Breakfast With Dave 112210

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David A. Rosenberg November 22, 2010 Chief Economist & Strategist Economic Commentary [email protected] + 1 416 681 8919 MARKET MUSINGS & DATA DECIPHERING Breakfast with Dave WHILE YOU WERE SLEEPING Equity markets are currently selling off across Europe, but much, though not all, of Asia did rally in overnight trading (Hang Seng, Shanghai and the Singapore Straits were notable decliner s). The Nikkei advanced 0.9% a nd has emerged of late as a global outperfo rmer, helped by the modest weakening of the yen. The JGB market has sold off on the back of this move to Japanese equities — the 10- year yields spiked 7bps today to 1.125%, though they are flat to lower here and across Europe so far this morning. Risk aversion trades for the most part are unwinding now that Ireland has succumbed to EU and IMF pressure for a rescue package for i ts beleaguered banks — details and conditions of which are still pending (market chatter is assistance totalling $130 billion). Wasn’t it just a week ago th at Ireland said it didn’t need any external help? And wasn’t it just eight months a go that the Europeans said that the ESFS (European System of Financial Supervisors) was a bazooka that was never going to have to be tapped (shades of Hank?). Gold and silver continue to look good in this environment of an ever-declining level of faith in the integrity of the global financial system (gold is up 24% for the year and silver has gained 65%). At the same time, some of the commodity currencies are taking it on the chin — New Zealand’s kiwi was just hit by a downward revision to its credit rating outlook by S&P 500 to “negative” from “stable” and the Canadian loonie has been trading a tad more softly of late, too. Sterling and the euro are receiving a bid from the pending Irish bailout and the renewed risk-on trade to kick off the week is bolstering the emerging market FX market as well. Now that an Irish rescue plan is priced in, the question is whether attention now  turns to Portugal and Spa in. There is also a lot of good news priced in to the coming U.S. holiday shopping season and retailers have bulked up this year on inventories and staffing . One possible snag — see Holiday Drivers Face Higher Gas Prices in today’s WSJ. Equity market bulls are a nticipating a pick-up in job creation even though it has been productivity gains and labour cost cutting that have both underpinned the corp orate profit revival. Sentiment is still very bullish, if not complacent. The investment community thinks the lame-d uck Congress will have no choice but to prevent the myriad of tax changes from seeing the light of day come January 1 st — the Bush tax cuts, jobless benefits, payroll tax goodies, estate taxation and the AMT (Alternative Minimum Tax). Please see important disclosures at the end of this document. Gluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms. Founded in 1984 and focused primarily on high net  worth private clients, we are dedicated to meeting the needs of our clients by delivering strong, risk-adjusted returns together with the highest level of personalized client service. For more information or to subscribe to Gluskin Sheff economic reports, visit www.gluskinsheff.com IN THIS ISSUE  While you were sleeping: risk aversion trades for the most part are unwinding given that Ireland has succumbed to EU and IMF pressure for a rescue package; gold and silver continue to look good in  this environment of ever- declining level of faith in  the integrity of the global financial system  Reality check: with 20-20 hindsight, it is now clear as  to what caused everyone  to hyperventilate back in early September regarding  the prospects of a sustainable recovery  Five risks to the outlook: China, European debt concerns, massive  tightening in U.S. fiscal policy, gasoline prices in  the U.S. and the expiration of many extended benefits in the U.S.  Deflation coming: the year started out with the U.S. core consumer inflation rate at 1.8% YoY; now its at a record low of 0.6%

Transcript of Breakfast With Dave 112210

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David A. Rosenberg November 22, 2010 Chief Economist & Strategist Economic [email protected]+ 1 416 681 8919

MARKET MUSINGS & DATA DECIPHERING

Breakfast with DaveWHILE YOU WERE SLEEPING

Equity markets are currently selling off across Europe, but much, though not all,of Asia did rally in overnight trading (Hang Seng, Shanghai and the SingaporeStraits were notable decliners). The Nikkei advanced 0.9% and has emerged of late as a global outperformer, helped by the modest weakening of the yen. TheJGB market has sold off on the back of this move to Japanese equities — the 10-year yields spiked 7bps today to 1.125%, though they are flat to lower here andacross Europe so far this morning.

Risk aversion trades for the most part are unwinding now that Ireland hassuccumbed to EU and IMF pressure for a rescue package for i ts beleagueredbanks — details and conditions of which are still pending (market chatter isassistance totalling $130 billion). Wasn’t it just a week ago that Ireland said itdidn’t need any external help? And wasn’t it just eight months ago that theEuropeans said that the ESFS (European System of Financial Supervisors) was abazooka that was never going to have to be tapped (shades of Hank?).

