Market Entry Strategy Project

AVE Brazil

Prepared by:Yasmin Hegazzy Tamer ShqeratJared GeaseJuan Casares

Prepared for:International Business 200Paolo Saona HoffmannSaint Louis University 4/9/14

Market Intelligence Report: Brazil

Basic Information:

The official name of Brazil is the Federative Republic of Brazil.

The capital of Brazil is Brasilia.

The official language in Brazil is Portuguese.

A citizen of Brazil is properly referred to as a Brazilian.

Products or materials from Brazil are referred to as Brazilian in origin.

Demographics:

The population of Brazil is 201,032,714

The population of Brazil is growing at a rate of 0.9% annual change

The median age of the population of Brazil is 30.5 years

The population pyramid (age structure) of Brazil is as follows:0-14: 24.2%15-24: 16.7%25-54: 43.6%55-64: 8.2%65 years and over: 7.3%

The population (in percentage) that each ethnic group comprises in Brazil is:White: 47.73%Pardo: 43.13%Black: 7.61%Asian: 1.09%Amerindian: 0.43%

The urban composition of Brazil is 15.4% (30,278,580 People) of total population

The rural composition of Brazil is 84.6% (166,376,400 People) of total population

The population living in poverty (