Brelsford April 3 2007 Cisco Smb Day Business Planning

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Harry Brelsford

Elevating Your Business

Business Planning: Increasing Your Long Term Profitability


Introductions

Audience

Speaker – Harry BrelsfordAuthor, Consultant, Trainer

CEO, SMB Nation

Topic - Business Planning: Increasing Your Long Term Profitability

Or “Watch Harry Write Your Business Plan In Under 60-Minutes!”


Agenda

Business Planning: Increasing Your Long Term Profitability

–Getting the business (finder)

–Managing the business (minder)

–Doing the work (grinder)

Type of business plans

–Planning

–Raising Capital

Business Planning Trend = Keep Shorter!

Let’s get started!


Harry To Write Business Plan in Under 60-mins

Need three volunteers from the audience in the $0 to $5 million gross sales range

Introductions

What is your story?

RESOURCE: http://www.sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html


Best Practice: SBA Business Plan Template


Time To Type

Harry to write a business plan, based on prior outline, with audience input, in under 60-mins!

Weaving in business conversation and important business planning elements

Let’s get started!


Writing The Business Plan

Writing The Plan What goes in a business plan? The body can be divided into four distinct sections:

1) Description of the business2) Marketing3) Finances4) Management

Agenda should include an executive summary, supporting documents, and financial projections. Although there is no single formula for developing a business plan, some elements are common to all business plans. They are summarized in the following outline:

Elements of a Business Plan 1. Cover sheet

2. Statement of purpose3. Table of contents

I. The Business A. Description of business B. Marketing C. Competition D. Operating procedures E. Personnel F. Business insurance

II. Financial Data A. Loan applications B. Capital equipment and supply list C. Balance sheet D. Breakeven analysis E. Pro-forma income projections (profit & loss statements) F. Three-year summary G. Detail by month, first year H. Detail by quarters, second and third years I. Assumptions upon which projections were based J. Pro-forma cash flow

III. Supporting Documents A. Tax returns of principals for last three years Personal financial statement (all banks have these forms) B. For franchised businesses, a copy of franchise contract and all supporting documents provided by the franchisor C. Copy of proposed lease or purchase agreement for building space D. Copy of licenses and other legal documents E. Copy of resumes of all principals F. Copies of letters of intent from suppliers, etc.

Sample Plans

One of the best ways to learn about writing a business plan is to study the plans of established businesses in your industry.Review examples of real business plans.


Success Stories


Success Story and Struggling Story

Shelagh – Success

Fred - Struggling


The Famous Napkin

Doodle your business plan

Show me at reception

FRAME IT and SAVE IT – the most famous document in your company history!


Q and A

Thank you very much for attendingHarry BrelsfordCEOSMB Nationwww.smbnation.com

Brelsford April 3 2007 Cisco Smb Day Business Planning

Documents

Transcript of Brelsford April 3 2007 Cisco Smb Day Business Planning