Gold and silver continue to look good in this environment of an ever-declining level of faith in the integrity of the global financial system (gold is up 24% for theyear and silver has gained 65%). At the same time, some of the commoditycurrencies are taking it on the chin — New Zealand’s kiwi was just hit by adownward revision to its credit rating outlook by S&P 500 to “negative” from

“stable” and the Canadian loonie has been trading a tad more softly of late, too.Sterling and the euro are receiving a bid from the pending Irish bailout and therenewed risk-on trade to kick off the week is bolstering the emerging market FXmarket as well.

Now that an Irish rescue plan is priced in, the question is whether attention now turns to Portugal and Spain. There is also a lot of good news priced in to thecoming U.S. holiday shopping season and retailers have bulked up this year oninventories and staffing. One possible snag — see Holiday Drivers Face Higher Gas Prices in today’s WSJ. Equity market bulls are anticipating a pick-up in jobcreation even though it has been productivity gains and labour cost cutting thathave both underpinned the corporate profit revival. Sentiment is still verybullish, if not complacent. The investment community thinks the lame-duck

Congress will have no choice but to prevent the myriad of tax changes fromseeing the light of day come January 1 st — the Bush tax cuts, jobless benefits,payroll tax goodies, estate taxation and the AMT (Alternative Minimum Tax).

Please see important disclosures at the end of this document.

Gluskin Sheff + Associates Inc.is one of Canada’s pre-eminent wealth management firms. Founded in 1984 and focused primarily on high net worth private clients, we are dedicated to meeting the needs of our clients by delivering strong, risk-adjusted returns together with the highest

level of personalized client service. For more information or to subscribe to Gluskin Sheff economic reports, visit www.gluskinsheff.com

IN THIS ISSUE

• While you were sleeping:risk aversion trades for themost part are unwinding given that Ireland hassuccumbed to EU and IMFpressure for a rescuepackage; gold and silvercontinue to look good in

this environment of ever-declining level of faith in

the integrity of the globalfinancial system

• Reality check: with 20-20hindsight, it is now clear as

to what caused everyone to hyperventilate back inearly September regarding

the prospects of asustainable recovery

• Five risks to the outlook:China, European debtconcerns, massive

tightening in U.S. fiscalpolicy, gasoline prices in the U.S. and the expirationof many extended benefitsin the U.S.

• Deflation coming: the yearstarted out with the U.S.core consumer inflationrate at 1.8% YoY; now itsat a record low of 0.6%

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November 22, 2010 – BREAKFAST WITH DAVE

Equities are at the high end of the 14-month range and only offer value if we domanage to see double-digit earnings growth in the coming year, which I findunlikely. Corporate bonds are fairly-valued but are no longer cheap. Long-datedU.S. Treasury bonds look very good north of 4% with core inflation heading

toward zero plus the fact that the security is universally detested, which is goodnews from a contrary standpoint. The yield on 2-year AAA-rated muni’s is 119%of comparable Treasuries, which has only happened two other times in its 20-year history, according to Bloomberg, and each time it presented a nice buying opportunity. Supply issues are real but default risks seem to be way overdone.

State and local government cutbacks are a higher prospect than haircuts forbondholders and as such those companies that have a relatively highconcentration of sales geared towards the lower levels of government may wellbe nice “shorting” candidates. So long as China does not overdo it on its

tightening moves — raising reserve requirements is indeed preferable to interestrate hikes — then commodity prices in general should remain on an uptrendeven if a corrective phase should be expected after the QE2-related surge of thepast few months. There is enough evidence supporting the notion that the Asianeconomy has decoupled from the U.S. consumer, and therefore, basic materialsshould still be a core holding in any given investment portfolio.

Once we get through this lame-duck session, we will then confront the real deal,which is an even more polarized legislature. If there is a potential crisis lurking,it would be in April when the United States hits its prescribed debt ceiling (havea glance at the article in today’s WSJ titled GOP Ranks Fray on Vote to RaiseDebt Limit ), and the GOP (Tea Party members, in any event) is looking for majorbudgetary concessions in return for an extension. Shades of 1995? Read Paul

Krugman’s article today for more ( There Will be Blood ). This prospect is bullishfor volatility and the VIX index right now is quite inexpensive.

REALITY CHECK

Well, with 20-20 hindsight, it is now crystal clear as to what caused everyone tohyperventilate back in early September regarding the prospects of a sustainablerecovery, just as it seemed as though the equity market was going to head into anew and lower range.

First, the Federal Reserve began advertising what became known as QE2 or thesecond stage of its quantitative easing program. Then, the mid-term elections in

the U.S. promised to replace uncertainty with gridlock, and the mantra in themarkets was that “gridlock is good”, though I don’t necessarily agree with that

assertion. Then practically everyone believed that the economy could find legsin the aftermath of the dramatic slowing we saw in the second and thirdquarters, especially with the further easing in Fed policy, and while the economicdata may look a little better, frankly, I doubt that we have anything close tosustainable economic growth on our hands. For those who think we do, I believe

they have to answer for why it is the U.S. economy needs another $600 billion of asset buying by the Fed or why it is that the extension of the Bush tax cuts issomehow so vital for the near-term macro backdrop.

