Breaking Bad Content (Lavacon 2013 J Gollner)
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Copyright © Joe Gollner 2013 Joe Gollner Gnostyx Research Inc. [email protected] www.gollner.ca @joegollner
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Transcript of Breaking Bad Content (Lavacon 2013 J Gollner)
Copyright © Joe Gollner 2013
Joe Gollner
Gnostyx Research Inc.
www.gollner.ca
@joegollner
A Little Too Into Halloween?
Why Breaking Bad Content?
From Humble Beginnings
Let’s Talk a Little about UX Design
And a Little about Management
Totally Kafkaesque
Get Excited about Quantification
Build the Team
Establish the Factory
Respect the Process
Emphasize Mobility
Focus on Balance & Integration (BI)
Heisenberg & the Uncertainty Principle
Respect the Content
Result: A Product that Sells Itself
This is Not Easy: Integration is Hard
Perhaps We Should Talk
Joe Gollner
Gnostyx Research
www.gnostyx.com
Twitter: @joegollner
Blog: The Content Philosopher
www.gollner.ca