[BRAZILIAN DREAM] SXSW (march 2012)

SONHO BRASILEIRO BOX 1824

@br_dream

http://www.casadaculturadigital.com.br/


BRAZILIAN DREAM BOX 1824

A study about Brazil and the future from the perspective of 18 to 24

year-old youth.

SONHO BRASILEIRO // O JOVEM BOX 1824

SPIRIT OF THE TIME18-24

PRIMARY INFLUENCECENTER

25.906.194

BRAZILIAN DREAM // YOUTHS BOX 1824


a new Brazil

a new generation

UNPRECEDECENT COMBINATION

18-24

BRAZILIAN DREAM // THE RESEARCH BOX 1824

of youths89%ARE PROUDof being Brazilian

89%

11%

ARE PROUD

ARE ASHAMED



Of Brazilian youths believe that Brazil is

76%CHANGING FOR BETTER

76%

9%

15%

FOR WORSE

FOR BETTER

ISN’T CHANGING



HOW THIS YOUNG GENERATION SEES ITSELF34% dreamer31% consumerist28% responsible 28% hard-working 28% communicative



A NEW COLLECTIVE MINDSET


collective mindset

50%30%

moderate mindset

individualisticmindset

20%


CULTURE/ART (THEATER, CINEMA, DANCEENVIRONMENT

SPORTEDUCATION

TECHNOLOGY1925262931

70%WISH TO TAKE PART IN COMMUNITY PROJECTS



RESPONSIBLE FOR TRANSFORMATIONS IN SOCIETY

THE GOVERNMENT

MY GENERATION

SCHOOLS AND UNIVERSITIES

MEDIA

MYSELF 2929

3539

62


INDIVIDUAL DREAM


PROFESSIONAL FORMATION AND EMPLOYMENT

55%OWNING A

HOUSE

15%

FAMILY

6%

MONEY

9%

CAR / MOTORCYCLE / HOUSEHOLD APPLIANCES

3%


PROFESSIONAL FORMATION AND EMPLOYMENT

55% 24%THE PROFESSION OF MY DREAMS16% WORK(FUNCTIONAL MATTERS)

15% EDUCATION / STUDY


BE AN ENTREPRENEUR / ADMINISTRATOR / SET UP MY OWN BUSINESS

4%24%THE PROFESSION OF MY DREAMS

SONHO BRASILEIRO // O JOVEM BOX 1824SONHO BRASILEIRO BOX 1824

INTEND TO GO TO COLLEGE

77%DON’T GO TO COLLEGE

79%

SONHO BRASILEIRO // O JOVEM BOX 1824SONHO BRASILEIRO BOX 1824BRAZILIAN DREAM // YOUTHS BOX 1824

DREAM FORBRAZIL


31%REPARATION DREAMS-

Respect and citizenship

LESS VIOLENCE

18%LESS CORRUPTION

13%


28%Opportunity

for all

+ ACHIEVEMENT DREAMS

EMPLOYMENT

10%EDUCATION

08%A MORE EQUALITARIAN

SOCIETY

10%


Who is this young

HYPERCONNECTIONMICRO-REVOLUTIONS

NON-DUALISM


The culture of “and” instead of “or”

NÃO-DUALISMONON-DUALISM



different political parties can join forces for a single cause

83%the union of people with different mindsets can transform society

81%NON-DUALISM

BRAZILIAN DREAM BOX 1824SONHO BRASILEIRO BOX 1824

HIPERCONEXÃOHYPER-CONNECTION

The amplitude that emerges from the power of networks


population200mi

internet users80mi

31% lan houses27% home25% friends os relatives house12% work place11% school or university

3 hoursa day

28%broadband

8%mobile

57%upload content

66%play games


HYPERCONNECTION

the Internet contributes to their learning

they would like to exchange more experiences with youths from other country

85% 81%there is today a global culture common to everyone

63%


Multiple silent revolutions change the world slowly and gradually


MICRO-

REVOLUÇÕESMICRO-REVOLUTIONS


MICRO-REVOLUTIONS

believe that their actions can change the society

92%believe that is possible to make a change in politics from their daily life

79%


TAKE PART IN MOVEMENTS

COORDINATED BY PEOPLE 24% TAKE PART IN

MOVEMENTS COORDINATED BY ORGANIZATIONS

16%


SONHO BRASILEIRO // O JOVEM BOX 1824BRAZILIAN DREAM // YOUTHS BOX 1824

WHO’S ACTINGTOWARDS THECOLLECTIVEDREAM?