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Equities are at the high endof the 14-month range andonly offer value if we domanage to see double-digitearnings growth in thecoming year, which I findunlikely

While the economic data inthe U.S. may look a littlebetter, frankly, I doubt thatwe have anything close tosustainable economicgrowth on our hands

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November 22, 2010 – BREAKFAST WITH DAVE

It’s because the economic environment, and not just in the U.S. but in thedeveloped world as well, is extremely fragile. That is the point. There’s nodenying that the stock market rallied spectacularly from the August lows through

to early November, but it has been a rally based on a lot of speculation and a lotof hope, and I’ve never found hope to be a particularly useful investmentstrategy. All that said, since the exhaustive moves of November 4 th in virtuallyevery asset class, the markets have been pricing in the likelihood that the Fedand Congress actually have precious little to offer in terms of providing anystimulus in the near future. In fact, the political shift from left to right ischaracterized by a powerful move toward budget cutting both in Washington andat the State Houses. Apparently, the political will is being heard that the voterswant their government to practice a frugality similar to what they are attempting in their own households.

So what I think is being underestimated by the growth bulls is that the fiscaldisarray at the state and local government is a major headwind for the U.S.economy, at 13% of GDP it is the second largest contributor to spending outsideof the American consumer. We will all probably look back a year from now atwhat Cisco had to say last week about how its sales were pinched by the hugecuts from the state and local government sector and come to the conclusion

that this was an important inflection point. And, I want to remind everyone Ciscoproved to be a critical inflection point for the stock market in both 2000 and2007. History doesn’t rhyme, but...

In retrospect, we are coming off a period of extreme positive sentiment where itwas extraordinarily difficult and took tremendous courage to lean against theconsensus on both the direction of the markets and the economy. But, the

extremes now seem very clear, which I expect to be reversed in the intermediate term, and the divergences at the recent “failed high” in early November are veryreminiscent of what we saw in September 2000 and again in October 2007.Therefore, I think it would be a mistake to superimpose the rally since the end of August into the beginning of 2011. There are still plenty of risks, from thepolitical strife in the U.S., to the renewed fiscal concerns in Europe, to theintense volatility in the foreign exchange markets, to the rising municipal defaultrisks south of the border, that it would be totally appropriate, in my view, toexpect some sort of reversal in these risky pro-cyclical trades that worked so well

through most of September and October in advance of the Fed meeting and mid- term elections.

This begs the question, how well will the economy do without continued life-

support from the government? What if the actions of the government add to thecontraction that has been ongoing in the private sector? There is still scantevidence of a vibrant organic recovery 17 months into the statistical GDPbounce from the lows. At least initially, the reversal of all the risk-on trends in

the markets that dominated the landscape for the past two months suggests that the pullback that became apparent after the peak in April is likely to besustained over the intermediate term.

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The economic environment,and not just in the U.S. but inthe developed world as well,is extremely fragile

What I think is beingunderestimated by thegrowth bulls is that the fiscaldisarray at the state andlocal government is a majorheadwind for the U.S.economy

How well will the U.S.economy do withoutcontinued life-support fromthe government?

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November 22, 2010 – BREAKFAST WITH DAVE

The U.S. economy is fragile, with real GDP growth likely to slow to a 1.5% annualrate this quarter, below the consensus view of 2.6%. The negative fiscal shockwe are likely to see early in 2011 could well trigger something closer to zerogrowth in the first quarter. In other words, we will very likely again be debating adouble-dip scenario in coming months.

In the meantime, core producer prices (which removes the effects of food andenergy) just came in at -0.6% in October, and core consumer prices wasnegative as well to the second decimal place, so evidence of any sustainedinflation at the final stage of production is hard to find. Odds makers shouldnote that seeing both of these metrics decline in the same month is precisely a1-in-441 event — we just witnessed history. The labour market picture remainsconfusing with a plethora of conflicting data points of late, but nothing on thisfile looks very promising. The housing market cannot get out of its own way.Gasoline prices are pennies away from hitting $3 a gallon. Heavy cutbacks arecoming from state and local governments in the U.S. (see State Tests Limits of Spending Cuts on the front page of today’s WSJ and States Weigh Ending Medicaid on page A6 of today’s WSJ). Extended/emergency jobless benefits areabout to lapse at a $70 billion cost to personal income over the next fivemonths.

