Brazil Preview August 2010

SHOWSTOPPERIVETE SANGALO, BRAZIL'S

ANSWER TO MADONNA, TAKES CENTER STAGE IN THE U.S.

PRAIA DA PIPAINSIDE THE NORTHWEST

BEACH TOWN SO HIP THAT SOME TOURISTS NEVER LEAVE

T H E F I R S T U . S . P U B L I C A T I O N D E D I C A T E D E X C L U S I V E L Y T O B U S I N E S S , T R A V E L A N D B I L A T E R A L T R A D E W I T H B R A Z I L

AUGUST 2010www.brazilpreview.net

A SUPPLEMENT TO THE MIAMI HERALD

BRAZIL TAKES ITS PLACE AS A TOP

DESTINATION FOR MEDICAL TOURISM

travelhealthy

A

NEWISSUE THE FIR

ST

FRIDAY OF EACH M

ONTH

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THE CURTAIN ON THE 14TH BRAZILIAN FILM FESTIVAL

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contents // AUGUST 2010

Publisher

Editor-in-Chief

Contrib. Editor (US)

Contrib. Editors (Brazil)

Contrib. Writers

Art Director

Controller

4Praia da PipaHere's the skinny on the Brazilian beach town with an array of picturesque scenery and quality cuisine.

Feel- Good

TravelBRAZIL EMERGES

AS A DESTINATION FOR COSMETIC PROCEDURES

5 All About BusinessThe Brazilian Consulate and the Brazilian American Chamber of Commerce of Florida lend businesses a helping hand.

10 Ivete SangaloThe Brazilian singing sensation embarks on a tour of three U.S. cities: Miami, Worcester, Mass. and New York City.

11BrazilianFilm FestivalMore than 30 movies will light up screens at the 14th annual Brazilian Film Festival in Miami and Fort Lauderdale.

Brazil Preview is published once a month and inserted in The Miami Herald. The entire content of Brazil Preview is copyrighted and may not be reproduced without the expressed written consent of the publisher. The Brazil Preview editorial board may not necessarily agree and is not responsible for opinions expressed by our columnists.

Story queries should be submitted by e-mail to Eduardo Schneider ([email protected]).

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Kevin Kaminski

Anna AriasJosé Kosminsky

Gene de SouzaMariana Almeida

Ed Taylor

Graciela Vitale

Advertising SalesTel Miami

(305) 576-4220

Tel Brazil (SP)(11) 2626-7612

Fax Miami(305) 576-4221

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T ourists have no problem finding Praia da Pipa, the one-time fishing village-turned-swinging beach town in Rio Grande do Norte. During high season

(July through September, and December), the population of the quaint paradisiacal getaway, some 50 miles from the capital of Natal, swells from 12,500 to nearly one million people.

It’s leaving Praia da Pipa that is the prob-lem. Once people experience the area’s mix of pristine beaches, soaring cliffs, international cuisine and oh-so-hip nightlife, they find it dif-ficult to return home.

Some don’t.“All of our visitors, especially foreigners,

come [to Pipa] looking for a better quality of life,” said Emilson Inacio, mayor of the district of Tibau do Sul. “A few even decide to stay here and invest in businesses connected to tourism.”

Such was the case for Francesco Belvederi, owner of Trattoria da Francesco. He first traveled from Italy to Pipa in 1994—and he instantly fell in love. “The quality of life and beauty of this place kept me coming back,” Belvederi says. In 1999, he left his job as a building restoration auditor, moved to Brazil and opened his business in Pipa—the first Italian restaurant in the city operated by an Italian.

Not everyone who falls in love with Pipa is from another country. Celso Mello, a restaura-teur born in São Paulo, moved to Pipa ready to start life anew along the area’s six miles of scenic coastline. He considered the global culinary influ-ences found throughout the town and decided to open Pimenta Malagueta—with its all-Brazilian cuisine. “The idea came as a protest to all of the other international venues,” Mello says. “We do mix local ingredients with a hint of Asi-atic seasoning so that foreigners can connect with the menu and come back to try another dish.”

Tourism drives the restau-rant scene as well as other businesses in Pipa. According to Mello, 60 percent of his customers are foreigners, 30 percent are Brazilian tourists and the remaining 10 percent are locals. The district sports more than 160 hotels, and ap-proximately 100 restaurants and bars. (Speaking of which, Pipa’s nightlife was named the hottest of northeast Brazil by Viaje Mais magazine.)

