BREAKAWAY
23
Tuesday, January 25, 2011
-
Upload
ann-demarle -
Category
Education
-
view
639 -
download
0
description
BREAKAWAY the UN sponsored game to address violence against women created by the students, faculty & staff from the Emergent Media Center at Champlain College and Population Media Center.
Transcript of BREAKAWAY
Tuesday, January 25, 2011
Take the most bad ass global problem you know
and try to solve it.
Tuesday, January 25, 2011
Through a video game.
Tuesday, January 25, 2011
http://www.youtube.com/watch?v=fB7uMBLzkBk&feature=player_embedded “Once he hits you” trailer
Tuesday, January 25, 2011
1. Awareness2. Personal Accountability3. Attitude & Behavior Change4. Advocacy
Goal:Change Culture
Tuesday, January 25, 2011
• Identification with characters
• Role play real situations• Active decisions = critical
thinking• Reflect & own your story.
Why Games?They Teach.
Tuesday, January 25, 2011
• Entertainment Education• Social Change• Role Modeling:
• Positive• Negative• Transitional
• Fun/Message: 70/30 rule
Sabido Methodology
Tuesday, January 25, 2011
Games for Social Change
• Interactivity leads to decision-making.
• Player becomes the Transitional Character.
• Player experiences cause and effect.
Tuesday, January 25, 2011
Challenges: creating a game for every boy in the world.
Tuesday, January 25, 2011
Storytelling, player choice, & asset management:• Technology—delivery system• Universal story—theme• Setting—could this be every boy’s
home turf?• Language & localization • Ethnicity — stereotypes• Clothing — religion—cool factor• Romantic or sexual implications• Portrayal of girls: victim, subjugation
or strong women• Portrayal of violent actions• PR
Challenges:
Tuesday, January 25, 2011
Our solution?The most popular sport in
the world.
Tuesday, January 25, 2011
Our solution?The most popular sport in
the world.Sorry not hockey.
But football. No not that one.
Tuesday, January 25, 2011
Spokesperson Samuel Eto’o!Yes that one, Striker for Milan, Captain for Cameroon,Voted Africa’s best player!
Tuesday, January 25, 2011
NarrativeAge old dilemma—
who do YOU side with?
Tuesday, January 25, 2011
Skill building min-games. Choicces determine
odds at winning.
Tuesday, January 25, 2011
You decide how to treat girls, which team mates will practice with you. What determines a champion?
Tuesday, January 25, 2011
Designed & created by Champlain students with expert advice.Game Trailer:
http://www.youtube.com/watch?v=T-4m11a4uCs&feature=player_embedded
Tuesday, January 25, 2011
Development 2.5 years:
• Early research phase in S.African townships
• Concept to production: all student driven
• Testing, testing, testing: S. Africa, Vermont, Caribbean, & online
• Chapter 1 launch—2010 World Cup June
• Chapter 2 launch—August ChannelOne, NYC coverage
• Chapter 3 launch—Friday—press CNET
• Chapter 4 launch—December 2010
• Final chapter release—January 2011
Being delivered internationally, 5 ChaptersGoal: changing abusive behavior
Tuesday, January 25, 2011
Results
750+ CDs distributed to youth groups participating at the 2010 World Cup:Grassroots SoccerIkamva YouthManUp CampaignStreetfootballworldRestless DevelopmentFundacion Privada Samuel Eto’o
Tuesday, January 25, 2011
ResultsWhen they find it, they like it
Web site (8 months):155 countries.
Online Game (4 months):Over 140 countries.
Primarily youth—2/3 are boys 10-16,
Play through & repeat (6 hrs per
chapter).
Tuesday, January 25, 2011
Next StepsCompleting release: 1 final chapters Jan 2011UN SG Ban K’Moon’s UNiTE Men Engage campaign: distribution of CDs worldwideMarketing—getting the word out & the online game into the hands of more youth,Facilitators guide: or teachers, youth groups, soccer clubs, etc.Impact AssessmentMobile game: broadest outreach
Tuesday, January 25, 2011
Project Site: http://emergentmediacenter.com/unvaw
Project Video: http://www.youtube.com/watch?v=e_jD7mGxu1Y
Blog “Games Take On Violence Against Women project”: http://emc-gamestakeonvaw.blogspot.com
To Learn More:
Tuesday, January 25, 2011
www.breakawaygame.com
Tuesday, January 25, 2011
![INDEX [] · iso 5675 push pull coupling ( with bulkhead) push pull agri series 71 8 iso 5675 breakaway coupling breakaway series 73 iso 5675 breakaway coupling (with male end ) breakaway](https://static.fdocuments.in/doc/165x107/5c168d0809d3f29f108cc8b6/index-iso-5675-push-pull-coupling-with-bulkhead-push-pull-agri-series.jpg)