Now to the market backdrop. Based on momentum and sentiment extremesachieved at the nearby highs, it seems likely that the stock market will be on adeclining path, at least through year-end. The number of new lows on the NYSErose dramatically last week and the share of stocks trading above their 50-daymoving averages has declined in the past three weeks from 90% to 70%. Inother words, there is less momentum supporting the market than meets the eye

and this same development occurred at the April highs as well.

More fundamentally, the S&P 500 has been locked in a rough 1,000-1,200range now for 14 months. Most pundits still believe we are in a cyclical bullmarket but that is not the case — it has been a sideways market now for over ayear. Moreover, after testing support in July, the market hit resistance levels inNovember, so it would seem logical to expect the index to make a run at the lowend of the range. The only question is whether support will hold up once again.

RISKS TO THE OUTLOOK

1. China is getting more active in its policy tightening moves as inflationpressures intensify. It’s not just food but wages too. Headline inflation, at4.4%, is at a 25-month high. The People’s Bank of China (PBOC) just hiked

banking sector reserve ratios by 50 basis points to 18.5% — the secondsuch increase in the past two weeks and the fifth for the year. This couldwell keep commodity prices under wraps over the near-term.

2. European debt concerns will not be fully alleviated just because a rescueplan has been cobbled together for Ireland as it deals with its banking crisis.The focus will now likely shift to other basket cases such as Portugal andSpain. Greece has a two-year lifeline before it defaults. This saga is going

to continue for some time yet.

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Based on momentum andsentiment extremesachieved at the nearbyhighs, it seems likely thatthe stock market will be on adeclining path, at leastthrough year-end

China is getting more activein its policy tighteningmoves as inflation pressuresintensify. It’s not just foodbut wages too

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November 22, 2010 – BREAKFAST WITH DAVE

3. Massive tightening in U.S. fiscal policy coming via spending cuts and taxhikes. This is the part of the macro forecast that is not given enough

attention. See States Raise Payroll Taxes to Repay Loans on page A5 of theweekend WSJ.

Gasoline prices are about sixcents shy of re-testing the$3-a-gallon threshold for thefirst time since mid October2008

4. Gasoline prices are about six cents shy of re-testing the $3-a-gallon threshold for the first time since mid October 2008. On a national averagebasis, prices at the pump are up 26 cents from a year ago — effectivelydraining about $25 billion out of household cash flow. Tack on the coming extended and emergency jobless benefits that lapse at the end of the monthand you are talking about at least another $30 billion of lost income for thepersonal sector in the four quarters. These two effects come to a 1.5percentage point negative influence on fourth quarter GDP.

5. Many goodies will expire at the end of the year and question marks lingerover whether they will be extended. These range from the Build AmericaBond program that subsidized municipal issuance, the Bush-era tax cuts,

the extended/emergency jobless benefits, and the little-known Obama tax

benefit called the Making Work Pay Credit. The last initiative could beanother $61 billion hit to consumer spending; most individuals don’t evenrealize they are receiving this money as it is typically received by a reductionin federal withholding from each paycheck, typically $60 per month or so.

FRUGALITY R.I.P.?

Well, that appears to be the case according to the lead article in this week’sBarron’s ( Off to the Mall ). The thesis is that household balance sheets havemoved into much better shape and, as such, the consumer will “soon could be

spending freely.”

Then again, this may be a case of wishful thinking. Only in America is “saving” adirty six-letter word. The Barron’s article is worth reading but what is interesting

is that it comes on the heels of a nifty little report out of the New York Fed titledHave Consumers Become More Frugal?

The conclusion of the NY Fed paper?

“Yes. Holding aside defaults, they are indeed reducing their debts at a pace not seen over the last ten years” and added that “taken together, the mortgage andnon-mortgage series reported here indicate a change in consumer behaviour other than delinquency and default.”

Yes, indeed. The crushing blow to household sector balance sheets during theintense asset price declines of 2008-09 lingers on in terms of the effect it hasexerted on consumer attitudes towards discretionary spending, homeownership

and credit demands.

In the aggregate, household net worth is $12.2 trillion lower today than it was three years ago at the pre-recession peak — an unprecedented decline of 18.5%. That is about $100,000 per household of lost net worth. Not even aflashy bear market rally in equities has come close to making up for the wealthdestruction of the down-cycle. We must therefore invoke the Permanent IncomeHypothesis espoused by the legendary Milton Friedman.

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Only in America is “saving” adirty six-letter word

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November 22, 2010 – BREAKFAST WITH DAVE

As the realization sets in to households that this loss of wealth is permanent,and that not even recurring quick fixes by the government and the FederalReserve can stop human nature in its tracks, then what happens is that thechanges in consumer behaviour become more entrenched.