Epicureans also delight in the nine-day Fes-tival Gastronomico da Pipa in October, created

in 2003 by Claudio Freitas, former Tibau do Sul Secretary of Tourism. The festival, which focuses on regional cuisine, requires competing chefs to incorporate three mandated ingredients in their specialty recipe. The creations are then judged by festival attendees.

In addition to its rich culinary scene, Pipa also attracts visitors to its four rustic tropical beaches.

Baia dos Golfinhos, also known as Praia do Cural, is a rock-en-circled beach, accessible only by foot and in low tides. Afternoon visitors will enjoy dolphins at play in their natural habitat. Nature lovers also will want to explore Praia das Minas, which is home to sea turtles and is the only beach in Pipa without cliffs (making it perfect for long walks in the sand).

Adventure seekers can’t resist the crashing waves at Praia do Amor, home to the area’s best surfing and kite surfing. In contrast, Praia do Madeiro offers gentle waves for swim-ming—but be prepared to walk one hour from downtown and descend long wood staircases in between tall red cliffs. n

PRAIA DA PIPA

The Power of Pipa

If you go to Praia da Pipa

THE ALLURE OF PRAIA DA PIPA, WITH ITS PICTURESQUE BEACHES AND DYNAMIC CULINARY SCENE, CAN BE OVERWHELMING.

first stop // INSIDE THE MUST-SEE DESTINATIONS OF BRAZIL

HOW TO GOTam and American Airlines fly daily from Miami to Recife with stops in Manaus, Salvador or São Paulo. Tam has daily connections to Natal. Taxis are available from the airport and special buses from Natal’s bus terminal, which is about six miles from the airport.

WHERE TO STAYHotel Village Naturezawww.villagenatureza.com.brResort Marinaswww.hotelmarinas.com.brHotel Ponta do Madeirowww.pontadomadeiro.com.brHostel Morada dos Ventoswww.moradadosventos.comMarlin’s Pousadawww.pousadamarlins.com.br

WHAT TO DO• Chapadão – Located in Praia

de Minas; overlooks three miles of deserted beaches.• Santuário Ecológico – Sixteen trails inside an ecological reserve;

features observatory decks with views of the bay and of the forest.

• Camamo restaurant – Serves only eight people per night. Chef Tadeu Lubambo

presents a culinary ritual that works on all six senses—he calls it a contemporary fusion of exotic gastronomy.• Aventureiro restaurant – Located on the shore line, Aventureiro’s specialty is seafood. It also offers a boat ride across Pipa’s beaches. The boat stops at major tourists points and ends with a meal in the restaurant. For more information: www.aventureironautica.com.br• Tapas restaurant – Although the name comes from a Spanish dish, tapas is the only Spanish specialty of the house. This restaurant likes to be creative and mix different cultures. • Pipabuggy – Buggy ride through Tibau do Sul’s beaches. The company offers a ride to see the sunset in the Malemba dunes. For more information, call: (55-84) 9974-4575• Marazul buggies – The buggy ride lasts 8 hours and crosses all of the Pipa’s beaches. The buggy stops in Praia do Madeiro for bathing and at the city’s main street for shopping and dining. For more information visit: www.passeiodebuggy.com.br• Surf Pipa – Offers surfing courses for all levels. It also offers a camp site for those who wish to take more than just a few lessons. For more information visit: www.surfpipa.com• International Surf School – Affiliated with the Hotel Village Natureza, the school offers lessons with or without accommodation at the hotel.. The courses start at three days and go up to seven days. For more information visit: www.internationalsurfschool.com.br

In addition to its rich culinary scene, Pipa also attracts visitors to its four rustic tropical beaches.

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by Mariana Almeida

5 AUGUST 2010 www.brazilpreview.net

BACCF

brazilian general consulate/miami

AUGUST 18Breakfast featuring Attila Andrade, Miami

SEPTEMBER 11BACCF Black-tie gala Ritz-Carlton, Coconut Grove

SEPTEMBER 27-30Seminar: How to Enter the U.S Market, Miami

Brazilian-AmericanChamber of Commerce of FloridaEXPAND YOUR BUSINESS IN BRAZIL WITHOUT LEAVING FLORIDA, JOIN THE BACCF! WE OFFER OUTSTANDING SERVICES IN FLORIDA AND BRAZIL!

