nt Mcmahon RV:Success Story BehindA Serial EntrepreneurBrent Mc Mahon RV Success Story Behind A Serial

Entreprenuer And Consultant

Brent Mcmahon Rv is an American businessman who came to business notoriety

when he started a small RV dealership in December of 2000 Orange County,

California. He started McMahon’s RV at a small facility in what was known as

“Traveland, USA”, a mall for RV dealerships. At that time, the facility was home to

more than 15 different dealers, ranging from small one-lot dealers to some of the

nation’s largest.

McMahon started the business with three used motorhomes and a pickup truck. He

had served in the RV industry for over 14 years before starting the company. Brent

had worked his way up from a salesperson to a director of sales of a multi-store

operation before deciding to strike out on his own.

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Shortly after starting the business, America was hit with the devastation of 9/11. The

country would never be the same, and neither would travel. McMahon’s RV was not

sure how they would survive or even how they would be affected. Ironically, business

actually saw an increase in revenue as Americans rallied to the cry of patriotism and

were inspired to go see the country more than ever.

Within a year from that time period, Brent Mcmahon Rv ad begun to represent RV

manufacturers as a dealer. He had signed the top two manufacturers in the world,

Roadtrek, and Pleasure-way. The company began to set sales records month-in and

month-out under McMahon’s dynamic leadership. McMahon’s RV grew from 30

million to 60 Million then up over 100 million annually in gross sales. They broke the

previous sales records for both van companies they represented. To mark the

occasion, Brent was flown by Roadtrek Motorhomes to its MFG headquarters in

Ontario, Canada, where he was presented with the key to the 20,000th Roadtrek RV

produced, presented by the mayor of Kitchener and the company president.

In 2004, the company began the first of several expansion moves. They opened

additional facilities in and around its home state of California. They ventured into

new products with the addition of Luxury Diesel Pushers and quickly acquired

several big franchises like Monaco, Country Coach, Holiday Rambler, Forest River,

Winnebago, and more.

As the company approached 2007, after six short years, it had gone from nowhere to

be one of the top motorized RV dealerships in the nation. The accolades followed.

Some of McMahon’s RV awards include:

● #1 Roadtrek Dealer Worldwide (10 consecutive years)● Pleasure-Way World record holder, circa 2007● Multi-Dealer of the Year award for the U.S.A.● Beaver Motorhomes Rookie of the Year● Safari Motorhomes Rookie of The Year● Holiday Rambler Top Dealer● Winnebago Dealer of the Year● Forest River Dealer of the Year● California’s Top 5th Wheel Dealer● California’s Top Motorhome Dealer● California’s Top Trailer Dealer● California’s Top Overall Dealer as recognized by Stat Surveys Inc.

As 2007 approached, it became obvious to management that something was changing

in the economy. Business, which had been at an all-time pace, began to drop off

significantly. By the middle of 2008, McMahon’s RV and other dealers, RV

manufacturers, and RV suppliers were beginning to experience something they had

never experienced before, a real economic depression. There had been recessions

about every 6-7 years, going back to the late 70’s and early 80s. They dealt with high

gas prices and even extremely high-interest rates, but nothing compared to this. This

wiped-out companies, both large and small, and had a devastating effect on the RV

business in general. McMahon remained confident. He and the tremendous sales staff

he had developed over the years would be able to persevere. He and his senior

manager, Mike Lankford, developed a plan. No one was coming out to the stores to

buy an expensive gas-guzzling RV during these times. They needed to adapt.

They developed a two-stage plan. The first stage focused on customers already living

the RV lifestyle. First-timers had been scared out of the market by the Great

Recession. The full-timers or the retirees were already committed to the RV lifestyle

and were not going anywhere. This was their lifestyle. Depression or not, they were

in. The company realized these customers mainly flocked to the desert communities

in the winter places like the River in California and off the I95 freeway, near the

California-Arizona border. Cities like Yuma, Mesa and others saw these so-called

“snowbirds” flock there in droves. They subsequently decided to open up small

facilities and put on events in these areas. They opened up in the desert near Palm

Springs, CA, an area where customers tend to spend time in the winter, to get away

from the colder weather in the Northern USA and Canada. The second stage was to

bring the product to the customer. In order to do this, the company went to the

largest outdoor venues in the RV industries largest selling market, Southern

California. Dodger Stadium, the Rose Bowl in Pasadena, Angel Stadium in Anaheim,

along with others! The plans to put on large outdoor tent sales events at these

locations worked! Those early years during and after the Great Recession, these

specialized sales people traveled the western part of the USA and helped propel the

dealership to new records in sales and totals.

Unfortunately, this came at a heavy price. McMahon reluctantly had to close his

brick-and-mortar locations to continue to put on the outdoor events. As time went

on, the costs of maintaining both the tent events and permanent locations wore

heavy on the company’s resources. As the internet continued its development, RV

sales and pricing became more competitive. It made it difficult for many dealers to

maintain their profit margins. In late 2013, the company had fallen onto difficult

times. The seasonality of many of their higher priced units had major impacts on

their cash-flows. Additionally, one of their lead floor-plan companies decided it was

no longer going to serve the industry at the same level it had for the previous several

years.

The company had several heated and contested business interactions with the

floor-plan company which lead to the floor-plan companies taking aggressive action.

Because of all this, Brent Mcmahon RV filed for Chapter 11 Protection. The company

filed litigation and the matter was later settled with the estate receiving an

undisclosed financial settlement. The goal was to re-launch the company, but when

that failed, McMahon resigned. Other legal charges were filed and subsequently

dismissed. It became evident McMahon loved his company and would have given his

right arm to save it. When asked about the business years later, he said;

“We had a great company. We had the best customers in the world. We had the best

sales staff and employees anybody could ever ask for! We accomplished many great

things and had tremendous relationships with our manufacturing partners and our

lending partners. In the end, we believe we had the resources and the assets available

to make a case for us to come to terms and keep moving forward but unfortunately

things did not work out that way. I still have people who come up to me all the time

and comment on different things regarding the dealerships, how much they enjoyed

working there or stories about trips they took etc. In closing, I am proud of what we

accomplished as a team. We had an amazing run!”

Today, Brent McMahon RV is a serial entrepreneur. He started a women’s CBD

skincare line in 2015 and is constantly involved with other business projects from his

consulting business, BMC Consulting or BMCC. It focuses on helping businesses

achieve success throughout marketing and outselling the competition. Business is

hard. Most people have a particular skill set that helps them get to where they are.

BMCC helps get them to that next level. They’ve experienced all business levels, from

start-up to peak growth. They know what it takes to help companies achieve success

and know-how to help them avoid the pitfalls in a way you can only get from

experience.

ent Mcmahon RV:Success Story BehindA Serial Entrepreneur

& Consultant