CHART 1: NO IMPROVEMENT IN HOUSEHOLD NET WORTH

United States: Household Net Worth(12-quarter percent change)

1050505050505

60

40

20

0

-20

-40

Shaded region represent periods of U.S. recession

Source: Haver Analytics, Gluskin Sheff

Baby boomers are indeed shifting from denial to acceptance that theirretirement nest egg is going to be a whole lot smaller than they believed during

the period of linear extrapolation of double-digit growth in real estate valuation

during the peak of the bubble years. And, this in turn is exerting an ongoing impact on the household budget decision-making process. Pundits that do notsee the collapse of housing values and net worth as a critical inflection point, asit pertains to the discretionary segment of the consumer pie, are missing out onsomething extremely important and are highly likely to draw dangerouslymistaken conclusions.

The ratio of household net worth to disposable personal income has gone all the way from 639% at the bubble highs to 472% today. This is where the ratiowas in 1966, 1972, and 1986, when the savings rate was in an 8-10% bandwith near consistency. The savings rate is in a rising trend currently, thoughnot in a straight line up (what is?). At 5.5%, it still has a way to go before itreaches that level consistent with where the net worth/income ratio iscurrently. The savings rate may be a residual from the national accounts data,but it is still the most behavioural of all the pieces of economic data that comeour way every month or quarter.

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Baby boomers are indeedshifting from denial toacceptance that theirretirement nest egg is goingto be a whole lot smallerthan they believed

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November 22, 2010 – BREAKFAST WITH DAVE

CHART 2: HOUSEHOLD NET WORTH TO DISPOSABLE INCOME NOW AT472% COMPARED TO 639% AT THE BUBBLE HIGHS

United States: Household Net Worth as a Percent of Disposable Personal Income(percent)

105050

640

600

560

520

480

440

Shaded region represent periods of U.S. recession

Source: Haver Analytics, Gluskin Sheff

Owners’ equity in the home has collapsed to below $7 trillion from the peak of $13.5 trillion. This is a key reason for the decline in net worth and a crucialfactor behind the still uncomfortably high level of mortgage delinquencies anddefaults.

I read a report from my friend and former colleague Richard Bernstein who,along with others like Brian Belski and Jim Paulsen, claim that this recovery is

turning out to be quite similar to what we saw coming out of the 1990 and 2001recessions. The difference, of course, is that those recessions barely registeredin terms of declining economic activity, so it would stand to reason that therecoveries would be tepid. Ordinarily, a decline of what we saw in 2008 and thefirst half of 2009 would have been met with a bungee-jump type of recovery soin fact, the renewal this time around has been extremely tepid anddisappointing.

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We see no reason why anyone should sugar coat a situation where employmentis down 7.5 million from where it was when the recession began (down 5.4%).That is completely abnormal. The number of full-time jobs is down by more than10 million and after five consecutive months of decline, the level is back towhere it was in December 1999.

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November 22, 2010 – BREAKFAST WITH DAVE

CHART 3: THE CURRENT LEVEL OF FULL-TIME JOBS ISNOW BACK TO LEVELS SEEN BACK 1999

United States: Full-Time Employment(millions)

1098765432109

122.5

120.0

117.5

115.0

112.5

110.0

107.5

Shaded region represent periods of U.S. recession

Source: Haver Analytics, Gluskin Sheff

Full-time jobs are the source of sustained confidence and income, and it isagainst this backdrop that personal income excluding government handouts isstill $350 billion lower today than it was at the peak. Now how normal is that?

CHART 4: EXCLUDING GOVERNMENT TRANSFERS, PERSONAL INCOMEIS STILL $350BLN LOWER THAN IT WAS AT THE PEAK

United States: Personal Income Excluding Government Transfers(US$ trillion)

10987

1 0 . 6

1 0 . 4

1 0 . 2

1 0 . 0

9. 8

9. 6

Source: Haver Analytics, Gluskin Sheff

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Only by the good graces of a declining labour force as discouraged job-seekersdrop out of the market like flies has the unemployment rate managed to avoidbeing above 12%. And, only by the long and generous arm of Uncle Sam, whonow contributes about 20% to the personal income pie, has the consumermanaged to buy much more than pasta, soap and toothpaste this cycle(strategic mortgage defaults have been an equally vital source of stimulus).

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November 22, 2010 – BREAKFAST WITH DAVE

CHART 5: SHARE OF PERSONAL INCOME FROM UNCLE SAM’SGENEROSITY AT RECORD HIGHS

United States: Current Government Transfers as a Percent of Personal Income(percent)

1098765

19

18

17

16

15

14

13

Source: Haver Analytics, Gluskin Sheff

One added response to my friends listed above. Keep in mind that heading into the second year of a post-recession recovery the pace of economic activity is typically running at a 5% annual rate and accelerating; not running in a 1-2%band and generating recurring talk of a double-dip. Sorry, there is nothing normal about a household balance sheet contractionary cycle.