T he Brazilian-American Chamber of Commerce of Florida, Inc. (BACCF) is an independent, non-profit business organization run

by a volunteer Board of Directors composed of representatives from member companies. As a non-governmental association, the Chamber is supported primarily by mem-bership dues and income from events. The BACCF was founded in 1981 and is head-quartered in Miami. Throughout its years of operation, the BACCF has expanded its range of activities, as it grew from a few companies to over 300 members, ranging from multinationals to individuals involved in Brazil-USA relations. The BACCF has become the largest bi-national chamber of

commerce in the Southern USA. It has also developed close ties with other Chambers and Business Associations throughout the United States and Brazil.MISSION: The mission of the BACCF is to foster business relations and partnerships in order to increase trade and investments between Brazil and South Florida.OBJECTIVES: The Chamber’s main objective is to forge closer ties between the business communities of Brazil and South Florida by keeping its members and the community at large informed and up-to-date on political, social, eco-nomic and technological developments that may affect trade and investments in both countries.

BACCF UPCOMING EVENTS - JOIN US!

Tel: 305.579.9030 / 954.965.1184www.brazilchamber.org

Los AngelesTrade Promotion Section Brazilian Consulate General 8484 Wilshire Blvd., Suites 730-711, Los Angeles, CA 90211Tel 323.651.2664Fax 323.651.1274E-mail [email protected] Website www.brazilian-consulate.org.secomJurisdiction Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Kansas, Montana, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming

MiamiTrade Promotion Office Brazilian Consulate General80 S.W. 8th St., 26th Floor Miami, FL 33130-3004Tel 305.285.6217Fax 305.285.6232E-mail [email protected] www.brazilmiami.orgJurisdiction Alabama, North Carolina, South Carolina, Florida, Georgia, Louisiana, Mississippi, Tennessee, Puerto Rico, and Virgin Islands

New YorkBrazilian Consulate General 1185 Avenue of the Americas, 21st Floor, New York,NY 10036-2601Tel 917.777.7777Fax 212.827.0225E-mail [email protected] www.brazilny.orJurisdiction Connecticut, North Dakota, South Dakota, Delaware, Illinois, Indiana, Iowa, Maine, Massachusetts, Michigan, Missouri, Minnesota, Nebraska, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Wisconsin

Washington, D.C.Trade Promotion Section Brazilian Embassy 3006 Massachusetts Ave., NW Washington, D.C. 20008Tel 202.238.2769Fax 202.238.2827E-mail [email protected] www.brasilemb.orgJurisdiction The District of Columbia, Maryland, Virginia, West Virginia, Kentucky, Ohio

Doing Business in Brazil

T rade promotion activities are divided amongst three Bra-zilian consulates in

the United States (Los Angeles, Miami and New York) and the Washington Embassy. Each consulate manages a jurisdic-tion that covers several states. So that the various trade promotion sections can serve the demand for public infor-mation more efficiently, it is requested that companies and

individuals pay close attention to the jurisdiction within which they reside when seeking assistance. The Washington Embassy may be contacted from states not listed below. For companies attempting to validate memberships on the BrazilTradeNet or obtain infor-mation on trade, investment and business opportunities, the following consulates and their jurisdictions are listed on the right.

BRAZILIAN TRADE OFFICES IN THE U.S.

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BRAZIL EMERGES AS A MAJOR TOURIST DESTINATION FOR THOSE SEEKING MEDICAL, COSMETIC AND DENTAL PROCEDURES.

Here’stoYour Health

BY ANNA ARIAS


According to the country’s Ministry of Tourism, approxi-mately 180,000 people have descended on Brazil over the past three years to undergo some kind of medical, cosmetic or dental procedure. While that number pales compared to the some half-million patients who visit countries in Asia each year for similar medical help, the spike in Brazil’s health travel shows no sign of diminishing.

“We believe this sector will show a growth of about 30 percent for 2010,” says Mariana Palha, founder and co-owner of Medical Travel Brasil, which was launched last year to capitalize on the increase in health travel.

Why are so many people seeking medical assistance abroad? The health crisis in the United States and Canada certainly has played a major role. According to the Deloitte Center for Health, approximately 47 million people are

without health insurance in the U.S.; those with insurance, meanwhile, face yearly premium increases. Though Canada’s health care is publicly funded, problems persist with wildly long waits for elective surgeries. A patient in need of gastric bypass procedure in Canada may not see the inside of an operating room for up to four years.

Cost is another factor driving patients to Brazil. A breast implant costs an average of $8,000 in the U.S.; the same procedure in Brazil costs about a third of that.

“I don’t have the exact number of foreign patients I see in my clinic, but I definitely saw a growing trend over the last couple of years,” says Luciana Pepino, a São Paulo-based

Make sure you obtain good references. Research the doctor’s previous work, his/her résumé and credentials. Find patient reviews online. Talk to the doctor and his/her team before you go anywhere. It’s imperative that you feel com-fortable with the specialist—and comfortable with the procedure you are about to undergo—before booking your trip.

