhutan—the grandeur of its gorgeous scenery, the

wonderfully warmhearted people there, and the

serenity and specialness that make Bhutan so unique.

Copies of the books are being sold for $10,000 with prof-

its going to aid the Friendly Planet charities. The book is

being produced and bound locally by Acme Bookbinding of

Charlestown, MA—the oldest bookbinder in the world.

"The book is a masterpiece," says Paul Parisi, president of

Acme. "It's a little like having an incredible larger-than-life

art gallery in one volume. So crafting the binding to match

that level of beauty became a labor of love for us."

Dr. Hawley chatted with Pages recently while he was in

Tokyo on a promotional tour for Growing Up Bhutan.

Dr. Michael Hawley is currently Director of Special Projects and founder

of MIT’s GO Expeditions program. Prior to that, Hawley was one of the

heads of the MIT Media Lab for 10 years.

Interview with MIT Media LabGuru Michael Hawley – Producer of the World’s Largest Book

11PAGES,Winter 2004

Pages: With all the forms of media at your disposal, how did yousettle on the traditional, albeit on a revolutionary large-scale, form of the book?

Dr. Hawley: I love books, personally, and we always had in mind theidea of creating a series of books that both helped to showwhat it is like to grow up in one of the world's extraordi-nary cultures, and helped to raise funds to support schoolsand scholars in those places. Little books can't do both veryeffectively. The big book, as fanciful and impractical-seem-ing as it is, actually is both sensible and effective.

First, we can charge a lot for it, but it doesn't cost that muchto make, so it really can raise good money. Second, it cap-tures real attention—there's an undeniable "wow" when anew person first encounters it; everyone smiles (the thing isso absurdly big that it makes you feel like a two-year-oldagain) and then enjoys browsing it more deeply.

And third, it's actually quite practical. There is hardly an artgallery anywhere here in Tokyo (where I currently am) thatcan display imagery that totals about 5 x 400 feet of surfacearea. But the whole gallery of giant-sized images fits neatlyon one 5 x 7 easel. The cost of framing or mounting evenone 5 x 7 print might be $2500. But in our package, theimages average out to less than $100 each, a bargain, actu-ally, although the whole thing adds up to an epic.

Bret Kerr | graphic design portfolio | 2009

Documents

Transcript of Bret Kerr | graphic design portfolio | 2009