Brazil's Business English Divide
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Transcript of Brazil's Business English Divide
Business English Divide/Brazil:
A Business English Ace Spotlight
businessenglishace.com
Business English Divide / Brazil
Four Factors Increase Demand for Business English
businessenglishace.com
Business English Divide / Brazil
4 Factors Increase Demand for Business English
▪ FACTOR #1 - Rising middle class, more purchasing power, more access to global markets, demand for English as wealth increases.
businessenglishace.com
Business English Divide / Brazil
4 Factors Increase Demand for Business English
▪ FACTOR #2 – World Cup – tourists from all around the world speaking language of tourism – English.
businessenglishace.com
Business English Divide / Brazil
4 Factors Increase Demand for Business English
▪ FACTOR #3 – Rio Summer Olympics – flow of international attendees speaking language of tourism – English.
businessenglishace.com
Business English Divide / Brazil
4 Factors Increase Demand for Business English
▪ FACTOR #4 – Emerging Economic Power – as the ‘B’ in BRICs, Brazil looks beyond Latin American markets, needs language of international trade, English.
businessenglishace.com
Business English Divide / Brazil
Can Brazil bridge the Business English Divide?
▪ English First qualifies Brazil as having a “low proficiency” of English overall.
businessenglishace.com
Business English Divide / Brazil
Can Brazil bridge the Business English Divide?
▪ Brazil scores only 3.27 our of 10 points in the 2013 Business English Index by Global English.
businessenglishace.com
Business English Divide / Brazil
Can Brazil bridge the Business English Divide?
▪ Brazil has a Business English skills gap.
▪ Strong demand, but weak supply of English speakers.
businessenglishace.com
Business English Divide / Brazil
▪ How are your Business English skills?
▪ Business English is now a necessity!
▪ Read How to Be a Business English Ace and improve your skills today.
businessenglishace.com
About Business English Ace
▪ Business English Ace was conceived by author and English instructor H. E. Colby to help business professionals achieve personal and career success using Business English.
▪ For more information, visit www.businessenglishace.com.
▪ Please tweet your friends!
businessenglishace.com