As a travel destination,

Best Laid Plans

THREE KEYS TO A SUCCESSFUL

MEDICAL-RELATED TRIP TO BRAZIL.

The law in Brazil states that any surgery must be done at a fully equipped and accredited hospital and not just a clinic. Find out the hospital in which your doctor performs procedures and make sure it is accredited by the Joint Commission International or another outfit that certifies medical facilities at the highest level. Sometimes, your research can start at the hospitals, which can help you locate a specialist for your case.

Typically, patients undergoing cosmetic procedures should plan on staying in Brazil about 12 days. Most post-op prescriptions call for rest. So if you do plan on doing some sightseeing, arrive a few days earlier and enjoy Brazil before your initial consultation.

Brazil has rejuvenated its share of visitors—from those inspired by the passion and energy of Carnaval to those basking in the country’s natural splendor. But these days, Brazil is just what the doctor ordered for a growing number of people taking health matters into their own hands.

CHOICE OF DOCTOR

1

2

3

CHOICE OF HOSPITAL

YOUR ITINERARY

“I don’t have the exact number of foreign patients I see in my clinic, but I definitely saw

a growing trend over the last couple of years.”

DR. LUCIANA PEPINO


plastic surgeon who offers procedures ranging from liposuction to breast implants to tummy tucks. That reality prompted Pepino to translate her website into 10 different languages.

Pepino isn’t the only doctor seeing more patients from outside of South America. That’s because doctors and clinics in Brazil also are growing in international stature. The country’s success rate for in vitro fertilization, for example, rivals that reached in the U.S. and Europe. Plas-tic surgery, by far the most popular procedure in Brazil, received tremendous exposure during the 1960s through Ivo Pitanguy, considered one of the pioneers of this specialty. Today, more than half of his patients come from foreign countries making Pitanguy’s office a true international clinic in the heart of Rio de Janeiro.

CUTTING-EDGE TECHNOLOGYRuy Tanigawa, general secretary of São Paulo Medical Association, believes that Brazil has enhanced its standing as a medical destination

by not only incorporating the latest technolo-gy available but by maintaining strict medical guidelines. More than 20 hospitals in Brazil (13 in Rio de Janeiro, eight in São Paulo, and one in Porto Alegre) are accredited by Joint Commission International, a non-governmen-tal organization that certifies medical facilities using rigorous international quality standards. In Belo Horizonte, the capital of the state of Minas Gerais, five hospitals received certifica-tion by Organização Nacional de Acreditação, another organization that accredits hospitals in Brazil. These hospitals not only meet the highest medical standards, they also have facilities specifically designed to handle inter-national patients.

Brazil also is earning its share of kudos when it comes to bedside manner. Consultations are longer and warmer; patients, for a change, feel like they’re actually valued by their doctors.

The extra services offered by many top doc-tors certainly don’t hurt. At Carlos Eduardo Leão’s office in Belo Horizonte, English-speaking patients are chauffeured to and from the clinic by a bilingual driver and assisted throughout the stay by a bilingual nurse. “Usu-ally, our patients travel alone,” says Leão, who specializes in hair implants. “It’s really impor-tant that they feel they’re being taken care of.”

1QUALITY OF PROFESSIONALS

Brazil has become internationally rec-ognized in several surgical disciplines, including cosmetic and dental proce-dures, orthopedics, ophthalmology, in

vitro fertilization and cardiology.

2WORLD-CLASS MEDICAL

INFRASTRUCTUREBrazil is home to 22 hospitals ac-

credited by the JCI (Joint Commission International). Thirteen are located in Rio de Janeiro, eight in São Paulo and

one in Porto Alegre.

3GEOGRAPHIC LOCATION

It takes roughly eight hours to fly from Miami to Rio de Janeiro. Compare that

to the nearly 22 hours it takes to travel from Miami to Thailand, one of the

leaders in medical tourism.

4SIMILAR CULTURES

It may seem like a small detail, but trav-eling to a place where there’s minimal

cultural shock is a bonus when it comes to health-related issues. Patients from the U.S. will find many of the comforts of home—from recognizable cuisine to

religious customs—in Brazil.

PriceList*

BREAST IMPLANTS HAIR IMPLANTS MINI FACE LIFTING TOTAL BODY LIFTING

Brazil United States Brazil United States Brazil United States Brazil United States

3,000 8,000 5,000 9,660 2,950 25,185 9,750 78,572

A COMPARISON OF THE AVERAGE COST

OF A MAKEOVER IN BRAZIL AND

THE U.S. (in U.S.$) •SOURCE: ALL MEDICAL TOURISM

“Usually, our patients travel alone. It’s really important that they feel they’re being taken care of.”