With the growing support of the Tea Party, the days of fiscal stimulus seembehind us. This is why the Ben Bernanke is becoming much more aggressive —he feels he is the only sheriff in town to prevent the deflation. But all $600billion of bond buying at the short- and mid-part of the Treasury curve does isboost GDP growth by 0.25 percentage point and thereby puts a mere two-tenthsof a percentage point dent in the 9.6% unemployment rate. And, as we can see

in all the asset classes, QE2 was already priced in before the fact and since thelast FOMC meeting we have seen equities, bonds and the U.S. dollar all reversecourse to varying degrees.

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CHART 6: STATE AND LOCAL GOVERNMENT EMPLOYMENT CONTRACTS

United States(year-over-year percent change)

1098765432109

4

3

2

1

0

-1

-2

Shaded region represent periods of U.S. recession

Source: Haver Analytics, Gluskin Sheff

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November 22, 2010 – BREAKFAST WITH DAVE

CHART 7: STATE AND LOCAL GOVERNMENT SPENDING AS WELL

United States: Real State & Local Government Consumption & Gross Investment(year-over-year percent change)

1098765432109

6

4

2

0

-2

Shaded region represent periods of U.S. recession

Source: Haver Analytics, Gluskin Sheff

DEFLATION COMING

The year started out with the U.S. core (excluding food and energy) consumerinflation rate at 1.8% YoY; now, it is at a record low 0.6%. This has occurred evenwith massive government stimulus, U.S. dollar weakness, a commodity boom andan ongoing inventory cycle. Imagine what would happen if these developmentsreversed course. But the reality is that if the deceleration of the past eight monthspersists, then the core inflation rate will become the core deflation rate by thesecond quarter of next year. Hence Bernanke’s quest for QE2.

This last down-leg in the core inflation rate has not been due to lower rentseither. We recall all too well when a litany of pundits were calling for higherinflation because the deceleration was all due to the rental component and thatonce this component stabilized or turned around we would see the core inflationrate reverse course. Bad call.

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Excluding shelter, core consumer prices actually deflated 0.05% (to the seconddecimal place) and this followed a 0.03% dip in September. The last time thismetric declined in successive months was back in November-December 2008when the financial system and the economy were imploding. Now, it is simply acase of a listless recovery failing to redress the vast amount of excess capacityoverhanging the macro scene. In the last three months, 70 basis points has

been shaved off the core excluding shelter inflation rate, which now sits just asnick south of 1.3% YoY. Back in March, the month the Fed was supposed to beshrinking its balance sheet if you believed what it had to say a year ago, this ratewas at 2.4% or 110 basis points higher than it is today. Good thing Bernanke etal did a re-think.

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November 22, 2010 – BREAKFAST WITH DAVE

And, the deceleration has been very broadly based. Core goods prices havedeclined 0.24% for two months in a row, despite what commodities and thedollar have done. The YoY trend is now basically flat — it was 2% last March.Core services (which exclude energy) have been rising by only 0.1% or lower nowfor four months running and the YoY pace of 0.8% is a record low.

CHART 8: SERVICES EXCLUDING ENERGY SERVICES AT A RECORD LOW

United States: CPI Services Excluding Energy Services(year-over-year percent change)

105050505050

20

16

12

8

4

0

Source: Haver Analytics, Gluskin Sheff

The intensity and broad-based nature of the disinflation momentum in the U.S.is quite striking and, I believe, will ultimately prove to be a vital source of supportfor the bond market. Just take a look at these sectors that are either deflating or disinflating:

• New car prices dipped 0.2% MoM last month, the first decline since April.

• Used car prices were down 0.9%, the second falloff in a row and the firstback-to-back decline since the depths of despair in March-April 2009.

• Despite the surge in food costs, grocery chains only managed to raise prices0.1% last month.

• Higher cotton prices have yet to filter through — apparel prices at the retaillevel fell 0.4% and are down in each of the past three months.

• Appliance prices deflated 1.2% in October, the second decline in as manymonths; furniture prices are down five months in a row. Clearly, the housing market has yet to stabilize or these items would still not be falling in price.

• Hotels saw a 1.3% price slide — negative now for three months in a row.

• Electronics prices dropped 0.1% in October and have deflated for fourmonths running.

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• Recreational services prices were off 0.3% and down for two months in a row.

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November 22, 2010 – BREAKFAST WITH DAVE

CHART 9: RECREATION SERVICES ARE STILL DEFLATING

United States: Consumer Price Index: Recreation(year-over-year percent change)

10505

4

3

2

1

0

-1

-2

Source: Haver Analytics, Gluskin Sheff

• After deflating for just the second time ever in September, education priceswere flat in October. The three-month trend, at -0.5% at an annual rate, is

the lowest this metric has ever been — for most of the past decade, the price trend here was locked in a 6-8% band, and now it is negative. Goes to showhow desperate the colleges are to draw in cash-strapped students.

