THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS CONTENT MARKETING IN 2012 AND WHY BRANDS

NEED TO STOP INTERRUPTING AND

BECOME THESTORY

ONE-WAY MARKETING IS

DEAD

VIRAL MARKETING IS

DEAD

SO WHAT COMES NEXT? SO WHAT COMES NEXT?

VIRAL MARKETING IS

DEAD

SO WHAT COMES NEXT?

WHERE DO WE GO FROM

HERE?

VIRAL MARKETING IS

DEAD ENGAGEMENT

WHAT IS CONTENT MARKETING AND WHY IS IT IMPORTANT?

CONTENT MARKETING IS A MARKETING TECHNIQUE OF CREATING AND DISTRIBUTING RELEVANT AND VALUABLE CONTENT TO ATTRACT, ACQUIRE, AND ENGAGE A CLEARLY DEFINED AND UNDERSTOOD TARGET AUDIENCE – WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.

IT'S THE ART OF COMMUNICATING WITH YOUR CUSTOMERS

WITHOUT SELLING

THE MANY FORMS OF BRANDED CONTENT

INFORMATIVE EXPERIENCE

ENTERTAINING EXPERIENCE

INTERACTIVE EXPERIENCE

LIVE BRAND EXPERIENCE

WHY SHARED CONTENT IS BEST

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS CONTENT MARKETING IS ABOUT SHARING

BRAND LIFT 138% HIGHER FOR THOSE EXPOSED VIA SHARINGGeneral Electric study, 2012

WHO SHARES CONTENT?

27 MILLIONPIECES OF CONTENT ARE SHARED

ONLINE EVERY DAY

23 PERCENTOF ALL SOCIAL MEDIA MESSAGES

INCLUDE LINKS TO CONTENT

nielsen study, 2011

nielsen study, 2011

HOW DO WE SHARE?

nielsen study, 2011

GET YOUR CONTENT READY TO

GO ANYWHERE

A GUIDE TO MAKING YOUR CONTENT SHAREABLE

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

WHAT MAKESCONTENT SHAREABLE?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

LENGTHIS ONE OF SEVERAL FACTORS

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

LONGCAN WORK IF DONE RIGHT

BUT GENERALLY

SHORT IS BEST

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

IT DOESN'T MATTER WHAT YOU MAKE

AS LONG AS IT'S RELEVANT

You need to create something that actually has merit, that you would say, "Wow, I want to share that." And if Cadillac made it for you, you're sharing something essentially that Cadillac made and you can get your brand message across in a very natural, non-advertising way.

Anthony Batt, Katalyst Media

EXHIBIT A: HOW IT SHOULD BE DONE

WHERE THE

MAGIC HAPPENS

900 DOMAINS IN 36 LANGUAGES

OFFERINGS IN WEB TV, WEB RADIO, ONLINE GAMES

EXPERTS AT AMPLIFYING LIVE EVENTS ONLINE

29 MILLION VIEWS

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS

10 MILLION VIEWS

When it comes to producing content most brands think about what they want to see themselves and how to get their company message across at all costs. Red Bull does the opposite. It thinks about making content that its audience will want to see & figures out how to remove as much branding as possible.

Dietrich Mateschitz, Red Bull Marketing.

CONCLUSION

CONTENT COMES

IN MANY FORMS

WE PREFER TOSHARE RELEVANT CONTENT

LIVE BRAND EXPERIENCES CAN BRING AWESOME CONTENT

LIVE BRAND EXPERIENCES CAN BRING AWESOME CONTENT

AWESOME CONTENT ONLINE CAN BRING VAST REACH

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS

HIGH-FIVES ALL ROUND

THANK YOU