DR. CARLOS EDUARDO LEÃO

Why Choose Brazil? THE ADVANTAGES

OF BEING TREATED IN THE TROPICS


T he quest for aes-thetic perfection is not only driving the plastic surgery industry to the

tune of billions of dollars each year, it’s also driving people all over the world in search of the high-quality cosmetic enhancements.

That Brazil has emerged as a leading destination for such procedures should come as no surprise. Plastic surgery in Brazil first grabbed the attention of foreign patients during the 1960s when Dr. Ivo Pitanguy made headlines for his pioneering work in high-end plastic surgery. Today, between 15 per-cent and 20 percent of all patients in many cosmetic surgery clinics in São Paulo, Rio de Janeiro, Belo Horizonte and Recife are from outside of South America.

In July, Lisa (not her real name), a 37-year-old U.S. resident, traveled to Brazil for breast implants. In an effort to maximize her aesthetic enhance-ment time in Brazil, she also received Botox applications following her surgery. “In the e-mails I exchanged with my doctor, I expressed this de-sire,” says the young fashion industry entrepreneur. “But he suggested we wait to make a final decision during the consultation pre-surgery.”

Just like Lisa, a good number of patients experience their first contact with their doctors via e-mail. That was the case of Ema Faria, a 33 year old

Angola-born who now lives in London. “I researched doctors in Portugal and England but decided to go to Brazil after I received a referral from one of Dr. Luciana Pepino’s former patients”, she says. Then through those initial exchanges, a patient and doctor become familiar with one another and exchange information. “My initial contact was via email, later I sent her my exams and had an incredible experience. I already referred the same doctor to other three people”, Ema confirms. Still, doctors will schedule additional exams after the patient arrives in Brazil.

“I never perform a surgery the day following my patient’s arrival,” says Carlos Eduaro Leão, who specializes in hair implants at his office in Belo Hori-zonte. Leão has even refused to operate on out-of-country patients after their

arrival. He found out one patient had taken an aspirin during the flight, which can cause internal bleeding. “I explained the risks, and the patient decided to extend her stay in Brazil by an extra 10 days to ensure her system was clear of the substance,” he says.

Usually the patient is released to head back home about 10 to 12 days after the surgery. Until then, rest is just what the doctor ordered. “I only allow patients to go on short strolls, such as a visit to a shopping mall, if they show they are strong enough to handle it,” says cosmetic surgeon Alan Landecker. “Otherwise they are not getting out of their hotel room.”

After the stitches are removed, the patient is free to go back home. With a new face, a new body and a new stamp on their passport. n

Opportunity is knocking—and doctors, hospitals, entrepreneurs and health organizations are jumping at it. The first Medical Travel Meeting Brazil, from Aug. 25-28 in São Paulo, will bring together a variety of professionals in the medical industry to discuss strategies to develop health/medical tourism in Brazil. “It will be the first step to show the world that Brazil can offer excellence in medical tourism,” says Mariana Palha, organizer of the event. For more information about the event, visit www.medicaltravelmeetingbrazil.com/en/index.html.

“We believe this sector will show a growth of about 30 percent for 2010.”

“I only allow patients to go on short strolls, such as a visit to a shopping mall, if they are strong enough to handle it.”

Leão sees more foreign patients during the months of February, July and August—February, due to Brazilian Carnaval; July and August due to summer break for U.S. schools, making it easier for patients and families to travel for a medical procedure.

Leão’s office isn’t the only one that goes out of its way to spoil patients. A few companies actually specialize in this, pampering out-of-country visitors like royalty. The leader in this area is Prime Medical Concierge, a full-service outfit that orchestrates health-related travel trips from start to fin-ish. Their packages include lodging in five-star hotels, post-surgery massages, nutritionists, chauffeurs—and almost any other luxury you can imagine.

Cosmetic surgery patients, on average, stay in Brazil for about 12 days. Though clientele is coming from Europe, Latin America and Africa, the United States continues to lead in number of patients sent to Brazil. “A good number of my patients come to my clinic through referrals from other doctors and former patients,” plastic surgeon Alan Landeck-er says of his practice in São Paulo. About 30 percent of his patients, he says, come from foreign countries.