CHART 10: PRICE OF EDUCATION IS FALLING

United States: Consumer Price Index: Education(year-over-year percent change)

10505

7.50

6.75

6.00

5.25

4.50

3.75

3.00

Source: Haver Analytics, Gluskin Sheff

• Medical care goods, long a source of inflation, managed just a 0.1% priceincrease in October. Medical services were held to a 0.2% gain.

• Communication service prices fell 0.2% in October and are down threemonths in a row.

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• Tobacco prices dropped 0.3%, the first decline since February.

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November 22, 2010 – BREAKFAST WITH DAVE

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• Toy prices slid 0.5% and have fallen now in seven of the past eight months.

• Personal care products slipped 0.3%, the second decline in a row.

• Despite higher fuel costs, airfares have been held to less than a 0.2%advance in each of the past two months.

• Jewellery prices fell 0.7% in October and are down in three of the past fivemonths.

• The price of sporting goods was flat after three months of decline. Ditto forreading materials.

This is getting pretty exhausting.

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November 22, 2010 – BREAKFAST WITH DAVE

Gluskin Sheff at a GlanceGluskin Sheff + Associates Inc. is one of Canada’s pre-eminent wealth management firms.Founded in 1984 and focused primarily on high net worth private clients, we are dedicated to theprudent stewardship of our clients’ wealth through the delivery of strong, risk-adjustedinvestment returns together with the highest level of personalized client service. OVERVIEWAs of September 30, 2010, the Firmmanaged assets of $5.8billion.

Gluskin Sheff became a publicly tradedcorporation on the Toronto Stock Exchange (symbol: GS) in May 2006 andremains 49% owned by its seniormanagement and employees. We havepublic company accountability andgovernance with a private company commitment to innovation and service.

Our investment interests are directly aligned with those of our clients, asGluskin Sheff’s management andemployees are collectively the largestclient of the Firm’s investment portfolios.

We offer a diverse platform of investmentstrategies (Canadian and U.S. equities,Alternative and Fixed Income) andinvestment styles (Value, Growth andIncome).1 The minimum investment required toestablish a client relationship with theFirm is $3million for Canadian investors and $5million for U.S. & Internationalinvestors.

PERFORMANCE$1million invested in our CanadianEquity Portfolio in 1991(its inceptiondate) would have grown to$9.1million2 on September 30, 2010 versus$5.9millionfor the S&P/TSX Total Return Index

over the same period.$1million usd invested in our U.S.Equity Portfolio in 1986(its inceptiondate) would have grown to$11.8millionusd 2 on September 30, 2010 versus$9.6million usd for the S&P 500 TotalReturn Index over the same period.

INVESTMENT STRATEGY & TEAM We have strong and stable portfoliomanagement, research and client serviceteams. Aside from recent additions, ourPortfolio Managers have been with theFirm for a minimum of ten years and wehave attracted “best in class” talent at all

levels. Our performance results are thoseof the team in place.

Our investment interests are directlyaligned with those of our clients, as GluskinShe ff ’s management and employees are collectively the largest client of the Firm’sinvestment portfolios.

We have a strong history of insightfulbottom-up security selection based onfundamental analysis.

For long equities, we look for companies with a history of long-term growth andstability, a proven track record,shareholder-minded management and ashare price below our estimate of intrinsic

value. We look for the opposite inequities that we sell short.

$1 million invested in ourCanadian Equity Portfolio

in 1991 (its inceptiondate) would have grown to

$9.1 million 2 on

September 30, 2010versus $5.9 million for the

S&P/TSX Total ReturnIndex over the same

period.

For corporate bonds, we look for issuers with a margin of safety for the paymentof interest and principal, and yields whichare attractive relative to the assessedcredit risks involved.

We assemble concentrated portfolios —our top ten holdings typically representbetween 25% to 45% of a portfolio. In this

way, clients benefit from the ideas in which we have the highest conviction.

Our success has often been linked to ourlong history of investing in under-followedand under-appreciated small and mid capcompanies both in Canada and the U.S.

PORTFOLIO CONSTRUCTIONIn terms of asset mix and portfolioconstruction, we offer a unique marriagebetween our bottom-up security-specificfundamental analysis and our top-downmacroeconomic view.

For further information, please contact questions@gluskinshe ff .com

Notes:

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Unless otherwise noted, all values are in Canadian dollars.1. Not all investment strategies are available to non-Canadian investors. Please contact Gluskin Sheff for information specific to your situation.2. Returns are based on the composite o f segregated Canadian Value and U.S. Equity portfolios , as applicable, and are presented net of fees and expenses.