BRIDGE-YOUTHthe leaders of social change



// POLLINATORS// INTEGRATORS / DIALOGUERS

// NETWEAVING// KNOWLEDGE BUILT BY EXCHANGE

// NO PERMANENT OR SINGLE CAUSESBrazilian Dream

BRIDGE-YOUTH


BRIDGE-YOUTH


8%OF YOUNG BRAZILIANS (AGED 18 TO 24) ARE BRIDGE-YOUTHS

BRIDGE-YOUTH


Focus: citizenship and social inclusion

Graduated in Social Science, and a post-graduate student in Políticas PúblicasAt 11 anos, created a “toy library”Coordinates and NGO dedicated to the intelectual development of young people.Núcleo Disciplinar de Memória e Reflexão Afrodescentdente, at PUC-RJ

TAHÍS, 24, RIO DE JANEIRO

SONHO BRASILEIRO // O JOVEM


RIO DE JANEIROTAHÍS


24


RAÍSA, 19, RECIFE

Focus: design, and multiple simultaneous activities

Acts as a volunteer in many social projectsIs an active participant of the Critical Mass movementWas a member of the ‘Dremelgas Literárias’ collective, that articulated literary democratization projectsTook part in a movement that prevented the construction of a shopping mall in a green area of Recife


RECIFERAÍSA

19



Focus: empowerment of his community, local culture, csocial currencies

Works as a loan officer in the União Sampaio Community BankWorks in the Campo Limpo Women Popular UnionVolunteer in environmental activities of Projeto Arrastão since he was 14 y/oEngaged in the articulation of soirées, workshops and socio-cultural activities in his communityCo-founder of the Solano Trindade Cultural Fomentation Agency

THIAGO VINÍCIUS, 20, SÃO PAULO


SÃO PAULOTHIAGO VINÍCIUS


20


Focus: journalism, art-education

Writes as a freelancer for magazines on emergent youth

culturesHas a free classes scholarship at

a premium educational institution

Organized his own TEdx event with the theme

“Microrevolutions”Is going to Doha for a TEDx

global conference

ANDRÉ, 20, SÃO PAULO“Smile”


SÃO PAULOANDRÉ


20

SONHO BRASILEIRO BOX 1824SONHO BRASILEIRO BOX 1824

DIGITAL TRANSPARENCY‘HACKER BUS’

BRIDGE-YOUTH

www.casadaculturadigital.com.br




CROWDFUNDINGCATARSE

BRIDGE-YOUTH

www.catarse.com.br




SOCIAL TECHNOLOGYINDEPENDENT MUSICCREATIVE ECONOMY

FORA DO EIXO

BRIDGE-YOUTH

www.foradoeixo.org.br



BRAZILIAN DREAM // VOCATION MAP BOX 1824BOX 1824

VOCATION MAP

BRAZILIAN DREAM // VOCATION MAP BOX 1824

Participation Dialogue

CreativityDiversity

The four callings with which Brazil can vibrate in tune to meet the transformation values of bridge-youths:

‘Bridge’


HUMANE POWER

NATURAL WISDOM

CREATIVE FUSIONS

EMPIRE OF COLORS

ORDER /STRUCTURE

ROOTS

MOVEMENT /SPONTANEITY

TRAN

SFOR

MATIO

N

‘Bridge’


[email protected]

http://osonhobrasileiro.com.br

@cmayumi

http://vimeo.com/32217952

http://pontoeletronico.me/








[BRAZILIAN DREAM] SXSW (march 2012)

Technology

Transcript of [BRAZILIAN DREAM] SXSW (march 2012)