Though Brazil does not yet stand toe-to-toe in health tourism against the likes of Thailand, which attracts some 350,000 patients per year, there is no questioning its com-mitment to the industry. Last June, representatives from hospitals, tourism organizations and the São Paulo Medical Association met specifically to discuss strategies for devel-oping medical tourism. And in late August, the first major conference devoted to medical tourism—Medical Travel Meeting Brazil (Aug. 25-28)—will bring medical profession-als and suppliers, health-insurance providers and interna-tional facilitators together in São Paulo.

It’s no wonder that health tourism is reaching a feverish pitch in Brazil. n

If Looks Could ThrillBRAZIL TAKES ITS PLACE AS A TOP COSMETIC SURGERY DESTINATION.

The Business of Medical Tourism

Websites:

MARIANA PALHA

DR. ALAN LANDECKER

Plastic surgery clinics mentioned in this articlewww.lucianapepino.com.br www.landecker.com.brwww.clinicaleao.com.brwww.pitanguy.com.br

Regional Medical CouncilsSão Paulowww.cremesp.org.brMinas Geraiswww.crmmg.org.brRio de Janeirowww.cremerj.org.br

Check your doctor’s and clinic’s credentialswww.jointcommissioninternational.org

Brazilian Plastic Surgery Societywww.cirurgiaplastica.org.br


music by Gene de Souza

A Force of Nature

She is Brazil’s answer to Be-yonce and Madonna, wheth-er dazzling 100,000 fans at the Rock in Rio-Lisboa festival—or

playing to 1 million revelers during Salvador carnival. Ivete Sangalo has established herself as one of the entertainment world’s most dynamic recording artists and performers. But even though she has conquered South America and Europe—and collaborated with the likes of Brian McKnight, Alejandro Sanz, and Shakira—Sangalo is not yet a household name in North America.

That may change in three U.S. cities as San-galo embarks on major arena shows in Miami, outside of Boston and New York City. The Miami show, Aug. 28, marks just the second time that a Brazilian has performed at Ameri-canAirlines Arena (the legendary Roberto Carlos was the other). Sangalo’s mesmerizing stage production includes a full band with dancers and a light show.

“It will be a beautiful show, and I will sing all the hits so we can have a lot of fun,” San-galo said from her home in Salvador. “I really miss Miami, and I want to take a little piece of Brazil there for all to enjoy. Miami will get to see the new show before the others.”

After five years as lead singer of Banda Eva, the Juazeiro, Bahia-born Sangalo embarked on a solo career in 1999. Her self-titled solo debut and the seven releases that followed, combined

with her irresistible charm and natural beauty, spawned a quasi-religious following that spans generations.

“Ivete Sangalo Multishow—Live at Mara-canã” (filmed at the world’s largest stadium) holds the distinction of being Universal Music’s best-selling concert DVD, worldwide, of all time. Among her seven Latin Grammy nominations, the album “MTV Ao Vivo” won

in the category of Best Tropical Brazilian Roots in 2005. Her chart-topping songs “Sorte Grande,” “Cadê Dalila,” “Agora eu Já Sei,” and “Se Eu Não te Amasse Tanto Assim” are concert favorites sung word for word by her adoring fans. And the hit song “Festa” was the anthem for

the Brazilian victory at the 2002 World Cup. After joining Sangalo in an impromptu

performance during Bahia Carnival in 2006, U2 singer Bono told Brazilian newspaper Folha de São Paulo, “Ivete is one of my favorite singers now, and I only discovered her this week! I think she is a great star and she should be a great star throughout the whole world. She has an interesting combi-nation of charisma and intelligence. That is a great combination: body, mind and soul. When you take those three together and add rhythm, that’s Ivete!”

Following her Miami show, Sangalo will perform Sept. 1 at the DCU Center in Worces-ter, Mass., and then Sept. 4 at Madison Square Garden in New York, where she will record her new DVD.

“I was absolutely honored when the Rhythm Foundation invited me to perform first in Miami; it’s such a beautiful, tropical and international city full of people that love great music,” Sangalo said. “I am excited to perform for my American and Latino fans, and I know that there are also thousands of Brazilians living in South Florida. I am sure that the green and yellow of Brazil will take over American Airlines Arena and our hearts will beat as one on Aug. 28.” n

BRAZILIAN RECORDING SUPERSTAR IVETE SANGALO PREPARES TO TAKE MIAMI BY STORM.