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November 22, 2010 – BREAKFAST WITH DAVE

IMPORTANT DISCLOSURESCopyright 2010 Gluskin Sheff + Associates Inc. (“Gluskin Sheff”). All rights

reserved. This report is prepared for the use of Gluskin Sheff clients andsubscribers to this report and may not be redistributed, retransmitted ordisclosed, in whole or in part, or in any form or manner, without the expresswritten consent of Gluskin Sheff. Gluskin Sheff reports are distributedsimultaneously to internal and client websites and other portals by GluskinSheff and are not publicly available materials. Any unauthorized use ordisclosure is prohibited.

Gluskin Sheff may own, buy, or sell, on behalf of its clients, securities of issuers that may be discussed in or impacted by this report. As a result,readers should be aware that Gluskin Sheff may have a conflict of interest

that could affect the objectivity of this report. This report should not beregarded by recipients as a substitute for the exercise of their own judgmentand readers are encouraged to seek independent, third-party research onany companies covered in or impacted by this report.

Individuals identified as economists do not function as research analystsunder U.S. law and reports prepared by them are not research reports underapplicable U.S. rules and regulations. Macroeconomic analysis isconsidered investment research for purposes of distribution in the U.K.under the rules of the Financial Services Authority.

Neither the information nor any opinion expressed constitutes an offer or aninvitation to make an offer, to buy or sell any securities or other financialinstrument or any derivative related to such securities or instruments (e.g.,options, futures, warrants, and contracts for differences). This report is notintended to provide personal investment advice and it does not take intoaccount the specific investment objectives, financial situation and theparticular needs of any specific person. Investors should seek financialadvice regarding the appropriateness of investing in financial instrumentsand implementing investment strategies discussed or recommended in thisreport and should understand that statements regarding future prospectsmay not be realized. Any decision to purchase or subscribe for securities inany offering must be based solely on existing public information on suchsecurity or the information in the prospectus or other offering documentissued in connection with such offering, and not on this report.

Securities and other financial instruments discussed in this report, orrecommended by Gluskin Sheff, are not insured by the Federal DepositInsurance Corporation and are not deposits or other obligations of anyinsured depository institution. Investments in general and, derivatives, inparticular, involve numerous risks, including, among others, market risk,counterparty default risk and liquidity risk. No security, financial instrumentor derivative is suitable for all investors. In some cases, securities andother financial instruments may be difficult to value or sell and reliableinformation about the value or r isks related to the security or financialinstrument may be difficult to obtain. Investors should note that incomefrom such securities and other financial instruments, if any, may fluctuateand that price or value of such securities and instruments may rise or fall

and, in some cases, investors may lose their entire principal investment.

Past performance is not necessarily a guide to future performance. Levelsand basis for taxation may change.

Foreign currency rates of exchange may adversely affect the value, price orincome of any security or financial instrument mentioned in this report.Investors in such securities and instruments effectively assume currencyrisk.

Materials prepared by Gluskin Sheff research personnel are based on publicinformation. Facts and views presented in this material have not beenreviewed by, and may not reflect information known to, professionals inother business areas of Gluskin Sheff. To the extent this report discussesany legal proceeding or issues, it has not been prepared as nor is itintended to express any legal conclusion, opinion or advice. Investorsshould consult their own legal advisers as to issues of law relating to thesubject matter of this report. Gluskin Sheff research personnel’s knowledgeof legal proceedings in which any Gluskin Sheff entity and/or its directors,officers and employees may be plaintiffs, defendants, co-defendants or co-plaintiffs with or involving companies mentioned in this report is based onpublic information. Facts and views presented in this material that relate toany such proceedings have not been reviewed by, discussed with, and maynot reflect information known to, professionals in other business areas of Gluskin Sheff in connection with the legal proceedings or matters relevant

to such proceedings.

Any information relating to the tax status of financial instruments discussedherein is not intended to provide tax advice or to be used by anyone toprovide tax advice. Investors are urged to seek tax advice based on theirparticular circumstances from an independent tax professional.

The information herein (other than disclosure information relating to GluskinSheff and its affiliates) was obtained from various sources and GluskinSheff does not guarantee its accuracy. This report may contain links to

third-party websites. Gluskin Sheff is not responsible for the content of any third-party website or any linked content contained in a third-party website.Content contained on such third-party websites is not part of this report andis not incorporated by reference into this report. The inclusion of a link in

this report does not imply any endorsement by or any affiliation with GluskinSheff.

All opinions, projections and estimates constitute the judgment of theauthor as of the date of the report and are subject to change without notice.Prices also are subject to change without notice. Gluskin Sheff is under noobligation to update this report and readers should therefore assume thatGluskin Sheff will not update any fact, circumstance or opinion contained in

this report.

Neither Gluskin Sheff nor any director, officer or employee of Gluskin Sheff accepts any liability whatsoever for any direct, indirect or consequentialdamages or losses arising from any use of this report or its contents.

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