Gene de Souza is producer and host of the Café Brasil Radio Show, which airs every Sunday from 6 to 8 p.m. on 88.9 FM (WDNA public radio) in Miami and online at www.wdna.org. De Souza also is development director for the Rhythm Foundation (rhythmfoundation.com), South Florida’s leading presenter of world music.

events // what will happen in august/september2010

AUGUST Photoimage Brazil: Imaging International Trade ShowDate: August 3-5Location: Expocenter Norte – Pavilhão Branco, São Paulo, SP Organizer: Reed Exhibitions Alcantara Machado S/AInfo/Contact: photoimagebrazil.com.br;[email protected] FeiPack Rio: 2nd Brazilian Packaging Trade ShowDate: August 4-7Location: Riocentro, Rio de Janeiro, RJOrganizer: Diretriz Feiras e Eventos, Ltda.Info/Contact: feipackrio.com.br;[email protected] Febratex: Brazilian Textile Industry Trade ShowDate: August 10-13Location: Centro de Eventos Vila Germânica, Blumenau, SC Organizer: FCEM - Feiras, Congressos e Empreendimentos, Ltda. Info/Contact: fcem.com.br; [email protected] Estétika Brasil 2010: International Beauty Exhibition/18th International Scientific Congress of EstheticsDate: August 12-15Location: Centro de Convenções Anhembi, São Paulo, SP Organizer: Fagga Promoção de Eventos S/AInfo/Contact: congressoestetika.com.br; [email protected] 41st House and Gift Fair South AmericaDate: August 14-17Location: Expo Center Norte, São Paulo, SPOrganizer: Grafite Feiras e Promoções, Ltda.Info/Contact: grafitefeiras.com.br;[email protected] Interplast 2010: Plastic Technology Integration Trade Show and ConferenceDate: August 23-27Location: MegaCentro Expoville, Joinville, SCOrganizer: Messi Brasil Feiras e Promoções, Ltda.Info/Contact: messibrasil.com.br;[email protected] SET 2010 - Broadcast and Cable: International Broadcasting Engineering Services Trade ShowDate: August 25-27Location: Centro de Exposições Imigrantes,São Paulo, SP

Organizer: Certame Display Montagens e Locação de Equipamento S/C Ltda. Info/Contact: certame.com.br;[email protected] Beauty Fair: Latin American Cosmetics and Beauty Trade ShowDate: August 28-31Location: ExpoCenter Norte, São Paulo, SPOrganizer: Beauty Fair Eventos e Promoções, LtdaInfo/Contact: beautyfair.com.br;[email protected] Agrocana 2010: 7th Sugar Cane Agriculture Business and Technology Trade ShowDate: August 31-September 3Location: Centro de Eventos Zanini,Sertãozinho, SP Organizer: Multiplus Promoções e Empreendimentos, Ltda Info/Contact: multipluseventos.com.br; [email protected] Fenasucro: 18th International Sugar Based Fuel Trade ShowDate: August 31-September 3Location: Centro de Eventos Zanini,Sertãozinho, SP Organizer: Multiplus Promoções e Empreendimentos, Ltda Info/Contact: multipluseventos.com.br; [email protected] Cachoeiro Stone Trade Show: 30th International Marble and Granite Trade ShowDate: August 31-September 3Location: Parque de Exposições de Cachoeiro de Itapemirim, Cachoeiro de Itapemirim, ES Organizer: Milanez & Milaneze S/S LtdaInfo/Contact: cachoeirostonefair.com.br; [email protected] Construir Bahia: International Construction Trade ShowDate: August 31-September 3Location: Centro de Convenções da Bahia, Salvador, BA Organizer: Fagga Promoção de Eventos S/AInfo/Contact: feiraconstruir.com.br; [email protected] Expomoney Brasília 2010: Educating and Forming InvestorsDate: August 31-September 3Location: Brasília, DFOrganizer: Trade Network Participações, LtdaInfo/Contact: expomoney.com.br; [email protected]

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n IVETE SANGALOSaturday, August 28th, 2010 at 8:00PM n AMERICAN AIRLINES ARENA601 Biscayne Blvd, Miami FL 33132n TICKETS $78 (GA Dance Floor); $93.00, $73.00 and $48.00 (reserved seats) ticketmaster.com, 1-800-745-3000 or the arena box office


events // continued

SEPTEMBER National Shoe Trade ShowDate: September 4-12Location: Parque de Exposições Fenac, Novo Hamburgo, RS Organizer: Fenac S/A Empreendimentos TurísticosInfo/Contact: fenac.com.br;[email protected] Equip Spa & Wellness 2010Date: September 9-11Location: Pavilhão de Exposições do Anhembi,São Paulo, SP Organizer: Equipotel - Feiras, Edições e Promoção Ltda. Info/Contact: novaequipotel.com.br;[email protected] Hair Beauty Expo - Beauty, Hair and Aesthetics International Trade ShowDate: September 25-27Location: Rio Centro, Rio de Janeiro, RJOrganizer: Fagga Promoção de Eventos, SAInfo/Contact: hairbeautyexpo.com.br; [email protected]

CinemaShowcaseSOUTH FLORIDA ROLLS OUT THE RED CARPET AT THE 14TH BRAZILIAN FILM FESTIVAL

T he country of soccer and Carnaval may not be the first place that comes to mind when the subject of foreign film is dis-cussed. Unless, that is, you happen to be in South Florida this

month, when Brazil’s big-screen offerings take center stage.More than 30 of the country’s recent productions—from dramas

and comedies to short films and documentaries—will be showcased between Aug. 13–21 at the 14th annual Brazilian Film Festival of Miami. The event, which launched what became the Inffinito Circuit of Festivals and now includes 10 Brazilian film festivals around the world, has emerged over the years as the largest Brazilian film industry affair held in a foreign country.

The diverse slate of films will be shown at the Colony Theatre in Mi-ami Beach and at Cinema Paradiso in Fort Lauderdale. As always, awards will be granted to the festival’s top movies.

One the highlights of the 2010 edition is expected to be the dramatic documentary “Lula, Filho do Brasil,” which depicts the life of Brazil president Luis Inácio Lula da Silva. Another eagerly anticipated entry is a remake of “O Bem Amado,” which was one of the most successful politi-cal satires for years on prime-time Brazilian television.

Those seeking some laughs will want to check out “Os Normais 2,” another sitcom-turned-movie that focuses on the humorous conflicts that arise between a Brazilian couple.

Among the films vying for the coveted Crystal Lens Award is “Be-yond Ipanema—Ondas Brasileiras na Música Global.” This story of how the global music market is rediscovering the Brazilian beat is sure to entertain those who appreciate the country’s rich musical traditions.

Regardless of which feature takes the top honor on Aug. 21, the festival’s closing ceremony brings a bonus treat to moviegoers with a performance by singer and songwriter Maria Gadu, one of the fresh voices of Brazilian popular music, who has shared the stage with such internationally ac-claimed singers as Caetano Veloso.

The 14th Brazilian Film Festival of Miami is sponsored by Petrobras and Ancine/Brazilian Film Agency. For tickets and for more information visit brazilianfilmfestival.com. n

14TH BRAZILIAN FILM FESTIVAL OF MIAMI / SCHEDULECOLONY THEATRE FRI 13 SAT 14 SUN 15 MON 16 TUE 17 WED 18 THU 19 FRI 20

5 PM Tamboro,by Sérgio Bernardes

7 PM SHORT Superbarroco,by Renata Pinheiro

O Troco,by André Rolim

FEATURE Tempos de Paz, by Daniel Filho

Mamonas,by Cláudio Kahns

Beyond Ipanema,by Guto Barra

Elvis & Madonna,by Marcelo Laffitte

Rita Cadillac,by Toni Venturi

DZI Croquetes,by Tatiana Issa and Raphael Alvarez

Inquilinos,by Sérgio Rezende

9 PM SHORT Sildenafil,by Clovis Melo

O Teu Sorriso,by Pedro Freire

Nesta Data Querida,by Julia Rezende

Relações Virtuais,by Giuliano Chiaradia

Who's Gonna F... My Wife, by Rodrigo Bittencourt

Depois do Almoço,by Rodrigo DIas

A Vaca,by Gustavo Rosa de Moura

Recife Frio,by Kléber Mendonça Filho

FEATURE Divã,by José Alvarenga

Histórias de Amor, by Paulo Halm

Olhos Azuis,by José Joffily

O Bem Amado,by Guel Arraes

Normais 2,by José Alvarenga Jr.

Salve Geral,by Sérgio Rezende

Sonhos Roubados,by Sandra Werneck

Lula,by Fábio Barreto

CINEMA PARADISO FRI 13 SAT 14 SUN 15 MON 16 TUE 17 WED 18 THU 19 FRI 20

8 PM FEATURE Romance,by Guel Arraes

O Contador de Histórias,by Luiz Villaça

Jogo de Cena,by Eduardo Coutinho

Rainhas,by Fernanda Tornaghi and Ricardo Bruno

Pequeno Dicionário Amoroso,by Sandra Werneck

O Homem que Engarrafava Nuvens, by Lírio Ferreira

A Grande Família,by Maurício Farias

SCENE OF "LULA, FILHO DO BRASIL" DEPICTING THE LIFE OF BRAZIL'S PRESIDENT

visit www.brazilpreview.netfor more events, news and updates on everything Brazil!

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Brazil Preview August 2010

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